← back to Designer Wallcoverings

New Arrivals mailer: rotate to 10 fresh houses + room-setting hero; push CC draft v5

b0f92f18f9a9d6e91147730ed7e2e4ff962abf20 · 2026-08-06 12:04:16 -0700 · Steve

- 11 product slots swapped to Zoffany, Cole & Son, Brunschwig & Fils, Quadrille,
  Kravet, Coordonne, Tres Tintas, Sister Parish, Innovations, Scalamandre
  (zero overlap with the 2026-07-29 send)
- hero -> soft-blue bamboo room-setting mood image
- subject/preheader/UTM refreshed; validated 9/9; all 18 links 200
- CC draft v5 created (activity 58020b87-4234-4f08-913a-8da499a64bce)

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

Files touched

• M mailers/cc-api/build-new-arrivals-campaign.js
• M mailers/new-arrivals-launch.html

Diff

commit b0f92f18f9a9d6e91147730ed7e2e4ff962abf20
Author: Steve <steve@designerwallcoverings.com>
Date:   Thu Aug 6 12:04:16 2026 -0700

    New Arrivals mailer: rotate to 10 fresh houses + room-setting hero; push CC draft v5
    
    - 11 product slots swapped to Zoffany, Cole & Son, Brunschwig & Fils, Quadrille,
      Kravet, Coordonne, Tres Tintas, Sister Parish, Innovations, Scalamandre
      (zero overlap with the 2026-07-29 send)
    - hero -> soft-blue bamboo room-setting mood image
    - subject/preheader/UTM refreshed; validated 9/9; all 18 links 200
    - CC draft v5 created (activity 58020b87-4234-4f08-913a-8da499a64bce)
    
    Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
---
 mailers/cc-api/build-new-arrivals-campaign.js |   6 +-
 mailers/new-arrivals-launch.html              | 118 +++++++++++++-------------
 2 files changed, 62 insertions(+), 62 deletions(-)

diff --git a/mailers/cc-api/build-new-arrivals-campaign.js b/mailers/cc-api/build-new-arrivals-campaign.js
index 58878145..764e6177 100644
--- a/mailers/cc-api/build-new-arrivals-campaign.js
+++ b/mailers/cc-api/build-new-arrivals-campaign.js
@@ -22,9 +22,9 @@ const CONFIRM = argv.includes('--confirm');
 const DRY_RUN = argv.includes('--dry-run') || !CONFIRM; // default dry-run
 
 const CAMPAIGN = {
-  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v4`,
-  subject: 'Just In — Pierre Frey mica, Phillipe Romano cork & more new arrivals',
-  preheader: 'This week: French mica, real-cork stripes, wide-width sisal, flax naturals & scenic florals from eleven great houses.',
+  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v5`,
+  subject: 'Just In — Zoffany moresque, Cole & Son silks & Brunschwig botanicals',
+  preheader: 'This week turns to pattern & colour: jewel geometrics, English scenic silks, blue-and-white chinoiserie, Spanish moderns & bohemian ikats from ten great houses.',
   fromName: 'Designer Wallcoverings',
   fromEmail: 'steve@designerwallcoverings.com',
   replyTo: 'steve@designerwallcoverings.com',
diff --git a/mailers/new-arrivals-launch.html b/mailers/new-arrivals-launch.html
index 3219b274..41822ef6 100644
--- a/mailers/new-arrivals-launch.html
+++ b/mailers/new-arrivals-launch.html
@@ -55,7 +55,7 @@
 
     <!-- ============ TOP — DESIGNER WALLCOVERINGS LOGO ============ -->
     <tr><td align="center" style="padding: 28px 0 14px; border-bottom: 1px solid #e8e2d6;">
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;color:#1a1a1a;">
+      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;color:#1a1a1a;">
         <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; letter-spacing: 6px; font-weight: 400; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
         <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #8d8478; margin-top: 4px; text-transform: uppercase;">est. 2003 · to the trade</div>
       </a>
@@ -63,25 +63,25 @@
 
     <!-- ============ NAV — single link ============ -->
     <tr><td align="center" style="padding: 12px 14px; border-bottom: 1px solid #e8e2d6; font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase;">
-      <a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
+      <a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
     </td></tr>
 
-    <!-- ============ HERO — Rebel Walls Flower Fall in the room ============ -->
-    <tr><td style="padding: 0; min-height: 300px; background-color: #d8d3c9;" bgcolor="#d8d3c9">
-      <a href="https://www.designerwallcoverings.com/products/flower-fall-sand-wallcoverings-dwrw-361342?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-        <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R19252_interior1.jpg?v=1784792421&width=1240" alt="Flower Fall, Sand wallcovering by Rebel Walls styled in a serene interior" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
+    <!-- ============ HERO — room-setting mood image (soft blue bamboo interior) ============ -->
+    <tr><td style="padding: 0; line-height: 0; font-size: 0;">
+      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+        <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R20366_interior1.jpg?v=1780557647&width=1240" alt="A serene bedroom styled with a soft blue bamboo mural wallcovering" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
       </a>
     </td></tr>
 
