Phase 0 intake: candidate idea slate + committed default (estimate-instant)

fb11f8d9cbec33045569fed1344e2402af2299b0 · 2026-07-14 09:54:31 -0700 · Steve
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A clients/PHASE0-idea-slate.md
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commit fb11f8d9cbec33045569fed1344e2402af2299b0
Author: Steve <steve@designerwallcoverings.com>
Date:   Tue Jul 14 09:54:31 2026 -0700

    Phase 0 intake: candidate idea slate + committed default (estimate-instant)
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+# Phase 0 — Candidate Idea Slate (accelerator intake)
+
+Generated because no seed idea was supplied at launch. This is a **menu for Steve to pick from** — nothing is built until he picks. Ranked best-first; all compound on the existing stack (dw_unified catalog, 200+ sister microsites, room-render, scrapers, Kamatera/Cloudflare/Stripe-TEST).
+
+> Contrarian-revised: added `microsite-engine` (the missed compounding play), corrected `trade-portal` effort to L-full / M-Phase-1, and dropped the hedged "alt pick" in favor of one committed default (set by the final DTD panel — see bottom).
+
+---
+
+## 1. `trade-portal` — DW B2B trade account storefront  ·  effort **L full / M Phase-1**
+Gated "To the Trade" storefront over `dw_unified`: designers log in, see net/trade pricing (Kravet MAP logic already codified), build shareable client mood-boards, request samples/orders.
+- **Who:** interior designers / architects / decorators — DW's highest-LTV buyers, currently served the same retail surface as consumers.
+- **High value:** biggest untapped-margin lever in the business — larger AOV, repeat, low-CAC, built-in referral via board-sharing. Highest revenue ceiling on the slate.
+- **Phase-1 (M):** account application + MAP-correct tiered-price view only. No mood-boards, no order routing.
+- **Risk:** trade-account vetting is a business-process problem, not a code one — can stall without an approval workflow behind it.
+
+## 2. `microsite-engine` — one-click branded DW catalog-site factory  ·  effort **L**
+A dashboard that spins up a new branded sister microsite (rotating hero + sort/density grid + memo-sample flow) over any `dw_unified` collection/vendor + template + domain, deploy-ready.
+- **Who:** Steve (site #201 in minutes instead of hand-building) — and a productizable SaaS ("spin up your own branded catalog site").
+- **High value:** highest compounding leverage — turns the 200+-site fleet from hand-built into generated; massive time-saved + resale angle.
+- **Risk:** overlaps existing `dw-vendor-landing` / `dw-domain-fleet` tooling — must extend, not reinvent. L-effort.
+
+## 3. `sample-box` — paid curated swatch-box funnel  ·  effort **S–M**
+Pick a style vibe → get a boxed set of physical samples, credited toward first order; digital swatch grid up front.
+- **Who:** retail shoppers / pre-trade designers who won't commit to rolls without touching material.
+- **High value:** sample friction is THE wallcovering conversion killer; a paid funnel monetizes indecision + captures a warm lead + address.
+- **Risk:** physical fulfillment/packing ops behind it.
+
+## 4. `permit-radar` — remodel-permit lead-gen directory  ·  effort **M**
+Searchable directory + alerts of newly-filed residential remodel permits, sold as warm leads to trades (incl. DW's own trade channel).
+- **Who:** contractors, designers, home-goods vendors wanting homeowners at the renovation moment.
+- **High value:** permit data = high-intent lead gold; sellable subscription + back-feeds DW trade leads. Clones the proven lawyer/ventura-corridor directory+funnel pattern.
+- **Risk:** permit-portal data acquisition is inconsistent/paywalled by county — coverage gaps undercut the pitch.
+
+## 5. `reno-visualizer` — "see it on your wall" AI render tool  ·  effort **M**
+Upload a room photo (or pick stock) → pick a DW / Wallpaper's-Back pattern → see it rendered → shop the look.
+- **Who:** on-the-fence retail shoppers; also a white-label widget the SDCC analysis-pack channel can resell.
+- **High value:** visualizers are best-in-class décor conversion + email-capture; doubles as a productized widget.
+- **Risk:** render quality bar — a weak composite hurts the luxury brand; needs a quality gate on output.
+
+## 6. `estimate-instant` — embeddable rolls-needed + instant-quote widget  ·  effort **S**
+Enter wall dims + roll spec → rolls-needed (pattern-repeat + waste math) + instant price + "email me / add to cart" capture.
+- **Who:** every DW + microsite shopper who bounces on "how much do I buy?"; embeddable across all 200+ sites.
+- **High value:** answers the #1 pre-purchase question instantly; removes a bounce point + captures intent on every use. Small AOV lift × huge traffic base. Becomes the lead-capture layer for the others.
+- **Risk:** lowest standalone ceiling — a feature more than a product; value is in distribution.
+
+---
+
+## Committed default recommendation → `estimate-instant`
+Final DTD panel: **B, unanimous 3/3** (Claude · Codex · Grok; Qwen timed out). Chosen for best value-to-effort as a FIRST accelerator build — same-session clickable prototype, $0-local, proves the dw_unified + Stripe-TEST integration pattern, and deploys as a lead-capture layer across 200+ sites. `trade-portal Phase-1` remains the pick if you'd rather lead with revenue ceiling over speed. Steve picks from the full menu — this is only the default.
+
+### Draft brief — `estimate-instant`
+- **Client / for whom:** DW + every sister-microsite shopper who bounces on "how many rolls do I need?"; also an embeddable widget across the fleet.
+- **Outcome / high value:** remove the #1 pre-purchase bounce point; capture rolls-needed + email + intent on every use; small AOV lift × huge traffic base. Becomes the lead layer the other 5 ideas embed.
+- **Shape:** interactive tool + embeddable widget + light lead dashboard (admin cards show created date+time).
+- **Core logic:** wall dims (or room + ceiling height) + roll spec (width, length, pattern repeat) → rolls-needed with pattern-repeat + waste math → instant price from dw_unified roll specs → "email me this quote / add to cart" capture.
+- **Data:** dw_unified roll specs (repeat, coverage, price). $0-local, no AI, no scrape.
+- **Constraints:** house rules — sort+density on any grid, admin cards created date+time, .gitignore + gitify on scaffold. Preview behind basic auth `admin / DW2024!`. No deploy/DNS/publish without explicit go.
+- **First clickable target (this session):** form → roll-math → instant quote → capture stub, served locally via `/viewer`.
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