New Arrivals mailer v3: Shop by Color hue-strip section above footer linking /pages/shop-by-color; draft 54120ecf

9e9fa55574bde9ee78a768757dfc337492e666c0 · 2026-07-22 12:38:49 -0700 · Steve

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

Files touched

M mailers/cc-api/build-new-arrivals-campaign.js
M mailers/new-arrivals-launch.html

Diff

commit 9e9fa55574bde9ee78a768757dfc337492e666c0
Author: Steve <steve@designerwallcoverings.com>
Date:   Wed Jul 22 12:38:49 2026 -0700

    New Arrivals mailer v3: Shop by Color hue-strip section above footer linking /pages/shop-by-color; draft 54120ecf
    
    Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
---
 mailers/cc-api/build-new-arrivals-campaign.js |  2 +-
 mailers/new-arrivals-launch.html              | 14 ++++++++++++++
 2 files changed, 15 insertions(+), 1 deletion(-)

diff --git a/mailers/cc-api/build-new-arrivals-campaign.js b/mailers/cc-api/build-new-arrivals-campaign.js
index 1e5ce919..23a9cf74 100644
--- a/mailers/cc-api/build-new-arrivals-campaign.js
+++ b/mailers/cc-api/build-new-arrivals-campaign.js
@@ -22,7 +22,7 @@ const CONFIRM = argv.includes('--confirm');
 const DRY_RUN = argv.includes('--dry-run') || !CONFIRM; // default dry-run
 
 const CAMPAIGN = {
-  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v2`,
+  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v3`,
   subject: 'Just In — De Gournay gilded papers, a Nick Cave floral for Knoll & more new arrivals',
   preheader: 'This week: gilded Xuan papers, wide-width sisals, scenic murals & statement florals from twelve great houses.',
   fromName: 'Designer Wallcoverings',
diff --git a/mailers/new-arrivals-launch.html b/mailers/new-arrivals-launch.html
index b9928639..ff0633b1 100644
--- a/mailers/new-arrivals-launch.html
+++ b/mailers/new-arrivals-launch.html
@@ -213,6 +213,20 @@
       <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Shop by Color</a>
     </td></tr>
 
+    <!-- ============ SHOP BY COLOR — hue strip linking the colors page ============ -->
+    <tr><td align="center" style="padding: 8px 24px 40px; background:#ffffff; border-top: 1px solid #e8e2d6;">
+      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;">
+        <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; letter-spacing: 4px; color: #1a1a1a; text-transform: uppercase; margin: 28px 0 6px;">Shop by Color</p>
+        <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 1.5px; color: #8d8478; margin: 0 0 18px;">Spin the wheel &middot; click a hue &middot; discover every wallcovering in that color</p>
+      </a>
+      <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#e74c3c;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#e67e22;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#d4a017;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#c8d44e;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#5cb85c;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#2fbfa3;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#3b9fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#3f5fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#7a4fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#b44fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#d44fa3;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#c44d74;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td></tr></table>
+      <div style="height:8px; line-height:8px; font-size:0;">&nbsp;</div>
+      <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#e9e4da;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#cfc4ae;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#8d8478;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#f2efe4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#a89a6a;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#aebfcf;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td></tr></table>
+      <p style="margin: 22px 0 0;">
+        <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07" target="_blank" class="cta-btn" style="display:inline-block; padding:13px 32px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Explore the Color Wheel</a>
+      </p>
+    </td></tr>
+
     <!-- ============ FOOTER (CAN-SPAM) ============ -->
     <tr><td align="center" style="padding: 32px 36px; background: #f4f1ec; border-top: 1px solid #e8e2d6;">
       <p class="footer-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height: 18px; color: #8d8478; margin: 0 0 8px;">

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