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docs/aeo-drafts/theme-snippets/dw-aeo-jsonld.liquid
394 lines
{%- comment -%}
dw-aeo-jsonld.liquid — DRAFT (TK-20, DW consulting) — do NOT inject until Steve GO.
Emits the reviewed/approved FAQPage (and WebPage for landing pages) JSON-LD for the
striking-distance AEO targets, KEYED ON HANDLE. Generated from the committed
docs/aeo-drafts/*.jsonld by scripts/aeo-build-jsonld-snippet.mjs — regenerate, do not
hand-edit, so the schema stays in sync with the approved copy.
WHY THIS SNIPPET EXISTS
-----------------------
* PAGES (/pages/wall-coverings, /pages/designer-wallpaper): sections/page.liquid renders
page.content visibly but emits NO FAQPage/WebPage JSON-LD. This snippet supplies it.
* COLLECTIONS (versace-wallpaper, osborne-little, zuber-wallcoverings): the theme ALREADY
emits FAQPage + CollectionPage + BreadcrumbList from sections/dw-collection-hero.liquid
when the collection's custom.faq metafield is populated. The RECOMMENDED path for
collections is therefore to WRITE THE METAFIELDS (see the memo), not this snippet.
The collection branches below are a FALLBACK — they emit FAQPage ONLY, and only when
custom.faq is blank, so they never double-emit.
INSTALL (both are Steve-gated theme writes — see the memo for exact PUT commands):
1. PUT this file to snippets/dw-aeo-jsonld.liquid on the live theme.
2. Add {% render 'dw-aeo-jsonld' %} near the end of sections/page.liquid
(covers pages). For the collection fallback, also add it to
sections/dw-collection-hero.liquid (guarded branch handles the dedupe).
{%- endcomment -%}
{%- liquid
assign _tpl = template.name
if _tpl == 'page'
assign _aeo_handle = page.handle
elsif _tpl == 'collection'
assign _aeo_handle = collection.handle
else
assign _aeo_handle = ''
endif
-%}
{%- case _aeo_handle -%}
{%- when 'versace-wallpaper' -%}
{%- assign _mf_faq = collection.metafields.custom.faq.value -%}
{%- if _mf_faq == blank -%}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "FAQPage",
"@id": "https://www.designerwallcoverings.com/collections/versace-wallpaper#faq",
"mainEntity": [
{
"@type": "Question",
"name": "What is Versace wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Versace wallpaper is the official wallcovering range of the Italian fashion house Versace, produced under license and sold through specialty design retailers including Designer Wallcoverings. It renders Versace's Baroque design language — the Medusa emblem, the Greek-key Greca border, and Barocco damask — as premium non-woven wall panels."
}
},
{
"@type": "Question",
"name": "How much does Versace wallpaper cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Versace Home wallpaper is a luxury line; pricing is per roll and varies by pattern and colorway. Designer Wallcoverings lists current per-roll pricing on each product page and offers a $4.25 memo sample so you can confirm color and scale before ordering full rolls."
}
},
{
"@type": "Question",
"name": "Is Versace wallpaper authentic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Versace Home wallcovering is produced under official license (manufactured by A.S. Creation) and carries Versace branding. Designer Wallcoverings carries the Versace Home line as a genuine, licensed product."
}
},
{
"@type": "Question",
"name": "What patterns does Versace wallpaper come in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The most requested designs are the Medusa medallion, the Greca Greek-key border, Barocco baroque damask, the La Coupe des Dieux mythological scenic, and animalier (leopard) prints, in colorways from black-and-gold to ivory and jewel tones."
}
},
{
"@type": "Question",
"name": "How do I hang Versace wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most Versace Home rolls are non-woven and paste-the-wall — you apply adhesive to the wall and hang the dry panel, which makes installation cleaner and future removal easier than traditional paste-the-paper hangings. Order one extra roll for pattern-match waste."
}
},
{
"@type": "Question",
"name": "Can I get a sample of Versace wallpaper before I buy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — Designer Wallcoverings offers a $4.25 memo sample on Versace Home patterns so you can check the true color, sheen, and gilding in your own light before committing to full rolls."
}
}
]
}
]
}
</script>
{%- endif -%}
{%- when 'osborne-little' -%}
{%- assign _mf_faq = collection.metafields.custom.faq.value -%}
{%- if _mf_faq == blank -%}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "FAQPage",
"@id": "https://www.designerwallcoverings.com/collections/osborne-little#faq",
"mainEntity": [
{
"@type": "Question",
"name": "Who are Osborne & Little?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Osborne & Little is a British design house founded in London in 1968 by Peter Osborne and Antony Little. It designs and manufactures luxury wallpapers and fabrics and is regarded as one of England's leading interior-design brands."
