← back to Designer Wallcoverings
commercial mailer: refresh teaser GIF (2s cadence, logos, 1.2MB) + link to new video (?v=3)
61b5e6c4afaa95ea7807c18b328bdab16ce890e4 · 2026-08-13 11:38:19 -0700 · Steve Abrams
Files touched
M mailers/assets/commercial-flipbook.gifM mailers/commercial-wallcoverings-showcase.htmlA mailers/new-arrivals-launch.prev-20260810-0813.htmlA mailers/new-arrivals-launch.prev-20260810-0850-prepalm.html
Diff
commit 61b5e6c4afaa95ea7807c18b328bdab16ce890e4
Author: Steve Abrams <steve@designerwallcoverings.com>
Date: Thu Aug 13 11:38:19 2026 -0700
commercial mailer: refresh teaser GIF (2s cadence, logos, 1.2MB) + link to new video (?v=3)
---
mailers/assets/commercial-flipbook.gif | Bin 508420 -> 1251263 bytes
mailers/commercial-wallcoverings-showcase.html | 4 +-
.../new-arrivals-launch.prev-20260810-0813.html | 232 +++++++++++++++++++++
...arrivals-launch.prev-20260810-0850-prepalm.html | 232 +++++++++++++++++++++
4 files changed, 466 insertions(+), 2 deletions(-)
diff --git a/mailers/assets/commercial-flipbook.gif b/mailers/assets/commercial-flipbook.gif
index 447b0bab..eee31783 100644
Binary files a/mailers/assets/commercial-flipbook.gif and b/mailers/assets/commercial-flipbook.gif differ
diff --git a/mailers/commercial-wallcoverings-showcase.html b/mailers/commercial-wallcoverings-showcase.html
index 05a3aef2..7f66f41f 100644
--- a/mailers/commercial-wallcoverings-showcase.html
+++ b/mailers/commercial-wallcoverings-showcase.html
@@ -235,8 +235,8 @@
<p style="font-family:Helvetica,Arial,sans-serif;font-size:10px;letter-spacing:4px;text-transform:uppercase;color:#8d8478;margin:0 0 8px">Watch · The Flip-Book</p>
<p style="font-family:Georgia,'Times New Roman',serif;font-size:22px;line-height:30px;color:#1a1a1a;margin:0 0 6px">The commercial edit, page by page.</p>
<p style="font-family:Helvetica,Arial,sans-serif;font-size:11px;letter-spacing:1.5px;color:#8d8478;margin:0 0 22px">Leaf through all eight houses · narrated by Steve Abrams · watch with sound</p>
- <a href="https://marketing.designerwallcoverings.com/reels/commercial-collection-flipbook.mp4?v=2" target="_blank" style="text-decoration:none">
- <img src="https://photo.designerwallcoverings.com/marketing/commercial-flipbook.gif?v=6" alt="The Commercial & Contract flip-book — leafing through all eight houses, narrated by Steve Abrams" width="460" style="width:100%;max-width:460px;height:auto;border-radius:6px;border:1px solid #e8e2d6;display:block;margin:0 auto"/>
+ <a href="https://marketing.designerwallcoverings.com/reels/commercial-collection-flipbook.mp4?v=3" target="_blank" style="text-decoration:none">
+ <img src="https://photo.designerwallcoverings.com/marketing/commercial-flipbook.gif?v=7" alt="The Commercial & Contract flip-book — leafing through all eight houses, narrated by Steve Abrams" width="460" style="width:100%;max-width:460px;height:auto;border-radius:6px;border:1px solid #e8e2d6;display:block;margin:0 auto"/>
</a>
<p style="font-family:Helvetica,Arial,sans-serif;font-size:11px;letter-spacing:1.5px;color:#8d8478;margin:16px 0 0">Tap the flip-book to watch the full version with sound →</p>
</td></tr>
diff --git a/mailers/new-arrivals-launch.prev-20260810-0813.html b/mailers/new-arrivals-launch.prev-20260810-0813.html
new file mode 100644
index 00000000..4b97e9b4
--- /dev/null
+++ b/mailers/new-arrivals-launch.prev-20260810-0813.html
@@ -0,0 +1,232 @@
+<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
+<html xmlns="http://www.w3.org/1999/xhtml">
+<head>
+<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
+<!--[if mso]>
+<noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript>
+<![endif]-->
+<title>New Arrivals — fresh this week at Designer Wallcoverings</title>
+<style type="text/css">
+ body, table, td, p, a, li, blockquote { -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
+ body { margin: 0 !important; padding: 0 !important; width: 100% !important; background: #f4f1ec; font-family: Georgia, 'Times New Roman', serif; color: #2a2724; }
+ table { border-collapse: collapse !important; }
+ img { -ms-interpolation-mode: bicubic; border: 0; outline: none; text-decoration: none; display: block; }
+ a { color: #1a1a1a; text-decoration: none; }
+ .wrap { width: 100%; background: #f4f1ec; padding: 0; }
