`sourcing-brief/sample-gaps.json`

36 lines
[
  {
    "trend": "Moody botanical / dark cottagecore",
    "style": "Maximalist floral",
    "palette": "Ink green + oxblood",
    "demand_score": 9,
    "dw_gap_score": 8,
    "marketplace_evidence": "Spoonflower 'dark floral' top-20 for 6 wks; Etsy 'moody botanical wallpaper' ~2.4k sales/mo across top listings",
    "dw_gap": "DW catalog skews light/traditional floral; <15 active SKUs in the dark-ground floral lane",
    "design_brief": "Dense original botanical on near-black ground, 2-color leaf layer with open space between motifs, oxblood accents",
    "settlement_note": "Directional-leaf + open-space + multi-color triggers Part A — keep leaves non-directional OR remove open space; no birds/butterflies"
  },
  {
    "trend": "Checkerboard / warped grid",
    "style": "Modern geometric",
    "palette": "Butter + cream",
    "demand_score": 8,
    "dw_gap_score": 9,
    "marketplace_evidence": "Etsy 'checkerboard wallpaper' sustained best-seller; Society6 warped-checker prints trending",
    "dw_gap": "Almost no geometric checker in DW active grid; competitors (Chasing Paper) lead this lane",
    "design_brief": "Hand-wobbled checkerboard, warm butter/cream, subtle painterly edge for a non-flat look",
    "settlement_note": ""
  },
  {
    "trend": "70s retro arch / sunburst",
    "style": "Mid-century revival",
    "palette": "Terracotta + mustard",
    "demand_score": 7,
    "dw_gap_score": 7,
    "marketplace_evidence": "Spoonflower 'retro arch' + 'sunburst' both in wallpaper top-50",
    "dw_gap": "DW has scattered MCM but no cohesive retro-arch collection",
    "design_brief": "Repeating rounded-arch/sunburst geometric, terracotta+mustard on cream, clean vector edges",
    "settlement_note": ""
  }
]