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data/intakes.json

49 lines

[
  {
    "received_at": "2026-07-26T14:36:27.630Z",
    "source": "scaffold",
    "intake": {
      "business_name": "Designer Wallcoverings",
      "slug": "designerwallcoverings-com",
      "website": "https://www.designerwallcoverings.com",
      "no_website": false,
      "industry": "Luxury wallcoverings & designer fabrics — e-commerce + to-the-trade",
      "location": "Los Angeles, CA",
      "contact_name": "Steve Abrams",
      "contact_email": "steve@designerwallcoverings.com",
      "phone": "",
      "years_in_business": "30+",
      "aesthetic": "Editorial luxury — quiet, archival, materials-first",
      "goals": [
        "Grow retail conversion on the flagship Shopify store",
        "Win AI-answer citations (AEO) for wallcovering queries",
        "Turn the 15.8k staged-draft activation drip into measurable revenue",
        "Social-to-revenue attribution across the 6 connected channels",
        "Leverage the ~50 sister-site microsite fleet as a discovery network"
      ],
      "services": [
        "Designer wallpaper & wallcoverings (100+ vendor lines)",
        "Designer fabrics by the yard",
        "Memo samples ($4.25 program)",
        "Trade / designer program",
        "Private-label lines (Phillipe Romano, Malibu Wallpaper, Hollywood Wallcoverings)"
      ],
      "socials": {
        "instagram": "https://www.instagram.com/designerwallcoverings",
        "facebook": "https://www.facebook.com/designerwallcoverings",
        "tiktok": "https://www.tiktok.com/@designerwallcoverings",
        "youtube": "connected",
        "bluesky": "connected",
        "threads": "https://www.threads.net/@designerwallcoverings"
      },
      "competitors": [
        "decoratorsbest.com",
        "burkedecor.com",
        "mahoneswallpapershop.com",
        "wallpapersToGo",
        "stevesblindsandwallpaper.com"
      ],
      "notes": "Internal engagement — DW is Steve's own business. Every analysis section binds to real internal data (dw_unified mirror, live Shopify store, MCC marketing.dw, sister-site fleet, GMC merchant 146735262). Read-only against all DW prod."
    }
  }
]