`videos/dw-new-arrivals-reveal/STORYBOARD.md`

128 lines
---
format: 1080x1920
message: "New-season wallcovering arrivals have landed — shop the reveal"
arc: Hook → Hero reveal → Feature cascade → CTA
audience: interior designers, trade professionals, and design-forward retail shoppers
mode: autonomous
music: elegant
---

## Frame 1 — Hook

- scene: Cormorant display title fades up on stone paper; a compass ring drifts in
- duration: 4s
- poster: 3s
- transition_in: cut
- status: outline
- voiceover: "The new season has arrived."
- asset_candidates: none (typographic cover)
- src: compositions/frames/01-hook.html

Open cold on the promise, purely typographic. Taupe label eyebrow "NEW ARRIVALS", a
two-line Cormorant display headline in ink ("The new season / has arrived"), one faint
compass ring behind. Quiet, editorial, unhurried — a design house opening its doors, not
a sale. Sets the whole tone.

## Frame 2 — Hero reveal

- scene: Full-bleed Floral Fantasy mural rises behind a thin ink caption plate
- duration: 7s
- poster: 4s
- transition_in: crossfade
- status: outline
- voiceover: "Leading the collection: Floral Fantasy from Rebel Walls — a full-wall mural in soft pink, gray, and black."
- asset_candidates: capture/assets/floral-fantasy-soft-pink.jpg
- src: compositions/frames/02-hero.html

The statement piece. The pink/gray/black romantic floral mural fills the frame with a
slow Ken-Burns push. A hairline-framed caption block, lower third, ink-on-cream:
"Floral Fantasy · Rebel Walls". This is the flagship visual — give it room to breathe.

## Frame 3 — Cascade: Venus

- scene: Venus swatch settles into a hairline-framed portrait card, label beside it
- duration: 5s
- poster: 3s
- transition_in: wipe
- status: outline
- voiceover: "Venus, in graphic black — a bold botanical from Thibaut."
- asset_candidates: capture/assets/venus-black-thibaut.jpg
- src: compositions/frames/03-venus.html

Begin the feature cascade. Off-center portrait image on the right in a 1px taupe frame,
Cormorant pattern name + taupe attribution on the left. High-contrast ink-on-cream keeps
the eye moving.

## Frame 4 — Cascade: Chinoiserie & Elegance

- scene: Two floral panels slide in stacked, each with a hairline label
- duration: 5s
- poster: 3s
- transition_in: crossfade
- status: outline
- voiceover: "Floral Chinoiserie in green, and Floral Elegance in gray — painterly murals from Rebel Walls."
- asset_candidates: capture/assets/floral-chinoiserie-green.jpg, capture/assets/floral-elegance-gray.jpg
- src: compositions/frames/04-florals.html

Two-up beat to build pace. Two mural panels stacked or side-by-side, each in a taupe
hairline frame with a small Cormorant caption. Lush green chinoiserie against soft gray
floral — variety of mood in one breath.

## Frame 5 — Cascade: Botanicals

- scene: Maranta and Daintree swatches enter with staggered timing
- duration: 5s
- poster: 3s
- transition_in: wipe
- status: outline
- voiceover: "Maranta Arrowroot in pale green, and Daintree in bluemoon — layered botanicals from Thibaut."
- asset_candidates: capture/assets/maranta-arrowroot-pale-green.jpg, capture/assets/daintree-bluemoon-thibaut.jpg
- src: compositions/frames/05-botanicals.html

The tonal, textural beat. Two calmer swatches — grasscloth-feel arrowroot and cool
bluemoon leaf motif — each hairline-framed with a Cormorant name. Cool, quiet greens and
blues after the drama.

## Frame 6 — Cascade: Serengeti & Gleniffer

- scene: Serengeti and Gleniffer settle in; a taupe rule ties the pair
- duration: 5s
- poster: 3s
- transition_in: crossfade
- status: outline
- voiceover: "Serengeti in aqua, and the refined Gleniffer damask — texture and structure, both new from Thibaut."
- asset_candidates: capture/assets/serengeti-aqua-thibaut.jpg, capture/assets/gleniffer-black-and-grey.jpg
- src: compositions/frames/06-texture.html

Close the cascade on contrast: aqua animal-print texture against a black-and-grey damask.
Two hairline-framed swatches with Cormorant names, a single taupe rule beneath tying them.

## Frame 7 — Range line

- scene: A short taupe rule; a Cormorant line naming the season's breadth
- duration: 4s
- poster: 3s
- transition_in: crossfade
- status: outline
- voiceover: "Murals, grasscloths, and statement patterns — the season's newest, all in one place."
- asset_candidates: none (typographic bridge)
- src: compositions/frames/07-range.html

A quiet typographic breath before the CTA. One centered Cormorant line over a taupe rule,
restating the range. No imagery — let the patterns just shown do the memory work.

## Frame 8 — CTA

- scene: Centered Cormorant sign-off inside the largest compass ring; one ink accent line; the URL
- duration: 5s
- poster: 3s
- transition_in: crossfade
- status: outline
- voiceover: "Shop new arrivals at designerwallcoverings.com."
- asset_candidates: none (typographic closer)
- src: compositions/frames/08-cta.html

The closing plate. Centered Cormorant "Shop New Arrivals" inside the largest compass ring,
a short ink horizontal-accent beneath, then the URL "designerwallcoverings.com" in tracked
taupe. The one clear next step.