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New Arrivals mailer v8: convert Shop All CTAs from black fill to clean outline (drop cta-btn class); push CC draft

4863e1afa3be75ba4ad7742630e633455ca374a4 · 2026-08-06 12:13:33 -0700 · Steve

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

Files touched

Diff

commit 4863e1afa3be75ba4ad7742630e633455ca374a4
Author: Steve <steve@designerwallcoverings.com>
Date:   Thu Aug 6 12:13:33 2026 -0700

    New Arrivals mailer v8: convert Shop All CTAs from black fill to clean outline (drop cta-btn class); push CC draft
    
    Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
---
 mailers/cc-api/build-new-arrivals-campaign.js | 2 +-
 mailers/new-arrivals-launch.html              | 4 ++--
 2 files changed, 3 insertions(+), 3 deletions(-)

diff --git a/mailers/cc-api/build-new-arrivals-campaign.js b/mailers/cc-api/build-new-arrivals-campaign.js
index 7fa793f5..f6f2a7a2 100644
--- a/mailers/cc-api/build-new-arrivals-campaign.js
+++ b/mailers/cc-api/build-new-arrivals-campaign.js
@@ -22,7 +22,7 @@ const CONFIRM = argv.includes('--confirm');
 const DRY_RUN = argv.includes('--dry-run') || !CONFIRM; // default dry-run
 
 const CAMPAIGN = {
-  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v7`,
+  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v8`,
   subject: 'Just In — Zoffany moresque, Cole & Son silks & Brunschwig botanicals',
   preheader: 'This week turns to pattern & colour: jewel geometrics, English scenic silks, blue-and-white chinoiserie, Spanish moderns & bohemian ikats from ten great houses.',
   fromName: 'Designer Wallcoverings',
diff --git a/mailers/new-arrivals-launch.html b/mailers/new-arrivals-launch.html
index 1827860a..ce60394e 100644
--- a/mailers/new-arrivals-launch.html
+++ b/mailers/new-arrivals-launch.html
@@ -81,7 +81,7 @@
         Jewel-tone moresque from Zoffany, English scenic silks from Cole &amp; Son, sapphire botanicals from Brunschwig &amp; Fils, blue-and-white chinoiserie from Quadrille and bohemian ikats from Coordonn&eacute; &mdash; this week the arrivals turn to pattern and colour, and every one is stocked at Designer Wallcoverings.
       </p>
       <p style="margin: 28px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="cta-btn" style="display:inline-block; padding:14px 36px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Shop All New Arrivals</a>
+        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop All New Arrivals</a>
       </p>
     </td></tr>
 
@@ -185,7 +185,7 @@
         Request a <em>memo sample</em> of any pattern — or shop everything that landed this week at trade pricing.
       </p>
       <p style="margin: 24px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="cta-btn" style="display:inline-block; padding:14px 36px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Shop All New Arrivals</a>
+        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop All New Arrivals</a>
       </p>
     </td></tr>

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