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tk10456/PRICE-RESEARCH-VERDICT-2026-08-31.md

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# TK-10456 — real-price research verdict (2026-08-31, claude-run-10456)

Steve directed: *"MDC 731, Pierre Frey 67, Thibaut 11 — find real prices or it may be
discontinued."* Done via $0 free web research (WebSearch/WebFetch + a deterministic
curl liveness sweep). No DB or Shopify writes. Per-SKU evidence in
`tk10456/price-research/{PR,PF,TH}-results.jsonl`.

## Bottom line per cohort

### MDC 731 (the "Phillipe Romano" private label) — NOT discontinued; trade-quote-only
- Deterministic liveness sweep of all 731 real `mdcwall.com` URLs: **731/731 HTTP 200,
  every one still a live product page** (titles confirm the real pattern). **Zero discontinued.**
- These are private-label reskins of 7 real MDC books: 482 Len-Tex Contract · 134 NVOLVE ·
  68 Jonathan Mark Designs · 36 Restoration Elements · 7 Taniya Nayak · 2 Vycon · 2 Thom Filicia.
- MDC is **Type II contract goods → no public price on the page** (sampled JMT6551, 1222SY,
  ENV1001 — live, no $ shown, no "call for pricing", no "discontinued"). Real price exists but
  is **trade/quote-gated**: it requires an MDC/Jonathan Mark wholesale quote (the account-rep
  address is the outstanding gated item on the procurement card).
- **Verdict: alive + orderable, need MDC trade quote — this is the genuine external blocker.**

### Pierre Frey 67 — LIVE + priced, but **79% are FABRIC mislabeled as wallcovering**
- 64 PRICED / 3 NOT_FOUND (Simone Crème, Volutes, Chaumont — verify manually). 0 confirmed discontinued.
- **53 of 67 are FABRICS on pierrefrey.com, not wallpaper** — only **12 are genuine wallpaper**, 2 unknown.
  - Independently confirmed: Portofino **wallpaper** FP651 has only 4 colorways (Blanc/Ivoire/Lin/
    Raphia); our ~18 other Portofino colorways (Ficelle/Beige/Camel/Mastic/Souris/Chocolat…) exist
    only in the 33-colorway **fabric** F2880 → they are fabric, not wallpaper.
  - Bakou = fabric F2798; Cyclades group (Mykonos/Santorin/Tinos/Keros/Sifnos/Thirassia) = fabric
    F2870–F2879; Galuchat/Olympe/Colette/Majestic/Ella = fabric; several Le Manach / Fadini Borghi fabrics.
- The 12 genuine wallpapers (FP codes) are real + sellable: La Désirade Palmeraie FP010001, Diorama
  Encre FP011001, Le Touquet Cordage FP017002, Astou Neige FP031, Chance Sable FP099001, Daphne
  Mordoré FP109, Dordogne Soleil FP140, Seine Ébène FP372, Carnaval FP837001, Momiji FP838001,
  Parterre Jardin ~FP910001, Elixir Caraïbes FP967001.
- USD list is thin (PF doesn't post public USD; retail via ladesignconcepts @40%-off): Majestic Noir
  & Or ~$561/yd, Cyclades ~$378/yd, Galuchat ~$212/yd, Plumettes ~$379–451/yd, Portofino wallpaper ~$337/yd.
- **Verdict: not discontinued.** ⚠️ CORRECTION (verified against LIVE Shopify 2026-08-31): our catalog
  is **ALREADY correctly typed** — all 67 live products are 12 `Wallcovering` / 55 `Fabric`, matching this
  research. The "re-classify the 53 fabrics" action is a **NON-ISSUE**; no bulk reclassification is
  needed (the research agent's "79% fabric" meant they are fabrics *at Pierre Frey* — and our catalog
  already labels them Fabric). Only **2 edge cases** disagree with research and are worth a human eyeball
  (both DRAFT, low-stakes): **Elixir Caraïbes 601964** (we say Fabric; PF has it as BOTH fabric F + wallpaper
  FP967001) and **Plumettes Céladon 606443** (we say Wallcovering; PF lists it as Le Manach fabric L4172).
  Remaining real blocker: all 67 (12 wallpaper + 55 fabric) are DRAFT/no-price → need a Pierre Frey trade
  price before any activation. Price the 12 wallpapers off pierrefrey.com FP refs when the quote lands.

### Thibaut 11 — 6 LIVE + priced (Anna French "Chloe"), 5 DISCONTINUED (the murals)
- **6 Chloe colorways = Anna French (Thibaut-owned), all LIVE + PRICED at ~$384/single roll (4 yd).**
  Real AT codes confirmed by fetching each Thibaut page: Blush AT10746 · Green AT10748 · Mineral
  AT10749 · Beige AT10750 · Spa Blue AT10751 · Spa Blue on White AT10752. (Note: our SKU labeled
  these "Thibaut/DWTT-815xx" — they are Anna French AT107xx; relabel on activation.)
- **5 murals = DISCONTINUED.** Thibaut site search returns **"No products found"** for "Dickinson
  Mural" and "Shakespeare Mural"; "Gibran Mural" exists only as a fine-furniture framed-art item
  (not a wallcovering). Dead: Dickinson (DWTT-81381), Gibran (DWTT-81391), Shakespeare ×3
  (DWTT-81401/-81411/-81421).
- These 5 are exactly the ones we reverted from the $4.25 leak earlier today — now confirmed they
  should be **archived, not repriced** (no real product to price).
- **Verdict: price + activate the 6 Chloe (as Anna French); archive the 5 dead murals.**

## What this unblocks (all still Steve / vp-dw-commerce gated — no writes fired)
1. **6 Anna French Chloe** → real price $384/single roll exists → the TK-10902 add-variant executor
   can build compliant variants → gated activate. (First genuinely activatable slice of the 819.)
2. **12 genuine Pierre Frey wallpapers** → real FP refs → price off pierrefrey.com → build + gated activate.
3. **53 Pierre Frey fabrics** → data-quality fix: re-classify out of the wallpaper import (wrong
   product_type). Not a pricing task — a catalog-correctness task.
4. **5 dead Thibaut murals** → archive/keep-draft (discontinued; already reverted off the $4.25 leak).
5. **731 MDC** → NOT discontinued; the real unblock is the MDC/Jonathan Mark + rep-address trade quote
   (the one outstanding item on the existing procurement card).

## Cost
$0 — WebSearch/WebFetch + local curl only. `designerwallcoverings.com` blocked from every search
(it leaks a fake $4.25 that search engines were scraping as the "price").