+ .container { max-width: 620px; margin: 0 auto; background: #ffffff; }
+ .hero-img { width: 100%; height: auto; display: block; }
+ .thumb-img { width: 100%; height: auto; display: block; }
+ .h1 { font-size: 30px; line-height: 36px; letter-spacing: 0.5px; font-weight: 400; margin: 0; color: #1a1a1a; }
+ .lede { font-size: 15px; line-height: 22px; color: #5a544c; margin: 12px 0 0; }
+ .cta-btn { display: inline-block; padding: 14px 28px; background: #1a1a1a; color: #ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 2.5px; text-transform: uppercase; text-decoration: none; border-radius: 26px; }
+ .cta-btn:visited, .cta-btn:hover { color: #ffffff !important; }
+ .pill-theme {
+ display: inline-block; margin: 5px 4px; padding: 11px 22px;
+ background-color: #1c1816; border: 1px solid #1c1816; border-radius: 26px;
+ color: #ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size: 11px;
+ letter-spacing: 2px; text-transform: uppercase; text-decoration: none; white-space: nowrap;
+ }
+ .pill-theme:visited, .pill-theme:hover { color: #ffffff !important; }
+ .footer-text { font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height: 18px; color: #8d8478; }
+ .chip-fallback { display: none; }
+ @media only screen and (max-width: 620px) {
+ .stack { display: block !important; width: 100% !important; }
+ .h1 { font-size: 24px !important; line-height: 30px !important; }
+ .pill-theme { font-size: 10px !important; padding: 10px 16px !important; }
+ .spec-label { font-size: 10px !important; letter-spacing: 1px !important; }
+ }
+ @media only screen and (max-width: 480px) {
+ .chip-row { display: none !important; }
+ .chip-fallback { display: block !important; }
+ }
+ @media (prefers-color-scheme: dark) {
+ .cta-btn { background-color: #1a1a1a !important; color: #ffffff !important; }
+ body, .wrap { background-color: #f4f1ec !important; }
+ }
+</style>
+</head>
+<body style="margin:0;padding:0;background:#f4f1ec;">
+<table role="presentation" class="wrap" width="100%" cellspacing="0" cellpadding="0" border="0">
+<tr><td align="center" style="padding: 20px 0;">
+
+ <!-- ============ CONTAINER ============ -->
+ <table role="presentation" class="container" width="620" cellspacing="0" cellpadding="0" border="0" style="background:#ffffff;">
+
+ <!-- ============ TOP — DESIGNER WALLCOVERINGS LOGO ============ -->
+ <tr><td align="center" style="padding: 28px 0 14px; border-bottom: 1px solid #e8e2d6;">
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;color:#1a1a1a;">
+ <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; letter-spacing: 6px; font-weight: 400; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
+ <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #8d8478; margin-top: 4px; text-transform: uppercase;">est. 2003 · to the trade</div>
+ </a>
+ </td></tr>
+
+ <!-- ============ NAV — single link ============ -->
+ <tr><td align="center" style="padding: 12px 14px; border-bottom: 1px solid #e8e2d6; font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase;">
+ <a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
+ </td></tr>
+
+ <!-- ============ HERO — room-setting mood image (soft blue bamboo interior) ============ -->
+ <tr><td style="padding: 0; line-height: 0; font-size: 0;">
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R20366_interior1.jpg?v=1780557647&width=1240" alt="A serene bedroom styled with a soft blue bamboo mural wallcovering" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
+ </a>
+ </td></tr>
+
+ <!-- ============ ANNOUNCEMENT + EDITORIAL LEDE + PRIMARY CTA ============ -->
+ <tr><td style="padding: 32px 36px 8px;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">New Arrivals · Fresh This Week</p>
+ <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Just Landed on Our Walls<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">the newest from ten great houses</span></p>
+ <p class="lede" style="font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 22px; color: #5a544c; margin: 18px 32px 0; max-width: 480px;">
+ Jewel-tone moresque from Zoffany, English scenic silks from Cole & Son, sapphire botanicals from Brunschwig & Fils, blue-and-white chinoiserie from Quadrille and bohemian ikats from Coordonné — this week the arrivals turn to pattern and colour, and every one is stocked at Designer Wallcoverings.
