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PJ Fall 2026 mailer: photo-forward editorial revision (draft, gated) + preview
b3cb72e7acbca4ec2da817491c93c62707da9dd0 · 2026-08-25 08:51:14 -0700 · Designer Wallcoverings
Files touched
A mailers/assets/pj-fall-2026/pj-cirque-de-soho.jpgA mailers/assets/pj-fall-2026/pj-coco-weave.jpgA mailers/assets/pj-fall-2026/pj-hero-idyllic-room.jpgA mailers/assets/pj-fall-2026/pj-idyllic.jpgA mailers/assets/pj-fall-2026/pj-plush-pillars.jpgM mailers/phillip-jeffries-fall-2026-launch.htmlA mailers/phillip-jeffries-fall-2026-preview.png
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commit b3cb72e7acbca4ec2da817491c93c62707da9dd0
Author: Designer Wallcoverings <steve@designerwallcoverings.com>
Date: Tue Aug 25 08:51:14 2026 -0700
PJ Fall 2026 mailer: photo-forward editorial revision (draft, gated) + preview
---
mailers/assets/pj-fall-2026/pj-cirque-de-soho.jpg | Bin 0 -> 188038 bytes
mailers/assets/pj-fall-2026/pj-coco-weave.jpg | Bin 0 -> 258539 bytes
.../assets/pj-fall-2026/pj-hero-idyllic-room.jpg | Bin 0 -> 1301049 bytes
mailers/assets/pj-fall-2026/pj-idyllic.jpg | Bin 0 -> 211067 bytes
mailers/assets/pj-fall-2026/pj-plush-pillars.jpg | Bin 0 -> 141040 bytes
mailers/phillip-jeffries-fall-2026-launch.html | 89 +++++++++------------
mailers/phillip-jeffries-fall-2026-preview.png | Bin 0 -> 6550300 bytes
7 files changed, 38 insertions(+), 51 deletions(-)
diff --git a/mailers/assets/pj-fall-2026/pj-cirque-de-soho.jpg b/mailers/assets/pj-fall-2026/pj-cirque-de-soho.jpg
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diff --git a/mailers/assets/pj-fall-2026/pj-hero-idyllic-room.jpg b/mailers/assets/pj-fall-2026/pj-hero-idyllic-room.jpg
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diff --git a/mailers/assets/pj-fall-2026/pj-idyllic.jpg b/mailers/assets/pj-fall-2026/pj-idyllic.jpg
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diff --git a/mailers/assets/pj-fall-2026/pj-plush-pillars.jpg b/mailers/assets/pj-fall-2026/pj-plush-pillars.jpg
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diff --git a/mailers/phillip-jeffries-fall-2026-launch.html b/mailers/phillip-jeffries-fall-2026-launch.html
index 41bb3624..ff9486f2 100644
--- a/mailers/phillip-jeffries-fall-2026-launch.html
+++ b/mailers/phillip-jeffries-fall-2026-launch.html
@@ -29,7 +29,8 @@
}
.pill-theme:visited, .pill-theme:hover { color: #ffffff !important; }
.footer-text { font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height: 18px; color: #8d8478; }
- .callout-cell { border: 1px solid #e2dccf; }
+ .tile-cap { font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px; }
+ .tile-sub { font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height: 16px; color: #8d8478; margin: 0; }
@media only screen and (max-width: 620px) {
.stack { display: block !important; width: 100% !important; }
.h1 { font-size: 24px !important; line-height: 30px !important; }
@@ -62,10 +63,10 @@
<a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
</td></tr>
- <!-- ============ HERO — room-setting mood image, links into the PJ collection on the DW store ============ -->
+ <!-- ============ HERO — REAL Phillip Jeffries Fall 2026 photography (Idyllic landscape-mural room), links into the PJ collection on the DW store ============ -->
<tr><td style="padding: 0; line-height: 0; font-size: 0;">
<a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank">
- <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R20366_interior1.jpg?v=1780557647&width=1240" alt="An artisanal interior dressed in a hand-crafted natural-fiber wallcovering, setting the mood for the Phillip Jeffries Fall 2026 Collection" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
+ <img src="https://cdn2.webdamdb.com/1280_EU2NBNq1Wno66UmS.jpg?1787686038" alt="Idyllic, an ethereal landscape-mural wallcovering from the Phillip Jeffries Fall 2026 Collection, in a modern interior with a channel sofa and gold accent table" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
</a>
</td></tr>
@@ -74,7 +75,7 @@
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">Phillip Jeffries · Fall 2026 Collection</p>
<p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Fifty Years in the Making<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">a celebration of artisanal history</span></p>
<p class="lede" style="font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 22px; color: #5a544c; margin: 18px 32px 0; max-width: 480px;">
- Half a century of the handmade, distilled into one collection. Phillip Jeffries marks fifty years with <em>Idyllic</em>, <em>Cirque De Soho</em>, <em>Coco Weave</em> and <em>Plush Pillars</em> — artisanal grounds, painterly motifs and richly woven texture. Every pattern is stocked to the trade at Designer Wallcoverings, and every one is waiting to be touched in our Sherman Oaks showroom.
