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CC: rebuild New Arrivals email as 'The Classics' — Kravet-family chinoiserie/traditional (10 active DW products), rotated houses + footer collections

2eea5ae18d9b2029fd7d0c5804ce04fe38477785 · 2026-08-10 08:23:04 -0700 · Steve

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

Files touched

Diff

commit 2eea5ae18d9b2029fd7d0c5804ce04fe38477785
Author: Steve <steve@designerwallcoverings.com>
Date:   Mon Aug 10 08:23:04 2026 -0700

    CC: rebuild New Arrivals email as 'The Classics' — Kravet-family chinoiserie/traditional (10 active DW products), rotated houses + footer collections
    
    Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
---
 mailers/cc-api/build-new-arrivals-campaign.js |   6 +-
 mailers/new-arrivals-launch.html              | 124 +++++++++++++-------------
 2 files changed, 65 insertions(+), 65 deletions(-)

diff --git a/mailers/cc-api/build-new-arrivals-campaign.js b/mailers/cc-api/build-new-arrivals-campaign.js
index 9cf8175e..b670de4f 100644
--- a/mailers/cc-api/build-new-arrivals-campaign.js
+++ b/mailers/cc-api/build-new-arrivals-campaign.js
@@ -22,9 +22,9 @@ const CONFIRM = argv.includes('--confirm');
 const DRY_RUN = argv.includes('--dry-run') || !CONFIRM; // default dry-run
 
 const CAMPAIGN = {
-  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v9`,
-  subject: 'Just In — Zoffany moresque, Cole & Son silks & Brunschwig botanicals',
-  preheader: 'This week turns to pattern & colour: jewel geometrics, English scenic silks, blue-and-white chinoiserie, Spanish moderns & bohemian ikats from ten great houses.',
+  name: `New Arrivals Weekly — ${new Date().toISOString().slice(0, 10)} v10`,
+  subject: 'The Classics — chinoiserie toiles, English stripes & ancient tartan',
+  preheader: 'Traditional wallcovering for timeless interiors: La Pagode & Nouvelle from Brunschwig & Fils, Chinese Peony & Pagoda Toile from Lee Jofa, Cambridge Stripe & Treillage from Cole & Son, and Mulberry Ancient Tartan.',
   fromName: 'Designer Wallcoverings',
   fromEmail: 'steve@designerwallcoverings.com',
   replyTo: 'steve@designerwallcoverings.com',
diff --git a/mailers/new-arrivals-launch.html b/mailers/new-arrivals-launch.html
index 4b97e9b4..47dd30b3 100644
--- a/mailers/new-arrivals-launch.html
+++ b/mailers/new-arrivals-launch.html
@@ -6,7 +6,7 @@
 <!--[if mso]>
 <noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript>
 <![endif]-->
-<title>New Arrivals — fresh this week at Designer Wallcoverings</title>
+<title>The Classics — traditional & chinoiserie, fresh this week at Designer Wallcoverings</title>
 <style type="text/css">
   body, table, td, p, a, li, blockquote { -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
   body { margin: 0 !important; padding: 0 !important; width: 100% !important; background: #f4f1ec; font-family: Georgia, 'Times New Roman', serif; color: #2a2724; }
@@ -55,7 +55,7 @@
 
     <!-- ============ TOP — DESIGNER WALLCOVERINGS LOGO ============ -->
     <tr><td align="center" style="padding: 28px 0 14px; border-bottom: 1px solid #e8e2d6;">
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;color:#1a1a1a;">
+      <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="text-decoration:none;color:#1a1a1a;">
         <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; letter-spacing: 6px; font-weight: 400; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
         <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #8d8478; margin-top: 4px; text-transform: uppercase;">est. 2003 · to the trade</div>
       </a>
@@ -63,116 +63,116 @@
 
     <!-- ============ NAV — single link ============ -->
     <tr><td align="center" style="padding: 12px 14px; border-bottom: 1px solid #e8e2d6; font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase;">
-      <a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
+      <a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" style="color:#8d8478; text-decoration:none;">designerwallcoverings.com</a>
     </td></tr>
 
