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data/suggestions.json

75 lines

[
  {
    "id": "sug-1",
    "title": "Sellable-variant integrity sprint (22.9k backlog)",
    "category": "Revenue",
    "impact": 5,
    "effort": 3,
    "rationale": "A third of live catalog is browseable-not-buyable; top 8 vendor lines cover ~17k. Data work, not spend.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-2",
    "title": "Per-channel UTM + coupon attribution",
    "category": "Measurement",
    "impact": 4,
    "effort": 1,
    "rationale": "Reach exists (80 FB pages, 34 IG); nothing proves revenue per channel. Prerequisite to scaling any spend.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-3",
    "title": "Sampled-but-didn’t-buy email sequence",
    "category": "Conversion",
    "impact": 4,
    "effort": 2,
    "rationale": "The $4.25 memo program produces daily purchase-intent signals; follow-up converts existing intent at near-zero cost.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-4",
    "title": "Sync social cadence to the activation drip",
    "category": "Content",
    "impact": 3,
    "effort": 1,
    "rationale": "~500 new products/day = native daily story; calendar above is pre-drafted for it.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-5",
    "title": "Pinterest launch (business account + rich pins)",
    "category": "Channel",
    "impact": 4,
    "effort": 2,
    "rationale": "Highest-fit missing channel for wallcoverings discovery; product feed already exists.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-6",
    "title": "Designer-net trade portal",
    "category": "Trade",
    "impact": 4,
    "effort": 3,
    "rationale": "Highest-LTV segment currently buys through retail flow; formalize trade pricing behind a login.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-7",
    "title": "AEO blocks fleet-wide",
    "category": "Search",
    "impact": 3,
    "effort": 2,
    "rationale": "Flagship AEO block exists; extend to the 287-site fleet for AI-answer citations.",
    "created_at": "2026-07-26T08:13:46Z"
  },
  {
    "id": "sug-8",
    "title": "Hospitality / contract quote desk",
    "category": "Projects",
    "impact": 3,
    "effort": 3,
    "rationale": "Type II lines in catalog; one hotel corridor = 400 rolls. Spec-sheet + quote flow.",
    "created_at": "2026-07-26T08:13:46Z"
  }
]