add one-page board deck (print/PDF-ready) + tailnet static server on :9630

b1ae56ae1e244704ce594416e77650c647b25b26 · 2026-06-10 21:08:51 -0700 · Steve
Files touched

A .serve-port
A board-deck.html
Diff

commit b1ae56ae1e244704ce594416e77650c647b25b26
Author: Steve <steve@designerwallcoverings.com>
Date:   Wed Jun 10 21:08:51 2026 -0700

    add one-page board deck (print/PDF-ready) + tailnet static server on :9630
---
 .serve-port     |  1 +
 board-deck.html | 72 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++
 2 files changed, 73 insertions(+)

diff --git a/.serve-port b/.serve-port
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diff --git a/board-deck.html b/board-deck.html
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+<!DOCTYPE html>
+<html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1">
+<title>DW — Competitive Position (one-pager)</title>
+<style>
+  @page{size:11in 8.5in;margin:0}
+  :root{--bg:#0e0f13;--ink:#eef0f5;--mut:#9aa0b0;--soft:#cdd2e0;--gold:#c8a96a;--gold2:#e4c88f;--good:#5fb98a;--warn:#e0a44c;--bad:#e0685f;--tgt:#7aa2ff;--line:#2a2e3a}
+  *{box-sizing:border-box}
+  body{margin:0;background:var(--bg);color:var(--ink);font:13px/1.4 -apple-system,BlinkMacSystemFont,"Segoe UI",Inter,sans-serif;-webkit-font-smoothing:antialiased}
+  .page{width:11in;min-height:8.5in;margin:0 auto;padding:.5in .55in;background:linear-gradient(180deg,#0b0c10,#0e0f13 200px)}
+  .hd{display:flex;justify-content:space-between;align-items:flex-end;border-bottom:1px solid var(--line);padding-bottom:10px}
+  .kick{letter-spacing:.26em;text-transform:uppercase;font-size:9px;color:var(--gold);font-weight:700}
+  h1{margin:3px 0 0;font-size:23px;letter-spacing:-.01em}h1 span{color:var(--gold2)}
+  .dt{color:var(--mut);font-size:10px;text-align:right}
+  .lede{background:linear-gradient(135deg,#1d2233,#15171f);border:1px solid #34406b;border-radius:10px;padding:11px 15px;margin:12px 0;font-size:13.5px;color:#dfe5f5}
+  .lede b{color:var(--gold2)}
+  .cols{display:grid;grid-template-columns:1fr 1fr;gap:14px}
+  .sec h2{font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--gold2);margin:6px 0 7px;display:flex;align-items:center;gap:7px}
+  .sec h2::before{content:"";width:5px;height:14px;border-radius:2px;background:linear-gradient(var(--gold2),var(--gold));display:inline-block}
+  .item{border-left:3px solid var(--good);background:#16181f;border:1px solid var(--line);border-left-width:3px;border-radius:7px;padding:7px 10px;margin-bottom:7px}
+  .item.w{border-left-color:var(--warn)}
+  .item b{font-size:12px}.item p{margin:2px 0 0;color:var(--soft);font-size:11px;line-height:1.35}
+  table{width:100%;border-collapse:collapse;font-size:10px;margin-top:4px;border:1px solid var(--line);border-radius:8px;overflow:hidden}
+  th,td{padding:5px 6px;border-bottom:1px solid var(--line);text-align:center}
+  th:first-child,td:first-child{text-align:left}
+  thead th{background:#1c1f28;color:var(--gold2);font-size:8.5px;text-transform:uppercase;letter-spacing:.03em}
+  tr.tgt{background:linear-gradient(90deg,#1a2030,#14161d)}tr.tgt td:first-child{color:var(--tgt);font-weight:700}
+  .y{color:var(--good)}.n{color:var(--bad)}.p{color:var(--warn)}
+  .foot{margin-top:11px;border-top:1px solid var(--line);padding-top:7px;color:#6b7080;font-size:9px;display:flex;justify-content:space-between}
+  @media print{body{background:#fff}.page{background:#fff}}
+</style></head><body>
+<div class="page">
+  <div class="hd">
+    <div><div class="kick">Designer Wallcoverings · Competitive Position</div><h1>One house, <span>three archetypes</span> — three moats nobody can buy</h1></div>
+    <div class="dt">Board one-pager<br>2026-06-10</div>
+  </div>
+
