`outreach/IG_DISCOVERED_NEW.md`

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# Newly discovered IG-active wallcovering installers

Generated 2026-05-06 via Exa research. **All 30 below are NOT in NPH's
522-studio WIA-scrape DB.** Cross-referenced against the 30 IG handles
already known (Merenda Wallpaper, AM Wallcovering, Captain Wallpaper, etc.).

Ranked by **craft signal density** — strongest trade pros at top.

## Tier 1 — top brand endorsements (highest priority for outreach)

| # | Handle | Studio · Location | Why |
|---|---|---|---|
| 1 | @austinpaperhanging | Austin Paperhanging (David Vaneman), Austin TX | Hangs Holly Hunt, Phillip Jeffries, Cole & Son for top designers; documents installs strip-by-strip; travels for trade work |
| 2 | @hicountrypaperworks | Hi-Country Paperworks (Steve Vaneman), Austin / Hill Country TX | Third-generation, family back to 1960s Houston; partner with The Wallpaper Concierge |
| 3 | @created_dimensions_dennis | Created Dimensions (Dennis Delpome), NYC/NJ | **Phillip Jeffries' "master installer"** — co-host of THE HANG video series; trains installers nationally |
| 4 | @hjholtzandson | H.J. Holtz & Son (Rick Holtz), Richmond VA | **One of <36 de Gournay-recommended installers in the entire U.S.** — only one in Virginia |
| 5 | @parfaitwallpaperservices | Parfait Wallpaper Services, Mill Valley/Bay Area CA | WIA member; installs de Gournay, Fromental, Gracie, Phillip Jeffries, Maya Romanoff; warranty-backed |
| 6 | @waxwingwallcovering | Waxwing Wallcovering (Larry Usé), Nashville TN + LA | Second-generation since early 1980s; multi-state luxury residential + commercial |
| 7 | @scenichanger | Chris R. Murphy Paperhanger Ltd., Atlanta GA | **Maya Romanoff Preferred Installer** — Zuber, Gracie, de Gournay, Fromental hand-prints |
| 8 | @jdpaperhangingcorp | J.D. Paperhanging Corp (Jeffrey DiFilippo), NYC + Hamptons | **46 years**, 10-person team; "Master Craftsman" feature in Behind the Hedges; high-end Palm Beach/Hamptons |
| 9 | @wallpaperfelipe | Felipe Lima Wallpaper, NY/NJ/CT | Rhinne-vetted tri-state |
| 10 | @masterwallpaper_ | Master Wallpaper (Ricardo), NY/NJ/CT | Rhinne-vetted tri-state |

## Tier 2 — Rhinne-vetted regional pros

| # | Handle | Studio · Location | Why |
|---|---|---|---|
| 11 | @masterwallcovering | Master Wallcoverings (Hugo), TX | Rhinne-vetted |
| 12 | @matchpointwalls | Matchpoint Wallcoverings (Travis Clayborne), DC | Rhinne-vetted |
| 13 | @newgenwc | New Generation Wallcovering, CA | Rhinne-vetted |
| 14 | @seattlewallpaper | Seattle Wallpaper Pros, WA | Rhinne-vetted |
| 15 | @boston.wallpaper | David Jenness, Boston MA | Rhinne-listed, works alongside Wallpaper West |
| 16 | @magwallcovering | Magan Wallcovering Installers, Stamford CT/NY tri-state | **WIA Honorable Mention 2017** — Stark veneer, Elitis, MDC, Designtex |

