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initial scaffold — HoldForMe phase-1 onboarding MVP. Captures the full call submission (business + goal + account info + callback + limits + consent) across 13 category presets. Standing rules: gucci hero, logo UL/hamburger UR, helmet+rate-limit security baseline, dark/light toggle with localStorage. Phase 2 will wire Twilio Voice.

af3a901992c95f32ac36b1cc844c5b7661dfa20b · 2026-05-12 10:33:11 -0700 · SteveStudio2

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Diff

commit af3a901992c95f32ac36b1cc844c5b7661dfa20b
Author: SteveStudio2 <stevestudio2@SteveStacStudio.lan>
Date:   Tue May 12 10:33:11 2026 -0700

    initial scaffold — HoldForMe phase-1 onboarding MVP. Captures the full call submission (business + goal + account info + callback + limits + consent) across 13 category presets. Standing rules: gucci hero, logo UL/hamburger UR, helmet+rate-limit security baseline, dark/light toggle with localStorage. Phase 2 will wire Twilio Voice.
---
 .gitignore                |   10 +
 README.md                 |   38 ++
 lib/data.js               |  164 ++++++++
 package-lock.json         | 1006 +++++++++++++++++++++++++++++++++++++++++++++
 package.json              |   20 +
 public/css/site.css       |  296 +++++++++++++
 public/css/theme.css      |   44 ++
 public/js/form.js         |   32 ++
 public/js/hamburger.js    |   28 ++
 public/js/theme-toggle.js |   10 +
 routes/public.js          |   85 ++++
 server.js                 |   82 ++++
 views/partials/footer.ejs |   17 +
 views/partials/head.ejs   |   24 ++
 views/partials/header.ejs |   25 ++
 views/public/404.ejs      |   11 +
 views/public/call.ejs     |   74 ++++
 views/public/calls.ejs    |   40 ++
 views/public/error.ejs    |   12 +
 views/public/home.ejs     |  108 +++++
 views/public/how.ejs      |   48 +++
 views/public/new.ejs      |  161 ++++++++
 22 files changed, 2335 insertions(+)

diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..65a9d03
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,10 @@
+node_modules/
+.env*
+tmp/
+*.log
+.DS_Store
+dist/
+build/
+.next/
+data/calls.json
+data/calls.json.lock
diff --git a/README.md b/README.md
new file mode 100644
index 0000000..50de64c
--- /dev/null
+++ b/README.md
@@ -0,0 +1,38 @@
+# HoldForMe
+
+We wait on hold so you don't have to. Credit cards, hospitals, restaurants, anywhere a queue stands between you and a human.
+
+## Phase 1 — onboarding MVP (this is what's built)
+
+- Submission form capturing: business name, business phone, the goal of the call, account info (account number, last-4 SSN, billing ZIP, DOB, verbal-auth password), callback name/phone/email, best-time window, max hold time, max spend, recording consent, terms consent
+- 13 category presets (credit-card-increase, credit-card-dispute, hospital-billing, hospital-appointment, restaurant-reservation, airline-change, cable-cancel, insurance-claim, utility-dispute, warranty-claim, mortgage-loan, subscription-cancel, other)
+- Per-category default goal text pre-fills the textarea
+- Call queue + per-call detail page with masked-sensitive fields + Reveal toggle
+- Security: helmet (CSP/HSTS/X-Frame-Options/Referrer-Policy/Permissions-Policy), express-rate-limit (200/min global, 20/min on /api), x-powered-by disabled
+- Standing rules: logo UL, hamburger UR, Gucci-style huge hero, dark/light toggle with localStorage persistence
+
+## Phase 2 (not yet)
+
+- Twilio Voice integration — actual dial, IVR navigation, hold-music detection, human-agent detection, bridge-to-user
+- Optional AI voice agent for low-stakes calls (reservations, simple cancellations)
+- SMS / email notifications when an agent picks up
+- Encrypted-at-rest sensitive fields
+- Stripe billing for the $9/$29 plans
+
+## Run
+
+```
+PORT=9932 node server.js
+# → http://localhost:9932
+```
+
+## Routes
+
+- `/` — home + use-case grid
+- `/new` — submission form (?category=foo to preset)
+- `/new` POST — submit
+- `/calls` — your queue
+- `/calls/:id` — per-call detail (`?reveal=1` to see sensitive fields)
+- `/api/category/:id` — JSON for the form's preset hints
+- `/how-it-works`
+- `/healthz`
diff --git a/lib/data.js b/lib/data.js
new file mode 100644
index 0000000..0aa6bd9
--- /dev/null
+++ b/lib/data.js
@@ -0,0 +1,164 @@
+// JSON-backed call queue. data/calls.json is gitignored — each tester's
+// queue stays out of the repo. Sensitive fields (account number, SSN last-4,
+// auth password) are stored but never echoed back in list views; only
+// surfaced on the detail page behind a "Reveal" toggle.
+
+const fs = require('fs');
+const path = require('path');
+const crypto = require('crypto');
+
+const FILE = path.join(__dirname, '..', 'data', 'calls.json');
+
+function readAll() {
+  try { return JSON.parse(fs.readFileSync(FILE, 'utf8')); }
+  catch (e) { if (e.code === 'ENOENT') return []; throw e; }
+}
+
+function writeAll(rows) {
+  fs.mkdirSync(path.dirname(FILE), { recursive: true });
+  fs.writeFileSync(FILE, JSON.stringify(rows, null, 2));
+}
+
+function newId() {
+  return crypto.randomBytes(6).toString('base64url');
+}
+
+function maskAccount(s) {
+  if (!s) return '';
+  const t = String(s).replace(/\s+/g, '');
+  if (t.length <= 4) return '••••';
+  return '•'.repeat(Math.max(0, t.length - 4)) + t.slice(-4);
+}
+
+// Categories Steve named + a few of the obvious adjacencies. Used to pre-fill
+// "what kind of call is this" so the UX can show category-appropriate fields.
+const CATEGORIES = [
+  { id: 'credit-card-increase',    label: 'Credit card — limit increase',       icon: '💳',
+    needsAccount: true, defaultGoal: 'Request a credit-limit increase from $X to $Y on this account.' },
+  { id: 'credit-card-dispute',     label: 'Credit card — dispute a charge',     icon: '⚖️',
+    needsAccount: true, defaultGoal: 'Dispute charge of $X dated MM/DD from MERCHANT. Reason: ___.' },
+  { id: 'hospital-billing',        label: 'Hospital — billing dispute',         icon: '🏥',
+    needsAccount: true, defaultGoal: 'Question / dispute bill #___ for date of service MM/DD. Reason: ___.' },
+  { id: 'hospital-appointment',    label: 'Hospital — schedule appointment',    icon: '📅',
+    needsAccount: false, defaultGoal: 'Schedule an appointment with Dr. ___ on/around MM/DD for ___.' },
+  { id: 'restaurant-reservation',  label: 'Restaurant — make a reservation',    icon: '🍽️',
+    needsAccount: false, defaultGoal: 'Book a table for ___ people on MM/DD at HH:MM. Name: ___.' },
+  { id: 'airline-change',          label: 'Airline — change / refund',          icon: '✈️',
+    needsAccount: true, defaultGoal: 'Change flight CONFIRMATION from MM/DD to MM/DD. Or request refund per policy.' },
+  { id: 'cable-cancel',            label: 'Cable / ISP / wireless — cancel',    icon: '📡',
+    needsAccount: true, defaultGoal: 'Cancel service effective MM/DD. Confirm no early-termination fee.' },
+  { id: 'insurance-claim',         label: 'Insurance — claim status / appeal',  icon: '🛡️',
+    needsAccount: true, defaultGoal: 'Check status of claim # ___ filed on MM/DD. Or appeal denial.' },
+  { id: 'utility-dispute',         label: 'Utility — dispute bill',             icon: '⚡',
+    needsAccount: true, defaultGoal: 'Dispute bill amount $X for service period MM/DD-MM/DD. Reason: ___.' },
+  { id: 'warranty-claim',          label: 'Warranty — claim / repair',          icon: '🔧',
+    needsAccount: false, defaultGoal: 'File a warranty claim on PRODUCT, model #, serial #, purchased MM/DD. Issue: ___.' },
+  { id: 'mortgage-loan',           label: 'Mortgage / loan — payoff / hardship',icon: '🏦',
+    needsAccount: true, defaultGoal: 'Request payoff statement OR hardship-modification options on loan # ___.' },
+  { id: 'subscription-cancel',     label: 'Subscription — cancel / refund',     icon: '🔁',
+    needsAccount: false, defaultGoal: 'Cancel SERVICE subscription effective MM/DD. Refund last charge if eligible.' },
+  { id: 'other',                   label: 'Something else',                     icon: '☎️',
+    needsAccount: false, defaultGoal: '' },
+];
+
+function categoryById(id) {
+  return CATEGORIES.find(c => c.id === id) || null;
+}
+
+function validatePhone(p) {
+  // Lightweight US-number sanity check. Strip everything that isn't a digit
+  // and require 10-11 digits (11 = leading 1).