     <!-- ============ ANNOUNCEMENT + EDITORIAL LEDE + PRIMARY CTA ============ -->
     <tr><td style="padding: 32px 36px 8px;" align="center">
       <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">New Arrivals · Fresh This Week</p>
-      <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Just Landed on Our Walls<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">the newest from eleven great houses</span></p>
+      <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Just Landed on Our Walls<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">the newest from ten great houses</span></p>
       <p class="lede" style="font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 22px; color: #5a544c; margin: 18px 32px 0; max-width: 480px;">
-        French mica from Pierre Frey, real-cork stripes from Phillipe Romano, wide-width sisal from Thibaut, flax naturals from Fentucci and scenic florals from Rebel Walls &mdash; this week&rsquo;s arrivals span the spectrum, and every one is stocked at Designer Wallcoverings.
+        Jewel-tone moresque from Zoffany, English scenic silks from Cole &amp; Son, sapphire botanicals from Brunschwig &amp; Fils, blue-and-white chinoiserie from Quadrille and bohemian ikats from Coordonn&eacute; &mdash; this week the arrivals turn to pattern and colour, and every one is stocked at Designer Wallcoverings.
       </p>
       <p style="margin: 28px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="cta-btn" style="display:inline-block; padding:14px 36px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Shop All New Arrivals</a>
+        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="cta-btn" style="display:inline-block; padding:14px 36px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Shop All New Arrivals</a>
       </p>
     </td></tr>
 
@@ -89,7 +89,7 @@
     <tr><td align="center" style="padding: 0; background:#1c1816; background: linear-gradient(180deg, #221d1a 0%, #1c1816 100%);">
       <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
         <tr><td align="center" style="padding: 24px 18px 28px;">
-          <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:18px; line-height:26px; color:#f4f1ec; margin:0;">Gilded papers, statement florals, quiet sisals &amp; scenic murals — new every week</div>
+          <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:18px; line-height:26px; color:#f4f1ec; margin:0;">Jewel geometrics, scenic silks, chinoiserie prints &amp; bohemian ikats — new every week</div>
         </td></tr>
       </table>
     </td></tr>
@@ -100,33 +100,33 @@
       <table role="presentation" class="chip-row" width="100%" cellpadding="0" cellspacing="0" border="0">
         <tr>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/lorn-light-brown-wallpaper-4207-5431?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/0158755_lorn-light-brown-faux-grasscloth-wallpaper.jpg?v=1784295489&width=232&height=232&crop=center" alt="Lorn Light Brown wallcovering by Jeffrey Stevens" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Jeffrey Stevens</p>
+            <a href="https://www.designerwallcoverings.com/products/seasonal-woods-silk-platinum-cole-son?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/seasonal-woods-silk-platinum-cole-son-37235620446259.jpg?v=1785462973&width=232&height=232&crop=center" alt="Seasonal Woods Silk, Platinum wallcovering by Cole and Son" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Cole &amp; Son</p>
             </a>
           </td>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/acate-wallcovering-vahallan?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/Acate-SQ.jpg?v=1784828722&width=232&height=232&crop=center" alt="Acate wallcovering by Vahallan" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Vahallan</p>
+            <a href="https://www.designerwallcoverings.com/products/kashmiri-sapphire-blue-wallcovering-brunschwig-fils?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/kashmiri-sapphire-blue-wallcovering-brunschwig-fils-37155195748403.jpg?v=1785456694&width=232&height=232&crop=center" alt="Kashmiri, Sapphire Blue wallcovering by Brunschwig and Fils" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Brunschwig &amp; Fils</p>
             </a>
           </td>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/accord-snowfall-maharam?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/MH-ACCORD-001_0.jpg?v=1785198102&width=232&height=232&crop=center" alt="Accord Snowfall wallcovering by Maharam" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Maharam</p>
+            <a href="https://www.designerwallcoverings.com/products/ophelia-multi-blues-on-white-dwqc-600008?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/multi-blues-on-white-1916_1_144507.jpg?v=1782265232&width=232&height=232&crop=center" alt="Ophelia, Multi Blues on White chinoiserie by Quadrille" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Quadrille</p>
             </a>
           </td>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/abaca-dense-naturel-cmo-paris?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/cmo-wallcovering-lueur-abaca-wab-05-01.jpg?v=1785004184&width=232&height=232&crop=center" alt="Abaca Dense Naturel wallcovering by CMO Paris" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">CMO Paris</p>
+            <a href="https://www.designerwallcoverings.com/products/kravet-couture-34031-1610-dwkk-101540?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/34031_1610_016258a1-bebc-4b7e-a4e2-132143335830.jpg?v=1782243619&width=232&height=232&crop=center" alt="Kravet Couture 34031-1610 in Gold wallcovering by Kravet" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Kravet</p>
             </a>
           </td>
         </tr>
       </table>
       <div class="chip-fallback" style="display:none;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #7a6030; text-decoration: none;">Jeffrey Stevens · Vahallan · Maharam · CMO Paris</a>
+        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #7a6030; text-decoration: none;">Cole &amp; Son · Brunschwig &amp; Fils · Quadrille · Kravet</a>
       </div>
     </td></tr>
 