     <!-- ============ HERO — room-setting mood image (soft blue bamboo interior) ============ -->
     <tr><td style="padding: 0; line-height: 0; font-size: 0;">
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-        <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R20366_interior1.jpg?v=1780557647&width=1240" alt="A serene bedroom styled with a soft blue bamboo mural wallcovering" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
+      <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+        <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R20366_interior1.jpg?v=1780557647&width=1240" alt="A serene bedroom styled with a soft blue bamboo chinoiserie mural wallcovering" width="620" style="width:100%; max-width:620px; height:auto; display:block;">
       </a>
     </td></tr>
 
     <!-- ============ ANNOUNCEMENT + EDITORIAL LEDE + PRIMARY CTA ============ -->
     <tr><td style="padding: 32px 36px 8px;" align="center">
-      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">New Arrivals · Fresh This Week</p>
-      <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Just Landed on Our Walls<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">the newest from ten great houses</span></p>
+      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #7a6030; margin: 0;">The Classics · Traditional & Chinoiserie</p>
+      <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 28px; line-height: 34px; letter-spacing: 1px; color: #1a1a1a; text-align: center; margin: 14px 0 0;">Classic, Romantic Motifs<br><span style="font-size:15px; letter-spacing:2px; color:#5a544c;">from the Kravet family of great houses</span></p>
       <p class="lede" style="font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 22px; color: #5a544c; margin: 18px 32px 0; max-width: 480px;">
-        Jewel-tone moresque from Zoffany, English scenic silks from Cole &amp; Son, sapphire botanicals from Brunschwig &amp; Fils, blue-and-white chinoiserie from Quadrille and bohemian ikats from Coordonn&eacute; &mdash; this week the arrivals turn to pattern and colour, and every one is stocked at Designer Wallcoverings.
+        Timeless interiors begin here: embroidered chinoiserie from Brunschwig &amp; Fils, blue-and-white peony &amp; pagoda toiles from Lee Jofa, English stripes and trellis from Cole &amp; Son, and ancient tartan from Mulberry &mdash; a serene sweep of blue, aqua and green, every one stocked to the trade at Designer Wallcoverings.
       </p>
       <p style="margin: 28px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop All New Arrivals</a>
+        <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Classics</a>
       </p>
     </td></tr>
 
     <!-- ============ TAGLINE — quiet editorial line (no dark band) ============ -->
     <tr><td align="center" style="padding: 6px 30px 30px; background:#ffffff;">
-      <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Jewel geometrics, scenic silks, chinoiserie prints &amp; bohemian ikats — new every week</div>
+      <div style="font-family:Georgia,'Times New Roman',serif; font-style:italic; font-size:16px; line-height:24px; color:#8d8478; margin:0;">Chinoiserie embroidery, pagoda toiles, English stripes &amp; ancient tartan — for timeless interiors</div>
     </td></tr>
 
