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TK-20: apply vp-dw-commerce REVISE — collection JSON-LD branches emit FAQPage-only

5f94a3d7f2ce0beacb9e499c806c3d94a4eaa4a5 · 2026-07-26 21:13:19 -0700 · Steve Abrams

dw-collection-hero.liquid already emits CollectionPage+BreadcrumbList on collection
pages, so the snippet's versace-wallpaper + osborne-little branches now emit FAQPage
only (avoids duplicate same-URL CollectionPage entities). Page branch keeps WebPage+FAQPage
(verified structured-data.liquid emits WebPage for ARTICLE templates only, never plain pages).
Draft layer only; no theme write.

Files touched

Diff

commit 5f94a3d7f2ce0beacb9e499c806c3d94a4eaa4a5
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Sun Jul 26 21:13:19 2026 -0700

    TK-20: apply vp-dw-commerce REVISE — collection JSON-LD branches emit FAQPage-only
    
    dw-collection-hero.liquid already emits CollectionPage+BreadcrumbList on collection
    pages, so the snippet's versace-wallpaper + osborne-little branches now emit FAQPage
    only (avoids duplicate same-URL CollectionPage entities). Page branch keeps WebPage+FAQPage
    (verified structured-data.liquid emits WebPage for ARTICLE templates only, never plain pages).
    Draft layer only; no theme write.
---
 docs/aeo-drafts/dw-aeo-jsonld.liquid | 19 +++++++++++++------
 1 file changed, 13 insertions(+), 6 deletions(-)

diff --git a/docs/aeo-drafts/dw-aeo-jsonld.liquid b/docs/aeo-drafts/dw-aeo-jsonld.liquid
index 3849417..8f0a91d 100644
--- a/docs/aeo-drafts/dw-aeo-jsonld.liquid
+++ b/docs/aeo-drafts/dw-aeo-jsonld.liquid
@@ -1,17 +1,24 @@
 {%- comment -%}
   dw-aeo-jsonld.liquid — TK-20 AEO structured-data injector (DRAFT for Steve's session)
   --------------------------------------------------------------------------------------
-  Emits the committed per-handle FAQPage + CollectionPage/WebPage JSON-LD graphs for the
-  striking-distance AEO targets. Shopify strips <script> from collection body_html, so the
-  schema for these pages CANNOT ride in the description — it rides here instead.
+  Emits the committed per-handle FAQPage JSON-LD for the striking-distance AEO targets.
+  Shopify strips <script> from collection body_html, so the schema for these pages CANNOT
+  ride in the description — it rides here instead.
 
   DTD verdict 2026-07-26 (UNANIMOUS 5/5 Claude+Codex+Qwen+Grok+Kimi, Option A): a single
   handle-keyed snippet rendered ONCE from layout/theme.liquid (right after
   {{ content_for_header }}) is the uniform, self-contained path across the 2 collections
   AND the /pages/wall-coverings PAGE, with zero metafield writes.
 
+  SCOPE OF EACH GRAPH (vp-dw-commerce REVISE applied 2026-07-26 — avoid duplicate entities):
+    - COLLECTIONS (versace-wallpaper, osborne-little): FAQPage ONLY. sections/dw-collection-hero.liquid
+      already emits CollectionPage + BreadcrumbList on these pages, so this snippet must NOT
+      re-emit a second CollectionPage (would be two CollectionPage entities, same URL).
+    - PAGE (wall-coverings): WebPage + FAQPage. snippets/structured-data.liquid emits a WebPage
+      only for ARTICLE templates, never for a plain page — so no collision on the page.
+
   SOURCE OF TRUTH: docs/aeo-drafts/{versace-wallpaper,osborne-and-little,wall-coverings}.jsonld
-  (this file is generated from them). The graph text below MIRRORS the visible AEO answer +
+  (this file is generated from them). The FAQ text below MIRRORS the visible AEO answer +
   6-FAQ accordion already published in each target's body_html (Google content-match rule).
 
