03-video-production-briefs.md
# @BHvideoguide — Video Production Briefs (first 3, ready to generate) Spec: **9:16, 1080×1920, 15–34s**, brand lower-third wordmark on every clip, end card "Full guide → beverlyhillsvideos.com". Voice = Steve's cloned voice (via clone-voice) or a calm editorial narrator. Source imagery pulls from the site's existing hero/article images + licensed Beverly Hills b-roll. Pipeline options: `reels-producer` skill (image slideshow + captions + VO), or `hyperframes` / `product-launch-video` for a more cinematic motion build. Music: light, moody-luxe instrumental bed (low volume under VO). --- ## Video 1 — "Beverly Hills, beyond the postcard" (brand intro, ~30s) - **Hook (0–2s):** on-screen "You've seen the postcard." over a classic palm-lined Beverly Hills shot. - **Beat 2 (2–8s):** "Here's the city locals actually live in." — cut to quieter, non-touristy frames. - **Beat 3 (8–24s):** rapid montage across pillars — an estate, Rodeo Drive at golden hour, a power-lunch table, a spa, a night-lounge — each with a 1-word stamp (REAL ESTATE / SHOPPING / DINING / WELLNESS / NIGHTLIFE). - **Close (24–30s):** wordmark + "The 90210 edit. Follow." + end card. - **Caption:** "Beverly Hills, beyond the postcard. An independent video guide to the city locals know. beverlyhillsvideos.com (link in bio) #BeverlyHills #90210 #BeverlyHillsVideos" ## Video 2 — "Why 90210 real estate never crashes" (~28s) - **Hook:** "The one ZIP code that ignores every housing downturn 👀" - **Body:** 3 data/insight beats — scarcity (limited lots), global-buyer demand, land value > structure — each a text card over estate b-roll. - **Close:** "The full breakdown is on the site." + end card. - **Caption:** "Why Beverly Hills real estate sits at the summit of global luxury. Full breakdown → beverlyhillsvideos.com (link in bio) #BeverlyHills #90210 #luxuryrealestate" ## Video 3 — "Rodeo Drive, decoded" (~26s) - **Hook:** "What Rodeo Drive locals know that tourists don't." - **Body:** 4 quick insider tips (best time to go, the walkable side streets, where to actually park, the one café locals use) — walk-and-talk feel via panning b-roll. - **Close:** "Full Rodeo Drive guide → link." + end card. - **Caption:** "Rodeo Drive, decoded — a local's guide to the world's most famous shopping street. beverlyhillsvideos.com (link in bio) #RodeoDrive #BeverlyHills #LAguide" --- ## Asset gaps to fill before generating - [ ] Confirm b-roll source — reuse site images (already licensed?) vs. pull stock/licensed BH clips. **Need Steve's call on image rights** before publishing. - [ ] Pick narrator: Steve's cloned voice vs. neutral editorial voice. - [ ] Approve the brand lower-third + end-card design once (then reuse for all). ## ⚠️ Gate Generating the videos locally is fine and free. **Posting to TikTok is customer-facing and stays Steve-gated** — I'll produce the MP4s and hold them for your review/approval before anything publishes.