← back to Designer Wallcoverings
PJ Fall 2026 mailer: trim to hero + reworded showroom block (1 PJ-direct link), Make an Appointment (tel), keep 5 category pills
3cd5fb49192b8538286c0be7b1017d9a6099b7c7 · 2026-09-23 12:25:33 -0700 · Designer Wallcoverings
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_011TFyRjUKyubv2BExMG22BV
Files touched
M mailers/phillip-jeffries-fall-2026-launch.html
Diff
commit 3cd5fb49192b8538286c0be7b1017d9a6099b7c7
Author: Designer Wallcoverings <steve@designerwallcoverings.com>
Date: Wed Sep 23 12:25:33 2026 -0700
PJ Fall 2026 mailer: trim to hero + reworded showroom block (1 PJ-direct link), Make an Appointment (tel), keep 5 category pills
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_011TFyRjUKyubv2BExMG22BV
---
mailers/phillip-jeffries-fall-2026-launch.html | 82 +++-----------------------
1 file changed, 9 insertions(+), 73 deletions(-)
diff --git a/mailers/phillip-jeffries-fall-2026-launch.html b/mailers/phillip-jeffries-fall-2026-launch.html
index 97d42403..96933029 100644
--- a/mailers/phillip-jeffries-fall-2026-launch.html
+++ b/mailers/phillip-jeffries-fall-2026-launch.html
@@ -6,7 +6,7 @@
<!--[if mso]>
<noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript>
<![endif]-->
-<title>Phillip Jeffries Fall 2026 — fifty years in the making, now at Designer Wallcoverings</title>
+<title>Phillip Jeffries Fall 2026 — visit our showroom to see the line</title>
<style type="text/css">
body, table, td, p, a, li, blockquote { -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
body { margin: 0 !important; padding: 0 !important; width: 100% !important; background: #f4f1ec; font-family: Georgia, 'Times New Roman', serif; color: #2a2724; }
@@ -63,74 +63,20 @@
<a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
</td></tr>
- <!-- ============ HERO — REAL Phillip Jeffries Fall 2026 photography (Idyllic landscape-mural room), links into the PJ collection on the DW store ============ -->
+ <!-- ============ HERO — Phillip Jeffries Fall 2026 photography (Idyllic landscape-mural room). Unlinked: the block's single link is the PJ-direct CTA below. ============ -->
<tr><td style="padding: 0; line-height: 0; font-size: 0;">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank">
- <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-hero-idyllic-room.jpg?v=1789056704&quality=100" alt="Idyllic, an ethereal landscape-mural wallcovering from the Phillip Jeffries Fall 2026 Collection, in a modern interior with a channel sofa and gold accent table" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
- </a>
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-hero-idyllic-room.jpg?v=1789056704&quality=100" alt="Idyllic, an ethereal landscape-mural wallcovering from the Phillip Jeffries Fall 2026 Collection, in a modern interior with a channel sofa and gold accent table" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
</td></tr>
- <!-- ============ ANNOUNCEMENT + EDITORIAL LEDE + PRIMARY CTA ============ -->
- <tr><td style="padding: 32px 36px 8px;" align="center">
+ <!-- ============ ANNOUNCEMENT — reworded: visit our showroom to see the line + ONE link to Phillip Jeffries directly ============ -->
+ <tr><td style="padding: 32px 36px 12px;" align="center">
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">Phillip Jeffries · Fall 2026 Collection</p>
<p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Fifty Years in the Making<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">a celebration of artisanal history</span></p>
<p class="lede" style="font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 22px; color: #5a544c; margin: 18px 32px 0; max-width: 480px;">
- Half a century of the handmade, distilled into one collection — <em>Journey</em>. Phillip Jeffries marks fifty years with <em>Idyllic</em>, <em>Cirque de Soho</em>, <em>Coco Weave</em> and <em>Plush Pillars</em> — artisanal grounds, painterly landscapes and richly woven texture that marry Japanese and European craft. Explore the collection online, or visit our Sherman Oaks showroom to experience Phillip Jeffries materials in person.
+ Phillip Jeffries marks fifty years with the Fall 2026 Collection — <em>Idyllic</em>, <em>Cirque de Soho</em>, <em>Coco Weave</em> and <em>Plush Pillars</em>. Artisanal texture is meant to be touched: <strong>visit our Sherman Oaks showroom to see and feel the line in person.</strong> Browse the full collection directly at Phillip Jeffries, then specify it with us at trade pricing.
