`operations/private-label-branding.md`

32 lines
---
id: private-label-branding
type: operations
tags: [private-label, branding, compliance, hard-rule, leak]
aliases: ["private label", "brand masking", "vendor masking"]
sources: [sources/private-label-map.md]
updated: 2026-07-17
---
# Private-label branding

**Summary:** Several vendor lines sell under a DW house brand; the REAL vendor name must NEVER appear customer-facing (title, handle/URL, vendor field, brand metafield, tags, alt text, image filenames).

## The map
| Real vendor | Customer-facing brand | Notes |
|---|---|---|
| WallQuest / Chesapeake / NextWall / Seabrook | **Malibu Wallpaper** | |
| Brewster | **Malibu Walls** | |
| Command54 | **Phillipe Romano** | East Coast beach-city collection names |
| Greenland (cork) | **Phillipe Romano** | coastal-city style names; `Cork-` SKUs |
| Justin David (fabric) | **Los Angeles Fabrics** / Phillipe Romano | DWLA |
| Momentum / Versa / Versa Designed Surfaces | **Hollywood Wallcoverings** | California-city names |
| Sister Parish | **Saybrook House** (DWPH) | |
| York-branded line | **Jeffrey Stevens** (DWJS) | |
<!-- src: private-label-map -->

- Desima/Carlsten and Nicolette Mayer are archived / must stay off. <!-- src: private-label-map -->
- A weekly dw-leak-scanner watches live pages for any of these names leaking. <!-- src: private-label-map -->

## Related
- [[pricing-rules]] — York PL sells at MAP; see [[map-pricing]].
- [[material-and-unit-rules]] — the double-roll lines are these PL lines.