}
},
{
"@type": "Question",
"name": "Where can I buy Osborne & Little wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Osborne & Little is sold through specialty interior retailers, including Designer Wallcoverings, which carries the Osborne & Little wallpaper and fabric range with full-roll ordering, current pricing on each product page, and $4.25 memo samples."
}
},
{
"@type": "Question",
"name": "Is Osborne & Little wallpaper expensive?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Osborne & Little is a premium designer line, priced per roll above mass-market wallpaper. Exact pricing depends on the collection and colorway and is shown on each Designer Wallcoverings product page; order a $4.25 memo sample first to confirm the match."
}
},
{
"@type": "Question",
"name": "Does Osborne & Little make fabric as well as wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Osborne & Little produces both wallpapers (sold by the roll) and coordinating fabrics (sold by the yard). Designer Wallcoverings carries both, so you can pair a wallcovering with a matching or complementary drapery or upholstery fabric."
}
},
{
"@type": "Question",
"name": "What is Osborne & Little known for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Pattern-led British design — botanical and floral trails, damasks, chinoiserie, and bold geometrics, often on metallic or richly colored grounds. The group also produces the Nina Campbell and Matthew Williamson lines."
}
},
{
"@type": "Question",
"name": "Can I order a sample of Osborne & Little wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — Designer Wallcoverings offers a $4.25 memo sample so you can see the true color, scale, and finish in your own room before buying full rolls."
}
}
]
}
]
}
</script>
{%- endif -%}
{%- when 'zuber-wallcoverings' -%}
{%- assign _mf_faq = collection.metafields.custom.faq.value -%}
{%- if _mf_faq == blank -%}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "FAQPage",
"@id": "https://www.designerwallcoverings.com/collections/zuber-wallcoverings#faq",
"mainEntity": [
{
"@type": "Question",
"name": "What is Zuber wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Zuber wallpaper is scenic, hand-block-printed panoramic wallpaper made by Zuber & Cie of Rixheim, France, founded in 1797. Zuber is the only manufacturer still printing these panoramas from its original 18th- and 19th-century woodblocks, using the same distemper technique."
}
},
{
"@type": "Question",
"name": "Why is Zuber wallpaper so expensive?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Each Zuber scenic is hand-printed one woodblock and one color at a time — a full panorama can take thousands of block impressions and hundreds of distinct colors, produced by hand in Alsace. That craftsmanship, plus the historic archive of original blocks, makes it among the most valuable wallpaper in the world."
}
},
{
"@type": "Question",
"name": "Is Zuber wallpaper in the White House?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Zuber's Vues d'Amerique du Nord ('Views of North America,' first printed 1834) hangs in the Diplomatic Reception Room of the White House, one of the most famous installations of scenic wallpaper anywhere."
}
},
{
"@type": "Question",
"name": "Where can I buy Zuber wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Zuber is sold through select luxury retailers. Designer Wallcoverings offers Zuber scenic panoramas and decorative papers; because these are made to order, reach out for current pricing and lead times, and request a memo sample to confirm colors."
}
},
{
"@type": "Question",
"name": "How is Zuber wallpaper made?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It is printed by hand from carved wooden blocks — each color is applied with a separate block, layer by layer, using opaque distemper paint on paper. The original blocks, some over 200 years old, are still used today."
}
},
{
"@type": "Question",
"name": "Can Zuber panoramas be customized?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Zuber scenics are made to order and can often be adapted in colorway, ground, and panel layout to suit a specific wall. Contact Designer Wallcoverings to discuss a bespoke Zuber installation."
}
}
]
}
]
}
</script>
{%- endif -%}
{%- when 'wall-coverings' -%}
{%- comment -%} page: theme emits no FAQPage; safe to emit {%- endcomment -%}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.designerwallcoverings.com/pages/wall-coverings#webpage",
"url": "https://www.designerwallcoverings.com/pages/wall-coverings",
"name": "Wall Coverings — Types, Materials & How to Choose",
"description": "A guide to wall coverings: wallpaper, grasscloth, vinyl, cork, silk, flocked, mural, and commercial Type II wallcoverings — and how to choose. Thousands of designs with $4.25 memo samples.",
"about": {
"@type": "Thing",
"name": "Wall coverings"
},
"isPartOf": {
"@type": "WebSite",
"name": "Designer Wallcoverings",
"url": "https://www.designerwallcoverings.com"
},
"keywords": "wall coverings, wallcoverings, types of wall coverings, grasscloth, vinyl wallcovering, cork, silk, flocked, commercial wallcovering, type ii"
},
{
"@type": "FAQPage",
"@id": "https://www.designerwallcoverings.com/pages/wall-coverings#faq",
"mainEntity": [
{
"@type": "Question",
"name": "What are wall coverings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Wall coverings are materials applied to interior walls for decoration or protection. They include wallpaper, grasscloth, vinyl, cork, silk, flocked, and mural wallcoverings, as well as durable commercial (Type II) contract wallcoverings. Designer Wallcoverings carries thousands across these categories."
