`02-content-launch-plan.md`

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# @BHvideoguide — Launch Content Plan

Every video maps to a pillar page on beverlyhillsvideos.com and ends with "full guide → link in bio." Goal: establish taste + authority fast, over-index on the high-CPM verticals (real estate, cosmetic medicine, attorneys) that monetize with local advertisers later.

## Cadence
- **Launch sprint:** 5 posts/week for the first 3 weeks (build the grid + feed the algorithm), then settle to 3–4/week.
- **Best post times (PT, local BH audience + agents/tourists):** 7–9am, 12–1pm, 6–8pm. Tue/Wed/Thu strongest; Sun evening good for "week ahead" posts.
- **Format mix:** ~60% talking-b-roll editorial explainers (15–34s), ~25% list/ranking hooks, ~15% "hidden gem / locals-only" reveals.

## First 12 videos (in post order)

| # | Working title | Pillar | Hook (first 2s, on-screen text) | Format | CTA |
|---|---|---|---|---|---|
| 1 | Beverly Hills, beyond the postcard | Brand | "You've seen the postcard. Here's the city locals actually live in." | Cinematic montage + VO manifesto (brand intro) | Follow for the 90210 edit |
| 2 | Why 90210 real estate never crashes | Real Estate | "The one ZIP code that ignores every housing downturn 👀" | B-roll of estates + 3 data beats | Full breakdown → link |
| 3 | The street locals shop *instead* of Rodeo | Rodeo Drive | "Everyone walks Rodeo. Locals shop one street over — here's why." | Walk-and-talk on Brighton Way / the side boutiques | City guide → link |
| 4 | Power lunch vs. iconic institution | Dining | "Where deals get done vs. where you go to be seen." | Split-screen 2 restaurants | Dining guide → link |
| 5 | The Beverly Hills street lined with cosmetic surgeons | Cosmetic Med | "Bedford Drive is Beverly Hills' medical row — here's why the practices cluster there." | ANCHOR: the Bedford Drive medical corridor in the "Golden Triangle" is a widely-documented cluster (per public business listings, Aug 2026). Before production: re-confirm current listings; do NOT put specific street numbers or named practices on screen; keep it to the street + the economics of why. "Informational, not medical advice." | Full guide → link |
| 6 | The back rooms Beverly Hills doesn't advertise | Nightlife | "The city 'closes at 10'… unless you know which rooms don't." | Night reveal, category-level (no unconsented private individuals) | Nightlife → link |
| 7 | The storybook house tourists never find | Things to Do | "There's a 1921 fairytale cottage locals walk past daily — and most visitors never see it." | Hidden-gem reveal (Spadena "Witch's House", 516 Walden Dr — PRIVATE residence: exterior/public-sidewalk only, NO Maps pin/address/wayfinding; the linked page must not embed a map to it) | Local's guide → link |
| 8 | Why the biggest US law firms want a 90210 address | Attorneys | "Why the country's top firms all cluster in one small city — the economics." | Category-level economics explainer (NO named firms, NO superlatives-as-fact; "informational, not legal advice") | Power center → link |
| 9 | Wellness & spas: the capital of self-care | Wellness | "Where Beverly Hills actually goes to recover." | Calm b-roll + 3 picks | Wellness → link |
| 10 | The scarcity that keeps 90210 on top | Real Estate | "There are only ~X homes. That's the whole secret." | Data-viz + estate b-roll | Real estate → link |
| 11 | The canyon trail 90210 works out on (it's not a gym) | Fitness | "Skip the gym — this is the Coldwater Canyon trail Beverly Hills actually hikes." | Location reveal — Coldwater Canyon Park / Franklin Canyon / Beverly Gardens (name the specific trail in the hook; no named trainers/endorsement) | Fitness → link |
| 12 | The 90210 Edit: this week | The 90210 Edit | "3 things worth your attention in Beverly Hills this week." | Recurring weekly format | Follow for the weekly edit |

> **Compliance (see `05-editorial-legal-framework.md`):** Videos #5 (aesthetics) and #8 (attorneys) are reframed to **category-level history/economics** — no named providers/firms, no superlatives-stated-as-fact, and each carries an "informational, not medical/legal advice" note. Any video that later names a specific business requires the FTC-disclosure + sourced-fact rules in the framework. #6/#11 avoid featuring identifiable private individuals without consent.

## Recurring series (turn into franchises)
- **"The 90210 Edit"** — weekly 3-item roundup (becomes the retention hook).
- **"Beyond the postcard"** — hidden/locals-only reveals.
- **"90210 by the numbers"** — one real-estate/market stat per video (screenshot-able, high-save).

## Caption template
`<one-line editorial hook>. <one specific detail>. Full guide at beverlyhillsvideos.com (link in bio). #BeverlyHills #90210 #<pillar>`

## Hashtag sets (rotate, 4–6 per post, mix reach + niche)
- **Core:** #BeverlyHills #90210 #LosAngeles #BeverlyHillsVideos
- **Real estate:** #luxuryrealestate #LArealestate #realestatetiktok
- **Shopping/lifestyle:** #RodeoDrive #luxurylifestyle #LAguide
- **Dining/nightlife:** #LAeats #beverlyhillsrestaurants #LAnightlife
- **Wellness/med:** #selfcare #dermatology #wellnessLA

## KPIs to watch first 30 days
- Follows/post, avg watch-time %, saves (taste signal), and **link-in-bio clicks → beverlyhillsvideos.com** (the real goal).