`operations/pricing-rules.md`

29 lines
---
id: pricing-rules
type: operations
tags: [pricing, hard-rule, sample, tariff]
aliases: ["retail formula", "how we price"]
sources: [sources/pricing-rules.md]
updated: 2026-07-17
---
# Pricing rules

**Summary:** Generic retail = net_cost / 0.65 / 0.85; memo sample = $4.25. Several lines override this — Kravet/York at MAP, plus per-vendor rules below.

## Facts
- Generic retail formula: `retail = net_cost / 0.65 / 0.85`. <!-- src: pricing-rules -->
- Memo sample price: **$4.25** (sample-only variant). <!-- src: pricing-rules -->
- Brand McKenzie (DWBM): cost = Sancar FULL retail + 5% tariff (NO trade
  discount); retail = sancar / 0.65 / 0.85. <!-- src: pricing-rules -->
- Greenland / Phillipe Romano cork: $59.50 per yard, sold in 6-yard increments.
  <!-- src: pricing-rules -->
- Justin David / LA Fabrics: per-yard = 15% off JD list; retail ≈ list/0.65 +
  flat tariff. <!-- src: pricing-rules -->

## Overrides
- Kravet-umbrella family and York price at MAP, not this formula — see
  [[map-pricing]].

## Related
- [[map-pricing]] · [[private-label-branding]] · [[store-and-data-truth]] (GMC $4.25 leak risk).