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data/dw-analysis.json

1631 lines

{
  "collected_at": "2026-07-28T03:50:03.347Z",
  "sources": {
    "mirror": "dw_unified local mirror (host=/tmp) — READ ONLY",
    "mcc": "marketing.designerwallcoverings.com/api/channels/status",
    "fleet": "all.designerwallcoverings.com/api/microsites",
    "storefront": "live products.json OK",
    "traffic": "unavailable"
  },
  "catalog": {
    "statuses": {
      "ACTIVE": 81260,
      "ARCHIVED": 80597,
      "DRAFT": 20093,
      "DELETED_FROM_SHOPIFY": 16203,
      "UNLISTED": 1
    },
    "vendors_active": 175,
    "top_vendors": [
      {
        "vendor": "Phillipe Romano",
        "active": 11823
      },
      {
        "vendor": "Rebel Walls",
        "active": 3770
      },
      {
        "vendor": "Clarke And Clarke",
        "active": 3570
      },
      {
        "vendor": "Hollywood Wallcoverings",
        "active": 3535
      },
      {
        "vendor": "Malibu Wallpaper",
        "active": 3232
      },
      {
        "vendor": "Thibaut",
        "active": 3000
      },
      {
        "vendor": "Jeffrey Stevens",
        "active": 2912
      },
      {
        "vendor": "Brunschwig & Fils",
        "active": 2760
      },
      {
        "vendor": "Kravet",
        "active": 2616
      },
      {
        "vendor": "Phillip Jeffries",
        "active": 2469
      },
      {
        "vendor": "Koroseal",
        "active": 2455
      },
      {
        "vendor": "Gaston Y Daniela",
        "active": 2148
      },
      {
        "vendor": "Lee Jofa",
        "active": 2040
      },
      {
        "vendor": "Los Angeles Fabrics",
        "active": 1833
      }
    ],
    "types": [
      {
        "type": "Wallcovering",
        "active": 59009
      },
      {
        "type": "Fabric",
        "active": 16207
      },
      {
        "type": "Commercial Fabric",
        "active": 1797
      },
      {
        "type": "Mural",
        "active": 1305
      },
      {
        "type": "Wallcoverings",
        "active": 453
      },
      {
        "type": "Memo Sample",
        "active": 451
      },
      {
        "type": "Pillow",
        "active": 418
      },
      {
        "type": "Trim",
        "active": 354
      },
      {
        "type": "Wallpaper",
        "active": 244
      },
      {
        "type": "Others",
        "active": 222
      }
    ],
    "five_field": {
      "missing_sample": 2294,
      "missing_sellable": 26536,
      "missing_description": 168,
      "missing_image": 277,
      "zero_price": 1453,
      "active_total": 81260
    },
    "activation_cadence": [
      {
        "week": "05-11",
        "added": 490
      },
      {
        "week": "05-25",
        "added": 3
      },
      {
        "week": "06-01",
        "added": 492
      },
      {
        "week": "06-08",
        "added": 924
      },
      {
        "week": "06-15",
        "added": 1993
      },
      {
        "week": "06-22",
        "added": 1510
      },
      {
        "week": "06-29",
        "added": 1854
      },
      {
        "week": "07-06",
        "added": 4269
      },
      {
        "week": "07-13",
        "added": 1499
      },
      {
        "week": "07-20",
        "added": 4045
      },
      {
        "week": "07-27",
        "added": 87
      }
    ],
    "price_bands": [
      {
        "band": "Under $50",
        "count": 2117
      },
      {
        "band": "$50–150",
        "count": 699
      },
      {
        "band": "$150–300",
        "count": 435
      },
      {
        "band": "$300–600",
