`videos/dw-new-arrivals-reveal/BRIEF.md`

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---
workflow: product-launch-video
flow: automation
storyboard: no
message: "New-season wallcovering arrivals have landed — shop the reveal"
destination: instagram-reels
aspect: 1080x1920
language: en
audience: interior designers, trade professionals, and design-forward retail shoppers
length: 45-55s
angle: new-arrivals collection reveal
style_preset: cartesian
---

## Intent

A quiet-luxury "New Arrivals — Collection Reveal" promo Reel for Designer
Wallcoverings. Editorial, to-the-trade credible, unhurried — the feel of a
design house unveiling its new season rather than a sale. Serif display type,
cream/ink/soft-accent palette. Structure is a collection reveal: a hook, a hero
statement pattern, a cascade of the new patterns, and a close on the CTA.

The source is Designer Wallcoverings' live New Arrivals collection (24 current
new-arrival products). The video features the strongest, most visually-varied of
these real, published patterns as its assets. These are existing live products —
no settlement gate required.

## Assets

- capture/assets/floral-fantasy-soft-pink.jpg — Rebel Walls "Floral Fantasy", Soft Pink mural (pink/gray/black romantic florals) — the hero statement pattern. (1200x800)
- capture/assets/venus-black-thibaut.jpg — Thibaut "Venus", Black — graphic ink-on-cream botanical, high-contrast. (1200x1200)
- capture/assets/floral-elegance-gray.jpg — Rebel Walls "Floral Elegance", Gray — soft editorial floral. (1200x1376)
- capture/assets/floral-chinoiserie-green.jpg — Rebel Walls "Floral Chinoiserie", Green — lush chinoiserie scenic. (1200x1432)
- capture/assets/maranta-arrowroot-pale-green.jpg — Thibaut "Maranta Arrowroot", Pale Green — grasscloth-feel botanical.
- capture/assets/daintree-bluemoon-thibaut.jpg — Thibaut "Daintree", Bluemoon — layered leaf motif, cool blue.
- capture/assets/serengeti-aqua-thibaut.jpg — Thibaut "Serengeti", Aqua — animal-print texture, aqua.
- capture/assets/gleniffer-black-and-grey.jpg — Thibaut "Gleniffer", Black and Grey — refined damask, monochrome.

## Customizations

- 9:16 Instagram Reels, 1080x1920.
- Collection-reveal beat structure: hook → hero → feature cascade of patterns → CTA.
- Closing CTA: "Shop New Arrivals at designerwallcoverings.com".

## Notes

- Brand voice: luxury, editorial, trade-credible. Designer Wallcoverings is both
  to-the-trade and retail.
- HARD RULE: never use the word "Wallpaper" anywhere (copy, captions, alt text,
  narration). Always "Wallcovering" / "Wallcoverings".
- Light cream accents: keep caption + wordmark contrast WCAG-safe (ink on cream,
  never light-on-light).
- Local audio only ($0): Kokoro TTS (default Marcia voice — omit --voice) +
  MusicGen BGM via the tts-venv python.