+  const digits = String(p || '').replace(/\D/g, '');
+  if (digits.length === 10) return '+1' + digits;
+  if (digits.length === 11 && digits.startsWith('1')) return '+' + digits;
+  if (digits.length >= 8 && digits.length <= 15) return '+' + digits;  // intl best-effort
+  return null;
+}
+
+function sanitizeRow(body) {
+  // Whitelist — only accept fields we explicitly know about. Prevents
+  // mass-assignment of e.g. is_admin / status / cost.
+  const cat = categoryById(body.category);
+  const business_phone = validatePhone(body.business_phone);
+  const callback_phone = validatePhone(body.callback_phone);
+  return {
+    id: newId(),
+    created_at: new Date().toISOString(),
+    status: 'queued',  // queued | dialing | on_hold | connected | done | failed | cancelled
+    category: cat ? cat.id : 'other',
+    category_label: cat ? cat.label : 'Something else',
+    business_name: String(body.business_name || '').slice(0, 120),
+    business_phone,
+    callback_phone,
+    callback_name: String(body.callback_name || '').slice(0, 80),
+    callback_email: String(body.callback_email || '').slice(0, 120),
+    goal: String(body.goal || '').slice(0, 1500),
+    account_number: String(body.account_number || '').slice(0, 40),
+    last4_ssn: String(body.last4_ssn || '').replace(/\D/g, '').slice(0, 4),
+    billing_zip: String(body.billing_zip || '').replace(/\D/g, '').slice(0, 5),
+    date_of_birth: String(body.date_of_birth || '').slice(0, 10),
+    auth_password: String(body.auth_password || '').slice(0, 60),
+    best_time_window: String(body.best_time_window || '').slice(0, 60),
+    max_hold_minutes: Math.min(180, parseInt(body.max_hold_minutes, 10) || 60),
+    max_spend_cents: Math.min(10000, parseInt(body.max_spend_cents, 10) || 500),  // $5 default cap
+    consent_recording: body.consent_recording === 'on' || body.consent_recording === true,
+    consent_terms:     body.consent_terms === 'on' || body.consent_terms === true,
+    notify_sms:        body.notify_sms === 'on' || body.notify_sms === true,
+    notify_email:      body.notify_email === 'on' || body.notify_email === true,
+    notes: String(body.notes || '').slice(0, 500),
+  };
+}
+
+function addCall(body) {
+  const errors = [];
+  if (!body.business_name) errors.push('business_name required');
+  if (!validatePhone(body.business_phone)) errors.push('business_phone is not a valid number');
+  if (!validatePhone(body.callback_phone)) errors.push('callback_phone is not a valid number');
+  if (!body.goal || String(body.goal).trim().length < 8) errors.push('goal is too short (8+ chars required)');
+  if (!body.consent_terms) errors.push('consent_terms must be checked');
+  if (errors.length) return { ok: false, errors };
+
+  const row = sanitizeRow(body);
+  const all = readAll();
+  all.unshift(row);
+  writeAll(all);
+  return { ok: true, call: row };
+}
+
+function listCalls() {
+  return readAll().map(c => ({
+    ...c,
+    // Always-masked for list view
+    account_number: maskAccount(c.account_number),
+    last4_ssn:      c.last4_ssn ? '••••' : '',
+    auth_password:  c.auth_password ? '••••••' : '',
+  }));
+}
+
+function getCall(id, reveal = false) {
+  const c = readAll().find(x => x.id === id);
+  if (!c) return null;
+  if (reveal) return c;
+  return {
+    ...c,
+    account_number: maskAccount(c.account_number),
+    last4_ssn:      c.last4_ssn ? '••••' : '',
+    auth_password:  c.auth_password ? '••••••' : '',
+  };
+}
+
+function updateStatus(id, status) {
+  const all = readAll();
+  const idx = all.findIndex(c => c.id === id);
+  if (idx < 0) return null;
+  all[idx].status = status;
+  all[idx].updated_at = new Date().toISOString();
+  writeAll(all);
+  return all[idx];
+}
+
+module.exports = {
+  CATEGORIES, categoryById,
+  validatePhone, sanitizeRow,
+  addCall, listCalls, getCall, updateStatus,
+};
diff --git a/package-lock.json b/package-lock.json
new file mode 100644
index 0000000..c1bb051
--- /dev/null
+++ b/package-lock.json
@@ -0,0 +1,1006 @@
+{
+  "name": "holdforme",
+  "version": "0.1.0",
+  "lockfileVersion": 3,
+  "requires": true,
+  "packages": {
+    "": {
+      "name": "holdforme",
+      "version": "0.1.0",
+      "dependencies": {
+        "dotenv": "^16.6.1",
+        "ejs": "^3.1.10",
+        "express": "^4.22.2",
+        "express-rate-limit": "^7.4.0",
+        "helmet": "^7.1.0",
+        "morgan": "^1.10.0"
+      },
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+        "node": ">=20"
+      }
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+      "license": "MIT",
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+        "negotiator": "0.6.3"
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+}
diff --git a/package.json b/package.json
new file mode 100644
index 0000000..ccb811a
--- /dev/null
+++ b/package.json
@@ -0,0 +1,20 @@
+{
+  "name": "holdforme",
+  "version": "0.1.0",
+  "private": true,
+  "description": "HoldForMe — we wait on hold so you don't have to. Customer service complaints, credit limit increases, restaurant reservations, anywhere you'd otherwise burn 47 minutes on hold music.",
+  "main": "server.js",
+  "scripts": {
+    "start": "node server.js",
+    "dev": "node server.js"
+  },
+  "dependencies": {
+    "dotenv": "^16.6.1",
+    "ejs": "^3.1.10",
+    "express": "^4.22.2",
+    "express-rate-limit": "^7.4.0",
+    "helmet": "^7.1.0",
+    "morgan": "^1.10.0"
+  },
+  "engines": { "node": ">=20" }
+}
diff --git a/public/css/site.css b/public/css/site.css
new file mode 100644
index 0000000..a2fec23
--- /dev/null
+++ b/public/css/site.css
@@ -0,0 +1,296 @@
+* { box-sizing: border-box; }
+html, body { margin: 0; padding: 0; }
+body {
+  background: var(--bg); color: var(--text);
+  font-family: var(--font-sans); font-size: 16px; line-height: 1.55;
+  -webkit-font-smoothing: antialiased;
+}
+a { color: var(--link); text-decoration: none; }
+a:hover { color: var(--link-hover); text-decoration: underline; }
+
+h1, h2, h3 { font-family: var(--font-serif); font-weight: 500; letter-spacing: -0.01em; }
+h1 { font-size: clamp(2rem, 4.5vw, 3.2rem); margin: 0 0 .5rem; line-height: 1.1; }
+h2 { font-size: 1.55rem; margin: 1.75rem 0 .75rem; }
+h3 { font-size: 1.2rem; margin: 0 0 .25rem; }
+
+.muted { color: var(--text-muted); }
+.small { font-size: .85rem; }
+
+.wrap { max-width: var(--max-w); margin: 0 auto; padding: 0 1.5rem; }
+.wrap.narrow { max-width: 780px; }
+.section { padding: 3rem 0; }
+.section.alt { background: var(--bg-alt); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
+
+/* Header — logo UL + hamburger UR (gucci anatomy) */
+.site-header {
+  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
+  display: flex; align-items: center; justify-content: space-between;
+  padding: 1rem 1.5rem;
+  background: transparent;
+  transition: background .25s, backdrop-filter .25s, border-color .25s;
+  border-bottom: 1px solid transparent;
+}
+.site-header.scrolled {
+  background: rgba(246,243,236,.94); border-bottom-color: var(--border);
+  backdrop-filter: saturate(140%) blur(8px);
+}
+html[data-theme='dark'] .site-header.scrolled { background: rgba(12,12,16,.94); }
+.brand { display: inline-flex; align-items: center; gap: .6rem; color: #f6f3ec; mix-blend-mode: difference; text-decoration: none; }
+.brand:hover { text-decoration: none; }
+.site-header.scrolled .brand { color: var(--text); mix-blend-mode: normal; }