+ </p>
+ <p style="margin: 28px 0 0;">
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop All New Arrivals</a>
+ </p>
+ </td></tr>
+
+ <!-- ============ TAGLINE — quiet editorial line (no dark band) ============ -->
+ <tr><td align="center" style="padding: 6px 30px 30px; background:#ffffff;">
+ <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Jewel geometrics, scenic silks, chinoiserie prints & bohemian ikats — new every week</div>
+ </td></tr>
+
+ <!-- ============ FRESH FROM THE HOUSES — five chips (hidden on phones for a text line) ============ -->
+ <tr><td style="padding: 40px 24px 0;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 18px;">Fresh From the Houses</p>
+ <table role="presentation" class="chip-row" width="100%" cellpadding="0" cellspacing="0" border="0">
+ <tr>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/seasonal-woods-silk-platinum-cole-son?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/seasonal-woods-silk-platinum-cole-son-37235620446259.jpg?v=1785462973&width=232&height=232&crop=center" alt="Seasonal Woods Silk, Platinum wallcovering by Cole and Son" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Cole & Son</p>
+ </a>
+ </td>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/kashmiri-sapphire-blue-wallcovering-brunschwig-fils?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/kashmiri-sapphire-blue-wallcovering-brunschwig-fils-37155195748403.jpg?v=1785456694&width=232&height=232&crop=center" alt="Kashmiri, Sapphire Blue wallcovering by Brunschwig and Fils" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Brunschwig & Fils</p>
+ </a>
+ </td>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/ophelia-multi-blues-on-white-dwqc-600008?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/multi-blues-on-white-1916_1_144507.jpg?v=1782265232&width=232&height=232&crop=center" alt="Ophelia, Multi Blues on White chinoiserie by Quadrille" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Quadrille</p>
+ </a>
+ </td>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/kravet-couture-34031-1610-dwkk-101540?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/34031_1610_016258a1-bebc-4b7e-a4e2-132143335830.jpg?v=1782243619&width=232&height=232&crop=center" alt="Kravet Couture 34031-1610 in Gold wallcovering by Kravet" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Kravet</p>
+ </a>
+ </td>
+ </tr>
+ </table>
+ <div class="chip-fallback" style="display:none;">
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #7a6030; text-decoration: none;">Cole & Son · Brunschwig & Fils · Quadrille · Kravet</a>
+ </div>
+ </td></tr>
+
+ <!-- ============ 6 FEATURED PATTERNS ============ -->
+ <tr><td style="padding: 48px 24px 16px;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 24px;">New This Week</p>
+ <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
+ <tr>
+ <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/uzbek-green-green-dwxw-1005019?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/A00813_01.jpg?v=1782254463&width=360&height=360&crop=center" alt="Uzbek, Green bohemian ikat wallcovering by Coordonne" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Uzbek, Green</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Coordonné</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/croci-pu2909-2-wallcovering-tres-tintas?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/croci-pu2909-2-repeated-patterns-coordonne.jpg?v=1782183546&width=360&height=360&crop=center" alt="Croci, Cream modern repeated-pattern wallcovering by Tres Tintas" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Croci, Cream</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Tres Tintas</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/sp-sintra-raffia-wallpaper?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/sp-sintra-raffia-wallpaper-37324878184499.jpg?v=1785461931&width=360&height=360&crop=center" alt="Sintra Raffia wallcovering by Sister Parish" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Sintra Raffia</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Sister Parish</p>
+ </a>
+ </td>
+ </tr>
+ <tr>
+ <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/alchemy-helio-gray-dwwc-503130?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R78910.jpg?v=1781820470&width=360&height=360&crop=center" alt="Alchemy Helio, Gray metallic wallcovering by Innovations" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Alchemy Helio, Gray</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Innovations</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dragon-tableau-pillow-square-22x22-persimmon-blue-scalamandre?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/SC_0004SDDC27327.jpg?v=1778531188&width=360&height=360&crop=center" alt="Dragon Tableau, Persimmon and Blue pillow by Scalamandre" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Dragon Tableau Pillow, Persimmon & Blue</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Scalamandre</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/moresque-glaze-indigo-dwzf-187019?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/ZHIW312992_d65d_99100871-1434-4846-a441-51911c8ee449.jpg?v=1782261631&width=360&height=360&crop=center" alt="Moresque Glaze, Indigo wallcovering by Zoffany" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Moresque Glaze, Indigo</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Zoffany</p>
+ </a>
+ </td>
+ </tr>
+ </table>
+ </td></tr>
+
+ <!-- ============ CLOSING CTA — memo samples front-loaded ============ -->
+ <tr><td align="center" style="padding: 48px 36px 24px; border-top: 1px solid #e8e2d6; background:#ffffff;">
+ <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0;">
+ Request a <em>memo sample</em> of any pattern — or shop everything that landed this week at trade pricing.
