← back to Fashion Style Guides
data/brands.json
923 lines
{
"schema_version": 1,
"last_updated": "2026-05-14",
"source_notes": "Hex values reflect each house's public brand-mark colors as published on their corporate site, packaging, and identity guidelines. Typography names are the public-facing custom or licensed faces; when a house uses a custom face derived from a classic, both are listed.",
"brands": [
{
"id": "gucci",
"name": "Gucci",
"founded": 1921,
"house_of": "Kering",
"headquarters": "Florence, IT",
"url": "https://www.gucci.com",
"tagline": "Eclectic, contemporary, romantic.",
"signature_motif": "Green-Red-Green webbing stripe; Horsebit; GG monogram; Flora print",
"palette": [
{
"name": "Gucci Emerald",
"hex": "#0e5c2f",
"role": "primary"
},
{
"name": "Heritage Red",
"hex": "#9b1b1f",
"role": "stripe"
},
{
"name": "Heritage Green",
"hex": "#1f7a3a",
"role": "stripe"
},
{
"name": "Antique Gold",
"hex": "#b58a2a",
"role": "accent"
},
{
"name": "Off-Black",
"hex": "#0d0d0d",
"role": "ink"
},
{
"name": "Ivory",
"hex": "#f2ece1",
"role": "ground"
}
],
"typography": {
"wordmark": "Custom Granjon-derived serif",
"display": "Granjon LT Std",
"body": "Helvetica Neue / system sans",
"notes": "Wordmark is set in a tight-tracked Granjon-derived serif; recent display campaigns lean into bold, condensed sans pulls."
},
"hero_treatment": "Editorial maximalism; layered floral/animal motifs over saturated jewel tones.",
"ui_signature": "Fixed top-right '≡ MENU' hairline-bar nav; centered-bottom 'SHOP NOW' white pill.",
"last_checked": "2026-05-14T15:11:04.791Z",
"last_status": "timeout"
},
{
"id": "prada",
"name": "Prada",
"founded": 1913,
"house_of": "Prada S.p.A.",
"headquarters": "Milan, IT",
"url": "https://www.prada.com",
"tagline": "Intellectual elegance, subversive minimalism.",
"signature_motif": "Inverted triangle plaque; Saffiano leather texture",
"palette": [
{
"name": "Prada Green",
"hex": "#22443a",
"role": "primary"
},
{
"name": "Ink Black",
"hex": "#0a0a0a",
"role": "ink"
},
{
"name": "Pure White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Cipria Beige",
"hex": "#d7c8a8",
"role": "neutral"
},
{
"name": "Lipstick Red",
"hex": "#c8102e",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom Bodoni-style serif (Prada Roman)",
"display": "Bodoni 72 / GT Sectra",
"body": "Neue Haas Grotesk",
"notes": "House serif is a Didone with high-contrast strokes and unbracketed serifs. Editorial copy frequently set in Neue Haas Grotesk."
},
"hero_treatment": "Spare gallery framing; centered model on neutral ground; muted lighting.",
"ui_signature": "Minimal black-on-white nav, vertical wordmark in corner.",
"last_checked": "2026-05-14T15:11:12.900Z",
"last_status": "timeout"
},
{
"id": "louis-vuitton",
"name": "Louis Vuitton",
"founded": 1854,
"house_of": "LVMH",
"headquarters": "Paris, FR",
"url": "https://www.louisvuitton.com",
"tagline": "L'Art du Voyage — the art of travel.",
"signature_motif": "LV Monogram canvas; Damier checkerboard; Epi leather",
"palette": [
{
"name": "Monogram Brown",
"hex": "#4f3623",
"role": "primary"
},
{
"name": "Trunk Tan",
"hex": "#a78a5a",
"role": "secondary"
},
{
"name": "Antique Gold",
"hex": "#c9a449",
"role": "accent"
},
{
"name": "Damier Ebony",
"hex": "#3b2615",
"role": "neutral-dark"
},
{
"name": "Off-White",
"hex": "#f7f3ec",
"role": "ground"
}
],
"typography": {
"wordmark": "Custom geometric sans (Futura-derived)",
"display": "Futura Bold / Vuitton Sans",
"body": "Neue Haas Grotesk",
"notes": "Wordmark is set in a custom Futura-derived geometric sans, all-caps, tight tracking. Editorial uses Futura Bold extensively."