+.brand-mark {
+  font-size: 1.4rem; background: var(--accent); color: var(--accent-fg);
+  width: 36px; height: 36px; border-radius: 50%;
+  display: inline-flex; align-items: center; justify-content: center;
+}
+.brand-name { font-family: var(--font-serif); font-size: 1.25rem; }
+
+.hamburger {
+  display: inline-flex; flex-direction: column; justify-content: center; align-items: center;
+  width: 44px; height: 44px; background: transparent; border: 1px solid transparent;
+  border-radius: 999px; cursor: pointer; gap: 5px; padding: 0;
+  mix-blend-mode: difference;
+}
+.hamburger span { display: block; width: 22px; height: 2px; background: #f6f3ec; border-radius: 2px; transition: background .25s; }
+.site-header.scrolled .hamburger span { background: var(--text); }
+.site-header.scrolled .hamburger { mix-blend-mode: normal; border-color: var(--border); }
+.hamburger:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; }
+
+.site-nav {
+  position: fixed; top: 0; right: 0; bottom: 0; width: min(360px, 84vw);
+  background: var(--surface); border-left: 1px solid var(--border);
+  padding: 4.5rem 1.75rem 2rem; z-index: 60;
+  display: flex; flex-direction: column; gap: 1rem;
+  transform: translateX(110%); transition: transform .28s;
+  box-shadow: -8px 0 30px rgba(0,0,0,.18);
+}
+.site-nav[data-open='1'] { transform: translateX(0); }
+.site-nav a { color: var(--text); font-family: var(--font-serif); font-size: 1.45rem; }
+.site-nav a:hover { color: var(--accent); text-decoration: none; }
+.hamburger-close {
+  position: absolute; top: 1rem; right: 1.25rem;
+  background: transparent; border: none; font-size: 2rem; color: var(--text-muted);
+  cursor: pointer; padding: .25rem .5rem;
+}
+.nav-scrim {
+  position: fixed; inset: 0; background: rgba(0,0,0,.45); z-index: 55;
+  opacity: 0; pointer-events: none; transition: opacity .25s;
+}
+.nav-scrim[data-open='1'] { opacity: 1; pointer-events: auto; }
+body.nav-open { overflow: hidden; }
+.theme-toggle {
+  background: transparent; border: 1px solid var(--border);
+  border-radius: 999px; padding: .55rem .85rem; margin-top: auto;
+  color: var(--text); cursor: pointer; font-size: 1rem;
+  display: inline-flex; gap: .4rem; align-items: center;
+}
+.theme-toggle-label { font-size: .8rem; letter-spacing: .03em; text-transform: uppercase; color: var(--text-muted); }
+html[data-theme='light'] .theme-toggle-moon { display: none; }
+html[data-theme='dark']  .theme-toggle-sun  { display: none; }
+
+/* Gucci hero with phone-hold animation */
+.hero-gucci {
+  position: relative;
+  min-height: clamp(560px, 92vh, 900px);
+  display: flex; flex-direction: column; align-items: center; justify-content: flex-end;
+  text-align: center;
+  padding: 6rem 1.5rem 5rem;
+  overflow: hidden;
+  color: #f4ecd6;
+  background: #0a0a14;
+}
+.hero-gucci-bg {
+  position: absolute; inset: 0; z-index: 0;
+  background:
+    radial-gradient(ellipse 90% 60% at 50% 30%, rgba(37,69,179,.28) 0%, rgba(10,10,20,0) 60%),
+    radial-gradient(ellipse 70% 50% at 20% 80%, rgba(217,119,6,.18) 0%, rgba(10,10,20,0) 60%),
+    linear-gradient(180deg, #14142a 0%, #0a0a14 60%, #050510 100%);
+}
+.hero-gucci-waves {
+  position: absolute; inset: 0; z-index: 0; pointer-events: none;
+  background:
+    repeating-linear-gradient(90deg,
+      rgba(255,255,255,0) 0px,
+      rgba(255,255,255,0) 38px,
+      rgba(147,181,255,.10) 38px,
+      rgba(147,181,255,.10) 40px),
+    repeating-linear-gradient(0deg,
+      rgba(255,255,255,0) 0px,
+      rgba(255,255,255,0) 100px,
+      rgba(147,181,255,.04) 100px,
+      rgba(147,181,255,.04) 101px);
+  opacity: .7;
+  animation: wave-scroll 32s linear infinite;
+}
+@keyframes wave-scroll { from { background-position: 0 0, 0 0; } to { background-position: -380px 0, 0 -100px; } }
+
+.hero-gucci-stack { position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; gap: 1.2rem; max-width: 1100px; }
+.hero-gucci-wordmark {
+  font-family: var(--font-serif); font-weight: 400;
+  font-size: clamp(3rem, 9vw, 7rem); line-height: 1; letter-spacing: -0.005em;
+  margin: 0; color: #f7eed2;
+  text-shadow: 0 2px 24px rgba(0,0,0,.6);
+}
+.hero-gucci-tagline {
+  font-family: var(--font-serif); font-style: italic; font-weight: 300;
+  font-size: clamp(1rem, 1.9vw, 1.45rem); color: #d9c89a; margin: 0;
+  max-width: 56ch;
+}
+.hero-gucci-cta { margin-top: 1.5rem; display: flex; gap: .9rem; flex-wrap: wrap; justify-content: center; }
+.hero-gucci-cta .btn.primary { background: #f4ecd6; color: #0a0a14; border-color: transparent; }
+.hero-gucci-cta .btn.primary:hover { background: #93b5ff; color: #0a0a14; }
+.hero-gucci-cta .btn.ghost { color: #f4ecd6; border-color: rgba(244,236,214,.4); background: transparent; }
+.hero-gucci-cta .btn.ghost:hover { background: rgba(244,236,214,.08); border-color: rgba(244,236,214,.8); }
+.hero-gucci-scroll {
+  position: absolute; left: 50%; bottom: 1.5rem; transform: translateX(-50%);
+  width: 38px; height: 38px; border-radius: 50%;
+  display: inline-flex; align-items: center; justify-content: center;
+  color: #d9c89a; border: 1px solid rgba(217,200,154,.4);
+  font-size: 1.1rem; line-height: 1;
+  animation: hero-bob 2.5s ease-in-out infinite; z-index: 2;
+}
+@keyframes hero-bob { 0%,100% { transform: translate(-50%, 0); } 50% { transform: translate(-50%, 6px); } }
+.home .section:first-of-type { padding-top: 0; }
+@media (max-width: 720px) {
+  .hero-gucci { min-height: 80vh; padding: 5rem 1rem 4rem; }
+  .hero-gucci-wordmark { font-size: clamp(2.5rem, 11vw, 4.5rem); }
+}
+
+/* Buttons */
+.btn {
+  display: inline-flex; align-items: center; justify-content: center;
+  padding: .75rem 1.25rem; border-radius: var(--radius);
+  font-family: var(--font-sans); font-size: .95rem; font-weight: 500;
+  cursor: pointer; border: 1px solid transparent;
+  text-decoration: none;
+}
+.btn.primary { background: var(--accent); color: var(--accent-fg); }
+.btn.primary:hover { background: var(--link-hover); color: #fff; text-decoration: none; }
+.btn.ghost { background: transparent; color: var(--text); border-color: var(--border); }
+.btn.ghost:hover { background: var(--bg-alt); text-decoration: none; }
+.btn-small { padding: .35rem .75rem; font-size: .85rem; }
+
+.section-head { display: flex; align-items: baseline; justify-content: space-between; gap: 1rem; margin-bottom: 1.25rem; }
+.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 2.5rem; }
+@media (max-width: 720px) { .two-col { grid-template-columns: 1fr; } }
+.prose { line-height: 1.65; }
+.prose li { margin-bottom: .35rem; }
+
+/* Category grid (home) */
+.category-grid {
+  display: grid;
+  grid-template-columns: repeat(auto-fill, minmax(220px, 1fr));
+  gap: 1rem;
+}
+.category-card {
+  display: flex; flex-direction: column; gap: .25rem; padding: 1rem 1.1rem;
+  background: var(--surface); border: 1px solid var(--border); border-radius: var(--radius);
+  text-decoration: none; color: var(--text);
+  transition: transform .15s, box-shadow .15s, border-color .15s;
+}
+.category-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); border-color: var(--accent); text-decoration: none; }
+.category-card .category-icon { font-size: 1.8rem; line-height: 1; }
+.category-card strong { font-family: var(--font-serif); font-size: 1.15rem; font-weight: 500; }
+
+/* Form layout */
+.form-header { margin-bottom: 2rem; }