+ </p>
+ <p style="margin: 24px 0 0;">
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop All New Arrivals</a>
+ </p>
+ </td></tr>
+
+ <!-- ============ SHOP BY COLOR — live color wheel (from the color-coordinate email) ============ -->
+ <tr><td align="center" style="padding: 44px 36px 44px; background:#faf8f4; border-top: 1px solid #ddd8ce;">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase; color: #8d8478; margin: 0 0 8px;">Shop by Color</p>
+ <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; line-height: 30px; letter-spacing: 0.3px; color: #1a1a1a; margin: 0 0 6px;">Every hue, every house.</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 1.5px; color: #8d8478; margin: 0 0 22px;">Spin the wheel · click a hue · discover every wallcovering in that color</p>
+ <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;">
+ <img src="https://photo.designerwallcoverings.com/marketing/color-coordinate-wm.gif" alt="Spin the color wheel to find every wallcovering in your color" width="460" style="width:100%; max-width:460px; height:auto; border-radius:6px; border:1px solid #e8e2d6; display:block; margin:0 auto;">
+ </a>
+ <p style="margin: 26px 0 0;">
+ <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:12px 34px; background:transparent; color:#1a1a1a; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Explore the Color Wheel</a>
+ </p>
+ </td></tr>
+
+ <!-- ============ BOTTOM — DW WORDMARK (brand close, room to breathe) ============ -->
+ <tr><td align="center" style="padding: 48px 24px 32px; border-top: 1px solid #e8e2d6;">
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;">
+ <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; letter-spacing: 5px; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
+ <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #7a6030; margin-top: 6px; text-transform: uppercase;">New Arrivals · August 2026</div>
+ <div style="font-family: Georgia, 'Times New Roman', serif; font-style: italic; font-size: 12px; color: #8d8478; margin-top: 10px;">To the trade — Los Angeles, since 2003</div>
+ </a>
+ </td></tr>
+
+ <!-- ============ SHOP BY CATEGORY — pills ============ -->
+ <tr><td align="center" style="padding: 4px 18px 36px; background:#ffffff; border-top: 1px solid #e8e2d6;">
+ <div style="font-family:Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; color:#8d8478; margin:24px 0 18px;">Shop by Category</div>
+ <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">New Arrivals</a>
+ <a href="https://www.designerwallcoverings.com/collections/grasscloth?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Grasscloth</a>
+ <a href="https://www.designerwallcoverings.com/collections/murals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Murals</a>
+ <a href="https://www.designerwallcoverings.com/collections/sisal?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Sisal</a>
+ <a href="https://www.designerwallcoverings.com/collections/mica?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Mica</a>
+ <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Shop by Color</a>
+ </td></tr>
+
+
+ </table>
+ <!-- ============ /CONTAINER ============ -->
+
+</td></tr>
+</table>
+</body>
+</html>
diff --git a/mailers/new-arrivals-launch.prev-20260810-0850-prepalm.html b/mailers/new-arrivals-launch.prev-20260810-0850-prepalm.html
new file mode 100644
index 00000000..47dd30b3
--- /dev/null
+++ b/mailers/new-arrivals-launch.prev-20260810-0850-prepalm.html
@@ -0,0 +1,232 @@
+<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
+<html xmlns="http://www.w3.org/1999/xhtml">
+<head>
+<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
+<meta name="viewport" content="width=device-width, initial-scale=1.0">
+<!--[if mso]>
+<noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript>
+<![endif]-->
+<title>The Classics — traditional & chinoiserie, fresh this week at Designer Wallcoverings</title>
+<style type="text/css">
+ body, table, td, p, a, li, blockquote { -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
+ body { margin: 0 !important; padding: 0 !important; width: 100% !important; background: #f4f1ec; font-family: Georgia, 'Times New Roman', serif; color: #2a2724; }
+ table { border-collapse: collapse !important; }
+ img { -ms-interpolation-mode: bicubic; border: 0; outline: none; text-decoration: none; display: block; }
+ a { color: #1a1a1a; text-decoration: none; }