},
"hero_treatment": "Travel narrative; monogram canvas hero; cinematic landscapes behind product.",
"ui_signature": "Centered all-caps wordmark, faint hairline nav, full-bleed hero video.",
"last_checked": "2026-05-14T15:11:21.010Z",
"last_status": "timeout"
},
{
"id": "chanel",
"name": "Chanel",
"founded": 1910,
"house_of": "Chanel Limited (private)",
"headquarters": "Paris, FR / London, UK",
"url": "https://www.chanel.com",
"tagline": "Timeless elegance.",
"signature_motif": "Interlocking CC monogram; quilted leather; camellia; pearl",
"palette": [
{
"name": "Chanel Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Pure White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Beige Clair",
"hex": "#e6d6b8",
"role": "neutral"
},
{
"name": "Camellia Red",
"hex": "#b00020",
"role": "accent"
},
{
"name": "Pearl",
"hex": "#f1ece1",
"role": "accent-soft"
}
],
"typography": {
"wordmark": "Custom CHANEL sans — geometric, all-caps, ultra-wide tracking",
"display": "Didot LT Std",
"body": "Helvetica Neue",
"notes": "Wordmark CHANEL is set in a custom geometric sans with extreme letter-spacing. Editorial uses Didot for headlines."
},
"hero_treatment": "Black-and-white film stills; centered wordmark; high-contrast monochrome.",
"ui_signature": "Pure black + white only; no color in chrome; serif headlines.",
"last_checked": "2026-05-14T15:11:21.157Z",
"last_status": 403
},
{
"id": "hermes",
"name": "Hermès",
"founded": 1837,
"house_of": "Hermès International",
"headquarters": "Paris, FR",
"url": "https://www.hermes.com",
"tagline": "Saddle-maker since 1837.",
"signature_motif": "Orange box; duc-carriage logo; Kelly/Birkin silhouette",
"palette": [
{
"name": "Hermès Orange",
"hex": "#ff6900",
"role": "primary"
},
{
"name": "Saddle Brown",
"hex": "#6b4423",
"role": "secondary"
},
{
"name": "Chocolate",
"hex": "#3e2a1a",
"role": "neutral-dark"
},
{
"name": "Cream",
"hex": "#f6efe2",
"role": "ground"
},
{
"name": "Gold Leaf",
"hex": "#c8a44a",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom hand-drawn serif with carriage logo above",
"display": "Memphis / Egyptian slab serifs",
"body": "Joanna / Plantin",
"notes": "House mark uses a hand-drawn serif with a horse-drawn duc-carriage logotype above it. Print catalogs lean on Joanna or Plantin for body."
},
"hero_treatment": "Storytelling illustration; equestrian motifs; cream backgrounds with orange accents.",
"ui_signature": "Cream/orange chrome; illustrated content blocks; faint hairlines.",
"last_checked": "2026-05-14T15:11:21.441Z",
"last_status": 403
},
{
"id": "dior",
"name": "Dior",
"founded": 1946,
"house_of": "LVMH",
"headquarters": "Paris, FR",
"url": "https://www.dior.com",
"tagline": "J'adore — house of luxury elegance.",
"signature_motif": "CD logo; Cannage quilting; star; toile-de-Jouy",
"palette": [
{
"name": "Dior Gray",
"hex": "#8e8b86",
"role": "primary"
},
{
"name": "Ink Black",
"hex": "#0a0a0a",
"role": "ink"
},
{
"name": "Pure White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Powder Pink",
"hex": "#f3d7cf",
"role": "accent-soft"
},
{
"name": "Dior Red (Rouge 999)",
"hex": "#b3001b",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom Nicolas Cochin-derived serif (DIOR all-caps)",
"display": "Nicolas Cochin / Didot",
"body": "Neue Haas Grotesk",
"notes": "Wordmark uses a Nicolas Cochin-style display serif with characteristic tall ascenders. Display headlines often Didot."