@@ -136,47 +136,47 @@
             <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
         <tr>
           <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/parade-ottomane-mica-pierre-frey?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/Mw6AAuJTucsMg7UprvXv.webp?v=1783484970&width=360&height=360&crop=center" alt="Parade ottomane Mica wallcovering by Pierre Frey" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Parade ottomane Mica</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Pierre Frey</p>
+            <a href="https://www.designerwallcoverings.com/products/uzbek-green-green-dwxw-1005019?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/A00813_01.jpg?v=1782254463&width=360&height=360&crop=center" alt="Uzbek, Green bohemian ikat wallcovering by Coordonne" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Uzbek, Green</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Coordonn&eacute;</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/medici-real-cork-stripe-wallpaper-cork?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/products/07979e0a494f2201f1200d443a7c77ad_6bbbd130-5865-4f59-bde9-db602b08375e.jpg?v=1745460331&width=360&height=360&crop=center" alt="Medici Real Cork Stripe wallcovering by Phillipe Romano" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Medici Real Cork Stripe</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Phillipe Romano</p>
+            <a href="https://www.designerwallcoverings.com/products/croci-pu2909-2-wallcovering-tres-tintas?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/croci-pu2909-2-repeated-patterns-coordonne.jpg?v=1782183546&width=360&height=360&crop=center" alt="Croci, Cream modern repeated-pattern wallcovering by Tres Tintas" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Croci, Cream</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Tres Tintas</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/luta-sisal-wide-width-beige-and-metallic-silver-dwtt-74394?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/TWW14525.jpg?v=1784734813&width=360&height=360&crop=center" alt="Luta Sisal Wide Width, Beige and Metallic Silver wallcovering by Thibaut" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Luta Sisal Wide Width, Beige and Metallic Silver</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Thibaut</p>
+            <a href="https://www.designerwallcoverings.com/products/sp-sintra-raffia-wallpaper?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/sp-sintra-raffia-wallpaper-37324878184499.jpg?v=1785461931&width=360&height=360&crop=center" alt="Sintra Raffia wallcovering by Sister Parish" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Sintra Raffia</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Sister Parish</p>
             </a>
           </td>
         </tr>
         <tr>
           <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/tellaro-flax-ii-fentucci-naturals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/A-18002.jpg?v=1784772458&width=360&height=360&crop=center" alt="Tellaro Flax II wallcovering by Fentucci Naturals" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Tellaro Flax II</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Fentucci Naturals</p>
+            <a href="https://www.designerwallcoverings.com/products/alchemy-helio-gray-dwwc-503130?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R78910.jpg?v=1781820470&width=360&height=360&crop=center" alt="Alchemy Helio, Gray metallic wallcovering by Innovations" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Alchemy Helio, Gray</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Innovations</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/cottage-frost-dwdx-220265?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8362051__82773.1712930865.jpg?v=1782124855&width=360&height=360&crop=center" alt="Cottage, Frost wallcovering by Designtex" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Cottage, Frost</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Designtex</p>
+            <a href="https://www.designerwallcoverings.com/products/dragon-tableau-pillow-square-22x22-persimmon-blue-scalamandre?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/SC_0004SDDC27327.jpg?v=1778531188&width=360&height=360&crop=center" alt="Dragon Tableau, Persimmon and Blue pillow by Scalamandre" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Dragon Tableau Pillow, Persimmon &amp; Blue</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Scalamandre</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/savanna-bark-dwrm-240016?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/MW102-03-savanna-bark_03.jpg?v=1781195663&width=360&height=360&crop=center" alt="Savanna, Bark wallcovering by Romo" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Savanna, Bark</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Romo</p>
+            <a href="https://www.designerwallcoverings.com/products/moresque-glaze-indigo-dwzf-187019?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/ZHIW312992_d65d_99100871-1434-4846-a441-51911c8ee449.jpg?v=1782261631&width=360&height=360&crop=center" alt="Moresque Glaze, Indigo wallcovering by Zoffany" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Moresque Glaze, Indigo</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Zoffany</p>
             </a>
           </td>
         </tr>
@@ -189,27 +189,27 @@
         Request a <em>memo sample</em> of any pattern — or shop everything that landed this week at trade pricing.
       </p>
       <p style="margin: 24px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="cta-btn" style="display:inline-block; padding:14px 36px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Shop All New Arrivals</a>
+        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="cta-btn" style="display:inline-block; padding:14px 36px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Shop All New Arrivals</a>
       </p>
     </td></tr>
 