+ .wrap { width: 100%; background: #f4f1ec; padding: 0; }
+ .container { max-width: 620px; margin: 0 auto; background: #ffffff; }
+ .hero-img { width: 100%; height: auto; display: block; }
+ .thumb-img { width: 100%; height: auto; display: block; }
+ .h1 { font-size: 30px; line-height: 36px; letter-spacing: 0.5px; font-weight: 400; margin: 0; color: #1a1a1a; }
+ .lede { font-size: 15px; line-height: 22px; color: #5a544c; margin: 12px 0 0; }
+ .cta-btn { display: inline-block; padding: 14px 28px; background: #1a1a1a; color: #ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 2.5px; text-transform: uppercase; text-decoration: none; border-radius: 26px; }
+ .cta-btn:visited, .cta-btn:hover { color: #ffffff !important; }
+ .pill-theme {
+ display: inline-block; margin: 5px 4px; padding: 11px 22px;
+ background-color: #1c1816; border: 1px solid #1c1816; border-radius: 26px;
+ color: #ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size: 11px;
+ letter-spacing: 2px; text-transform: uppercase; text-decoration: none; white-space: nowrap;
+ }
+ .pill-theme:visited, .pill-theme:hover { color: #ffffff !important; }
+ .footer-text { font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height: 18px; color: #8d8478; }
+ .chip-fallback { display: none; }
+ @media only screen and (max-width: 620px) {
+ .stack { display: block !important; width: 100% !important; }
+ .h1 { font-size: 24px !important; line-height: 30px !important; }
+ .pill-theme { font-size: 10px !important; padding: 10px 16px !important; }
+ .spec-label { font-size: 10px !important; letter-spacing: 1px !important; }
+ }
+ @media only screen and (max-width: 480px) {
+ .chip-row { display: none !important; }
+ .chip-fallback { display: block !important; }
+ }
+ @media (prefers-color-scheme: dark) {
+ .cta-btn { background-color: #1a1a1a !important; color: #ffffff !important; }
+ body, .wrap { background-color: #f4f1ec !important; }
+ }
+</style>
+</head>
+<body style="margin:0;padding:0;background:#f4f1ec;">
+<table role="presentation" class="wrap" width="100%" cellspacing="0" cellpadding="0" border="0">
+<tr><td align="center" style="padding: 20px 0;">
+
+ <!-- ============ CONTAINER ============ -->
+ <table role="presentation" class="container" width="620" cellspacing="0" cellpadding="0" border="0" style="background:#ffffff;">
+
+ <!-- ============ TOP — DESIGNER WALLCOVERINGS LOGO ============ -->
+ <tr><td align="center" style="padding: 28px 0 14px; border-bottom: 1px solid #e8e2d6;">
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="text-decoration:none;color:#1a1a1a;">
+ <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; letter-spacing: 6px; font-weight: 400; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
+ <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #8d8478; margin-top: 4px; text-transform: uppercase;">est. 2003 · to the trade</div>
+ </a>
+ </td></tr>
+
+ <!-- ============ NAV — single link ============ -->
+ <tr><td align="center" style="padding: 12px 14px; border-bottom: 1px solid #e8e2d6; font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase;">
+ <a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
+ </td></tr>
+
+ <!-- ============ HERO — room-setting mood image (soft blue bamboo interior) ============ -->
+ <tr><td style="padding: 0; line-height: 0; font-size: 0;">
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R20366_interior1.jpg?v=1780557647&width=1240" alt="A serene bedroom styled with a soft blue bamboo chinoiserie mural wallcovering" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
+ </a>
+ </td></tr>
+
+ <!-- ============ ANNOUNCEMENT + EDITORIAL LEDE + PRIMARY CTA ============ -->
+ <tr><td style="padding: 32px 36px 8px;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">The Classics · Traditional & Chinoiserie</p>
+ <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Classic, Romantic Motifs<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">from the Kravet family of great houses</span></p>
+ <p class="lede" style="font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 22px; color: #5a544c; margin: 18px 32px 0; max-width: 480px;">
+ Timeless interiors begin here: embroidered chinoiserie from Brunschwig & Fils, blue-and-white peony & pagoda toiles from Lee Jofa, English stripes and trellis from Cole & Son, and ancient tartan from Mulberry — a serene sweep of blue, aqua and green, every one stocked to the trade at Designer Wallcoverings.
