`lib/content-calendar.js`

180 lines
/**
 * Content Calendar Generator
 * Generates 24 posts over 8 weeks (3x/week) with rotating categories
 */

const POSTING_DAYS = [1, 3, 5]; // Mon, Wed, Fri (0=Sun)
const POSTS_PER_WEEK = 3;
const TOTAL_WEEKS = 8;

const COMMUNITY_POSTS = [
  {
    title: 'Visit Reseda Blvd Today',
    caption: 'Your neighborhood smoke shop is right in the heart of Reseda Blvd! Swing by after grabbing wings at Wingstop next door. We\'re here for you, fam.\n\n#ResedaCA #SFValley #818 #ResedaBlvd #ShopLocal #SmokeShoReseda #SupportLocal #ValleyLife\n\n21+ only',
  },
  {
    title: 'Your Neighborhood Smoke Shop',
    caption: 'We\'ve been serving the Reseda community with the best selection and friendliest service on the boulevard. Come see why locals keep coming back.\n\n#ResedaCA #SFValley #818 #ResedaBlvd #ShopLocal #LocalBusiness #CommunityFirst #ValleyVibes\n\n21+ only',
  },
  {
    title: 'Reseda\'s Best Selection',
    caption: 'Looking for the best smoke shop on Reseda Blvd? We\'ve got the biggest selection of accessories, glassware, and CBD in the valley. Stop by and see for yourself!\n\n#ResedaCA #SFValley #818 #ResedaBlvd #ShopLocal #BestInTheValley #SmokeShop #Selection\n\n21+ only',
  },
  {
    title: 'Support Local Reseda',
    caption: 'From Wingstop to the local barber shops, Reseda Blvd is full of amazing local businesses. We\'re proud to be part of this community. Come say hello!\n\n@wingstop #ResedaCA #SFValley #818 #ResedaBlvd #ShopLocal #SupportSmallBusiness #CommunityLove\n\n21+ only',
  },
  {
    title: 'Valley\'s Favorite Shop',
    caption: 'The San Fernando Valley knows where to find the best accessories and glassware. We\'re open late every night for your convenience!\n\n#SFValley #818 #ResedaCA #ResedaBlvd #ShopLocal #ValleyFavorite #OpenLate #SmokeShop\n\n21+ only',
  },
  {
    title: 'Meet Your Neighbors',
    caption: 'Come hang out with your Reseda neighbors! We love meeting the people who make this community great. Everyone\'s welcome (21+ of course).\n\n#ResedaCA #SFValley #818 #ResedaBlvd #Community #Neighbors #ShopLocal #ResedaLife\n\n21+ only',
  },
  {
    title: 'Reseda Blvd Vibes Only',
    caption: 'There\'s something special about Reseda Blvd. Great food, great people, great shops. We\'re proud to call this street home.\n\n#ResedaCA #SFValley #818 #ResedaBlvd #ShopLocal #GoodVibes #ValleyLife #LocalLove\n\n21+ only',
  },
  {
    title: 'Heart Of The Valley',
    caption: 'Right in the heart of the San Fernando Valley, we\'re your one-stop shop for premium accessories, artisan glassware, and quality CBD products.\n\n#SFValley #818 #ResedaCA #ResedaBlvd #HeartOfTheValley #ShopLocal #PremiumQuality\n\n21+ only',
  },
];

const PRODUCT_POSTS = [
  {
    title: 'New Glass Just Arrived',
    caption: 'Fresh glass just hit the shelves! We carry GRAV, MAV Glass, Diamond Glass, and more. Each piece is a work of art. Come see the new collection in person.\n\n#Glassware #GRAV #MAVGlass #DiamondGlass #ArtisanGlass #HandBlown #SmokeShop #ResedaCA\n\n21+ only',
  },
  {
    title: 'Premium Accessories Inside',
    caption: 'RAW papers, Clipper lighters, Zippo, premium grinders — we stock all the top brands. Quality accessories for the discerning customer.\n\n#RAWPapers #Clipper #Zippo #Grinders #Accessories #PremiumQuality #SmokeShop #ResedaCA\n\n21+ only',
  },
  {
    title: 'Check Our CBD Selection',
    caption: 'Looking for quality CBD? We carry Charlotte\'s Web, cbdMD, and other top brands. Tinctures, gummies, topicals — we\'ve got it all.\n\n#CBD #CharlottesWeb #cbdMD #Wellness #CBDProducts #CBDLife #NaturalWellness #ResedaCA\n\n21+ only',
  },
  {
    title: 'Artisan Glass Collection',
    caption: 'Our glassware collection features handcrafted pieces from the best glass artists. Functional art you\'ll be proud to display.\n\n#ArtisanGlass #HandBlown #GlassArt #FunctionalArt #GlassCollection #SmokeShop #ResedaCA\n\n21+ only',
  },
  {
    title: 'Top Brand Accessories',
    caption: 'We only carry the brands you trust. From RAW to Elements, Clipper to Zippo — every product on our shelves is premium quality.\n\n#RAW #Elements #Clipper #Zippo #TopBrands #PremiumAccessories #SmokeShop #ResedaCA\n\n21+ only',
  },
  {
    title: 'Fresh Stock Every Week',
    caption: 'We restock every week with the newest and best products. If you haven\'t visited recently, you\'re missing out on some amazing new arrivals!\n\n#NewArrivals #FreshStock #WeeklyDrops #SmokeShop #ResedaCA #ShopNew #LatestAndGreatest\n\n21+ only',
  },
  {
    title: 'CBD Wellness Products',
    caption: 'Explore our full range of CBD wellness products — from tinctures and capsules to gummies and topicals. Quality brands, lab-tested products.\n\n#CBD #Wellness #CBDTinctures #CBDGummies #LabTested #QualityCBD #ResedaCA #NaturalHealth\n\n21+ only',
  },
  {
    title: 'Lighter Collection Fire',
    caption: 'From classic Zippos to colorful Clippers, our lighter collection is unmatched. Refillable, reliable, and stylish. Come find your perfect lighter.\n\n#Zippo #Clipper #Lighters #Collection #Refillable #Stylish #SmokeShop #ResedaCA\n\n21+ only',
  },
];