+.form-errors {
+  background: rgba(185,28,28,.08); border: 1px solid var(--red); color: var(--red);
+  padding: 1rem 1.25rem; border-radius: var(--radius); margin-bottom: 1.25rem;
+}
+.form-errors ul { margin: .5rem 0 0; padding-left: 1.5rem; }
+
+.call-form fieldset {
+  border: 1px solid var(--border); border-radius: var(--radius);
+  background: var(--surface); padding: 1.25rem 1.4rem 1.4rem; margin: 0 0 1.5rem;
+}
+.call-form legend {
+  font-family: var(--font-serif); font-weight: 500; font-size: 1.15rem;
+  padding: 0 .5rem; color: var(--text);
+}
+.field { display: flex; flex-direction: column; gap: .25rem; margin-bottom: 1rem; }
+.field-label { font-size: .9rem; font-weight: 500; color: var(--text); display: flex; gap: .5rem; align-items: baseline; }
+.field-label em { font-style: normal; font-size: .75rem; color: var(--amber); font-weight: 600; text-transform: uppercase; letter-spacing: .04em; }
+.field-hint { font-size: .8rem; color: var(--text-muted); margin-top: .15rem; }
+.field input[type=text], .field input[type=tel], .field input[type=email], .field textarea, .field select {
+  background: var(--bg); border: 1px solid var(--border); border-radius: var(--radius);
+  color: var(--text); padding: .65rem .75rem; font: inherit;
+  width: 100%;
+}
+.field textarea { resize: vertical; min-height: 80px; }
+.field input:focus, .field textarea:focus, .field select:focus {
+  outline: 2px solid var(--accent); outline-offset: 1px; border-color: var(--accent);
+}
+.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
+@media (max-width: 600px) { .field-row { grid-template-columns: 1fr; } }
+
+/* Category radio cards on /new */
+.category-pick {
+  display: grid;
+  grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
+  gap: .55rem;
+  margin: .5rem 0 0;
+}
+.category-pick-card {
+  display: flex; align-items: center; gap: .55rem;
+  padding: .65rem .75rem;
+  background: var(--bg); border: 1px solid var(--border); border-radius: var(--radius);
+  cursor: pointer;
+  font-size: .92rem;
+  transition: border-color .15s, background .15s, transform .12s;
+}
+.category-pick-card:hover { border-color: var(--accent); }
+.category-pick-card.selected { border-color: var(--accent); background: rgba(37,69,179,.06); }
+.category-pick-card input { position: absolute; opacity: 0; pointer-events: none; }
+.category-pick-icon { font-size: 1.3rem; }
+.category-pick-label { font-weight: 500; }
+
+.check { display: flex; align-items: flex-start; gap: .55rem; padding: .35rem 0; font-size: .95rem; cursor: pointer; }
+.check input[type=checkbox] { margin-top: .25rem; flex-shrink: 0; }
+.check em { font-style: normal; font-size: .75rem; color: var(--amber); font-weight: 600; text-transform: uppercase; letter-spacing: .04em; }
+.check.req { color: var(--text); }
+
+.form-actions { display: flex; gap: .9rem; margin-top: 1rem; }
+
+/* Page heads */
+.page-head { display: flex; align-items: center; justify-content: space-between; gap: 1rem; margin-bottom: 1.5rem; flex-wrap: wrap; }
+.empty-state { padding: 3rem 1rem; text-align: center; }
+
+/* Call list */
+.call-list { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: .75rem; }
+.call-row { background: var(--surface); border: 1px solid var(--border); border-radius: var(--radius); transition: transform .15s, box-shadow .15s; }
+.call-row:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
+.call-row-main { display: block; padding: 1rem 1.25rem; color: var(--text); text-decoration: none; }
+.call-row-main:hover { text-decoration: none; }
+.call-row-head { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; margin-bottom: .3rem; flex-wrap: wrap; }
+.call-row-head strong { font-family: var(--font-serif); font-size: 1.2rem; font-weight: 500; }
+.call-row-goal { margin: .5rem 0 0; color: var(--text-muted); }
+
+.status {
+  display: inline-block; padding: .15rem .55rem; border-radius: 999px;
+  font-size: .72rem; font-weight: 600; letter-spacing: .04em; text-transform: uppercase;
+  background: var(--bg-alt); color: var(--text-muted); border: 1px solid var(--border);
+}
+.status-queued    { background: rgba(217,119,6,.12); color: var(--amber); border-color: var(--amber); }
+.status-dialing   { background: rgba(217,119,6,.18); color: var(--amber); border-color: var(--amber); }
+.status-on_hold   { background: rgba(217,119,6,.20); color: var(--amber); border-color: var(--amber); }
+.status-connected { background: rgba(21,128,61,.12); color: var(--green); border-color: var(--green); }
+.status-done      { background: rgba(21,128,61,.10); color: var(--green); border-color: var(--green); }
+.status-failed    { background: rgba(185,28,28,.10); color: var(--red); border-color: var(--red); }
+.status-cancelled { background: var(--bg-alt); color: var(--text-muted); border-color: var(--border); }
+
+/* Call detail */
+.call-detail-head { display: flex; gap: 1rem; align-items: center; flex-wrap: wrap; margin-bottom: .25rem; }
+.call-detail-head h1 { margin: 0; }
+.block { margin-top: 2rem; }
+.kv { display: grid; grid-template-columns: max-content 1fr; gap: .35rem 1.25rem; margin: 0; }
+.kv dt { color: var(--text-muted); font-size: .9rem; }
+.kv dd { margin: 0; font-weight: 500; }
+.detail-disclaim { margin-top: 2.5rem; padding-top: 1.25rem; border-top: 1px solid var(--border); }
+.detail-disclaim code { background: var(--bg-alt); padding: .1rem .4rem; border-radius: 4px; font-size: .85rem; }
+
+.site-footer { background: var(--bg-alt); border-top: 1px solid var(--border); padding: 2rem 0; margin-top: 4rem; }
+.site-footer .wrap { padding: 0 1.5rem; }
+.site-footer .wrap p { margin: .25rem 0; }
+.site-footer a { color: var(--text-muted); }
+.site-footer a:hover { color: var(--text); }
diff --git a/public/css/theme.css b/public/css/theme.css
new file mode 100644
index 0000000..80384fa
--- /dev/null
+++ b/public/css/theme.css
@@ -0,0 +1,44 @@
+/* HoldForMe palette — calm cobalt + warm ivory + alert amber.
+   Sense: medical-waiting-room serenity with one sharp accent. */
+
+:root {
+  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
+  --font-serif: 'Playfair Display', Georgia, 'Times New Roman', serif;
+  --max-w: 1180px;
+  --radius: 6px;
+  --gap: 1.1rem;
+}
+
+html[data-theme='light'] {
+  --bg:        #f6f3ec;
+  --bg-alt:    #ecdfd5;
+  --surface:   #ffffff;
+  --border:    #d8cdb9;
+  --text:      #18181b;
+  --text-muted:#6b6354;
+  --link:      #2545b3;
+  --link-hover:#1a338e;
+  --accent:    #2545b3;
+  --accent-fg: #f6f3ec;
+  --amber:     #d97706;
+  --green:     #15803d;
+  --red:       #b91c1c;
+  --shadow:    0 1px 2px rgba(20,15,0,0.06), 0 6px 18px rgba(20,15,0,0.06);
+}
+
+html[data-theme='dark'] {
+  --bg:        #0c0c10;
+  --bg-alt:    #15151c;
+  --surface:   #1c1c25;
+  --border:    #2d2d3a;
+  --text:      #f1ece1;
+  --text-muted:#a59c87;
+  --link:      #93b5ff;
+  --link-hover:#bfd1ff;
+  --accent:    #93b5ff;
+  --accent-fg: #0c0c10;
+  --amber:     #fbbf24;
+  --green:     #4ade80;
+  --red:       #f87171;
+  --shadow:    0 1px 2px rgba(0,0,0,0.4), 0 6px 18px rgba(0,0,0,0.4);
+}
diff --git a/public/js/form.js b/public/js/form.js
new file mode 100644
index 0000000..1ef7c49
--- /dev/null
+++ b/public/js/form.js
@@ -0,0 +1,32 @@
+// Form helpers — category radio click-through, goal placeholder presets
+(function () {
+  // Visual feedback when a category radio is selected (CSS .selected toggle).