},
"hero_treatment": "Couture editorial; soft gray grounds; bold red lip or floral accent.",
"ui_signature": "Centered wordmark, gray + white chrome, hairline serif menu.",
"last_checked": "2026-05-14T15:11:21.561Z",
"last_status": 403
},
{
"id": "versace",
"name": "Versace",
"founded": 1978,
"house_of": "Capri Holdings (acquired by Tapestry 2025)",
"headquarters": "Milan, IT",
"url": "https://www.versace.com",
"tagline": "Bold Italian glamour.",
"signature_motif": "Medusa head; Greek key (meandros) border; baroque print",
"palette": [
{
"name": "Versace Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Medusa Gold",
"hex": "#d4af37",
"role": "accent"
},
{
"name": "Greek Key White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Imperial Red",
"hex": "#b40000",
"role": "secondary"
},
{
"name": "Royal Purple",
"hex": "#4b1c5e",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom Roman caps with Greek-key flanks (VERSACE all-caps)",
"display": "Trajan Pro / Optima",
"body": "Helvetica Neue",
"notes": "Wordmark is set in an Optima/Trajan-style Roman capital sans, frequently paired with the Greek-key border motif."
},
"hero_treatment": "Baroque maximalism; gold + black; Medusa centerpieces.",
"ui_signature": "Gold + black chrome; Greek-key dividers; serif caps wordmark.",
"last_checked": "2026-05-14T15:11:21.675Z",
"last_status": 403
},
{
"id": "saint-laurent",
"name": "Saint Laurent",
"founded": 1961,
"house_of": "Kering",
"headquarters": "Paris, FR",
"url": "https://www.ysl.com",
"tagline": "Le Smoking — Parisian rive-gauche edge.",
"signature_motif": "YSL interlocking monogram (Cassandre, 1961); Le Smoking tuxedo",
"palette": [
{
"name": "Saint Laurent Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Ivory",
"hex": "#f5f1e8",
"role": "ground"
},
{
"name": "Dust Gray",
"hex": "#a8a39a",
"role": "neutral"
},
{
"name": "Gold",
"hex": "#c8a44a",
"role": "accent"
}
],
"typography": {
"wordmark": "Helvetica Neue Bold (SAINT LAURENT) — adopted under Hedi Slimane, 2012",
"display": "Helvetica Neue Condensed Bold",
"body": "Helvetica Neue",
"notes": "Hedi Slimane's 2012 redesign replaced the Cassandre logotype with the now-iconic Helvetica Neue Bold SAINT LAURENT lockup. The Cassandre YSL monogram remains in use for leather goods."
},
"hero_treatment": "High-contrast black-and-white fashion film; rock-and-roll aesthetic.",
"ui_signature": "Pure monochrome; Helvetica wordmark all-caps; ultra-minimal nav.",
"last_checked": "2026-05-14T15:11:21.852Z",
"last_status": 302
},
{
"id": "balenciaga",
"name": "Balenciaga",
"founded": 1919,
"house_of": "Kering",
"headquarters": "Paris, FR (origin: San Sebastián, ES)",
"url": "https://www.balenciaga.com",
"tagline": "Brutalist couture.",
"signature_motif": "BB monogram; oversized silhouettes; deconstructed tailoring",
"palette": [
{
"name": "Balenciaga Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Pure White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Neon Yellow",
"hex": "#e6ff00",
"role": "accent"
},
{
"name": "Industrial Gray",
"hex": "#7a7a7a",
"role": "neutral"
}
],
"typography": {
"wordmark": "Custom geometric sans (Demna era — extended caps)",
"display": "Helvetica Inserat / Akzidenz-Grotesk Extended",
"body": "Helvetica Neue",
"notes": "Current wordmark uses an extended geometric sans evocative of corporate/industrial signage. Demna era leans into ironic typographic juxtaposition (price-sticker, DHL, etc.)."