-    <!-- ============ FRESH FROM THE HOUSES — five chips (hidden on phones for a text line) ============ -->
+    <!-- ============ FRESH FROM THE HOUSES — four houses (hidden on phones for a text line) ============ -->
     <tr><td style="padding: 40px 24px 0;" align="center">
       <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 18px;">Fresh From the Houses</p>
       <table role="presentation" class="chip-row" width="100%" cellpadding="0" cellspacing="0" border="0">
         <tr>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/seasonal-woods-silk-platinum-cole-son?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/seasonal-woods-silk-platinum-cole-son-37235620446259.jpg?v=1785462973&width=232&height=232&crop=center" alt="Seasonal Woods Silk, Platinum wallcovering by Cole and Son" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Cole &amp; Son</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-102330?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P8020108_13_b025d536-e70d-4b5b-9aee-3b79cf1601e6.jpg?v=1725922724&width=232&height=232&crop=center" alt="La Pagode, Mist Turquoise chinoiserie embroidery wallcovering by Brunschwig and Fils" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Brunschwig &amp; Fils</p>
             </a>
           </td>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/kashmiri-sapphire-blue-wallcovering-brunschwig-fils?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/kashmiri-sapphire-blue-wallcovering-brunschwig-fils-37155195748403.jpg?v=1785456694&width=232&height=232&crop=center" alt="Kashmiri, Sapphire Blue wallcovering by Brunschwig and Fils" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Brunschwig &amp; Fils</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-140051?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P2023118_153_cfc42a8b-4c81-4e0b-8c3c-3bc5424cba49.jpg?v=1753294782&width=232&height=232&crop=center" alt="Chinese Peony, Blue botanical wallcovering by Lee Jofa" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Lee Jofa</p>
             </a>
           </td>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/ophelia-multi-blues-on-white-dwqc-600008?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/multi-blues-on-white-1916_1_144507.jpg?v=1782265232&width=232&height=232&crop=center" alt="Ophelia, Multi Blues on White chinoiserie by Quadrille" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Quadrille</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-g9a236836?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/110_8039_CS_cb0b16e0-7fef-4502-9d97-a0b6495da6a5.jpg?v=1753305646&width=232&height=232&crop=center" alt="Cambridge Stripe, Pale Blue wallcovering by Cole and Son" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Cole &amp; Son</p>
             </a>
           </td>
           <td width="25%" valign="top" style="padding: 0 3px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/kravet-couture-34031-1610-dwkk-101540?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/34031_1610_016258a1-bebc-4b7e-a4e2-132143335830.jpg?v=1782243619&width=232&height=232&crop=center" alt="Kravet Couture 34031-1610 in Gold wallcovering by Kravet" width="110" style="width:100%; max-width:110px; height:auto;">
-              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Kravet</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-138824?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/FG100_R104.jpg?v=1753302811&width=232&height=232&crop=center" alt="Mulberry Ancient Tartan, Aqua plaid wallcovering by Mulberry" width="110" style="width:100%; max-width:110px; height:auto;">
+              <p class="spec-label" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #1a1a1a; margin: 8px 0 0;">Mulberry</p>
             </a>
           </td>
         </tr>
       </table>
       <div class="chip-fallback" style="display:none;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #7a6030; text-decoration: none;">Cole &amp; Son · Brunschwig &amp; Fils · Quadrille · Kravet</a>
+        <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #7a6030; text-decoration: none;">Brunschwig &amp; Fils · Lee Jofa · Cole &amp; Son · Mulberry</a>
       </div>
     </td></tr>
 
