`01-profile-brand.md`

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# @BHvideoguide — Profile & Brand Setup

Everything below is copy-paste-ready for the TikTok app. Account signed up with **info@beverlyhillsvideos.com** (live, forwarding to steve@designerwallcoverings.com).

## Handle & name
- **Username:** `@BHvideoguide`
- **Display / Nickname:** `Beverly Hills Videos`
- **Pronounced/searchable also as:** "Beverly Hills Video Guide"

## Bio (TikTok max 80 chars — pick one)
1. `Beverly Hills, beyond the postcard 🎬 90210 real estate · dining · Rodeo Drive` (76)
2. `The 90210 video guide 🎬 Real estate, Rodeo Drive, dining & the local edit` (72)
3. `From the city, on video 🎬 Beverly Hills real estate · shopping · dining` (70)

**Recommended:** #1 — leads with the brand line, names the three highest-value pillars.

## Link in bio
- **Website:** `https://beverlyhillsvideos.com`
- (TikTok gives one clickable website link once you hit eligibility; until then put the URL in the bio text and pin a "link in bio" comment.)

## Category / account type
- Switch to a **Business Account** → category **Media/News/Publisher** (unlocks the website link + analytics + is required for the Content Posting API later).

## Profile photo direction
- **Primary:** a clean wordmark tile — "BHV" monogram or "BEVERLY HILLS VIDEOS" stacked, in the site's editorial palette (ivory/black + a warm gold accent). Matches the site header.
- **Alt:** a tight, iconic Beverly Hills motif (palm-lined street / the Beverly Hills shield sign) with a subtle film-frame border to signal "video."
- Keep it high-contrast and legible at 40px — it renders tiny in-feed.

## Voice / tone
Editorial, insider, calm-luxury. "Stories worth slowing down for." Never hypey or clickbait-cheap — the differentiator is *taste*. Think Monocle / Air Mail, not a hustle-culture reels account.

## Visual system (keep consistent across every post)
- **Palette:** ivory `#F7F4EF`, ink `#111`, warm gold `#B8975A`.
- **Type:** a high-contrast serif for titles (editorial), clean sans for captions.
- **Lower-third stamp:** small "BEVERLY HILLS VIDEOS" wordmark bottom-corner on every clip (brand recall + repost protection).
- **End card:** "Full guide → beverlyhillsvideos.com" on the last 2 seconds.