const PROMO_POSTS = [
  {
    title: 'Open Late Every Night',
    caption: 'We\'re open until 12 AM every single night! Need something late? We\'ve got you covered. Swing by anytime.\n\n#OpenLate #NightOwl #LateNight #Convenience #SmokeShop #ResedaCA #AlwaysOpen #818\n\n21+ only',
  },
  {
    title: 'Stop By After Wings',
    caption: 'Grabbing Wingstop next door? Pop in and check out our latest arrivals while you wait for your order! We\'re literally right there.\n\n@wingstop #ResedaBlvd #ShopLocal #Convenience #SmokeShop #ResedaCA #WingsAndMore #818\n\n21+ only',
  },
  {
    title: 'Great Prices Always',
    caption: 'Quality doesn\'t have to break the bank. We offer the best prices on premium accessories, glassware, and CBD in the valley.\n\n#BestPrices #Value #Quality #Affordable #SmokeShop #ResedaCA #SFValley #SaveMore\n\n21+ only',
  },
  {
    title: 'Free Parking Available',
    caption: 'Easy parking right out front! No meters, no hassle. Just pull up, come in, and browse our amazing selection.\n\n#FreeParking #EasyAccess #Convenient #SmokeShop #ResedaCA #NoParkingStress #JustPullUp\n\n21+ only',
  },
  {
    title: 'Friendly Staff Welcome',
    caption: 'Our knowledgeable staff is always happy to help you find exactly what you need. No pressure, just good vibes and great service.\n\n#FriendlyStaff #GreatService #NoJudgment #SmokeShop #ResedaCA #CustomerFirst #GoodVibes\n\n21+ only',
  },
  {
    title: 'Biggest Selection Around',
    caption: 'Don\'t waste time driving all over the valley. We\'ve got the biggest selection of accessories, glass, and CBD under one roof.\n\n#BiggestSelection #OneStopShop #SmokeShop #ResedaCA #SFValley #ConvenientShopping #818\n\n21+ only',
  },
  {
    title: 'Daily Deals Inside',
    caption: 'Ask about our daily specials! We\'ve always got something on deal. Follow us for the latest offers and exclusive in-store promotions.\n\n#DailyDeals #Specials #Savings #InStoreDeals #SmokeShop #ResedaCA #FollowUs #Promotions\n\n21+ only',
  },
  {
    title: 'Visit Us Today',
    caption: 'Located at 6100 Reseda Blvd, Reseda CA. Open 7 days a week until midnight. Come see why we\'re the neighborhood\'s favorite shop!\n\n#VisitUs #OpenDaily #SmokeShop #ResedaCA #6100ResedaBlvd #OpenUntilMidnight #ShopLocal\n\n21+ only',
  },
];

const CATEGORIES = ['community', 'product', 'promo'];
const CONTENT_POOLS = {
  community: COMMUNITY_POSTS,
  product: PRODUCT_POSTS,
  promo: PROMO_POSTS,
};

/**
 * Generate a 2-month content calendar (24 posts, 3x/week)
 * @param {string} [startDate] - ISO date string for calendar start (defaults to next Monday)
 * @returns {Array<Object>} Array of post objects ready for DB insertion
 */
function generateCalendar(startDate) {
  let start;
  if (startDate) {
    start = new Date(startDate);
  } else {
    // Start next Monday
    start = new Date();
    const day = start.getDay();
    const daysUntilMon = day === 0 ? 1 : (8 - day) % 7 || 7;
    start.setDate(start.getDate() + daysUntilMon);
  }
  start.setHours(10, 0, 0, 0); // 10 AM posting time

  const posts = [];
  let postIndex = 0;
  const categoryCounters = { community: 0, product: 0, promo: 0 };

  for (let week = 0; week < TOTAL_WEEKS; week++) {
    for (let dayIdx = 0; dayIdx < POSTING_DAYS.length; dayIdx++) {
      const category = CATEGORIES[postIndex % 3];
      const pool = CONTENT_POOLS[category];
      const contentIdx = categoryCounters[category] % pool.length;
      const content = pool[contentIdx];
      categoryCounters[category]++;

      // Calculate the date for this post
      const postDate = new Date(start);
      postDate.setDate(postDate.getDate() + (week * 7));
      // Adjust to the correct day of week
      const currentDay = postDate.getDay();
      const targetDay = POSTING_DAYS[dayIdx];
      postDate.setDate(postDate.getDate() + (targetDay - currentDay));

      // Alternate templates for A/B testing
      const template = postIndex % 2 === 0 ? 'a' : 'b';

      posts.push({
        title: content.title,
        caption: content.caption,
        template,
        category,
        status: 'draft',
        scheduled_at: postDate.toISOString(),
      });

      postIndex++;
    }
  }

  return posts;
}

module.exports = { generateCalendar, COMMUNITY_POSTS, PRODUCT_POSTS, PROMO_POSTS };