+  document.querySelectorAll('.category-pick-card').forEach(label => {
+    label.addEventListener('click', () => {
+      document.querySelectorAll('.category-pick-card.selected').forEach(el => el.classList.remove('selected'));
+      label.classList.add('selected');
+      const id = label.querySelector('input[type=radio]')?.value;
+      if (!id) return;
+      fetch('/api/category/' + encodeURIComponent(id))
+        .then(r => r.ok ? r.json() : null)
+        .then(j => {
+          if (!j || !j.category) return;
+          const goalEl = document.querySelector('textarea[name=goal]');
+          // Replace placeholder + value if the user hasn't typed anything yet
+          if (goalEl && !goalEl.value && j.category.defaultGoal) {
+            goalEl.placeholder = j.category.defaultGoal;
+          }
+        })
+        .catch(() => { /* non-fatal */ });
+    });
+  });
+
+  // Phone-number formatting (US) on blur
+  document.querySelectorAll('input[type=tel]').forEach(el => {
+    el.addEventListener('blur', () => {
+      const digits = el.value.replace(/\D/g, '');
+      if (digits.length === 10) el.value = `(${digits.slice(0,3)}) ${digits.slice(3,6)}-${digits.slice(6)}`;
+      else if (digits.length === 11 && digits[0] === '1') el.value = `+1 (${digits.slice(1,4)}) ${digits.slice(4,7)}-${digits.slice(7)}`;
+    });
+  });
+})();
diff --git a/public/js/hamburger.js b/public/js/hamburger.js
new file mode 100644
index 0000000..8c20852
--- /dev/null
+++ b/public/js/hamburger.js
@@ -0,0 +1,28 @@
+(function () {
+  const header = document.querySelector('.site-header');
+  const btn    = document.getElementById('hamburger');
+  const nav    = document.getElementById('site-nav');
+  const close  = document.getElementById('hamburger-close');
+  const scrim  = document.getElementById('nav-scrim');
+
+  function setOpen(open) {
+    if (!nav || !btn) return;
+    nav.dataset.open = open ? '1' : '';
+    btn.setAttribute('aria-expanded', String(!!open));
+    nav.setAttribute('aria-hidden', String(!open));
+    if (scrim) {
+      if (open) scrim.removeAttribute('hidden');
+      scrim.dataset.open = open ? '1' : '';
+    }
+    document.body.classList.toggle('nav-open', !!open);
+  }
+  btn   && btn.addEventListener('click', () => setOpen(nav.dataset.open !== '1'));
+  close && close.addEventListener('click', () => setOpen(false));
+  scrim && scrim.addEventListener('click', () => setOpen(false));
+  document.addEventListener('keydown', e => { if (e.key === 'Escape') setOpen(false); });
+  nav && nav.querySelectorAll('a').forEach(a => a.addEventListener('click', () => setTimeout(() => setOpen(false), 80)));
+
+  function onScroll() { if (!header) return; header.classList.toggle('scrolled', window.scrollY > 64); }
+  window.addEventListener('scroll', onScroll, { passive: true });
+  onScroll();
+})();
diff --git a/public/js/theme-toggle.js b/public/js/theme-toggle.js
new file mode 100644
index 0000000..4f7b5c1
--- /dev/null
+++ b/public/js/theme-toggle.js
@@ -0,0 +1,10 @@
+(function () {
+  const btn = document.getElementById('theme-toggle');
+  if (!btn) return;
+  btn.addEventListener('click', () => {
+    const cur = document.documentElement.getAttribute('data-theme');
+    const nxt = cur === 'dark' ? 'light' : 'dark';
+    document.documentElement.setAttribute('data-theme', nxt);
+    try { localStorage.setItem('hfm-theme', nxt); } catch (_) {}
+  });
+})();
diff --git a/routes/public.js b/routes/public.js
new file mode 100644
index 0000000..5f8e575
--- /dev/null
+++ b/routes/public.js
@@ -0,0 +1,85 @@
+const express = require('express');
+const router = express.Router();
+const data = require('../lib/data');
+
+router.use((req, res, next) => {
+  res.locals.site_title = 'HoldForMe';
+  res.locals.path = req.path;
+  next();
+});
+
+// Home — hero + CTA
+router.get('/', (req, res) => {
+  res.render('public/home', {
+    title: 'HoldForMe — We wait on hold so you don\'t have to',
+    meta_desc: 'Skip the hold music. Submit who to call and what you need done; we wait, you live your life. Credit cards, hospitals, restaurants, anywhere there\'s a queue.',
+  });
+});
+
+// New-call form — full onboarding
+router.get('/new', (req, res) => {
+  res.render('public/new', {
+    title: 'Start a call — HoldForMe',
+    meta_desc: 'Tell us who to call and what to get done. We\'ll wait on hold, then connect you when an agent picks up.',
+    categories: data.CATEGORIES,
+    preset: data.categoryById(req.query.category) || null,
+    form: {},  // empty form
+    errors: [],
+  });
+});
+
+// Submit a new call
+router.post('/new', (req, res) => {
+  const r = data.addCall(req.body || {});
+  if (!r.ok) {
+    return res.status(400).render('public/new', {
+      title: 'Start a call — HoldForMe',
+      meta_desc: 'Tell us who to call and what to get done.',
+      categories: data.CATEGORIES,
+      preset: data.categoryById(req.body.category) || null,
+      form: req.body || {},
+      errors: r.errors,
+    });
+  }
+  res.redirect('/calls/' + r.call.id);
+});
+
+// Your queue
+router.get('/calls', (req, res) => {
+  res.render('public/calls', {
+    title: 'Your call queue — HoldForMe',
+    meta_desc: 'Calls you\'ve queued up. Status, history, results.',
+    calls: data.listCalls(),
+  });
+});
+
+// Single call detail
+router.get('/calls/:id', (req, res) => {
+  const id = req.params.id;
+  if (!/^[A-Za-z0-9_-]{6,16}$/.test(id)) return res.status(404).render('public/404', { title: 'Not found — HoldForMe' });
+  // Reveal only if explicitly requested via ?reveal=1 — keeps sensitive fields
+  // hidden by default even on the detail page
+  const c = data.getCall(id, req.query.reveal === '1');
+  if (!c) return res.status(404).render('public/404', { title: 'Not found — HoldForMe' });
+  res.render('public/call', {
+    title: c.business_name + ' — call detail — HoldForMe',
+    meta_desc: 'Call status and submitted details.',
+    call: c,
+    revealed: req.query.reveal === '1',
+  });
+});
+
+// JSON API for the form's category-picker → field hints
+router.get('/api/category/:id', (req, res) => {
+  const c = data.categoryById(req.params.id);
+  if (!c) return res.status(404).json({ ok: false });
+  res.json({ ok: true, category: c });
+});
+
+router.get('/how-it-works', (req, res) => {
+  res.render('public/how', { title: 'How it works — HoldForMe', meta_desc: 'How HoldForMe waits on hold for you.' });
+});
+
+router.get('/healthz', (req, res) => res.type('text').send('ok'));
+
+module.exports = router;
diff --git a/server.js b/server.js
new file mode 100644
index 0000000..65d86d5
--- /dev/null
+++ b/server.js
@@ -0,0 +1,82 @@
+require('dotenv').config();
+
+const express = require('express');
+const path = require('path');
+const morgan = require('morgan');
+const helmet = require('helmet');
+const rateLimit = require('express-rate-limit');
+
+const publicRoutes = require('./routes/public');
+
+const app = express();
+const PORT = parseInt(process.env.PORT || '9932', 10);
+const PUBLIC_URL = process.env.PUBLIC_URL || `http://localhost:${PORT}`;
+const IS_PROD = process.env.NODE_ENV === 'production';
+
+app.set('trust proxy', 1);
+app.set('view engine', 'ejs');
+app.set('views', path.join(__dirname, 'views'));
+app.disable('x-powered-by');
+
+// Security baseline (per dw-site-build standing rule, 2026-05-12)
+app.use(helmet({
+  contentSecurityPolicy: {
+    directives: {
+      defaultSrc: ["'self'"],
+      scriptSrc: ["'self'", "'unsafe-inline'"],
+      styleSrc:  ["'self'", "'unsafe-inline'", 'https://fonts.googleapis.com'],
+      imgSrc:    ["'self'", 'data:', 'https:'],
+      fontSrc:   ["'self'", 'https://fonts.gstatic.com', 'data:'],
+      connectSrc: ["'self'"],
+      frameAncestors: ["'none'"],
+      objectSrc: ["'none'"],
+      baseUri:   ["'self'"],
+      formAction: ["'self'"],
+      upgradeInsecureRequests: [],
+    },
+  },
+  strictTransportSecurity: { maxAge: 31536000, includeSubDomains: true, preload: true },
+  referrerPolicy: { policy: 'strict-origin-when-cross-origin' },
+}));
+app.use((req, res, next) => {
+  res.setHeader('Permissions-Policy', 'geolocation=(), microphone=(), camera=(), payment=()');
+  next();
+});
+
+// Rate limiting — 200/min/IP global, 20/min/IP on /api (submission flood guard)
+app.use(rateLimit({ windowMs: 60_000, max: 200, standardHeaders: 'draft-7', legacyHeaders: false }));
+app.use('/api', rateLimit({ windowMs: 60_000, max: 20 }));
+
+app.use(morgan(IS_PROD ? 'combined' : 'dev'));
+app.use(express.json({ limit: '64kb' }));
+app.use(express.urlencoded({ extended: true, limit: '64kb' }));
+
+app.use(express.static(path.join(__dirname, 'public'), {
+  maxAge: '1h',
+  setHeaders(res, p) {
+    if (p.endsWith('.html')) res.setHeader('Cache-Control', 'no-store, must-revalidate');
+  },
+}));
+
+app.use((req, res, next) => {
+  res.locals.PUBLIC_URL = PUBLIC_URL;
+  next();
+});
+
+app.use('/', publicRoutes);
+
+app.use((req, res) => {
+  res.status(404).render('public/404', { title: 'Not found — HoldForMe' });
+});
+
+app.use((err, req, res, next) => {
+  console.error('[error]', err && err.stack ? err.stack : err);
+  res.status(500).render('public/error', {
+    title: 'Server error — HoldForMe',
+    message: 'Something went wrong.',
+  });
+});
+
+app.listen(PORT, () => {
+  console.log(`holdforme listening on :${PORT} (${IS_PROD ? 'prod' : 'dev'})`);
+});
diff --git a/views/partials/footer.ejs b/views/partials/footer.ejs
new file mode 100644
index 0000000..d83f531
--- /dev/null
+++ b/views/partials/footer.ejs
@@ -0,0 +1,17 @@
+<footer class="site-footer">
+  <div class="wrap">
+    <p class="muted small">
+      © <span id="yr"></span> HoldForMe ·
+      <a href="/how-it-works">How it works</a> ·
+      <a href="/calls">Your calls</a>
+    </p>
+    <p class="muted small">
+      We never call on your behalf without your explicit submission. Recorded calls happen only with your "consent_recording" checkbox + applicable state law.