}
},
{
"@type": "Question",
"name": "What is the difference between wallpaper and wall coverings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "'Wallpaper' usually refers to printed paper or non-woven wall material, while 'wall coverings' is the broader umbrella that also includes grasscloth, vinyl, cork, silk, textile, and commercial-grade materials. All wallpaper is a wall covering, but not all wall coverings are paper."
}
},
{
"@type": "Question",
"name": "What are the most durable wall coverings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Type II commercial vinyl wallcoverings are the most durable and are rated for high-traffic and hospitality use; they resist scrubbing and abrasion. For residential durability, non-woven and washable vinyl papers hold up well in kitchens and baths."
}
},
{
"@type": "Question",
"name": "How much do wall coverings cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It depends on the material and design house — residential designer wallpaper is priced per roll, textiles and specialty materials per yard, and hand-crafted scenics are made to order. Designer Wallcoverings shows current pricing on every product page and offers a $4.25 memo sample."
}
},
{
"@type": "Question",
"name": "Can I get samples of wall coverings before buying?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Designer Wallcoverings offers a $4.25 memo sample on most patterns so you can confirm color, texture, and scale in your own light before ordering full rolls or yardage."
}
},
{
"@type": "Question",
"name": "What types of wall coverings does Designer Wallcoverings carry?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Residential and commercial: designer wallpaper, grasscloth, vinyl, cork, silk, flocked, metallic/mica, and murals/scenics — from houses including Cole & Son, Osborne & Little, Versace Home, Zuber, de Gournay, Schumacher, and Thibaut."
}
}
]
}
]
}
</script>
{%- when 'designer-wallpaper' -%}
{%- comment -%} page: theme emits no FAQPage; safe to emit {%- endcomment -%}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.designerwallcoverings.com/pages/designer-wallpaper#webpage",
"url": "https://www.designerwallcoverings.com/pages/designer-wallpaper",
"name": "Designer Wallpaper — Luxury Wallpaper from the World's Leading Houses",
"description": "Designer wallpaper from Cole & Son, Osborne & Little, Versace Home, Zuber, de Gournay, Schumacher, Thibaut and more. Original artwork, premium materials, $4.25 memo samples.",
"about": {
"@type": "Thing",
"name": "Designer wallpaper"
},
"isPartOf": {
"@type": "WebSite",
"name": "Designer Wallcoverings",
"url": "https://www.designerwallcoverings.com"
},
"keywords": "designer wallpaper, luxury wallpaper, high end wallpaper, cole and son, osborne and little, versace home, zuber, de gournay, schumacher, thibaut"
},
{
"@type": "FAQPage",
"@id": "https://www.designerwallcoverings.com/pages/designer-wallpaper#faq",
"mainEntity": [
{
"@type": "Question",
"name": "What is designer wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Designer wallpaper is premium wallpaper created by established design houses and studios — such as Cole & Son, Osborne & Little, Versace Home, and Zuber — featuring original artwork, higher-grade materials, and limited production, as opposed to mass-market wallpaper."
}
},
{
"@type": "Question",
"name": "What makes wallpaper 'designer' rather than regular wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Original, copyrighted artwork; premium substrates (non-woven, grasscloth, silk, hand-printed or hand-painted grounds); and production by a named design house or studio. Designer papers are typically sold through trade and specialty retailers rather than big-box stores."
}
},
{
"@type": "Question",
"name": "Which designer wallpaper brands does Designer Wallcoverings carry?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Leading houses including Cole & Son, Osborne & Little, Versace Home, Zuber, de Gournay, Schumacher, Thibaut, Ralph Lauren Home, Phillip Jeffries, and Maya Romanoff, among many others."
}
},
{
"@type": "Question",
"name": "How much does designer wallpaper cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Designer wallpaper is priced per roll and sits above mass-market wallpaper; hand-crafted and made-to-order lines (like Zuber or de Gournay) are higher still. Designer Wallcoverings shows current pricing on each product page and offers a $4.25 memo sample."
}
},
{
"@type": "Question",
"name": "Where can I buy designer wallpaper online?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Designer Wallcoverings sells designer wallpaper online from hundreds of houses, with per-roll ordering, current pricing on each product page, and $4.25 memo samples so you can confirm the design in your own space first."
}
},
{
"@type": "Question",
"name": "Can I order a sample of designer wallpaper?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes — a $4.25 memo sample is available on most designer patterns so you can check the true color, texture, and scale before buying full rolls."
}
}
]
}
]
}
</script>
{%- else -%}
{%- endcase -%}