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Costa Rica listing: rewrite the copy to match the live catalog

1576ed3dc728a0492542523a820f79f901e2546f · 2026-09-11 14:01:20 -0700 · Steve Abrams

Steve's call (TK-11518): hold the submission, soften the copy, populate real
inventory. This is the copy half.

The description promised a product that does not exist yet. Measured against
/api/app/listings and the source, the previous copy carried five separate
Guideline 2.3.1 exposures:

  claim                                    reality
  "Thousands of listings"                  8 listings (4 of them labelled DEMO)
  "all 7 provinces and 84 cantones"        4 regions
  "Monteverde, and Puerto Viejo"           neither has a listing
  "restaurants, and local services"        verticals are tours/surf/short-rentals only
  "an interactive map"                     no map in the binary (removed in 5904b9b)

Rewritten as an honest small-launch position: four named destinations, human-
reviewed listings, growing. Subtitle and promotional text corrected the same way
("Hotels, tours & local services" -> "Stays & tours in Costa Rica").

Every surviving claim was re-verified against the code or the live API: SINPE
(2 files), in-app messenger (5), Sign in with Apple (1 + expo-apple-authentication),
My Trips (2), booking (7), and "four destinations" against 4 live regions.
Lengths gated: subtitle 27/30, promo 142/170, description 1227/4000.

NOT submitting. Two things still gate a submission and both are content, not copy:
every listing has image_url null, and the 4 DEMO rows are still live in prod.

Refs TK-11518, TK-11155.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>

Files touched

Diff

commit 1576ed3dc728a0492542523a820f79f901e2546f
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Fri Sep 11 14:01:20 2026 -0700

    Costa Rica listing: rewrite the copy to match the live catalog
    
    Steve's call (TK-11518): hold the submission, soften the copy, populate real
    inventory. This is the copy half.
    
    The description promised a product that does not exist yet. Measured against
    /api/app/listings and the source, the previous copy carried five separate
    Guideline 2.3.1 exposures:
    
      claim                                    reality
      "Thousands of listings"                  8 listings (4 of them labelled DEMO)
      "all 7 provinces and 84 cantones"        4 regions
      "Monteverde, and Puerto Viejo"           neither has a listing
      "restaurants, and local services"        verticals are tours/surf/short-rentals only
      "an interactive map"                     no map in the binary (removed in 5904b9b)
    
    Rewritten as an honest small-launch position: four named destinations, human-
    reviewed listings, growing. Subtitle and promotional text corrected the same way
    ("Hotels, tours & local services" -> "Stays & tours in Costa Rica").
    
    Every surviving claim was re-verified against the code or the live API: SINPE
    (2 files), in-app messenger (5), Sign in with Apple (1 + expo-apple-authentication),
    My Trips (2), booking (7), and "four destinations" against 4 live regions.
    Lengths gated: subtitle 27/30, promo 142/170, description 1227/4000.
    
    NOT submitting. Two things still gate a submission and both are content, not copy:
    every listing has image_url null, and the 4 DEMO rows are still live in prod.
    
    Refs TK-11518, TK-11155.
    
    Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
---
 store/listing.md | 38 ++++++++++++++++++++++----------------
 1 file changed, 22 insertions(+), 16 deletions(-)

diff --git a/store/listing.md b/store/listing.md
index 437c491..22dfc1f 100644
--- a/store/listing.md
+++ b/store/listing.md
@@ -6,26 +6,32 @@
 Costa Rica: Stay, Tour & Book
 
 ## Subtitle (30 char max)
-Hotels, tours & local services
+Stays & tours in Costa Rica
 
 ## Promotional text (170 char max)
-Discover and book the best of Costa Rica — beachfront stays, adventure tours, and trusted local services across all 84 cantones. Pay by card or SINPE Móvil.
+Book beachfront stays and guided tours in Tamarindo, Nosara, Arenal and Manuel Antonio — hand-picked, not scraped. Pay by card or SINPE Móvil.
 
 ## Description (4000 char max)
-<!-- 2026-09-11 TK-11518: removed "See every place on an interactive map and find what's near you."
-     There is NO map in the binary (no react-native-maps/MapView/mapbox/geo code, not a dependency).
-     Shipping that line is a Guideline 2.3.1 false-advertising claim — the same class that flagged
-     Unofficial 90210. Do not reinstate it unless a map actually ships. -->
-Costa Rica in your pocket — the fastest way to discover, contact, and book stays, tours, and local services across the whole country, Pura Vida style.
-
-BROWSE THE WHOLE COUNTRY
-• Thousands of listings across all 7 provinces and 84 cantones — from Tamarindo and Nosara to La Fortuna, Manuel Antonio, Monteverde, and Puerto Viejo.
-• Filter by stays, tours, restaurants, and local services.
+<!-- 2026-09-11 TK-11518: REWRITTEN to match the LIVE catalog, measured on /api/app/listings.
+     The previous copy claimed "Thousands of listings across all 7 provinces and 84 cantones",
+     named Monteverde and Puerto Viejo, advertised "restaurants and local services", and described
+     an interactive map. REALITY: 4 real listings (Arenal Volcano Hike, Casa Manuel Antonio, Nosara
+     Yoga Institute, Tamarindo Surf School) in 4 regions; verticals are tours / surf / short-term
+     rentals ONLY. No restaurants, no local services, no map, no Monteverde or Puerto Viejo.
+     Every one of those was a Guideline 2.3.1 exposure. Do NOT reinstate any claim without
+     re-measuring the live API first. -->
+
+Costa Rica in your pocket — a hand-picked, growing collection of stays and tours in the places travelers actually go, Pura Vida style.
+
+WHERE WE ARE TODAY
+• Four destinations to start: Tamarindo, Nosara, La Fortuna / Arenal, and Manuel Antonio.
+• Every listing is reviewed by a human before it goes up — we would rather be small and real than big and empty.
+• New places are added as we verify them.
 
 BOOK IN SECONDS
-• Instant booking for hotels, villas, and tours.
-• Transparent pricing — see the nightly rate, fees, and total before you pay.
-• Manage all your trips in one place.
+• Request or book stays and guided tours straight from the listing.
+• Transparent pricing — see the rate and the total before you pay.
+• Keep every booking together under My Trips.
 
 PAY YOUR WAY
 • Pay by international card (USD) or locally with SINPE Móvil (colones) — the way Costa Rica actually pays.
@@ -36,8 +42,8 @@ REACH ANYONE, INSTANTLY
 • Message a host directly in the app and keep the whole conversation in one thread.
 
 FOR HOSTS
-• List your stay, tour, or service and reach travelers from around the world.
-• Get paid to your SINPE Móvil number (Costa Rica) or linked bank (international).
+• List your stay or tour and reach travelers from around the world.
+• Get paid to your SINPE Móvil number (Costa Rica) or a linked bank (international).
 
 Sign in with Apple, email, or phone. Free to browse. Pura Vida.
 

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