     <!-- ============ 6 FEATURED PATTERNS ============ -->
     <tr><td style="padding: 48px 24px 16px;" align="center">
-      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 24px;">New This Week</p>
+      <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 3px; text-transform: uppercase; color: #8d8478; margin: 0 0 24px;">The Classics — Traditional &amp; Chinoiserie</p>
             <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
         <tr>
           <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/uzbek-green-green-dwxw-1005019?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/A00813_01.jpg?v=1782254463&width=360&height=360&crop=center" alt="Uzbek, Green bohemian ikat wallcovering by Coordonne" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Uzbek, Green</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Coordonn&eacute;</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-102411?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P8022112_5_f2509d55-cfa0-4eb7-9289-948a2d7c582d.jpg?v=1725922928&width=360&height=360&crop=center" alt="Nouvelle, Blue botanical wallcovering by Brunschwig and Fils" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Nouvelle, Blue</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Brunschwig &amp; Fils</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/croci-pu2909-2-wallcovering-tres-tintas?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/croci-pu2909-2-repeated-patterns-coordonne.jpg?v=1782183546&width=360&height=360&crop=center" alt="Croci, Cream modern repeated-pattern wallcovering by Tres Tintas" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Croci, Cream</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Tres Tintas</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-128273?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/W3404_15_f8eb18d6-2570-4a43-a3ce-4cde14e1f0d4.jpg?v=1753122504&width=360&height=360&crop=center" alt="Bambu Fret, Ciel light blue chinoiserie wallcovering by Kravet Couture" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Bambu Fret, Ciel</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Kravet Couture</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 0 6px;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/sp-sintra-raffia-wallpaper?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/sp-sintra-raffia-wallpaper-37324878184499.jpg?v=1785461931&width=360&height=360&crop=center" alt="Sintra Raffia wallcovering by Sister Parish" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Sintra Raffia</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Sister Parish</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-g484adc07?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/116_6024_CS_7333130a-8aa4-4648-8c2c-cb9c252cf52f.jpg?v=1753305092&width=360&height=360&crop=center" alt="Treillage, Cerulean trellis wallcovering by Cole and Son" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Treillage, Cerulean</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Cole &amp; Son</p>
             </a>
           </td>
         </tr>
         <tr>
           <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/alchemy-helio-gray-dwwc-503130?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/R78910.jpg?v=1781820470&width=360&height=360&crop=center" alt="Alchemy Helio, Gray metallic wallcovering by Innovations" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Alchemy Helio, Gray</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Innovations</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-139922?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P2020110_316_4b3c8fe3-e9fc-4c8d-b918-83002ce6680d.jpg?v=1753302401&width=360&height=360&crop=center" alt="Pagoda Toile, Green chinoiserie wallcovering by Lee Jofa" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Pagoda Toile, Green</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Lee Jofa</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/dragon-tableau-pillow-square-22x22-persimmon-blue-scalamandre?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/SC_0004SDDC27327.jpg?v=1778531188&width=360&height=360&crop=center" alt="Dragon Tableau, Persimmon and Blue pillow by Scalamandre" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Dragon Tableau Pillow, Persimmon &amp; Blue</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Scalamandre</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-139923?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P2020110_535_c58ce264-a932-4882-a1f9-d3083009e06f.jpg?v=1753302399&width=360&height=360&crop=center" alt="Pagoda Toile, Blue chinoiserie wallcovering by Lee Jofa" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Pagoda Toile, Blue</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Lee Jofa</p>
             </a>
           </td>
           <td class="stack" width="33%" valign="top" style="padding: 32px 6px 0;" align="center">
-            <a href="https://www.designerwallcoverings.com/products/moresque-glaze-indigo-dwzf-187019?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank">
-              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/ZHIW312992_d65d_99100871-1434-4846-a441-51911c8ee449.jpg?v=1782261631&width=360&height=360&crop=center" alt="Moresque Glaze, Indigo wallcovering by Zoffany" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
-              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Moresque Glaze, Indigo</p>
-              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Zoffany</p>
+            <a href="https://www.designerwallcoverings.com/products/dwkk-102410?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank">
+              <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/P8022112_3_ff1d1ac7-f47f-4966-8e3a-46a1b1fe388a.jpg?v=1725922926&width=360&height=360&crop=center" alt="Nouvelle, Green botanical wallcovering by Brunschwig and Fils" class="thumb-img" width="180" style="width:100%; max-width:180px; height:auto;">
+              <p style="font-family: Georgia, serif; font-size: 13px; color: #1a1a1a; margin: 12px 0 2px;">Nouvelle, Green</p>
+              <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 1.5px; color: #8d8478; margin: 0;">Brunschwig &amp; Fils</p>
             </a>
           </td>
         </tr>
@@ -182,10 +182,10 @@
     <!-- ============ CLOSING CTA — memo samples front-loaded ============ -->
     <tr><td align="center" style="padding: 48px 36px 24px; border-top: 1px solid #e8e2d6; background:#ffffff;">
       <p style="font-family: Georgia, serif; font-size: 14px; line-height: 22px; color: #5a544c; margin: 0;">
-        Request a <em>memo sample</em> of any pattern — or shop everything that landed this week at trade pricing.
+        Request a <em>memo sample</em> of any pattern — or shop the whole collection of classics at trade pricing.
       </p>
       <p style="margin: 24px 0 0;">
-        <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop All New Arrivals</a>
+        <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="display:inline-block; padding:13px 34px; background:transparent; color:#1a1a1a !important; font-family: Helvetica, Arial, sans-serif; font-size:11px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Shop the Classics</a>
       </p>
     </td></tr>
 
