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polish: editorial hero copy + About this cut section + tightened title/meta
3a7c8ff9f2f123e8e8955c06dde7e7334bcd9a7e · 2026-05-13 12:38:37 -0700 · Steve
- Hero h1: 'Six hundred wallpapers. Every one earns its wall.' (was generic 'our own walls')
- Hero sub: names specific design houses (Maya Romanoff, Cole & Son, Coordonné, Phillipe Romano, Kravet)
- New editorial section between hero and grid: 2-paragraph 'Curated, not aggregated' positioning, bg-soft band
- Title + meta description rewritten to be domain-specific (600 patterns, 32 houses, no sponsored placements)
- OG title + description match
Files touched
Diff
commit 3a7c8ff9f2f123e8e8955c06dde7e7334bcd9a7e
Author: Steve <steve@designerwallcoverings.com>
Date: Wed May 13 12:38:37 2026 -0700
polish: editorial hero copy + About this cut section + tightened title/meta
- Hero h1: 'Six hundred wallpapers. Every one earns its wall.' (was generic 'our own walls')
- Hero sub: names specific design houses (Maya Romanoff, Cole & Son, Coordonné, Phillipe Romano, Kravet)
- New editorial section between hero and grid: 2-paragraph 'Curated, not aggregated' positioning, bg-soft band
- Title + meta description rewritten to be domain-specific (600 patterns, 32 houses, no sponsored placements)
- OG title + description match
---
public/index.html | 48 ++++++++++++++++++++++++++++++++++++++++++------
1 file changed, 42 insertions(+), 6 deletions(-)
diff --git a/public/index.html b/public/index.html
index 2140a72..1c9d6df 100644
--- a/public/index.html
+++ b/public/index.html
@@ -12,8 +12,8 @@
</script>
<!-- /GA4 gtag -->
<meta name="viewport" content="width=device-width, initial-scale=1.0">
-<title>Best Wallpaper Place — Hand-picked, the very best wallpaper</title>
-<meta name="description" content="Best Wallpaper Place is a curated showcase of the finest wallpaper patterns — hand-picked from premium vendors. The patterns we keep coming back to.">
+<title>Best Wallpaper Place — An editor's cut of premium wallpaper, no sponsored placements</title>
+<meta name="description" content="An editor's cut of 600 premium wallpapers from 32 design houses — Maya Romanoff, Phillipe Romano, Coordonné, Kravet, Cole & Son and more. Curated, not aggregated; no sponsored placements; memo samples on every pattern.">
<meta name="theme-color" content="#faf8f3">
<link rel="canonical" href="https://bestwallpaperplace.com/">
<link rel="icon" href="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Ctext y='20' font-size='22'%3E%E2%98%85%3C/text%3E%3C/svg%3E">
@@ -21,8 +21,8 @@
<meta property="og:type" content="website">
<meta property="og:url" content="https://bestwallpaperplace.com/">
-<meta property="og:title" content="Best Wallpaper Place — Hand-picked wallpaper favorites">
-<meta property="og:description" content="A curated showcase of the finest wallpaper patterns. The ones we keep coming back to.">
+<meta property="og:title" content="Best Wallpaper Place — An editor's cut of premium wallpaper">
+<meta property="og:description" content="600 patterns from 32 design houses. Curated, not aggregated. No sponsored placements. Memo samples on every pattern.">
<meta name="twitter:card" content="summary_large_image">
<script>
@@ -109,6 +109,33 @@ header {
}
.hero .stats span b { display:block; font-family:'Cormorant Garamond',serif; font-size:28px; font-weight:500; color:var(--paper); letter-spacing:0; text-transform:none; margin-top:4px; }
+/* Editorial intro */
+.editorial {
+ padding:72px 32px;
+ background:var(--bg-soft);
+ border-bottom:1px solid var(--line);
+}
+.editorial-inner {
+ max-width:780px; margin:0 auto;
+}
+.ed-eyebrow {
+ font-size:11px; letter-spacing:0.4em; text-transform:uppercase;
+ font-weight:700; color:var(--accent); margin-bottom:18px;
+}
+.editorial h2 {
+ font-size:clamp(28px, 4vw, 44px);
+ line-height:1.15; margin-bottom:24px;
+ letter-spacing:-0.01em;
+}
+.editorial p {
+ font-size:clamp(15px, 1.4vw, 17px);
+ line-height:1.72; color:var(--paper);
+ margin-bottom:18px;
+ max-width:680px;
+}
+.editorial p:last-child { margin-bottom:0; }
+@media (max-width:720px) { .editorial { padding:56px 20px; } }
+
/* Toolbar */
.section { padding:48px 32px 96px; max-width:1600px; margin:0 auto; }
.toolbar {
@@ -265,8 +292,8 @@ a:focus-visible, button:focus-visible, input:focus-visible, select:focus-visible
<section class="hero">
<div class="eyebrow">Curated · Independent · No sponsored placements</div>
- <h1>The wallpaper we'd put on <span class="accent">our own walls.</span></h1>
- <p class="sub">A hand-picked showcase of patterns from the world's best wallcovering houses — the ones we keep coming back to. Browse, sort, request a sample.</p>
+ <h1>Six hundred wallpapers.<br><span class="accent">Every one earns its wall.</span></h1>
+ <p class="sub">An editor's cut from 32 design houses — Maya Romanoff, Cole & Son, Coordonné, Phillipe Romano, Kravet and the rest. We keep patterns on this list only if we'd hang them ourselves. Sample any of them; memo's on us.</p>
<div class="stats">
<span><b id="statCount">—</b>Patterns</span>
<span><b id="statVendors">—</b>Houses</span>
@@ -274,6 +301,15 @@ a:focus-visible, button:focus-visible, input:focus-visible, select:focus-visible
</div>
</section>
+<section class="editorial" aria-labelledby="ed-h">
+ <div class="editorial-inner">
+ <div class="ed-eyebrow">About this cut</div>
+ <h2 id="ed-h">Curated, not aggregated.</h2>
+ <p>Most wallpaper directories are vendor-fed catalogs — every pattern from every house, ranked by whoever pays for placement. This one is the opposite. There are no sponsored slots here, no algorithmic boosting, no padding to hit a number. The list is short on purpose.</p>
+ <p>Patterns earn their spot one at a time. We hang each candidate against three other contenders, judge it on motif, scale, ground color and how the print behaves under afternoon light, and keep only the ones still interesting after the second look. If you find something here, it's because somebody on the curation side would put it on their own wall — and a memo sample is one click away, free, no account needed.</p>
+ </div>
+</section>
+
<section class="section">
<div class="toolbar">
<div class="search">
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