   COVERAGE = the 3 LIVE handles only. zuber-wallcoverings + a future designer-wallpaper page
@@ -30,11 +37,11 @@
   {%- case collection.handle -%}
     {%- when 'versace-wallpaper' -%}
 <script type="application/ld+json">
-{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.designerwallcoverings.com/collections/versace-wallpaper#collectionpage","url":"https://www.designerwallcoverings.com/collections/versace-wallpaper","name":"Versace Wallpaper — Versace Home Collection","description":"Versace Home wallcovering: Medusa, Greca (Greek key), and Barocco baroque damask designs in premium non-woven panels. Carried by Designer Wallcoverings with $4.25 memo samples.","about":[{"@type":"Brand","name":"Versace"},{"@type":"Organization","name":"Gianni Versace S.r.l."}],"isPartOf":{"@type":"WebSite","name":"Designer Wallcoverings","url":"https://www.designerwallcoverings.com"},"keywords":"versace wallpaper, versace home, medusa wallpaper, greek key wallpaper, barocco, baroque damask, luxury designer wallpaper"},{"@type":"FAQPage","@id":"https://www.designerwallcoverings.com/collections/versace-wallpaper#faq","mainEntity":[{"@type":"Question","name":"What is Versace wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through specialty design retailers including Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key Greca border, and Barocco damask — as premium non-woven wall panels."}},{"@type":"Question","name":"How much does Versace wallpaper cost?","acceptedAnswer":{"@type":"Answer","text":"Versace Home wallpaper is a luxury line; pricing is per roll and varies by pattern and colorway. Designer Wallcoverings lists current per-roll pricing on each product page and offers a $4.25 memo sample so you can confirm color and scale before ordering full rolls."}},{"@type":"Question","name":"Is Versace wallpaper authentic?","acceptedAnswer":{"@type":"Answer","text":"Versace Home wallcovering is produced under official license (manufactured by A.S. Creation) and carries Versace branding. Designer Wallcoverings carries the Versace Home line as a genuine, licensed product."}},{"@type":"Question","name":"What patterns does Versace wallpaper come in?","acceptedAnswer":{"@type":"Answer","text":"The most requested designs are the Medusa medallion, the Greca Greek-key border, Barocco baroque damask, the La Coupe des Dieux mythological scenic, and animalier (leopard) prints, in colorways from black-and-gold to ivory and jewel tones."}},{"@type":"Question","name":"How do I hang Versace wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Most Versace Home rolls are non-woven and paste-the-wall — you apply adhesive to the wall and hang the dry panel, which makes installation cleaner and future removal easier than traditional paste-the-paper hangings. Order one extra roll for pattern-match waste."}},{"@type":"Question","name":"Can I get a sample of Versace wallpaper before I buy?","acceptedAnswer":{"@type":"Answer","text":"Yes — Designer Wallcoverings offers a $4.25 memo sample on Versace Home patterns so you can check the true color, sheen, and gilding in your own light before committing to full rolls."}}]}]}
+{"@context":"https://schema.org","@graph":[{"@type":"FAQPage","@id":"https://www.designerwallcoverings.com/collections/versace-wallpaper#faq","mainEntity":[{"@type":"Question","name":"What is Versace wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through specialty design retailers including Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key Greca border, and Barocco damask — as premium non-woven wall panels."}},{"@type":"Question","name":"How much does Versace wallpaper cost?","acceptedAnswer":{"@type":"Answer","text":"Versace Home wallpaper is a luxury line; pricing is per roll and varies by pattern and colorway. Designer Wallcoverings lists current per-roll pricing on each product page and offers a $4.25 memo sample so you can confirm color and scale before ordering full rolls."}},{"@type":"Question","name":"Is Versace wallpaper authentic?","acceptedAnswer":{"@type":"Answer","text":"Versace Home wallcovering is produced under official license (manufactured by A.S. Creation) and carries Versace branding. Designer Wallcoverings carries the Versace Home line as a genuine, licensed product."}},{"@type":"Question","name":"What patterns does Versace wallpaper come in?","acceptedAnswer":{"@type":"Answer","text":"The most requested designs are the Medusa medallion, the Greca Greek-key border, Barocco baroque damask, the La Coupe des Dieux mythological scenic, and animalier (leopard) prints, in colorways from black-and-gold to ivory and jewel tones."}},{"@type":"Question","name":"How do I hang Versace wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Most Versace Home rolls are non-woven and paste-the-wall — you apply adhesive to the wall and hang the dry panel, which makes installation cleaner and future removal easier than traditional paste-the-paper hangings. Order one extra roll for pattern-match waste."}},{"@type":"Question","name":"Can I get a sample of Versace wallpaper before I buy?","acceptedAnswer":{"@type":"Answer","text":"Yes — Designer Wallcoverings offers a $4.25 memo sample on Versace Home patterns so you can check the true color, sheen, and gilding in your own light before committing to full rolls."}}]}]}
 </script>
     {%- when 'osborne-little' -%}