},
"hero_treatment": "Industrial brutalism; concrete grounds; oversized type; intentional ugliness.",
"ui_signature": "Cold gray chrome; extended caps wordmark; deliberately anti-luxury polish.",
"last_checked": "2026-05-14T15:11:21.985Z",
"last_status": 302
},
{
"id": "bottega-veneta",
"name": "Bottega Veneta",
"founded": 1966,
"house_of": "Kering",
"headquarters": "Vicenza, IT",
"url": "https://www.bottegaveneta.com",
"tagline": "Quiet luxury — Intrecciato woven leather.",
"signature_motif": "Intrecciato (woven leather); Cassette/Jodie bag silhouettes",
"palette": [
{
"name": "Parakeet Green",
"hex": "#5cb338",
"role": "primary"
},
{
"name": "Fondente Brown",
"hex": "#5b3a1d",
"role": "secondary"
},
{
"name": "Caramel",
"hex": "#c38a4d",
"role": "neutral-warm"
},
{
"name": "Ivory",
"hex": "#f4ede0",
"role": "ground"
},
{
"name": "Black",
"hex": "#000000",
"role": "ink"
}
],
"typography": {
"wordmark": "Custom geometric sans BOTTEGA VENETA — narrow caps",
"display": "Custom 'Bottega' display serif (Daniel Lee era reintroduced)",
"body": "Neue Haas Grotesk",
"notes": "Wordmark is a tightly-set geometric all-caps sans. Recent collections (Matthieu Blazy) lean into the parakeet/kelly green as a signature."
},
"hero_treatment": "Saturated parakeet-green grounds; close-crop product photography; tactile materiality.",
"ui_signature": "Green or brown chrome; centered narrow-caps wordmark.",
"last_checked": "2026-05-14T15:11:22.108Z",
"last_status": 302
},
{
"id": "burberry",
"name": "Burberry",
"founded": 1856,
"house_of": "Burberry Group plc",
"headquarters": "London, UK",
"url": "https://www.burberry.com",
"tagline": "British heritage outerwear.",
"signature_motif": "Burberry Check (camel/black/red/white); Equestrian Knight logo; Thomas Burberry monogram (TB)",
"palette": [
{
"name": "Burberry Camel",
"hex": "#c8a47a",
"role": "primary"
},
{
"name": "Check Black",
"hex": "#000000",
"role": "ink"
},
{
"name": "Check Red",
"hex": "#b22234",
"role": "accent"
},
{
"name": "Check White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Honey",
"hex": "#d8b16a",
"role": "neutral-warm"
}
],
"typography": {
"wordmark": "Custom serif (Riccardo Tisci 2018 redesign replaced; Daniel Lee 2023 reverted to vintage Equestrian Knight serif)",
"display": "Custom 'Burberry' display serif",
"body": "Brown / Neue Haas Grotesk",
"notes": "Wordmark currently uses a heritage serif with the Equestrian Knight crest reintroduced under Daniel Lee in 2023."
},
"hero_treatment": "Trench-coat editorial; British landscape; camel/black/red signature check accents.",
"ui_signature": "Camel + black chrome; check-pattern dividers; serif wordmark with crest.",
"last_checked": "2026-05-14T15:11:22.218Z",
"last_status": 200
},
{
"id": "fendi",
"name": "Fendi",
"founded": 1925,
"house_of": "LVMH",
"headquarters": "Rome, IT",
"url": "https://www.fendi.com",
"tagline": "Roman craftsmanship + fur expertise.",
"signature_motif": "FF Zucca monogram; Baguette bag silhouette; Pequin striped logo",
"palette": [
{
"name": "FF Yellow",
"hex": "#fff200",
"role": "primary"
},
{
"name": "FF Brown",
"hex": "#5a3a1a",
"role": "secondary"
},
{
"name": "Roman Black",
"hex": "#0a0a0a",
"role": "ink"
},
{
"name": "Cream",
"hex": "#f6efe2",
"role": "ground"
}
],
"typography": {
"wordmark": "Custom condensed sans (FENDI all-caps, narrow uppercase)",
"display": "Custom 'Fendi' display sans",
"body": "Neue Haas Grotesk",
"notes": "Wordmark is set in a tall, narrow geometric sans with tight tracking. Recent campaigns use the FF monogram as oversized graphic device."