+ </p>
+ <p style="margin: 28px 0 0;">
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Classics</a>
+ </p>
+ </td></tr>
+
+ <!-- ============ TAGLINE — quiet editorial line (no dark band) ============ -->
+ <tr><td align="center" style="padding: 6px 30px 30px; background:#ffffff;">
+ <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Chinoiserie embroidery, pagoda toiles, English stripes & ancient tartan — for timeless interiors</div>
+ </td></tr>
+
+ <!-- ============ FRESH FROM THE HOUSES — four houses (hidden on phones for a text line) ============ -->
+ <tr><td style="padding: 40px 24px 0;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 18px;">Fresh From the Houses</p>
+ <table role="presentation" class="chip-row" width="100%" cellpadding="0" cellspacing="0" border="0">
+ <tr>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-102330?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P8020108_13_b025d536-e70d-4b5b-9aee-3b79cf1601e6.jpg?v=1725922724&width=232&height=232&crop=center" alt="La Pagode, Mist Turquoise chinoiserie embroidery wallcovering by Brunschwig and Fils" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Brunschwig & Fils</p>
+ </a>
+ </td>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-140051?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P2023118_153_cfc42a8b-4c81-4e0b-8c3c-3bc5424cba49.jpg?v=1753294782&width=232&height=232&crop=center" alt="Chinese Peony, Blue botanical wallcovering by Lee Jofa" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Lee Jofa</p>
+ </a>
+ </td>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-g9a236836?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/110_8039_CS_cb0b16e0-7fef-4502-9d97-a0b6495da6a5.jpg?v=1753305646&width=232&height=232&crop=center" alt="Cambridge Stripe, Pale Blue wallcovering by Cole and Son" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Cole & Son</p>
+ </a>
+ </td>
+ <td width="25%" valign="top" style="padding: 0 3px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-138824?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/FG100_R104.jpg?v=1753302811&width=232&height=232&crop=center" alt="Mulberry Ancient Tartan, Aqua plaid wallcovering by Mulberry" width="110" style="width:100%; max-width:110px; height:auto;">
+ <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Mulberry</p>
+ </a>
+ </td>
+ </tr>
+ </table>
+ <div class="chip-fallback" style="display:none;">
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #7a6030; text-decoration: none;">Brunschwig & Fils · Lee Jofa · Cole & Son · Mulberry</a>
+ </div>
+ </td></tr>
+
+ <!-- ============ 6 FEATURED PATTERNS ============ -->
+ <tr><td style="padding: 48px 24px 16px;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 24px;">The Classics — Traditional & Chinoiserie</p>
+ <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
+ <tr>
+ <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-102411?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P8022112_5_f2509d55-cfa0-4eb7-9289-948a2d7c582d.jpg?v=1725922928&width=360&height=360&crop=center" alt="Nouvelle, Blue botanical wallcovering by Brunschwig and Fils" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Nouvelle, Blue</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Brunschwig & Fils</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-128273?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/W3404_15_f8eb18d6-2570-4a43-a3ce-4cde14e1f0d4.jpg?v=1753122504&width=360&height=360&crop=center" alt="Bambu Fret, Ciel light blue chinoiserie wallcovering by Kravet Couture" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Bambu Fret, Ciel</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Kravet Couture</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-g484adc07?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/116_6024_CS_7333130a-8aa4-4648-8c2c-cb9c252cf52f.jpg?v=1753305092&width=360&height=360&crop=center" alt="Treillage, Cerulean trellis wallcovering by Cole and Son" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Treillage, Cerulean</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Cole & Son</p>
+ </a>
+ </td>
+ </tr>
+ <tr>
+ <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-139922?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P2020110_316_4b3c8fe3-e9fc-4c8d-b918-83002ce6680d.jpg?v=1753302401&width=360&height=360&crop=center" alt="Pagoda Toile, Green chinoiserie wallcovering by Lee Jofa" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Pagoda Toile, Green</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Lee Jofa</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-139923?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P2020110_535_c58ce264-a932-4882-a1f9-d3083009e06f.jpg?v=1753302399&width=360&height=360&crop=center" alt="Pagoda Toile, Blue chinoiserie wallcovering by Lee Jofa" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Pagoda Toile, Blue</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Lee Jofa</p>
+ </a>
+ </td>
+ <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
+ <a href="https://www.designerwallcoverings.com/products/dwkk-102410?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P8022112_3_ff1d1ac7-f47f-4966-8e3a-46a1b1fe388a.jpg?v=1725922926&width=360&height=360&crop=center" alt="Nouvelle, Green botanical wallcovering by Brunschwig and Fils" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+ <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Nouvelle, Green</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Brunschwig & Fils</p>
+ </a>
+ </td>
+ </tr>
+ </table>
+ </td></tr>
+
+ <!-- ============ CLOSING CTA — memo samples front-loaded ============ -->
+ <tr><td align="center" style="padding: 48px 36px 24px; border-top: 1px solid #e8e2d6; background:#ffffff;">
+ <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0;">
+ Request a <em>memo sample</em> of any pattern — or shop the whole collection of classics at trade pricing.
