`views/public/how.ejs`

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      <p class="muted small"><a href="/">← Home</a></p>
      <h1>How it works</h1>

      <h2>What you do</h2>
      <ol class="prose">
        <li>Pick a use case on the home page (or skip to <a href="/new">Start a call</a>).</li>
        <li>Fill in <strong>who to call</strong> (business + their number), <strong>what you want done</strong> (the goal), and any <strong>account info</strong> the rep will ask for.</li>
        <li>Leave your callback number. Hit submit.</li>
      </ol>

      <h2>What we do</h2>
      <ol class="prose">
        <li><strong>We dial.</strong> Our system places the call on your behalf, sits through the IVR menu, picks the right options.</li>
        <li><strong>We wait.</strong> 5 minutes, 47 minutes, doesn't matter — hold music is not a problem for us. You go live your life.</li>
        <li><strong>We detect a human.</strong> When a real agent answers — based on tone, language pattern, and the absence of hold music — we ring your phone.</li>
        <li><strong>You take it from there.</strong> You jump on the call with the rep already greeting you, your account info on screen, no 90-second context dump required.</li>
      </ol>

      <h2>What we don't do</h2>
      <ul class="prose">
        <li><strong>We don't impersonate you.</strong> Until you join the call, we're a queue-walker — silent or politely confirming "yes I'm still here" when prompted.</li>
        <li><strong>We don't authorize anything.</strong> If the rep needs a password / SSN / approval, we wait for you.</li>
        <li><strong>We don't record without consent.</strong> If you check the recording-consent box, recording happens with the state-law-appropriate disclosure to the rep. If you don't, no recording.</li>
      </ul>

      <h2>What's next (Phase 2)</h2>
      <p>Phase 2 wires up Twilio Voice for actual dial + hold-wait + bridge-on-pickup, plus an <strong>opt-in AI voice agent</strong> for low-stakes calls where you'd rather not be on the line at all — reservation bookings, simple cancellations. Full transcript provided. No impersonation without explicit per-call opt-in.</p>

      <h2>Pricing (planned)</h2>
      <ul class="prose">
        <li>Free tier: 1 call/month, max 30-min hold</li>
        <li>$9/mo: 10 calls/mo, max 90-min hold each, SMS + email summary</li>
        <li>$29/mo: unlimited calls, AI voice agent included, priority queue</li>
      </ul>

      <h2>Legal</h2>
      <p>You authorize Butlr to place outbound calls on your behalf to the specific number you submit, for the specific purpose you describe. We follow TCPA, CAN-SPAM, applicable two-party-recording laws, and the business's own rules around third-party callers. We never share your account info with anyone except the business you ask us to call, and only when the rep asks for it.</p>
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