        "count": 443
      },
      {
        "band": "$600+",
        "count": 129
      }
    ],
    "price_bands_basis": "products whose minimum variant exceeds the $4.25 memo sample — the priced subset of the mirror (~3.8k); most actives resolve min-variant to the sample, and full variant-level pricing lives Shopify-side",
    "drafts_total": 20093,
    "drafts_stageable": 2723,
    "sample_only": {
      "quote_only_by_design": 14054,
      "total": 26536,
      "backlog": 12482
    },
    "sample_only_vendors": [
      {
        "vendor": "Phillipe Romano",
        "count": 6477
      },
      {
        "vendor": "Phillip Jeffries",
        "count": 2461
      },
      {
        "vendor": "Koroseal",
        "count": 2454
      },
      {
        "vendor": "China Seas",
        "count": 1776
      },
      {
        "vendor": "Coordonné",
        "count": 1300
      },
      {
        "vendor": "Designers Guild",
        "count": 840
      },
      {
        "vendor": "Osborne & Little",
        "count": 818
      },
      {
        "vendor": "Maya Romanoff",
        "count": 624
      }
    ],
    "sample_roll": {
      "funnel": {
        "sampleable": 78966,
        "converted": 52588,
        "gap": 26378,
        "gap_quote_only": 14054,
        "gap_backlog": 12324,
        "conversion_pct": 66.6
      },
      "vendors": [
        {
          "vendor": "Phillipe Romano",
          "sampleable": 10541,
          "converted": 4064,
          "leak": 3468
        },
        {
          "vendor": "Coordonné",
          "sampleable": 1431,
          "converted": 131,
          "leak": 1300
        },
        {
          "vendor": "Designers Guild",
          "sampleable": 839,
          "converted": 0,
          "leak": 839
        },
        {
          "vendor": "Osborne & Little",
          "sampleable": 931,
          "converted": 113,
          "leak": 818
        },
        {
          "vendor": "Rebel Walls",
          "sampleable": 3770,
          "converted": 3276,
          "leak": 492
        },
        {
          "vendor": "Arte International",
          "sampleable": 536,
          "converted": 46,
          "leak": 490
        },
        {
          "vendor": "Harlequin",
          "sampleable": 481,
          "converted": 0,
          "leak": 481
        },
        {
          "vendor": "Scalamandre Wallpaper",
          "sampleable": 939,
          "converted": 464,
          "leak": 475
        },
        {
          "vendor": "AS Creation",
          "sampleable": 327,
          "converted": 0,
          "leak": 327
        },
        {
          "vendor": "Nina Campbell",
          "sampleable": 538,
          "converted": 259,
          "leak": 279
        }
      ],
      "order_data": {
        "mp_orders": {
          "rows": 6,
          "types": [
            {
              "type": "wallpaper",
              "count": 6
            }
          ],
          "note": "Marketplace seed data — 6 identical $496 wallpaper rows, one date, no sample-type rows. Not real customer history."
        },
        "digital_sample_orders": {
          "rows": 25,
          "span_start": "2026-01-17",
          "span_end": "2026-02-15",
          "note": "Real but thin — DIGITAL sample orders only (not the $4.25 physical memo program); too few to compute a behavioral conversion rate."
        },
        "shopify_orders_present": false,
        "note": "dw_unified is a CATALOG mirror: no shopify_orders table. Real memo→roll order conversion is not measurable here — instrumenting it is the recommendation, not the finding."