+    </p>
+  </div>
+  <script>document.getElementById('yr').textContent = new Date().getFullYear();</script>
+  <script src="/js/hamburger.js" defer></script>
+  <script src="/js/theme-toggle.js" defer></script>
+</footer>
+</body>
+</html>
diff --git a/views/partials/head.ejs b/views/partials/head.ejs
new file mode 100644
index 0000000..902eb43
--- /dev/null
+++ b/views/partials/head.ejs
@@ -0,0 +1,24 @@
+<!doctype html>
+<html lang="en">
+<head>
+  <meta charset="utf-8">
+  <meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover">
+  <title><%= title %></title>
+  <meta name="description" content="<%= typeof meta_desc !== 'undefined' ? meta_desc : '' %>">
+  <link rel="preconnect" href="https://fonts.googleapis.com">
+  <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
+  <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,400;0,500;1,400&family=Inter:wght@400;500;600;700&display=swap">
+  <link rel="stylesheet" href="/css/theme.css">
+  <link rel="stylesheet" href="/css/site.css">
+  <script>
+    // Anti-flash theme — read storage before paint
+    (function(){
+      try {
+        var t = localStorage.getItem('hfm-theme');
+        if (!t) t = window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light';
+        document.documentElement.setAttribute('data-theme', t);
+      } catch (_) { document.documentElement.setAttribute('data-theme','light'); }
+    })();
+  </script>
+</head>
+<body>
diff --git a/views/partials/header.ejs b/views/partials/header.ejs
new file mode 100644
index 0000000..851d957
--- /dev/null
+++ b/views/partials/header.ejs
@@ -0,0 +1,25 @@
+<header class="site-header" data-transparent="true">
+  <a class="brand" href="/" aria-label="HoldForMe home">
+    <span class="brand-mark" aria-hidden="true">⏱</span>
+    <span class="brand-name">HoldForMe</span>
+  </a>
+
+  <button id="hamburger" class="hamburger" type="button"
+          aria-label="Open menu" aria-expanded="false" aria-controls="site-nav">
+    <span></span><span></span><span></span>
+  </button>
+
+  <nav id="site-nav" class="site-nav" aria-hidden="true">
+    <button id="hamburger-close" class="hamburger-close" type="button" aria-label="Close menu">×</button>
+    <a href="/">Home</a>
+    <a href="/new">Start a call</a>
+    <a href="/calls">Your calls</a>
+    <a href="/how-it-works">How it works</a>
+    <button id="theme-toggle" class="theme-toggle" type="button" aria-label="Toggle dark / light theme">
+      <span class="theme-toggle-sun">☀</span>
+      <span class="theme-toggle-moon">☾</span>
+      <span class="theme-toggle-label">Theme</span>
+    </button>
+  </nav>
+  <div id="nav-scrim" class="nav-scrim" hidden></div>
+</header>
diff --git a/views/public/404.ejs b/views/public/404.ejs
new file mode 100644
index 0000000..c4ab386
--- /dev/null
+++ b/views/public/404.ejs
@@ -0,0 +1,11 @@
+<%- include('../partials/head', { title }) %>
+<%- include('../partials/header') %>
+<main class="error-page">
+  <section class="section">
+    <div class="wrap narrow">
+      <h1>404 — not found</h1>
+      <p>That page isn't here. <a href="/">Back to home</a>.</p>
+    </div>
+  </section>
+</main>
+<%- include('../partials/footer') %>
diff --git a/views/public/call.ejs b/views/public/call.ejs
new file mode 100644
index 0000000..6220844
--- /dev/null
+++ b/views/public/call.ejs
@@ -0,0 +1,74 @@
+<%- include('../partials/head', { title, meta_desc }) %>
+<%- include('../partials/header') %>
+
+<main class="call-detail">
+  <section class="section">
+    <div class="wrap narrow">
+      <p class="muted small"><a href="/calls">← All calls</a></p>
+
+      <header class="call-detail-head">
+        <h1><%= call.business_name %></h1>
+        <span class="status status-<%= call.status %>"><%= call.status %></span>
+      </header>
+
+      <p class="muted">
+        <%= call.category_label %> · <%= call.business_phone %> · queued <%= call.created_at.replace('T',' ').slice(0,16) %>
+      </p>
+
+      <section class="block">
+        <h2>Goal</h2>
+        <p class="prose"><%= call.goal %></p>
+        <% if (call.notes) { %>
+          <h3>Notes for the rep</h3>
+          <p class="prose"><%= call.notes %></p>
+        <% } %>
+      </section>
+
+      <section class="block">
+        <h2>Account info</h2>
+        <% if (!revealed) { %>
+          <p class="muted small">Masked by default. <a class="btn ghost btn-small" href="?reveal=1">Reveal (this view only)</a></p>
+        <% } else { %>
+          <p class="muted small"><a class="btn ghost btn-small" href="?">Re-mask</a></p>
+        <% } %>
+        <dl class="kv">
+          <% if (call.account_number) { %><dt>Account number</dt><dd><%= call.account_number %></dd><% } %>
+          <% if (call.last4_ssn)      { %><dt>Last 4 SSN</dt><dd><%= call.last4_ssn %></dd><% } %>
+          <% if (call.billing_zip)    { %><dt>Billing ZIP</dt><dd><%= call.billing_zip %></dd><% } %>
+          <% if (call.date_of_birth)  { %><dt>DOB</dt><dd><%= call.date_of_birth %></dd><% } %>
+          <% if (call.auth_password)  { %><dt>Verbal auth</dt><dd><%= call.auth_password %></dd><% } %>
+          <% if (!call.account_number && !call.last4_ssn && !call.billing_zip && !call.date_of_birth && !call.auth_password) { %>
+            <dt>—</dt><dd>No account info submitted</dd>
+          <% } %>
+        </dl>
+      </section>
+
+      <section class="block">
+        <h2>Callback</h2>
+        <dl class="kv">
+          <dt>Name</dt><dd><%= call.callback_name || '—' %></dd>
+          <dt>Phone</dt><dd><%= call.callback_phone || '—' %></dd>
+          <dt>Email</dt><dd><%= call.callback_email || '—' %></dd>
+          <dt>Best time</dt><dd><%= call.best_time_window || '—' %></dd>
+        </dl>
+      </section>
+
+      <section class="block">
+        <h2>Limits & consent</h2>
+        <dl class="kv">
+          <dt>Max hold</dt><dd><%= call.max_hold_minutes %> min</dd>
+          <dt>Max spend</dt><dd>$<%= (call.max_spend_cents/100).toFixed(2) %></dd>
+          <dt>Recording</dt><dd><%= call.consent_recording ? '✓ consented' : '— not consented (no recording)' %></dd>
+          <dt>SMS notify</dt><dd><%= call.notify_sms ? '✓ on' : '—' %></dd>
+          <dt>Email notify</dt><dd><%= call.notify_email ? '✓ on' : '—' %></dd>
+        </dl>
+      </section>
+
+      <p class="muted small detail-disclaim">
+        Phase 1 MVP — this captures the submission. Phase 2 wires Twilio Voice for the actual dial + hold-wait + bridge-on-pickup. Status here is currently <code><%= call.status %></code>.
