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app/api/email-analyzer/subject-lines/generate/route.ts
102 lines
/**
* POST /api/email-analyzer/subject-lines/generate
*
* Generates N candidate subject lines for a given email body, each with a
* distinct style (curiosity, urgency, value-forward, personal, short).
* Uses Gemini 2.0 Flash.
*/
import { NextRequest, NextResponse } from 'next/server';
import { requireRole } from '@/lib/require-role';
import { checkRateLimit } from '@/lib/rate-limit';
const GEMINI_API_KEY = process.env.GEMINI_API_KEY;
const GEMINI_URL =
'https://generativelanguage.googleapis.com/v1beta/models/gemini-2.0-flash:generateContent';
export async function POST(request: NextRequest) {
const auth = requireRole(request, 'admin', 'staff');
if (auth instanceof NextResponse) return auth;
const rl = checkRateLimit(request, 15, 60_000);
if (rl.limited) {
return NextResponse.json({ error: 'Too many requests' }, { status: 429 });
}
if (!GEMINI_API_KEY) {
return NextResponse.json({ error: 'Gemini API key not configured' }, { status: 500 });
}
try {
const { emailBody, count = 8, audience, goal } = await request.json();
if (!emailBody || typeof emailBody !== 'string') {
return NextResponse.json({ error: 'emailBody is required' }, { status: 400 });
}
const plain = emailBody.replace(/<[^>]+>/g, ' ').replace(/\s+/g, ' ').trim().slice(0, 4000);
const audienceLine = audience ? `\nAudience: ${audience}` : '';
const goalLine = goal ? `\nGoal: ${goal}` : '';
const prompt = `You are an expert email marketer for nonprofit advocacy communications.
Generate ${count} distinct subject line options for the email below. Each option MUST use a different persuasion style from this list:
- curiosity (open loop, question)
- urgency (time-bound, deadline)
- value-forward (lead with benefit)
- personal (you / your)
- short-punchy (5 words or fewer)
- specific-number (a concrete stat or ask)
- emotional (empathy, hope, outrage as appropriate)
- news-angle (timely, newsworthy framing)
Constraints per subject: ≤ 65 characters; no ALL-CAPS; no "re:" prefixes; no clickbait or deception.${audienceLine}${goalLine}
EMAIL BODY:
---
${plain}
---
Return STRICT JSON with this exact shape (no markdown, no commentary):
{
"subjects": [
{"subject": "...", "style": "curiosity", "reasoning": "one sentence on why this works"},
...
]
}`;
const res = await fetch(`${GEMINI_URL}?key=${GEMINI_API_KEY}`, {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify({
contents: [{ parts: [{ text: prompt }] }],
generationConfig: { temperature: 0.9, responseMimeType: 'application/json' },
}),
});
if (!res.ok) {
const errText = await res.text().catch(() => '');
console.error('[subject-lines/generate] Gemini error:', res.status, errText.slice(0, 300));
return NextResponse.json({ error: 'Generation failed' }, { status: 502 });
}
const data = await res.json();
const text = data?.candidates?.[0]?.content?.parts?.[0]?.text || '';
let parsed: { subjects?: Array<{ subject: string; style: string; reasoning: string }> } = {};
try {
parsed = JSON.parse(text);
} catch {
// best-effort extraction from code fence
const match = text.match(/\{[\s\S]*\}/);
if (match) {
try { parsed = JSON.parse(match[0]); } catch { /* keep empty */ }
}
}
const subjects = Array.isArray(parsed.subjects) ? parsed.subjects.slice(0, count) : [];
return NextResponse.json({ subjects });
} catch (err) {
console.error('[subject-lines/generate] error:', (err as Error).message);
return NextResponse.json({ error: 'Generation failed' }, { status: 500 });
}
}