      }
    },
    "monthly_activation": [
      {
        "month": "Jan",
        "added": 223
      },
      {
        "month": "Feb",
        "added": 1363
      },
      {
        "month": "Mar",
        "added": 4578
      },
      {
        "month": "Apr",
        "added": 3416
      },
      {
        "month": "May",
        "added": 493
      },
      {
        "month": "Jun",
        "added": 5547
      },
      {
        "month": "Jul",
        "added": 11126
      }
    ],
    "needs_tags": [
      {
        "tag": "Needs-Price",
        "count": 19270
      },
      {
        "tag": "Needs-Image",
        "count": 16478
      },
      {
        "tag": "Needs-Width",
        "count": 19603
      },
      {
        "tag": "Needs-Description",
        "count": 27
      }
    ],
    "style_mix": [
      {
        "style": "Contemporary",
        "count": 32570
      },
      {
        "style": "Textured",
        "count": 29293
      },
      {
        "style": "Traditional",
        "count": 22796
      },
      {
        "style": "Geometric",
        "count": 11720
      },
      {
        "style": "Floral",
        "count": 10295
      },
      {
        "style": "Grasscloth",
        "count": 9897
      },
      {
        "style": "Stripe",
        "count": 9154
      },
      {
        "style": "Mural",
        "count": 4764
      },
      {
        "style": "Metallic",
        "count": 3218
      },
      {
        "style": "Damask",
        "count": 1902
      }
    ],
    "color_mix": [
      {
        "color": "Beige",
        "hex": "#d9c9a8",
        "count": 22268
      },
      {
        "color": "White",
        "hex": "#f2efe8",
        "count": 22207
      },
      {
        "color": "Gray",
        "hex": "#9a9a99",
        "count": 12250
      },
      {
        "color": "Blue",
        "hex": "#5a7fa8",
        "count": 8595
      },
      {
        "color": "Green",
        "hex": "#6b8f6d",
        "count": 7793
      },
      {
        "color": "Brown",
        "hex": "#8a6a4c",
        "count": 5285
      },
      {
        "color": "Black",
        "hex": "#2b2b2b",
        "count": 4896
      },
      {
        "color": "Gold",
        "hex": "#c9a24b",
        "count": 4433
      },
      {
        "color": "Pink",
        "hex": "#d3a0a6",
        "count": 3543
      },
      {
        "color": "Red",
        "hex": "#a84a44",
        "count": 3070
      }
    ]
  },
  "channels": [
    {
      "key": "facebook",
      "label": "Facebook Pages",
      "connected": true,
      "accounts": 80,
      "canPost": null,
      "note": ""
    },
    {
      "key": "instagram",
      "label": "Instagram",
      "connected": true,
      "accounts": 34,
      "canPost": null,
      "note": ""
    },
    {
      "key": "tiktok",
      "label": "TikTok",
      "connected": true,
      "accounts": 1,
      "canPost": null,
      "note": ""
    },
    {
      "key": "youtube",
      "label": "YouTube",
      "connected": true,
      "accounts": 1,
      "canPost": null,
      "note": ""
    },
    {
      "key": "bluesky",
      "label": "Bluesky",
      "connected": true,
      "accounts": 1,
      "canPost": null,
      "note": ""
    },
    {
      "key": "threads",
      "label": "Threads",
      "connected": true,
      "accounts": 1,
      "canPost": null,
      "note": ""
    },
    {
      "key": "linkedin",
      "label": "LinkedIn",
      "connected": true,
      "accounts": 1,
      "canPost": null,
      "note": ""
    }
  ],
  "fleet": {
    "count": 271,
    "up": 175,
    "with_feed": 163,
    "total_handles": 125624,
    "shopify_products": 3865,
    "handles_sum": 105811,
    "sites": [
      {
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        "products": 29073,
        "handles": 29073,
        "products_rollup": 30613,
        "products_db": null,
        "capped": false,
        "ok": true,
        "feed": true
      },
      {
        "host": "kravet.designerwallcoverings.com",
        "type": "vendor",
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        "handles": 200,
        "products_rollup": 13420,
        "products_db": 2616,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "cowtan.designerwallcoverings.com",
        "type": "cf-zone",
        "products": 200,
        "handles": 200,
        "products_rollup": 8796,
        "products_db": null,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "coastline-reserve.designerwallcoverings.com",
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        "ok": true,
        "feed": true
      },
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        "ok": true,
        "feed": true
      },
      {
        "host": "phillipe-romano-textiles.designerwallcoverings.com",
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        "ok": true,
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        "host": "astek.designerwallcoverings.com",
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        "ok": true,
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        "host": "ascreation.designerwallcoverings.com",
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        "ok": true,
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      },
      {
        "host": "wolfgordon.designerwallcoverings.com",
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        "capped": true,
        "ok": true,
        "feed": true
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        "host": "pf-fabric-10110.designerwallcoverings.com",
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        "feed": true
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        "host": "pierrefreyfabrics.designerwallcoverings.com",
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        "ok": true,
        "feed": true
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      {
        "host": "scalamandre.designerwallcoverings.com",
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        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "sangetsu.designerwallcoverings.com",
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        "handles": 4731,