+      </p>
+    </div>
+  </section>
+</main>
+
+<%- include('../partials/footer') %>
diff --git a/views/public/calls.ejs b/views/public/calls.ejs
new file mode 100644
index 0000000..efe766b
--- /dev/null
+++ b/views/public/calls.ejs
@@ -0,0 +1,40 @@
+<%- include('../partials/head', { title, meta_desc }) %>
+<%- include('../partials/header') %>
+
+<main class="calls-page">
+  <section class="section">
+    <div class="wrap">
+      <header class="page-head">
+        <h1>Your call queue</h1>
+        <a class="btn primary" href="/new">Start a new call →</a>
+      </header>
+
+      <% if (!calls.length) { %>
+        <div class="empty-state">
+          <p class="muted">No calls yet. <a href="/new">Queue your first call →</a></p>
+        </div>
+      <% } else { %>
+        <ul class="call-list">
+          <% calls.forEach(function(c) { %>
+            <li class="call-row">
+              <a class="call-row-main" href="/calls/<%= c.id %>">
+                <div class="call-row-head">
+                  <strong><%= c.business_name %></strong>
+                  <span class="status status-<%= c.status %>"><%= c.status %></span>
+                </div>
+                <p class="muted small">
+                  <%= c.category_label %> ·
+                  <%= c.business_phone %> ·
+                  queued <%= c.created_at.slice(0,16).replace('T',' ') %>
+                </p>
+                <p class="call-row-goal"><%= c.goal.length > 140 ? c.goal.slice(0,140)+'…' : c.goal %></p>
+              </a>
+            </li>
+          <% }); %>
+        </ul>
+      <% } %>
+    </div>
+  </section>
+</main>
+
+<%- include('../partials/footer') %>
diff --git a/views/public/error.ejs b/views/public/error.ejs
new file mode 100644
index 0000000..561b8d6
--- /dev/null
+++ b/views/public/error.ejs
@@ -0,0 +1,12 @@
+<%- include('../partials/head', { title }) %>
+<%- include('../partials/header') %>
+<main class="error-page">
+  <section class="section">
+    <div class="wrap narrow">
+      <h1>Something went wrong</h1>
+      <p><%= message %></p>
+      <p><a href="/">Back to home</a>.</p>
+    </div>
+  </section>
+</main>
+<%- include('../partials/footer') %>
diff --git a/views/public/home.ejs b/views/public/home.ejs
new file mode 100644
index 0000000..461255e
--- /dev/null
+++ b/views/public/home.ejs
@@ -0,0 +1,108 @@
+<%- include('../partials/head', { title, meta_desc }) %>
+<%- include('../partials/header') %>
+
+<main class="home">
+  <section class="hero-gucci" aria-labelledby="hero-wordmark">
+    <div class="hero-gucci-bg" role="img" aria-label="Phone-hold abstract ground"></div>
+    <div class="hero-gucci-waves" aria-hidden="true"></div>
+    <div class="hero-gucci-stack">
+      <h1 id="hero-wordmark" class="hero-gucci-wordmark">HoldForMe</h1>
+      <p class="hero-gucci-tagline"><em>Skip the hold music. We wait — you live your life.</em></p>
+      <div class="hero-gucci-cta">
+        <a class="btn primary" href="/new">Start a call →</a>
+        <a class="btn ghost"   href="/how-it-works">How it works</a>
+      </div>
+    </div>
+    <a class="hero-gucci-scroll" href="#use-cases" aria-label="Scroll for use cases">↓</a>
+  </section>
+
+  <section class="section" id="use-cases">
+    <div class="wrap">
+      <div class="section-head">
+        <h2>Pick a use case</h2>
+        <a class="muted" href="/new">Start any call →</a>
+      </div>
+      <p class="muted" style="max-width:760px;margin:.25rem 0 1.5rem">
+        The most common queues we wait on. Pick one and we'll preset the right fields for you — or pick "Something else" and tell us yourself.
+      </p>
+
+      <div class="category-grid">
+        <a class="category-card" href="/new?category=credit-card-increase">
+          <span class="category-icon">💳</span>
+          <strong>Credit card</strong>
+          <span class="muted small">Limit increase, dispute a charge</span>
+        </a>
+        <a class="category-card" href="/new?category=hospital-billing">
+          <span class="category-icon">🏥</span>
+          <strong>Hospital</strong>
+          <span class="muted small">Billing dispute, schedule appointment</span>
+        </a>
+        <a class="category-card" href="/new?category=restaurant-reservation">
+          <span class="category-icon">🍽️</span>
+          <strong>Restaurant</strong>
+          <span class="muted small">Reservation at a hard-to-book spot</span>
+        </a>
+        <a class="category-card" href="/new?category=airline-change">
+          <span class="category-icon">✈️</span>
+          <strong>Airline</strong>
+          <span class="muted small">Change a flight, request refund</span>
+        </a>
+        <a class="category-card" href="/new?category=cable-cancel">
+          <span class="category-icon">📡</span>
+          <strong>Cable / wireless</strong>
+          <span class="muted small">Cancel, dispute, retention call</span>
+        </a>
+        <a class="category-card" href="/new?category=insurance-claim">
+          <span class="category-icon">🛡️</span>
+          <strong>Insurance</strong>
+          <span class="muted small">Claim status, denial appeal</span>
+        </a>
+        <a class="category-card" href="/new?category=utility-dispute">
+          <span class="category-icon">⚡</span>
+          <strong>Utility</strong>
+          <span class="muted small">Dispute a bill, set up service</span>
+        </a>
+        <a class="category-card" href="/new?category=warranty-claim">
+          <span class="category-icon">🔧</span>
+          <strong>Warranty</strong>
+          <span class="muted small">File a claim, schedule repair</span>
+        </a>
+        <a class="category-card" href="/new?category=mortgage-loan">
+          <span class="category-icon">🏦</span>
+          <strong>Mortgage / loan</strong>
+          <span class="muted small">Payoff, hardship, refi questions</span>
+        </a>
+        <a class="category-card" href="/new?category=subscription-cancel">
+          <span class="category-icon">🔁</span>
+          <strong>Subscription</strong>
+          <span class="muted small">Cancel, get a refund</span>
+        </a>
+        <a class="category-card" href="/new?category=other">
+          <span class="category-icon">☎️</span>
+          <strong>Something else</strong>
+          <span class="muted small">Anywhere there's a queue</span>
+        </a>
+      </div>
+    </div>
+  </section>
+
+  <section class="section alt">
+    <div class="wrap two-col">
+      <div>
+        <h2>The deal</h2>
+        <ol class="prose">
+          <li><strong>You submit one form.</strong> Who to call, what you need, account info if the rep will ask.</li>
+          <li><strong>We dial and wait.</strong> Our system holds through the queue — could be 5 minutes, could be 47. Hold music doesn't bother us.</li>
+          <li><strong>When a human answers, your phone rings.</strong> You jump in fresh, with your goal and account info on screen. No 90-second context dump required.</li>
+        </ol>
+      </div>
+      <div>
+        <h2>What this is not</h2>
+        <p>We don't impersonate you. We don't read your password to a stranger. We don't promise to fix what only you can authorize.</p>
+        <p class="muted">For calls where you'd rather not be on the line at all (low-stakes reservations, simple cancellations), Phase 2 will support an AI voice agent that speaks your script — opt-in only, with full transcript.</p>
+      </div>
+    </div>
+  </section>
+</main>
+
+<%- include('../partials/footer') %>
diff --git a/views/public/how.ejs b/views/public/how.ejs
new file mode 100644
index 0000000..9190cd3
--- /dev/null
+++ b/views/public/how.ejs
@@ -0,0 +1,48 @@
+<%- include('../partials/head', { title, meta_desc }) %>
+<%- include('../partials/header') %>
+
+<main class="how-page">
+  <section class="section">
+    <div class="wrap narrow">
+      <p class="muted small"><a href="/">← Home</a></p>
+      <h1>How it works</h1>
+
+      <h2>What you do</h2>
+      <ol class="prose">
+        <li>Pick a use case on the home page (or skip to <a href="/new">Start a call</a>).</li>
+        <li>Fill in <strong>who to call</strong> (business + their number), <strong>what you want done</strong> (the goal), and any <strong>account info</strong> the rep will ask for.</li>
+        <li>Leave your callback number. Hit submit.</li>
+      </ol>
+
+      <h2>What we do</h2>
+      <ol class="prose">
+        <li><strong>We dial.</strong> Our system places the call on your behalf, sits through the IVR menu, picks the right options.</li>
+        <li><strong>We wait.</strong> 5 minutes, 47 minutes, doesn't matter — hold music is not a problem for us. You go live your life.</li>
+        <li><strong>We detect a human.</strong> When a real agent answers — based on tone, language pattern, and the absence of hold music — we ring your phone.</li>
+        <li><strong>You take it from there.</strong> You jump on the call with the rep already greeting you, your account info on screen, no 90-second context dump required.</li>
+      </ol>
+
+      <h2>What we don't do</h2>
+      <ul class="prose">
+        <li><strong>We don't impersonate you.</strong> Until you join the call, we're a queue-walker — silent or politely confirming "yes I'm still here" when prompted.</li>
+        <li><strong>We don't authorize anything.</strong> If the rep needs a password / SSN / approval, we wait for you.</li>
+        <li><strong>We don't record without consent.</strong> If you check the recording-consent box, recording happens with the state-law-appropriate disclosure to the rep. If you don't, no recording.</li>
+      </ul>
+
+      <h2>What's next (Phase 2)</h2>
+      <p>Phase 2 wires up Twilio Voice for actual dial + hold-wait + bridge-on-pickup, plus an <strong>opt-in AI voice agent</strong> for low-stakes calls where you'd rather not be on the line at all — reservation bookings, simple cancellations. Full transcript provided. No impersonation without explicit per-call opt-in.</p>
+
+      <h2>Pricing (planned)</h2>
+      <ul class="prose">
+        <li>Free tier: 1 call/month, max 30-min hold</li>
+        <li>$9/mo: 10 calls/mo, max 90-min hold each, SMS + email summary</li>
+        <li>$29/mo: unlimited calls, AI voice agent included, priority queue</li>
+      </ul>
+