</p>
<p style="margin: 28px 0 0;">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Collection</a>
- </p>
- </td></tr>
-
- <!-- ============ TAGLINE — quiet editorial line (no dark band) ============ -->
- <tr><td align="center" style="padding: 6px 30px 30px; background:#ffffff;">
- <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Artisanal grounds, painterly landscapes, woven texture — fifty years of the handmade</div>
- </td></tr>
-
- <!-- ============ THREE CHAPTERS — 1 hero above + 3 REAL PHOTO tiles below, each deep-linking to the DW PJ collection. Hero above IS Idyllic, so the tiles show the other three lines (no duplicate Idyllic tile). ============ -->
- <tr><td style="padding: 34px 18px 0;" align="center">
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 20px;">Three Chapters of the Fall 2026 Collection</p>
- <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
- <tr>
- <!-- Cirque de Soho -->
- <td class="stack" width="33.33%" valign="top" style="padding: 0 5px 22px;" align="center">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-cirque-de-soho.jpg?v=1789056698&quality=100" alt="Cirque de Soho, a grasscloth mosaic wallcovering by Phillip Jeffries, Fall 2026" width="185" style="width:100%; max-width:185px; height:auto; display:block; border:1px solid #e2dccf;">
- <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Cirque de Soho</p>
- <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">A grasscloth mosaic — graphic, spirited, Soho.</p>
- </a>
- </td>
- <!-- Coco Weave -->
- <td class="stack" width="33.33%" valign="top" style="padding: 0 5px 22px;" align="center">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-coco-weave.jpg?v=1789056691&quality=100" alt="Coco Weave, a hand-woven natural-fiber wallcovering by Phillip Jeffries, Fall 2026" width="185" style="width:100%; max-width:185px; height:auto; display:block; border:1px solid #e2dccf;">
- <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Coco Weave</p>
- <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">Hand-woven natural fiber with a warm, tactile hand.</p>
- </a>
- </td>
- <!-- Plush Pillars -->
- <td class="stack" width="33.33%" valign="top" style="padding: 0 5px 22px;" align="center">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-plush-pillars.jpg?v=1789056694&quality=100" alt="Plush Pillars, a columnar dimensional textured wallcovering by Phillip Jeffries, Fall 2026" width="185" style="width:100%; max-width:185px; height:auto; display:block; border:1px solid #e2dccf;">
- <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Plush Pillars</p>
- <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">Columnar, dimensional texture with a soft, luxe depth.</p>
- </a>
- </td>
- </tr>
- </table>
- </td></tr>
-
- <!-- ============ HOW TO SPECIFY — explicit BOLD middle directive: browse phillipjeffries.com, then make your selections ============ -->
- <tr><td style="padding: 30px 36px 10px;" align="center">
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0 0 14px;">How to Specify</p>
- <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 19px; line-height: 28px; font-weight: bold; color: #1a1a1a; margin: 0 auto; max-width: 470px;">
- Browse the complete Fall 2026 line at <a href="https://www.phillipjeffries.com" target="_blank" style="color:#7a6030 !important; font-weight:bold; text-decoration:underline;">phillipjeffries.com</a>, then make your selections.
- </p>
- <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 16px auto 0; max-width: 450px;">
- Bring your patterns to Designer Wallcoverings to specify them at trade pricing — online, or in person at our Sherman Oaks showroom.
- </p>
- <p style="margin: 22px 0 0;">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:12px 30px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">See It at Designer Wallcoverings</a>
+ <a href="https://www.phillipjeffries.com" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Browse at Phillip Jeffries</a>
</p>
</td></tr>
@@ -143,17 +89,7 @@
</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; letter-spacing: 1px; color: #ffffff; margin: 0 0 6px;">15442 Ventura Blvd, Sherman Oaks, CA 91403</p>
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 1px; color: #b8a98a; margin: 0 0 24px;">(888) 373-4564 · to the trade</p>
- <a href="https://maps.google.com/?q=15442+Ventura+Blvd+Sherman+Oaks+CA+91403" target="_blank" style="display:inline-block; padding:13px 34px; background:#ffffff; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px;">Get Directions</a>
- </td></tr>
-
- <!-- ============ CLOSING CTA — memo samples front-loaded ============ -->
- <tr><td align="center" style="padding: 44px 36px 24px; background:#ffffff;">
- <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0;">
- Prefer to specify from your desk? Request a <em>memo sample</em> for a Phillip Jeffries pattern — or explore the Fall 2026 Collection at trade pricing.
- </p>
- <p style="margin: 24px 0 0;">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Collection</a>
- </p>
+ <a href="tel:+18883734564" style="display:inline-block; padding:13px 34px; background:#ffffff; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px;">Make an Appointment</a>
</td></tr>
<!-- ============ BOTTOM — DW WORDMARK (brand close) ============ -->
@@ -165,7 +101,7 @@
</a>
</td></tr>
- <!-- ============ SHOP BY CATEGORY — pills (Phillip Jeffries release categories) ============ -->
+ <!-- ============ SHOP BY CATEGORY — pills (category collections) ============ -->
<tr><td align="center" style="padding: 4px 18px 36px; background:#ffffff; border-top: 1px solid #e8e2d6;">
<div style="font-family:Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; color:#8d8478; margin:24px 0 18px;">Shop by Category</div>
<a href="https://www.designerwallcoverings.com/collections/grasscloth?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Grasscloth</a>
← ac8f2d6d auto-data-snapshot: 2026-09-22T16:42:26 (1 data files) — DW-
·
back to Designer Wallcoverings
·
auto-data-snapshot: 2026-09-23T12:42:16 (1 data files) — sho d8144483 →