+ </p>
+ <p style="margin: 24px 0 0;">
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Classics</a>
+ </p>
+ </td></tr>
+
+ <!-- ============ SHOP BY COLOR — live color wheel (from the color-coordinate email) ============ -->
+ <tr><td align="center" style="padding: 44px 36px 44px; background:#faf8f4; border-top: 1px solid #ddd8ce;">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase; color: #8d8478; margin: 0 0 8px;">Shop by Color</p>
+ <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; line-height: 30px; letter-spacing: 0.3px; color: #1a1a1a; margin: 0 0 6px;">Every hue, every house.</p>
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 1.5px; color: #8d8478; margin: 0 0 22px;">Spin the wheel · click a hue · discover every wallcovering in that color</p>
+ <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="text-decoration:none;">
+ <img src="https://photo.designerwallcoverings.com/marketing/color-coordinate-wm.gif" alt="Spin the color wheel to find every wallcovering in your color" width="460" style="width:100%; max-width:460px; height:auto; border-radius:6px; border:1px solid #e8e2d6; display:block; margin:0 auto;">
+ </a>
+ <p style="margin: 26px 0 0;">
+ <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="display:inline-block; padding:12px 34px; background:transparent; color:#1a1a1a; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Explore the Color Wheel</a>
+ </p>
+ </td></tr>
+
+ <!-- ============ BOTTOM — DW WORDMARK (brand close, room to breathe) ============ -->
+ <tr><td align="center" style="padding: 48px 24px 32px; border-top: 1px solid #e8e2d6;">
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="text-decoration:none;">
+ <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; letter-spacing: 5px; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
+ <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #7a6030; margin-top: 6px; text-transform: uppercase;">The Classics · August 2026</div>
+ <div style="font-family: Georgia, 'Times New Roman', serif; font-style: italic; font-size: 12px; color: #8d8478; margin-top: 10px;">To the trade — Los Angeles, since 2003</div>
+ </a>
+ </td></tr>
+
+ <!-- ============ SHOP BY CATEGORY — pills (rotated for The Classics) ============ -->
+ <tr><td align="center" style="padding: 4px 18px 36px; background:#ffffff; border-top: 1px solid #e8e2d6;">
+ <div style="font-family:Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; color:#8d8478; margin:24px 0 18px;">Shop by Category</div>
+ <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Chinoiserie</a>
+ <a href="https://www.designerwallcoverings.com/collections/toile?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Toile</a>
+ <a href="https://www.designerwallcoverings.com/collections/stripes?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Stripes</a>
+ <a href="https://www.designerwallcoverings.com/collections/trellis?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Trellis</a>
+ <a href="https://www.designerwallcoverings.com/collections/damask?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Damask</a>
+ <a href="https://www.designerwallcoverings.com/collections/blue-wallcoverings?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Blue</a>
+ </td></tr>
+
+
+ </table>
+ <!-- ============ /CONTAINER ============ -->
+
+</td></tr>
+</table>
+</body>
+</html>
← 20205029 commercial mailer: point flip-book click to corrected video
·
back to Designer Wallcoverings
·
commercial mailer: no-logo 1.3s teaser GIF (starts on produc 931fa582 →