+ Half a century of the handmade, distilled into one collection. Phillip Jeffries marks fifty years with <em>Idyllic</em>, <em>Cirque de Soho</em>, <em>Coco Weave</em> and <em>Plush Pillars</em> — artisanal grounds, painterly landscapes and richly woven texture that marry Japanese and European craft. Every pattern is stocked to the trade at Designer Wallcoverings, and every one is waiting to be touched in our Sherman Oaks showroom.
</p>
<p style="margin: 28px 0 0;">
<a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Collection</a>
@@ -83,78 +84,64 @@
<!-- ============ TAGLINE — quiet editorial line (no dark band) ============ -->
<tr><td align="center" style="padding: 6px 30px 30px; background:#ffffff;">
- <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Artisanal grounds, painterly motifs, woven texture — fifty years of the handmade</div>
+ <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Artisanal grounds, painterly landscapes, woven texture — fifty years of the handmade</div>
</td></tr>
- <!-- ============ THE FALL 2026 STORY — four named lines as editorial callouts (no fabricated product URLs) ============ -->
- <tr><td style="padding: 40px 24px 0;" align="center">
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 18px;">Four Chapters of the Fall 2026 Collection</p>
+ <!-- ============ THE FALL 2026 STORY — four named lines as REAL PHOTO tiles, each deep-linking to the DW PJ collection ============ -->
+ <tr><td style="padding: 34px 24px 0;" align="center">
+ <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 20px;">Four Chapters of the Fall 2026 Collection</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
- <td class="stack" width="50%" valign="top" style="padding: 0 6px 12px;" align="center">
+ <!-- Idyllic -->
+ <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
<a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="callout-cell" style="border:1px solid #e2dccf; padding:22px 18px; background:#faf8f4;" align="center">
- <p style="font-family: Georgia, serif; font-size: 17px; letter-spacing: 0.5px; color: #1a1a1a; margin: 0;">Idyllic</p>
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:17px; color: #8d8478; margin: 8px 0 0;">A pastoral, painterly ground for rooms that breathe.</p>
- </td></tr></table>
+ <img src="https://api.phillipjeffries.com/images/product_lines/WN-SC_504_355x518.jpg" alt="Idyllic, an ethereal landscape-mural wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+ <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Idyllic</p>
+ <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">An ethereal landscape mural — rooms that breathe.</p>
</a>
</td>
- <td class="stack" width="50%" valign="top" style="padding: 0 6px 12px;" align="center">
+ <!-- Cirque de Soho -->
+ <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
<a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="callout-cell" style="border:1px solid #e2dccf; padding:22px 18px; background:#faf8f4;" align="center">
- <p style="font-family: Georgia, serif; font-size: 17px; letter-spacing: 0.5px; color: #1a1a1a; margin: 0;">Cirque De Soho</p>
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:17px; color: #8d8478; margin: 8px 0 0;">Downtown theatre — graphic, spirited, unmistakably Soho.</p>
- </td></tr></table>
+ <img src="https://api.phillipjeffries.com/images/product_lines/WN-SC_454_355x518.jpg" alt="Cirque de Soho, a grasscloth mosaic wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+ <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Cirque de Soho</p>
+ <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">A grasscloth mosaic — graphic, spirited, Soho.</p>
</a>
</td>
</tr>
<tr>
- <td class="stack" width="50%" valign="top" style="padding: 0 6px 12px;" align="center">
+ <!-- Coco Weave -->
+ <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
<a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="callout-cell" style="border:1px solid #e2dccf; padding:22px 18px; background:#faf8f4;" align="center">
- <p style="font-family: Georgia, serif; font-size: 17px; letter-spacing: 0.5px; color: #1a1a1a; margin: 0;">Coco Weave</p>
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:17px; color: #8d8478; margin: 8px 0 0;">Hand-woven natural fiber with a warm, tactile hand.</p>
- </td></tr></table>
+ <img src="https://api.phillipjeffries.com/images/product_lines/WN-SC_395_355x518.jpg" alt="Coco Weave, a hand-woven natural-fiber wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+ <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Coco Weave</p>
+ <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">Hand-woven natural fiber with a warm, tactile hand.</p>
</a>
</td>
- <td class="stack" width="50%" valign="top" style="padding: 0 6px 12px;" align="center">
