`build-queue/done/35-demo-video-fulfillment.md`

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# Task 35 — sell_product: dashboard demo video (Norma pattern) + fulfillment runbook

Read memos/design-research.md ("norma-videos" section). ~15 min.

1. Produce a short (~30-60s) click-through demo MP4 of the :9773 dashboard using the app-demo-video
   skill pattern (Playwright capture of the panels; TTS optional — skip narration if it risks the
   budget). Save to public/assets/demo/abramsego-tour.mp4 (keep it <10MB; 720p ok). $0 (local)
   unless TTS is used — label costs.
2. Embed it on public/landing.html in the features section (muted, loop, poster frame, lazy).
3. Write memos/fulfillment.md: exactly what happens when a Hosted/$19 or Pro/$49 test (later live)
   checkout completes — manual-first provisioning steps (Steve provisions), what the customer
   receives, refund path. Plain English, one page.
4. pm2 restart; verify the landing renders the video. Commit `feat(sell): landing demo video + fulfillment runbook`.
Local only; no deploy.