        "products_rollup": 4829,
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        "capped": false,
        "ok": true,
        "feed": true
      },
      {
        "host": "milton-king.designerwallcoverings.com",
        "type": "cf-zone",
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        "products_db": null,
        "capped": true,
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        "feed": true
      },
      {
        "host": "phillipjeffries.designerwallcoverings.com",
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        "products_rollup": 4377,
        "products_db": 2469,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "rebelwalls.designerwallcoverings.com",
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        "products_db": 3770,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "jeffreystevens.designerwallcoverings.com",
        "type": "vendor",
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        "products_rollup": 4094,
        "products_db": 2912,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "china.designerwallcoverings.com",
        "type": "cf-zone",
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        "handles": 3745,
        "products_rollup": 3771,
        "products_db": null,
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        "ok": true,
        "feed": true
      },
      {
        "host": "quadrille.designerwallcoverings.com",
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        "handles": 3653,
        "products_rollup": 3675,
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        "capped": false,
        "ok": true,
        "feed": true
      },
      {
        "host": "malibu.designerwallcoverings.com",
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        "handles": 200,
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        "products_db": 3,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "marburg.designerwallcoverings.com",
        "type": "vendor",
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        "products_db": 112,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "hollywood.designerwallcoverings.com",
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        "ok": true,
        "feed": true
      },
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        "host": "sancar.designerwallcoverings.com",
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        "products_db": 42,
        "capped": true,
        "ok": true,
        "feed": true
      },
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        "host": "philliperomano.designerwallcoverings.com",
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        "handles": 200,
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        "products_db": 11502,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "graham-brown.designerwallcoverings.com",
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        "handles": 200,
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        "products_db": null,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "coordonn.designerwallcoverings.com",
        "type": "vendor",
        "products": 200,
        "handles": 200,
        "products_rollup": 2863,
        "products_db": 1,
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        "ok": true,
        "feed": true
      },
      {
        "host": "coordonne.designerwallcoverings.com",
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        "products_db": 1430,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "designtex.designerwallcoverings.com",
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        "handles": 200,
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        "products_db": 452,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "chinaseas.designerwallcoverings.com",
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        "products_rollup": 2650,
        "products_db": 1776,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "romo.designerwallcoverings.com",
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        "products_rollup": 2648,
        "products_db": 580,
        "capped": false,
        "ok": true,
        "feed": true
      },
      {
        "host": "jf-fabrics.designerwallcoverings.com",
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        "ok": true,
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      },
      {
        "host": "goodrich.designerwallcoverings.com",
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      },
      {
        "host": "eijffinger.designerwallcoverings.com",
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        "ok": true,
        "feed": true
      },
      {
        "host": "koroseal.designerwallcoverings.com",
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        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "murals.designerwallcoverings.com",
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        "capped": false,
        "ok": true,
        "feed": true
      },
      {
        "host": "philipjeffries.designerwallcoverings.com",
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        "products": 2447,
        "handles": 2447,
        "products_rollup": 2447,
        "products_db": null,
        "capped": false,
        "ok": true,
        "feed": true
      },
      {
        "host": "phillipe-romano-vinyls.designerwallcoverings.com",
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        "products": 200,
        "handles": 200,
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        "products_db": null,
        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "holly-hunt.designerwallcoverings.com",
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        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "arte.designerwallcoverings.com",
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        "capped": true,
        "ok": true,
        "feed": true
      },
      {
        "host": "thibaut.designerwallcoverings.com",
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