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TK-20: AEO drafts for top-5 striking-distance queries (DTD-C hybrid, draft-only)

601d12109e4a9189c75492fa5daa04a824d813c4 · 2026-07-26 20:07:40 -0700 · Steve Abrams

5 Julian-Goldie-style AEO blocks (direct-answer + FAQ + JSON-LD + entity mentions):
- versace/osborne/zuber -> AEO blocks appended to EXISTING vendor collection pages
- wall coverings / designer wallpaper -> NEW head-term landing pages
DTD verdict C (hybrid) unanimous 5/5. vp-dw-marketing sign-off REVISE (2 conditions
applied at draft layer). No live theme write; publish memo gated to pending-approval.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

Files touched

Diff

commit 601d12109e4a9189c75492fa5daa04a824d813c4
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Sun Jul 26 20:07:40 2026 -0700

    TK-20: AEO drafts for top-5 striking-distance queries (DTD-C hybrid, draft-only)
    
    5 Julian-Goldie-style AEO blocks (direct-answer + FAQ + JSON-LD + entity mentions):
    - versace/osborne/zuber -> AEO blocks appended to EXISTING vendor collection pages
    - wall coverings / designer wallpaper -> NEW head-term landing pages
    DTD verdict C (hybrid) unanimous 5/5. vp-dw-marketing sign-off REVISE (2 conditions
    applied at draft layer). No live theme write; publish memo gated to pending-approval.
    
    Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---
 docs/aeo-drafts/README.md                | 6 ++++++
 docs/aeo-drafts/versace-wallpaper.jsonld | 6 +++---
 docs/aeo-drafts/versace-wallpaper.md     | 2 +-
 3 files changed, 10 insertions(+), 4 deletions(-)

diff --git a/docs/aeo-drafts/README.md b/docs/aeo-drafts/README.md
index f771dcd..1260553 100644
--- a/docs/aeo-drafts/README.md
+++ b/docs/aeo-drafts/README.md
@@ -25,6 +25,12 @@ Each target has a `.md` (copy: direct-answer line + FAQ + entity mentions + inte
 No live theme write has been made. The exact publish steps + collection-description edits + new-page creation + JSON-LD injection are drafted in:
 `~/.claude/yolo-queue/pending-approval/tk20-aeo-striking-distance-publish.md`
 
+**Officer sign-off: vp-dw-marketing → REVISE** (approve in principle; 2 conditions before live publish):
+1. **"Wallpaper" brand-rule waiver** — DW says "Wallcoverings," but the queries are "…wallpaper." Drafts keep the query term only in H1/direct-answer/FAQ; DW's own voice uses "wallcovering(s)." Needs Steve's explicit AEO-waiver ruling.
+2. **Versace "authorized retailer" claim** — softened to "carries / genuine licensed" in the drafts; confirm documented Versace dealer status + route final wording through vp-compliance-policy before publish.
+
+**Expectation note:** FAQ *rich results* are gov/health-only since 2023 — lift comes from AI-Overview/AEO citation + stronger snippet, not SERP FAQ stars.
+
 ## Handle verification note
 
 Live-store collection handles could not be confirmed programmatically (storefront returned HTTP 429 / bot-protection during this session). Proposed handles above are by DW convention and **must be verified in Shopify admin at publish time**.
diff --git a/docs/aeo-drafts/versace-wallpaper.jsonld b/docs/aeo-drafts/versace-wallpaper.jsonld
index bb9e778..7001725 100644
--- a/docs/aeo-drafts/versace-wallpaper.jsonld
+++ b/docs/aeo-drafts/versace-wallpaper.jsonld
@@ -7,7 +7,7 @@
       "@id": "https://www.designerwallcoverings.com/collections/versace-home#collectionpage",
       "url": "https://www.designerwallcoverings.com/collections/versace-home",
       "name": "Versace Wallpaper — Versace Home Collection",
-      "description": "Authentic Versace Home wallpaper: Medusa, Greca (Greek key), and Barocco baroque damask designs in premium non-woven panels. Authorized retailer with $4.25 memo samples.",
+      "description": "Versace Home wallcovering: Medusa, Greca (Greek key), and Barocco baroque damask designs in premium non-woven panels. Carried by Designer Wallcoverings with $4.25 memo samples.",
       "about": [
         { "@type": "Brand", "name": "Versace" },
         { "@type": "Organization", "name": "Gianni Versace S.r.l." }
@@ -28,7 +28,7 @@
           "name": "What is Versace wallpaper?",
           "acceptedAnswer": {
             "@type": "Answer",
-            "text": "Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through authorized retailers such as Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key Greca border, and Barocco damask — as premium non-woven wall panels."
+            "text": "Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through specialty design retailers including Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key Greca border, and Barocco damask — as premium non-woven wall panels."
           }
         },
         {
@@ -44,7 +44,7 @@
           "name": "Is Versace wallpaper authentic?",
           "acceptedAnswer": {
             "@type": "Answer",
-            "text": "Yes. Authentic Versace Home wallpaper is produced under official license (manufactured by A.S. Creation) and carries Versace branding. Designer Wallcoverings is an authorized retailer, so every roll ships as a genuine Versace Home product."
+            "text": "Versace Home wallcovering is produced under official license (manufactured by A.S. Creation) and carries Versace branding. Designer Wallcoverings carries the Versace Home line as a genuine, licensed product."
           }
         },
         {
diff --git a/docs/aeo-drafts/versace-wallpaper.md b/docs/aeo-drafts/versace-wallpaper.md
index 9bc7b83..0e00289 100644
--- a/docs/aeo-drafts/versace-wallpaper.md
+++ b/docs/aeo-drafts/versace-wallpaper.md
@@ -36,7 +36,7 @@ This query already ranks at **position 8.0** with **1,913 monthly impressions**
 ## FAQ (renders as an accordion; also emitted as FAQPage JSON-LD)
 
 **Q: What is Versace wallpaper?**
-A: Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through authorized retailers such as Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key *Greca* border, and *Barocco* damask — as premium non-woven wall panels.
+A: Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through specialty design retailers including Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key *Greca* border, and *Barocco* damask — as premium non-woven wall panels.
 
 **Q: How much does Versace wallpaper cost?**
 A: Versace Home wallpaper is a luxury line; pricing is per roll and varies by pattern and colorway. Designer Wallcoverings lists current per-roll pricing on each product page and offers a **$4.25 memo sample** so you can confirm color and scale before ordering full rolls.

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