PJ Fall 2026 mailer: 1 hero + 3 tiles (drop dup Idyllic tile) + bold phillipjeffries.com specify directive

80fbb708fd3d94d9da77797ca6dca1b8ab8635d9 · 2026-09-18 13:44:15 -0700 · Steve

Steve directive on the See It In Person / PJ Fall 2026 CC draft (activity 54105fd3):
- Reduce to 1 hero + 3 images below (hero IS Idyllic; tiles = Cirque de Soho, Coco Weave, Plush Pillars)
- Add explicit BOLD middle directive: browse phillipjeffries.com, then make selections
Local edit only; live CC draft push stays gated (CC_LIVE=1 --confirm).

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01BEoGSmTqxtqdUD3hXKkqT5

Files touched

M mailers/phillip-jeffries-fall-2026-launch.html

Diff

commit 80fbb708fd3d94d9da77797ca6dca1b8ab8635d9
Author: Steve <steve@designerwallcoverings.com>
Date:   Fri Sep 18 13:44:15 2026 -0700

    PJ Fall 2026 mailer: 1 hero + 3 tiles (drop dup Idyllic tile) + bold phillipjeffries.com specify directive
    
    Steve directive on the See It In Person / PJ Fall 2026 CC draft (activity 54105fd3):
    - Reduce to 1 hero + 3 images below (hero IS Idyllic; tiles = Cirque de Soho, Coco Weave, Plush Pillars)
    - Add explicit BOLD middle directive: browse phillipjeffries.com, then make selections
    Local edit only; live CC draft push stays gated (CC_LIVE=1 --confirm).
    
    Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
    Claude-Session: https://claude.ai/code/session_01BEoGSmTqxtqdUD3hXKkqT5
---
 mailers/phillip-jeffries-fall-2026-launch.html | 42 +++++++++++---------------
 1 file changed, 18 insertions(+), 24 deletions(-)

diff --git a/mailers/phillip-jeffries-fall-2026-launch.html b/mailers/phillip-jeffries-fall-2026-launch.html
index a2f4b4f8..97d42403 100644
--- a/mailers/phillip-jeffries-fall-2026-launch.html
+++ b/mailers/phillip-jeffries-fall-2026-launch.html
@@ -87,41 +87,31 @@
       <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Artisanal grounds, painterly landscapes, woven texture &mdash; fifty years of the handmade</div>
     </td></tr>
 
-    <!-- ============ THE FALL 2026 STORY — four named lines as REAL PHOTO tiles, each deep-linking to the DW PJ collection ============ -->
-    <tr><td style="padding: 34px 24px 0;" align="center">
-      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 20px;">Four Chapters of the Fall 2026 Collection</p>
+    <!-- ============ THREE CHAPTERS — 1 hero above + 3 REAL PHOTO tiles below, each deep-linking to the DW PJ collection. Hero above IS Idyllic, so the tiles show the other three lines (no duplicate Idyllic tile). ============ -->
+    <tr><td style="padding: 34px 18px 0;" align="center">
+      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 20px;">Three Chapters of the Fall 2026 Collection</p>
       <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
         <tr>
-          <!-- Idyllic -->
-          <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
-            <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-idyllic.jpg?v=1789056701&quality=100" alt="Idyllic, an ethereal landscape-mural wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
-              <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Idyllic</p>
-              <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">An ethereal landscape mural &mdash; rooms that breathe.</p>
-            </a>
-          </td>
           <!-- Cirque de Soho -->
-          <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
+          <td class="stack" width="33.33%" valign="top" style="padding: 0 5px 22px;" align="center">
             <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-cirque-de-soho.jpg?v=1789056698&quality=100" alt="Cirque de Soho, a grasscloth mosaic wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-cirque-de-soho.jpg?v=1789056698&quality=100" alt="Cirque de Soho, a grasscloth mosaic wallcovering by Phillip Jeffries, Fall 2026" width="185" style="width:100%; max-width:185px; height:auto; display:block; border:1px solid #e2dccf;">
               <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Cirque de Soho</p>
               <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">A grasscloth mosaic &mdash; graphic, spirited, Soho.</p>
             </a>
           </td>
-        </tr>
-        <tr>
           <!-- Coco Weave -->
-          <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
+          <td class="stack" width="33.33%" valign="top" style="padding: 0 5px 22px;" align="center">
             <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-coco-weave.jpg?v=1789056691&quality=100" alt="Coco Weave, a hand-woven natural-fiber wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-coco-weave.jpg?v=1789056691&quality=100" alt="Coco Weave, a hand-woven natural-fiber wallcovering by Phillip Jeffries, Fall 2026" width="185" style="width:100%; max-width:185px; height:auto; display:block; border:1px solid #e2dccf;">
               <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Coco Weave</p>
               <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">Hand-woven natural fiber with a warm, tactile hand.</p>
             </a>
           </td>
           <!-- Plush Pillars -->
-          <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
+          <td class="stack" width="33.33%" valign="top" style="padding: 0 5px 22px;" align="center">
             <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-plush-pillars.jpg?v=1789056694&quality=100" alt="Plush Pillars, a columnar dimensional textured wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/pj-plush-pillars.jpg?v=1789056694&quality=100" alt="Plush Pillars, a columnar dimensional textured wallcovering by Phillip Jeffries, Fall 2026" width="185" style="width:100%; max-width:185px; height:auto; display:block; border:1px solid #e2dccf;">
               <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Plush Pillars</p>
               <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">Columnar, dimensional texture with a soft, luxe depth.</p>
             </a>
@@ -130,13 +120,17 @@
       </table>
     </td></tr>
 
-    <!-- ============ THE FULL ASSORTMENT — editorial line + CTA (no fabricated product URL) ============ -->
-    <tr><td style="padding: 22px 36px 8px;" align="center">
-      <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0; max-width: 460px;">
-        Explore the full <em>Journey</em> assortment &mdash; embroidered raffia, grasscloth mosaics, woven naturals, dimensional texture and an ethereal landscape mural &mdash; through Designer Wallcoverings.
+    <!-- ============ HOW TO SPECIFY — explicit BOLD middle directive: browse phillipjeffries.com, then make your selections ============ -->
+    <tr><td style="padding: 30px 36px 10px;" align="center">
+      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0 0 14px;">How to Specify</p>
+      <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 19px; line-height: 28px; font-weight: bold; color: #1a1a1a; margin: 0 auto; max-width: 470px;">
+        Browse the complete Fall&nbsp;2026 line at <a href="https://www.phillipjeffries.com" target="_blank" style="color:#7a6030 !important; font-weight:bold; text-decoration:underline;">phillipjeffries.com</a>, then make your selections.
+      </p>
+      <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 16px auto 0; max-width: 450px;">
+        Bring your patterns to Designer Wallcoverings to specify them at trade pricing &mdash; online, or in person at our Sherman Oaks showroom.
       </p>
       <p style="margin: 22px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:12px 30px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">See Every Pattern</a>
+        <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:12px 30px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">See It at Designer Wallcoverings</a>
       </p>
     </td></tr>

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