`data/marketing-exec-leads/outreach-drafts.md`

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# CRE Marketing-Exec Outreach Drafts (DRAFTS ONLY — sends gated by Steve)

**Merge fields:** `{{first_name}}` `{{firm}}` `{{title}}` `{{market}}`
**Assumed offer (EDIT THIS):** `{{OFFER}}` = RENTV media/PR partnership — sponsored deal coverage, exec interviews, and video reach to the SoCal CRE audience. Swap in the real offer before any send.

> Compliance gate (per comms-compliance rules): before ANY email send — (1) real physical mailing address in footer, (2) working one-click unsubscribe, (3) accurate From name/subject, (4) DNC scrub. LinkedIn = manual/tooling only (no auto-automation, LinkedIn TOS).

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## LinkedIn — connection request (300 char max)
> Hi {{first_name}} — I follow how {{firm}} tells its deal stories. I run RENTV's CRE media desk in SoCal and had one idea for amplifying {{firm}}'s wins to our broker/investor audience. Mind connecting?

## LinkedIn — first message (after accept)
> Thanks for connecting, {{first_name}}. Quick one: we're expanding RENTV's sponsored deal-coverage + exec-interview slots for 2026 and {{firm}} keeps coming up as a firm whose marketing punches above its weight. Worth a 15-min call to see if there's a fit? Happy to send examples first.

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## Email 1 — intro
**Subject:** {{firm}} + RENTV — amplifying your deal wins
Hi {{first_name}},

As {{title}} at {{firm}}, you already own the story — I can help it travel. RENTV reaches [X] SoCal CRE decision-makers/week, and we're opening sponsored deal-coverage and exec-interview slots for the year.

One concrete idea for {{firm}}: [1-line tailored hook]. Open to a 15-minute call next week?

— Steve
[signature + physical address + unsubscribe]

## Email 2 — follow-up (+4 days, if no reply)
**Subject:** Re: {{firm}} + RENTV
Hi {{first_name}}, floating this back up. I put together a one-pager on how firms like {{firm}} use our coverage to stay top-of-mind with investors — want me to send it? No pitch, just the format. — Steve

## Email 3 — breakup (+6 days)
**Subject:** Should I close the loop?
{{first_name}} — I don't want to clutter your inbox. If amplifying {{firm}}'s deals to the SoCal CRE audience isn't a 2026 priority, no worries — I'll leave it here. If it is, just reply "send it." — Steve

---

## Target tiers (from master list)
- **Tier 1 — direct-dial + email in hand (call/email now):** Susan Bloomfield (Stream), Christina Twidale (Kidder), Bahram Fattahinia + Kendra Fitzgerald (Pegasus), Jennifer Borrayo (DAUM), Susan Navarro + Aaron Tsukahara (Peak), Jay Johansson (Faris Lee), Molly Driscoll (Morgan Skenderian).
- **Tier 2 — SoCal majors, HQ line + LinkedIn:** J.C. Casillas (NAI Capital), Andrew Strockis (M&M), Molly Kelly (Avison), Brandon Newman (CBC).
- **Tier 3 — national majors, LinkedIn-first (CMOs rarely take cold calls):** CBRE, JLL, Cushman, Colliers, Newmark, W&D, Northmarq, Eastdil, Berkadia, Matthews.