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sources/pricing-rules.md
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DW PRICING RULES.
- Generic retail formula: retail = net_cost / 0.65 / 0.85.
- Memo sample price: $4.25 (sample-only variant).
- Kravet-umbrella family prices at MAP (Minimum Advertised Price), NOT the
generic formula. MAP = wholesale (WHLS) cost x 1.5 (verified ~universal).
Family: Kravet (+Couture/Design/Contract/Basics), Lee Jofa, Lee Jofa Modern,
Groundworks, Brunschwig & Fils, Cole & Son, GP&J Baker, Colefax & Fowler,
Clarke & Clarke, Mulberry, Threads, Baker Lifestyle, Andrew Martin,
Nicolette Mayer, Aerin, Barclay Butera, Thom Filicia. Kravet ENFORCES MAP.
- York + its private labels sell at MAP (blank -> MSRP x 0.75).
- Brand McKenzie (DWBM): cost = Sancar FULL retail + 5% tariff (no trade
discount); retail = sancar / 0.65 / 0.85.
- Greenland/Phillipe Romano cork: $59.50 per yard, sold in 6-yard increments.
- Justin David / LA Fabrics: per-yard = 15% off JD list; retail ~ list/0.65 + flat tariff.