     <!-- ============ SHOP BY COLOR — hue strip linking the colors page ============ -->
     <tr><td align="center" style="padding: 8px 24px 40px; background:#ffffff; border-top: 1px solid #e8e2d6;">
-      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;">
+      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;">
         <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; letter-spacing: 4px; color: #1a1a1a; text-transform: uppercase; margin: 28px 0 6px;">Shop by Color</p>
         <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 1.5px; color: #8d8478; margin: 0 0 18px;">Spin the wheel &middot; click a hue &middot; discover every wallcovering in that color</p>
       </a>
-      <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#e74c3c;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#e67e22;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#d4a017;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#c8d44e;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#5cb85c;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#2fbfa3;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#3b9fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#3f5fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#7a4fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#b44fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#d44fa3;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#c44d74;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td></tr></table>
+      <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#e74c3c;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#e67e22;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#d4a017;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#c8d44e;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#5cb85c;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#2fbfa3;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#3b9fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#3f5fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#7a4fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#b44fd4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#d44fa3;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:26px;height:26px;border-radius:50%;background-color:#c44d74;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td></tr></table>
       <div style="height:8px; line-height:8px; font-size:0;">&nbsp;</div>
-      <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#e9e4da;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#cfc4ae;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#8d8478;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#f2efe4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#a89a6a;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#aebfcf;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td></tr></table>
+      <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#e9e4da;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#cfc4ae;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#8d8478;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#f2efe4;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#a89a6a;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td><td style="padding:0 3px;"><a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;"><div style="width:18px;height:18px;border-radius:50%;background-color:#aebfcf;border:1px solid rgba(0,0,0,0.08);font-size:0;line-height:0;">&nbsp;</div></a></td></tr></table>
       <p style="margin: 22px 0 0;">
-        <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="cta-btn" style="display:inline-block; padding:13px 32px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Explore the Color Wheel</a>
+        <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="cta-btn" style="display:inline-block; padding:13px 32px; background:#1a1a1a; background-color:#1a1a1a !important; color:#ffffff !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:26px;">Explore the Color Wheel</a>
       </p>
     </td></tr>
 
     <!-- ============ BOTTOM — DW WORDMARK (brand close, room to breathe) ============ -->
     <tr><td align="center" style="padding: 48px 24px 32px; border-top: 1px solid #e8e2d6;">
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" style="text-decoration:none;">
+      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;">
         <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; letter-spacing: 5px; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
         <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #7a6030; margin-top: 6px; text-transform: uppercase;">New Arrivals · July 2026</div>
         <div style="font-family: Georgia, 'Times New Roman', serif; font-style: italic; font-size: 12px; color: #8d8478; margin-top: 10px;">To the trade — Los Angeles, since 2003</div>
@@ -219,12 +219,12 @@
     <!-- ============ SHOP BY CATEGORY — pills ============ -->
     <tr><td align="center" style="padding: 4px 18px 36px; background:#ffffff; border-top: 1px solid #e8e2d6;">
       <div style="font-family:Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; color:#8d8478; margin:24px 0 18px;">Shop by Category</div>
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#7a6030; border:1px solid #7a6030; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">New Arrivals</a>
-      <a href="https://www.designerwallcoverings.com/collections/grasscloth?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Grasscloth</a>
-      <a href="https://www.designerwallcoverings.com/collections/murals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Murals</a>
-      <a href="https://www.designerwallcoverings.com/collections/sisal?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Sisal</a>
-      <a href="https://www.designerwallcoverings.com/collections/mica?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Mica</a>
-      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-07-29" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Shop by Color</a>
+      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#7a6030; border:1px solid #7a6030; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">New Arrivals</a>
+      <a href="https://www.designerwallcoverings.com/collections/grasscloth?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Grasscloth</a>
+      <a href="https://www.designerwallcoverings.com/collections/murals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Murals</a>
+      <a href="https://www.designerwallcoverings.com/collections/sisal?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Sisal</a>
+      <a href="https://www.designerwallcoverings.com/collections/mica?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Mica</a>
+      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:#1c1816; border:1px solid #1c1816; border-radius:26px; color:#ffffff; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Shop by Color</a>
     </td></tr>
 
     <!-- ============ FOOTER (CAN-SPAM) ============ -->

← 49a96fa7 auto-data-snapshot: 2026-08-06T11:23:39 (1 data files) — sho  ·  back to Designer Wallcoverings  ·  New Arrivals mailer v6: real color wheel (color-coordinate-w 43ec5118 →