+      <h2>Legal</h2>
+      <p>You authorize HoldForMe to place outbound calls on your behalf to the specific number you submit, for the specific purpose you describe. We follow TCPA, CAN-SPAM, applicable two-party-recording laws, and the business's own rules around third-party callers. We never share your account info with anyone except the business you ask us to call, and only when the rep asks for it.</p>
+    </div>
+  </section>
+</main>
+
+<%- include('../partials/footer') %>
diff --git a/views/public/new.ejs b/views/public/new.ejs
new file mode 100644
index 0000000..a56ad96
--- /dev/null
+++ b/views/public/new.ejs
@@ -0,0 +1,161 @@
+<%- include('../partials/head', { title, meta_desc }) %>
+<%- include('../partials/header') %>
+
+<main class="new-call">
+  <section class="section">
+    <div class="wrap narrow">
+      <header class="form-header">
+        <p class="muted small"><a href="/">← Home</a></p>
+        <h1>Start a call</h1>
+        <p class="muted">Tell us who to call and what you need done. Fields that look sensitive are sensitive — we mask them in lists and only show them on this call's detail page when you click "Reveal".</p>
+      </header>
+
+      <% if (errors && errors.length) { %>
+        <div class="form-errors">
+          <strong>Fix these:</strong>
+          <ul>
+            <% errors.forEach(function(e) { %><li><%= e %></li><% }); %>
+          </ul>
+        </div>
+      <% } %>
+
+      <form method="POST" action="/new" class="call-form" autocomplete="off">
+
+        <fieldset>
+          <legend>1. What kind of call</legend>
+          <p class="muted small">Pick the closest fit. The form below adjusts to show what's typically needed.</p>
+          <div class="category-pick">
+            <% categories.forEach(function(c) {
+                 var selected = preset ? (preset.id === c.id) : (form.category === c.id);
+            %>
+              <label class="category-pick-card <%= selected ? 'selected' : '' %>">
+                <input type="radio" name="category" value="<%= c.id %>" <%= selected ? 'checked' : '' %> required>
+                <span class="category-pick-icon"><%= c.icon %></span>
+                <span class="category-pick-label"><%= c.label %></span>
+              </label>
+            <% }); %>
+          </div>
+        </fieldset>
+
+        <fieldset>
+          <legend>2. Who to call</legend>
+          <label class="field">
+            <span class="field-label">Business name <em>required</em></span>
+            <input type="text" name="business_name" value="<%= form.business_name || '' %>" maxlength="120" placeholder="e.g. Chase Sapphire customer service" required>
+          </label>
+          <label class="field">
+            <span class="field-label">Phone number to call <em>required</em></span>
+            <input type="tel" name="business_phone" value="<%= form.business_phone || '' %>" maxlength="20" placeholder="1-800-..." required>
+            <span class="field-hint">US format works. International numbers — use full E.164 (+44...).</span>
+          </label>
+        </fieldset>
+
+        <fieldset>
+          <legend>3. What you want done</legend>
+          <label class="field">
+            <span class="field-label">The goal of the call <em>required, ≥8 chars</em></span>
+            <textarea name="goal" rows="5" maxlength="1500" placeholder="<%= preset && preset.defaultGoal ? preset.defaultGoal : 'Be specific. \\\'Request credit limit increase from $5,000 to $10,000\\\' is better than \\\'help with credit card\\\'.' %>" required><%= form.goal || (preset && preset.defaultGoal) || '' %></textarea>
+          </label>
+          <label class="field">
+            <span class="field-label">Anything else the rep should know <span class="muted">— optional</span></span>
+            <textarea name="notes" rows="3" maxlength="500" placeholder="Context, history, prior case numbers, etc."><%= form.notes || '' %></textarea>
+          </label>
+        </fieldset>
+
+        <fieldset>
+          <legend>4. Account info <span class="muted">(only if the rep will ask)</span></legend>
+          <p class="muted small">Stored encrypted-at-rest in Phase 2; masked in all list views. Only shown on this call's detail page when you click Reveal.</p>
+          <div class="field-row">
+            <label class="field">
+              <span class="field-label">Account number</span>
+              <input type="text" name="account_number" value="<%= form.account_number || '' %>" maxlength="40" placeholder="Last 4 minimum, full if needed" autocomplete="off">
+            </label>
+            <label class="field">
+              <span class="field-label">Last 4 of SSN</span>
+              <input type="text" name="last4_ssn" value="<%= form.last4_ssn || '' %>" maxlength="4" inputmode="numeric" pattern="\d{4}" placeholder="1234" autocomplete="off">
+            </label>
+          </div>
+          <div class="field-row">
+            <label class="field">
+              <span class="field-label">Billing ZIP</span>
+              <input type="text" name="billing_zip" value="<%= form.billing_zip || '' %>" maxlength="5" inputmode="numeric" pattern="\d{5}" placeholder="90210" autocomplete="off">
+            </label>
+            <label class="field">
+              <span class="field-label">Date of birth</span>
+              <input type="text" name="date_of_birth" value="<%= form.date_of_birth || '' %>" maxlength="10" placeholder="MM/DD/YYYY" autocomplete="off">
+            </label>
+          </div>
+          <label class="field">
+            <span class="field-label">Verbal-auth password / security answer</span>
+            <input type="text" name="auth_password" value="<%= form.auth_password || '' %>" maxlength="60" placeholder='e.g. "Maiden name: Smith"' autocomplete="off">
+            <span class="field-hint">Some lines ask "what's your verbal password?" — give it here and we'll have it ready.</span>
+          </label>
+        </fieldset>
+
+        <fieldset>
+          <legend>5. How to reach you back</legend>
+          <div class="field-row">
+            <label class="field">
+              <span class="field-label">Your name <em>required</em></span>
+              <input type="text" name="callback_name" value="<%= form.callback_name || '' %>" maxlength="80" required>
+            </label>
+            <label class="field">
+              <span class="field-label">Your phone <em>required</em></span>
+              <input type="tel" name="callback_phone" value="<%= form.callback_phone || '' %>" maxlength="20" placeholder="for the bridge when a human picks up" required>
+            </label>
+          </div>
+          <label class="field">
+            <span class="field-label">Your email <span class="muted">— optional</span></span>
+            <input type="email" name="callback_email" value="<%= form.callback_email || '' %>" maxlength="120">
+          </label>
+          <label class="field">
+            <span class="field-label">Best time window <span class="muted">— optional</span></span>
+            <input type="text" name="best_time_window" value="<%= form.best_time_window || '' %>" maxlength="60" placeholder='e.g. "weekdays 9am-6pm PT"'>
+          </label>
+        </fieldset>
+
+        <fieldset>
+          <legend>6. Limits</legend>
+          <div class="field-row">
+            <label class="field">
+              <span class="field-label">Max hold time</span>
+              <select name="max_hold_minutes">
+                <option value="15"  <%= form.max_hold_minutes === '15'  ? 'selected' : '' %>>15 min — quick try</option>
+                <option value="30"  <%= form.max_hold_minutes === '30'  ? 'selected' : '' %>>30 min</option>
+                <option value="60"  <%= !form.max_hold_minutes || form.max_hold_minutes === '60' ? 'selected' : '' %>>60 min (default)</option>
+                <option value="120" <%= form.max_hold_minutes === '120' ? 'selected' : '' %>>2 hours</option>
+                <option value="180" <%= form.max_hold_minutes === '180' ? 'selected' : '' %>>3 hours (worst-case insurance/IRS)</option>
+              </select>
+            </label>
+            <label class="field">
+              <span class="field-label">Max spend (¢)</span>
+              <select name="max_spend_cents">
+                <option value="100"  <%= form.max_spend_cents === '100'  ? 'selected' : '' %>>$1.00</option>
+                <option value="250"  <%= form.max_spend_cents === '250'  ? 'selected' : '' %>>$2.50</option>
+                <option value="500"  <%= !form.max_spend_cents || form.max_spend_cents === '500' ? 'selected' : '' %>>$5.00 (default)</option>
+                <option value="1000" <%= form.max_spend_cents === '1000' ? 'selected' : '' %>>$10.00</option>
+                <option value="2500" <%= form.max_spend_cents === '2500' ? 'selected' : '' %>>$25.00</option>
+              </select>
+            </label>
+          </div>
+        </fieldset>
+
+        <fieldset>
+          <legend>7. Notifications & consent</legend>
+          <label class="check"><input type="checkbox" name="notify_sms"   <%= form.notify_sms === 'on' ? 'checked' : 'checked' %>>     Text me when an agent picks up</label>
+          <label class="check"><input type="checkbox" name="notify_email" <%= form.notify_email === 'on' ? 'checked' : '' %>>          Email me the call summary afterwards</label>
+          <label class="check"><input type="checkbox" name="consent_recording" <%= form.consent_recording === 'on' ? 'checked' : '' %>>I consent to recording the call (recording laws vary by state; we follow two-party-consent where required)</label>
+          <label class="check req"><input type="checkbox" name="consent_terms" <%= form.consent_terms === 'on' ? 'checked' : '' %> required> I authorize HoldForMe to dial the business number on my behalf and bridge me when a human answers <em>required</em></label>
+        </fieldset>
+
+        <div class="form-actions">
+          <button type="submit" class="btn primary">Queue this call →</button>
+          <a class="btn ghost" href="/">Cancel</a>
+        </div>
+      </form>
+    </div>
+  </section>
+</main>
+
+<%- include('../partials/footer') %>
+<script src="/js/form.js" defer></script>

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