+  <div class="lede">DW is the <b>only</b> player that is a broad reseller, a specialist, <b>and</b> a maker at once: 40+ designer <b>and</b> architectural/contract brands, an infinite AI-original design engine (wallco.ai), and a 53-domain niche-search network — selling the spec'd commercial roll, the heritage designer print, and a custom mural from the same cart.</div>
+
+  <div class="cols">
+    <div class="sec">
+      <h2>Durable moats — un-buyable</h2>
+      <div class="item"><b>1 · Designer + architectural/contract breadth</b><p>Koroseal / Maya Romanoff / Phillip Jeffries with fire-rating, width &amp; repeat specs. Residential resellers can't show contract specs — they don't capture them.</p></div>
+      <div class="item"><b>2 · AI-original patterns + murals (wallco.ai)</b><p>Rivals' "exclusives" are finite (archive recolors, artist collabs). DW's are infinite + recolorable. Copying = building a whole gen pipeline.</p></div>
+      <div class="item"><b>3 · ~53 niche category-exact microsites</b><p>grasscloth / cork / silk / linen / flocked + ~48 more. Single-domain rivals fight one head term; DW owns the long tail.</p></div>
+    </div>
+    <div class="sec">
+      <h2>Fast wedges — cheap for DW, costly for them</h2>
+      <div class="item w"><b>4 · Privacy stance</b><p>DecoratorsBest <i>sells PII for ads</i>; Burke runs heavy retargeting — their ad-tech is their growth model. DW ships visible "no-sell" for free.</p></div>
+      <div class="item w"><b>5 · Reliability vs. Burke Decor</b><p>2025 Ohio AG fraud suit + non-delivery + founder bankruptcy = a live pool of burned customers to capture.</p></div>
+      <div class="item w"><b>6 · Samples to everyone</b><p>Wallpaper Direct: no trade. DecoratorsBest: trade-gated samples. Burke: none. DW's $4.25-to-all + accurate per-colorway images beats both ends.</p></div>
+    </div>
+  </div>
+
+  <div class="sec" style="margin-top:10px">
+    <h2>Field at a glance</h2>
+    <table>
+      <thead><tr><th>Player</th><th>Multi-brand</th><th>Contract spec</th><th>Samples-to-all</th><th>Visualizer</th><th>Original designs</th><th>Privacy</th></tr></thead>
+      <tbody>
+        <tr class="tgt"><td>Designer Wallcoverings</td><td class="y">●</td><td class="y">●</td><td class="y">●</td><td class="y">● AI</td><td class="y">● infinite</td><td class="p">opportunity</td></tr>
+        <tr><td>DecoratorsBest</td><td class="y">●</td><td class="n">—</td><td class="p">trade only</td><td class="p">video</td><td class="n">—</td><td class="n">sells PII</td></tr>
+        <tr><td>Burke Decor</td><td class="y">●</td><td class="n">—</td><td class="n">none</td><td class="n">—</td><td class="p">priv. label</td><td class="n">heavy ads</td></tr>
+        <tr><td>Wallpaper Direct</td><td class="y">●</td><td class="n">—</td><td class="y">5 free</td><td class="n">—</td><td class="p">recolors</td><td class="y">no-sell</td></tr>
+        <tr><td>Mahones</td><td class="y">●</td><td class="n">—</td><td class="y">free ship</td><td class="n">—</td><td class="n">—</td><td class="y">no-sell</td></tr>
+        <tr><td>Graham &amp; Brown</td><td class="n">own</td><td class="p">comm.</td><td class="y">free</td><td class="y">● AR</td><td class="p">own</td><td class="p">ad cookies</td></tr>
+        <tr><td>Hygge &amp; West</td><td class="n">own</td><td class="n">—</td><td class="p">paid</td><td class="n">—</td><td class="p">collabs</td><td class="y">no-sell</td></tr>
+      </tbody>
+    </table>
+  </div>
+
+  <div class="foot"><span>Vectors 1–3 = durable moats · 4–6 = fast wedges · +visualizer parity-plus &amp; international greenfield</span><span>full report: competitors.html · data: competitors.json</span></div>
+</div>
+</body></html>
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