`README.md`

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# DW Competitor Analysis (2026-09-10)

Side-by-side competitor matrix + differentiation strategy for designerwallcoverings.com
vs DecoratorsBest, Perigold, Burke Decor (defunct), Wallpaperdirect, Spoonflower.

- `competitors.html` — styled matrix + differentiation cards (open in a browser)
- `competitors.json` — structured per-competitor data
- `differentiation.md` — 10 vectors (HAVE = press it / SHIP = build what rivals can't)

Method: 6 parallel free web-researcher crawls, $0, read-only. Bot-walled rivals
(Perigold/Spoonflower/Wallpaperdirect) sourced via help-center/proxy/search.