## Tier 3 — women-owned + heritage shops (natural feature angles)

| # | Handle | Studio · Location | Why |
|---|---|---|---|
| 17 | @wall_ace_installation | Wall-Ace Luxury Wallcovering (Jessica Wallace), Tampa FL | Women-owned; profiled in VoyageTampa; 2-yr apprenticeship |
| 18 | @thepaperdollwallpaper | The Paper Dolls (Meghan VanAlstyne), New Orleans LA | **Third-generation paperhanger**, women-owned since 2015 |
| 19 | @talkingwalls901 | Talking Walls (PoLLy Ann Corpuz), Memphis TN | Studio brand: pattern consultations + install for designer trade |
| 20 | @eastendwallcovering | East End Wallcovering (Yumi Hunt), Bucks County PA | DKNY/textile-design background; trained under Sarah Merenda; gold leaf, glass-bead, English papers |
| 21 | @perlapaperhanging | Perla Paperhanging (Lauren Buckholtz), Baton Rouge LA | Trained at the Vermont U.S. School of Professional Paperhanging + apprenticed under master; women-owned |
| 22 | @wallpaperhangerasheville | Susan Koenig, Asheville NC | **U.S. School of Professional Paperhanging certified (1987)**; former NGPP NJ chapter president |
| 23 | @valpaintpaper | Valerie Lang Paint & Paper, Philadelphia PA | **WIA Residential Installation Specialist (RIS)** certificate holder |
| 24 | @womenwhowallpaper | Women Who Wallpaper (Dina), New Orleans + NYC | Multi-city operation, insured residential + commercial |
| 25 | @jincyswalls | Jincy's Wallcovering Services, Tampa Bay FL | **50+ years since 1973** — mother-of-pearl, mural, grasscloth |

## Tier 4 — heritage / niche

| # | Handle | Studio · Location | Why |
|---|---|---|---|
| 26 | @stuclarkwallcovering | Stu Clark Wallcovering, US-based / international | Since 1981, flies internationally for elite clients |
| 27 | @platinumpaperhanging | Platinum Paperhanging (John Clift), Philly/Main Line PA | **Featured in Fine Homebuilding** demonstrating install technique |
| 28 | @hangthemoonwallpaperinstaller | Hang The Moon LLC (Lynnie Long), Colorado Rockies | 35-year solo installer since 1990 |
| 29 | @reevespaperhanging | Reeves Paperhanging Inc., East Coast | **40+ years** — Maya Romanoff, Fromental, de Gournay, Burberry, Elitis for ASID designers |
| 30 | @persnicketypaperhanger | The Persnickety Paperhanger, Cleveland OH | 25+ years; three-generation apprenticed; English Pulp/Suede/Wood Veneer/Foil |

## Verification flag

- **@aPaperhanger (Heidi Wright Mead, Bay Area)** — referenced in 2018
  Elworthy Studio interview as one of the most respected Bay Area
  installers. Borderline find — check if she's already in our DB under
  a variant handle before adding.

## Excluded (out of US scope)

Wells Interiors, Hamiltons, Bellefair, Medlin with Paint, Ian Chescoe (all
UK), Twill (Canada/UK-rooted).

## How to use this list

**Option A — feature in IG-pipeline rotation:**
After the initial 12 weeks (`outreach/IG_FEATURE_PIPELINE.md`), rows
1–10 above become weeks 13–22. They're stronger feature subjects than
WIA-only studios because each carries an external brand endorsement.

**Option B — invite onto NPH directory:**
Run a manual claim-onboard flow: visit each studio's website (column
linked in the table), confirm domain, generate a pre-filled NPH listing
draft (use the existing scrape-lite shape: name, city/state, website,
IG, accreditations). Don't scrape automatically — the sources here are
already curated.

**Option C — DM each for permission:**
Per `IG_FEATURE_PIPELINE.md` permissions guardrail — NPH IG can DM each
asking permission to feature their public install photos in a future
"WIA pro of the week" post. This is B2B reuse-rights permissioning,
distinct from the cold marketing DM ban in `feedback_no_ig_dm_outreach.md`.

**Do NOT:**
- Ingest into DB without their permission (DATA_POLICY §6 — auto-listing
  unconsented studios is what the WIA scrape was scoped for; this list
  is curated discovery, different lane).
- Cold-DM with NPH-marketing pitches.
- Scrape their IG via Browserbase or any automated browser (Meta TOS).

## Sources

- WIA — wallcoveringinstallers.org
- Phillip Jeffries blog (THE HANG, Master Installer features) — blog.phillipjeffries.com
- Rhinne installer referral list — rhinne.us/resource/referrals
- Pepper Home installer recommendations — pepper-home.com/blogs/the-thread
- Paper Mills resources — papermills.net/resources
- Behind the Hedges (J.D. DiFilippo profile) — behindthehedges.com
- VoyageTampa (Wall-Ace profile) — voyagetampa.com
- de Gournay technical hangers — degournay.com/technical
- Elworthy Studio interview (Heidi Wright Mead reference) — elworthystudio.com
- Individual studio websites (linked from each row)