Split WallpapersBack marketing out of DW Marketing: new wallpapersback-marketing director under vp-special-projects; fence vp-dw-marketing to DW-only

3d37973e6f5d76a5fedea34ae0e83ccd16a322b1 · 2026-06-23 13:15:29 -0700 · Steve

Files touched

M cabinet.yaml

Diff

commit 3d37973e6f5d76a5fedea34ae0e83ccd16a322b1
Author: Steve <steve@designerwallcoverings.com>
Date:   Tue Jun 23 13:15:29 2026 -0700

    Split WallpapersBack marketing out of DW Marketing: new wallpapersback-marketing director under vp-special-projects; fence vp-dw-marketing to DW-only
---
 cabinet.yaml | 5 ++++-
 1 file changed, 4 insertions(+), 1 deletion(-)

diff --git a/cabinet.yaml b/cabinet.yaml
index 631f0e7..f2d84b7 100644
--- a/cabinet.yaml
+++ b/cabinet.yaml
@@ -112,7 +112,7 @@ cabinet:
             york-wallcoverings-scraper-manager, arc-com-colorway-scraper, arte-international-colorway-scraper]
 
   - vp: vp-dw-marketing
-    domain: DW Marketing Command Center — copy, SEO, social (all platforms), video, creative, advertising intel, GA4 analytics, merchandising, landings, GTM
+    domain: DW Marketing Command Center (Designer Wallcoverings BRAND ONLY) — copy, SEO, social (all platforms), video, creative, advertising intel, GA4 analytics, merchandising, landings, GTM. NOT Wallpaper's Back (→ wallpapersback-marketing under vp-special-projects) or any non-DW brand. Social triggers below apply to DW's own accounts; a request naming a WPB handle routes to wallpapersback-marketing.
     triggers:
       - marketing | campaign | brand | awareness | demand gen | command center
       - social | instagram | tiktok | linkedin | facebook | meta | pinterest | youtube | twitter | x.com
@@ -345,11 +345,14 @@ cabinet:
     domain: Non-DW side / product-builder projects — wallco.ai catalog (now wallpapersback.com retail), apartmentwallpaper.com, site-factory, small-business-builder, Abrams portfolio
     triggers:
       - wallco agent | wallco.ai | wallpapersback | apartment wallpaper | peel and stick
+      - wallpapersback marketing | WPB social | @wallpapersback | @wallpaperisback | @WallpaperBack
       - site-factory | small business builder | sdcc | side projects
       - agentabrams | 4square
     directors:
       - subagent: wallco-agent
         owns: [wallco.ai / wallpapersback catalog end-to-end — gen, settlement gate, curators, rooms, deploy]
+      - subagent: wallpapersback-marketing
+        owns: [Wallpaper's Back (wallpapersback.com) marketing ONLY — social (@wallpapersback / @wallpaperisback / @WallpaperBack), captions/copy, reels, brand kit, :9847 viewer. NOT the catalog (wallco-agent), NOT Designer Wallcoverings (vp-dw-marketing). Split out of the dw-* social agents 2026-06-23 so DW Marketing is DW-only.]
       - subagent: apartment-wallpaper-agent
         owns: [apartmentwallpaper.com — peel-and-stick storefront]
       - subagent: seam-debug-agent

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