`README.md`

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# DWLA Rebrand

Migrating the Pointe (PI-) and Justin David (JD-) products from
"Phillipe Romano" branding to "Los Angeles Fabrics" / DWLA prefix.

See `PLAN.md` for the full migration spec, scope, and phased push plan.

## Current state

- Phase 0 — dry-run pipeline built (this commit)
- Phase 1 — preview at `preview/phase1.html` (17 PI-PAMPAS colorways, 32 Shopify products)
- Phase 2+ — gated on Steve approving phase 1