+ <!-- Plush Pillars -->
+ <td class="stack" width="50%" valign="top" style="padding: 0 6px 22px;" align="center">
<a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="text-decoration:none;">
- <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="callout-cell" style="border:1px solid #e2dccf; padding:22px 18px; background:#faf8f4;" align="center">
- <p style="font-family: Georgia, serif; font-size: 17px; letter-spacing: 0.5px; color: #1a1a1a; margin: 0;">Plush Pillars</p>
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:17px; color: #8d8478; margin: 8px 0 0;">Columnar, dimensional texture with a soft, luxe depth.</p>
- </td></tr></table>
+ <img src="https://api.phillipjeffries.com/images/product_lines/WN-SC_435_355x518.jpg" alt="Plush Pillars, a columnar dimensional textured wallcovering by Phillip Jeffries, Fall 2026" width="280" style="width:100%; max-width:280px; height:auto; display:block; border:1px solid #e2dccf;">
+ <p class="tile-cap" style="font-family: Georgia, serif; font-size: 15px; letter-spacing: 0.5px; color: #1a1a1a; margin: 12px 0 3px;">Plush Pillars</p>
+ <p class="tile-sub" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; line-height:16px; color: #8d8478; margin: 0;">Columnar, dimensional texture with a soft, luxe depth.</p>
</a>
</td>
</tr>
</table>
</td></tr>
- <!-- ============ ON THE WALL NOW — the real, hosted PJ product from the DW store ============ -->
- <tr><td style="padding: 44px 24px 8px;" align="center">
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 22px;">On the Wall Now — Phillip Jeffries</p>
- <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
- <tr>
- <td class="stack" width="50%" valign="top" style="padding: 0 6px;" align="center">
- <a href="https://www.designerwallcoverings.com/products/suede-lounge-taupe-topaz-wallcovering-phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank">
- <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/suede-lounge-taupe-topaz-phillip-jeffries.jpg?v=1781142986&width=360" alt="Suede Lounge in Taupe Topaz, a soft suede-textured wallcovering by Phillip Jeffries" class="thumb-img" width="220" style="width:100%; max-width:220px; height:auto;">
- <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Suede Lounge, Taupe Topaz</p>
- <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Phillip Jeffries</p>
- </a>
- </td>
- <td class="stack" width="50%" valign="middle" style="padding: 0 6px;" align="center">
- <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0 12px;">
- The full Fall 2026 assortment — grasscloth, silks, murals, prints and vinyl — is stocked to the trade at Designer Wallcoverings.
- </p>
- <p style="margin: 20px 0 0;">
- <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:12px 28px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">See Every Pattern</a>
- </p>
- </td>
- </tr>
- </table>
+ <!-- ============ THE FULL ASSORTMENT — editorial line + CTA (no fabricated product URL) ============ -->
+ <tr><td style="padding: 22px 36px 8px;" align="center">
+ <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0; max-width: 460px;">
+ The full <em>Journey</em> assortment — embroidered raffia, grasscloth mosaics, woven naturals, dimensional texture and an ethereal landscape mural — is stocked to the trade at Designer Wallcoverings.
+ </p>
+ <p style="margin: 22px 0 0;">
+ <a href="https://www.designerwallcoverings.com/collections/phillip-jeffries?utm_source=email&utm_medium=mailer&utm_campaign=phillip-jeffries-fall-2026" target="_blank" style="display:inline-block; padding:12px 30px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">See Every Pattern</a>
+ </p>
</td></tr>
<!-- ============ VISIT OUR SHOWROOM — prominent in-person invitation ============ -->
- <tr><td align="center" style="padding: 46px 36px 46px; background:#1c1816; border-top: 1px solid #e8e2d6;">
+ <tr><td align="center" style="padding: 44px 36px 46px; background:#1c1816; border-top: 1px solid #e8e2d6;">
<p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase; color: #b8a98a; margin: 0 0 10px;">See It In Person</p>
<p style="font-family: Georgia, 'Times New Roman', serif; font-size: 24px; line-height: 30px; letter-spacing: 0.5px; color: #ffffff; margin: 0 0 12px;">Visit our showroom to see<br>the Fall 2026 Collection</p>
<p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #d8cfbc; margin: 0 auto 22px; max-width: 440px;">
diff --git a/mailers/phillip-jeffries-fall-2026-preview.png b/mailers/phillip-jeffries-fall-2026-preview.png
new file mode 100644
index 00000000..40356f25
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← 26457c97 PJ Fall 2026 Collection mailer + CC campaign builder (draft,
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