 <script type="application/ld+json">
-{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.designerwallcoverings.com/collections/osborne-little#collectionpage","url":"https://www.designerwallcoverings.com/collections/osborne-little","name":"Osborne & Little Wallpaper & Fabric","description":"Osborne & Little — the British luxury wallpaper and fabric house founded in London in 1968. Pattern-led designs, sold by the roll and the yard, with $4.25 memo samples.","about":[{"@type":"Brand","name":"Osborne & Little"},{"@type":"Organization","name":"Osborne & Little","foundingDate":"1968","foundingLocation":"London, England"}],"isPartOf":{"@type":"WebSite","name":"Designer Wallcoverings","url":"https://www.designerwallcoverings.com"},"keywords":"osborne and little, osborne & little wallpaper, osborne little fabric, british designer wallpaper, nina campbell, matthew williamson"},{"@type":"FAQPage","@id":"https://www.designerwallcoverings.com/collections/osborne-little#faq","mainEntity":[{"@type":"Question","name":"Who are Osborne & Little?","acceptedAnswer":{"@type":"Answer","text":"Osborne & Little is a British design house founded in London in 1968 by Peter Osborne and Antony Little. It designs and manufactures luxury wallpapers and fabrics and is regarded as one of England's leading interior-design brands."}},{"@type":"Question","name":"Where can I buy Osborne & Little wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Osborne & Little is sold through specialty interior retailers, including Designer Wallcoverings, which carries the Osborne & Little wallpaper and fabric range with full-roll ordering, current pricing on each product page, and $4.25 memo samples."}},{"@type":"Question","name":"Is Osborne & Little wallpaper expensive?","acceptedAnswer":{"@type":"Answer","text":"Osborne & Little is a premium designer line, priced per roll above mass-market wallpaper. Exact pricing depends on the collection and colorway and is shown on each Designer Wallcoverings product page; order a $4.25 memo sample first to confirm the match."}},{"@type":"Question","name":"Does Osborne & Little make fabric as well as wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Yes. Osborne & Little produces both wallpapers (sold by the roll) and coordinating fabrics (sold by the yard). Designer Wallcoverings carries both, so you can pair a wallcovering with a matching or complementary drapery or upholstery fabric."}},{"@type":"Question","name":"What is Osborne & Little known for?","acceptedAnswer":{"@type":"Answer","text":"Pattern-led British design — botanical and floral trails, damasks, chinoiserie, and bold geometrics, often on metallic or richly colored grounds. The group also produces the Nina Campbell and Matthew Williamson lines."}},{"@type":"Question","name":"Can I order a sample of Osborne & Little wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Yes — Designer Wallcoverings offers a $4.25 memo sample so you can see the true color, scale, and finish in your own room before buying full rolls."}}]}]}
+{"@context":"https://schema.org","@graph":[{"@type":"FAQPage","@id":"https://www.designerwallcoverings.com/collections/osborne-little#faq","mainEntity":[{"@type":"Question","name":"Who are Osborne & Little?","acceptedAnswer":{"@type":"Answer","text":"Osborne & Little is a British design house founded in London in 1968 by Peter Osborne and Antony Little. It designs and manufactures luxury wallpapers and fabrics and is regarded as one of England's leading interior-design brands."}},{"@type":"Question","name":"Where can I buy Osborne & Little wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Osborne & Little is sold through specialty interior retailers, including Designer Wallcoverings, which carries the Osborne & Little wallpaper and fabric range with full-roll ordering, current pricing on each product page, and $4.25 memo samples."}},{"@type":"Question","name":"Is Osborne & Little wallpaper expensive?","acceptedAnswer":{"@type":"Answer","text":"Osborne & Little is a premium designer line, priced per roll above mass-market wallpaper. Exact pricing depends on the collection and colorway and is shown on each Designer Wallcoverings product page; order a $4.25 memo sample first to confirm the match."}},{"@type":"Question","name":"Does Osborne & Little make fabric as well as wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Yes. Osborne & Little produces both wallpapers (sold by the roll) and coordinating fabrics (sold by the yard). Designer Wallcoverings carries both, so you can pair a wallcovering with a matching or complementary drapery or upholstery fabric."}},{"@type":"Question","name":"What is Osborne & Little known for?","acceptedAnswer":{"@type":"Answer","text":"Pattern-led British design — botanical and floral trails, damasks, chinoiserie, and bold geometrics, often on metallic or richly colored grounds. The group also produces the Nina Campbell and Matthew Williamson lines."}},{"@type":"Question","name":"Can I order a sample of Osborne & Little wallpaper?","acceptedAnswer":{"@type":"Answer","text":"Yes — Designer Wallcoverings offers a $4.25 memo sample so you can see the true color, scale, and finish in your own room before buying full rolls."}}]}]}
 </script>
   {%- endcase -%}
 {%- elsif template.name == 'page' -%}

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