`concepts/map-pricing.md`

25 lines
---
id: map-pricing
type: concept
tags: [pricing, MAP, kravet, york, compliance]
aliases: ["MAP", "minimum advertised price"]
sources: [sources/pricing-rules.md]
updated: 2026-07-17
---
# MAP pricing

**Summary:** The Kravet-umbrella family and York lines price at MAP (Minimum Advertised Price), NOT the generic cost formula. MAP = wholesale (WHLS) cost × 1.5.

## Facts
- MAP = WHLS cost × 1.5 (verified ~universal on Kravet). <!-- src: pricing-rules -->
- Kravet ENFORCES MAP — pricing below MAP is a real compliance breach. <!-- src: pricing-rules -->
- Kravet-umbrella family: Kravet (+Couture/Design/Contract/Basics), Lee Jofa,
  Lee Jofa Modern, Groundworks, Brunschwig & Fils, Cole & Son, GP&J Baker,
  Colefax & Fowler, Clarke & Clarke, Mulberry, Threads, Baker Lifestyle,
  Andrew Martin, Nicolette Mayer, Aerin, Barclay Butera, Thom Filicia. <!-- src: pricing-rules -->
- York + its private labels sell at MAP (blank → MSRP × 0.75). <!-- src: pricing-rules -->

## Related
- [[pricing-rules]] — the generic formula MAP overrides.
- [[private-label-branding]] — the York PL brand is "Jeffrey Stevens".