@@ -194,32 +194,32 @@
       <p style="font-family: Helvetica, Arial, sans-serif; font-size: 10px; letter-spacing: 4px; text-transform: uppercase; color: #8d8478; margin: 0 0 8px;">Shop by Color</p>
       <p style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; line-height: 30px; letter-spacing: 0.3px; color: #1a1a1a; margin: 0 0 6px;">Every hue, every house.</p>
       <p style="font-family: Helvetica, Arial, sans-serif; font-size: 11px; letter-spacing: 1.5px; color: #8d8478; margin: 0 0 22px;">Spin the wheel &middot; click a hue &middot; discover every wallcovering in that color</p>
-      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;">
+      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="text-decoration:none;">
         <img src="https://photo.designerwallcoverings.com/marketing/color-coordinate-wm.gif" alt="Spin the color wheel to find every wallcovering in your color" width="460" style="width:100%; max-width:460px; height:auto; border-radius:6px; border:1px solid #e8e2d6; display:block; margin:0 auto;">
       </a>
       <p style="margin: 26px 0 0;">
-        <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="display:inline-block; padding:12px 34px; background:transparent; color:#1a1a1a; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Explore the Color Wheel</a>
+        <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="display:inline-block; padding:12px 34px; background:transparent; color:#1a1a1a; font-family: Helvetica, Arial, sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; text-decoration:none; border-radius:2px; border:1px solid #1a1a1a;">Explore the Color Wheel</a>
       </p>
     </td></tr>
 
     <!-- ============ BOTTOM — DW WORDMARK (brand close, room to breathe) ============ -->
     <tr><td align="center" style="padding: 48px 24px 32px; border-top: 1px solid #e8e2d6;">
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" style="text-decoration:none;">
+      <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" style="text-decoration:none;">
         <div style="font-family: Georgia, 'Times New Roman', serif; font-size: 22px; letter-spacing: 5px; color: #1a1a1a; text-transform: uppercase;">Designer Wallcoverings</div>
-        <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #7a6030; margin-top: 6px; text-transform: uppercase;">New Arrivals · August 2026</div>
+        <div style="font-family: Helvetica, Arial, sans-serif; font-size: 9px; letter-spacing: 4px; color: #7a6030; margin-top: 6px; text-transform: uppercase;">The Classics · August 2026</div>
         <div style="font-family: Georgia, 'Times New Roman', serif; font-style: italic; font-size: 12px; color: #8d8478; margin-top: 10px;">To the trade — Los Angeles, since 2003</div>
       </a>
     </td></tr>
 
-    <!-- ============ SHOP BY CATEGORY — pills ============ -->
+    <!-- ============ SHOP BY CATEGORY — pills (rotated for The Classics) ============ -->
     <tr><td align="center" style="padding: 4px 18px 36px; background:#ffffff; border-top: 1px solid #e8e2d6;">
       <div style="font-family:Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:3px; text-transform:uppercase; color:#8d8478; margin:24px 0 18px;">Shop by Category</div>
-      <a href="https://www.designerwallcoverings.com/collections/new-arrivals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">New Arrivals</a>
-      <a href="https://www.designerwallcoverings.com/collections/grasscloth?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Grasscloth</a>
-      <a href="https://www.designerwallcoverings.com/collections/murals?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Murals</a>
-      <a href="https://www.designerwallcoverings.com/collections/sisal?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Sisal</a>
-      <a href="https://www.designerwallcoverings.com/collections/mica?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Mica</a>
-      <a href="https://www.designerwallcoverings.com/pages/shop-by-color?utm_source=email&utm_medium=mailer&utm_campaign=new-arrivals-2026-08-06" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Shop by Color</a>
+      <a href="https://www.designerwallcoverings.com/collections/chinoiserie?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Chinoiserie</a>
+      <a href="https://www.designerwallcoverings.com/collections/toile?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Toile</a>
+      <a href="https://www.designerwallcoverings.com/collections/stripes?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Stripes</a>
+      <a href="https://www.designerwallcoverings.com/collections/trellis?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Trellis</a>
+      <a href="https://www.designerwallcoverings.com/collections/damask?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Damask</a>
+      <a href="https://www.designerwallcoverings.com/collections/blue-wallcoverings?utm_source=email&utm_medium=mailer&utm_campaign=kravet-classics-2026-08-10" target="_blank" class="pill-theme" style="display:inline-block; margin:5px 4px; padding:11px 22px; background-color:transparent; border:1px solid #1a1a1a; border-radius:26px; color:#1a1a1a !important; font-family:Helvetica,Arial,sans-serif; font-size:11px; letter-spacing:2px; text-transform:uppercase; text-decoration:none; white-space:nowrap;">Blue</a>
     </td></tr>

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