},
"hero_treatment": "Roman architecture backdrops; FF monogram as repeating texture; yellow accent flashes.",
"ui_signature": "FF Yellow CTAs; brown + cream chrome; narrow caps wordmark.",
"last_checked": "2026-05-14T15:11:30.319Z",
"last_status": "timeout"
},
{
"id": "givenchy",
"name": "Givenchy",
"founded": 1952,
"house_of": "LVMH",
"headquarters": "Paris, FR",
"url": "https://www.givenchy.com",
"tagline": "Parisian couture with gothic edge.",
"signature_motif": "4G monogram (four interlocking Gs)",
"palette": [
{
"name": "Givenchy Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Pure White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Blood Red",
"hex": "#a30016",
"role": "accent"
},
{
"name": "Cool Gray",
"hex": "#6e6e72",
"role": "neutral"
}
],
"typography": {
"wordmark": "Custom sans (GIVENCHY all-caps, modern geometric)",
"display": "Helvetica Neue Bold",
"body": "Neue Haas Grotesk",
"notes": "Current wordmark uses a clean geometric sans, all-caps, slight tracking. Editorial uses Helvetica or Neue Haas for headlines."
},
"hero_treatment": "Dark gothic minimalism; high-contrast black/white; gothic Latin lettering accents.",
"ui_signature": "Monochrome chrome; modern caps wordmark; restrained color use.",
"last_checked": "2026-05-14T15:11:30.717Z",
"last_status": 403
},
{
"id": "valentino",
"name": "Valentino",
"founded": 1960,
"house_of": "Mayhoola for Investments / Kering (50% stake 2023)",
"headquarters": "Rome, IT",
"url": "https://www.valentino.com",
"tagline": "Rosso Valentino — Italian couture house.",
"signature_motif": "V logo; Rockstud hardware; Roman couture silhouettes",
"palette": [
{
"name": "Rosso Valentino",
"hex": "#bc0030",
"role": "primary"
},
{
"name": "Roman Black",
"hex": "#0a0a0a",
"role": "ink"
},
{
"name": "Ivory",
"hex": "#f5efdf",
"role": "ground"
},
{
"name": "Pale Pink",
"hex": "#f7d6d0",
"role": "accent-soft"
}
],
"typography": {
"wordmark": "Custom V logotype + Trajan-style Roman caps (VALENTINO)",
"display": "Trajan Pro / Optima",
"body": "Neue Haas Grotesk",
"notes": "Wordmark uses Roman capitals reminiscent of Trajan. Rosso Valentino is a trademark-registered red proprietary to the house."
},
"hero_treatment": "Roman architecture; saturated red gowns; ivory grounds.",
"ui_signature": "Red + ivory chrome; Roman caps wordmark; Rockstud iconography as accent.",
"last_checked": "2026-05-14T15:11:30.965Z",
"last_status": 302
},
{
"id": "loewe",
"name": "Loewe",
"founded": 1846,
"house_of": "LVMH",
"headquarters": "Madrid, ES",
"url": "https://www.loewe.com",
"tagline": "Spanish leather craftsmanship.",
"signature_motif": "Anagram (4 interlocking Ls); Puzzle bag silhouette",
"palette": [
{
"name": "Loewe Tan",
"hex": "#c89a6a",
"role": "primary"
},
{
"name": "Cream",
"hex": "#f4ecdc",
"role": "ground"
},
{
"name": "Soft Brown",
"hex": "#8a5d3a",
"role": "secondary"
},
{
"name": "Ink Black",
"hex": "#0a0a0a",
"role": "ink"
},
{
"name": "Loewe Green",
"hex": "#3d5a3b",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom serif (LOEWE all-caps) — redesigned 2014 by M/M (Paris) under JW Anderson",
"display": "Custom 'Loewe' serif",
"body": "Neue Haas Grotesk",
"notes": "Wordmark uses a custom hand-drawn serif with characteristic interlocked W. The Anagram (4-L logo) is the brand's heraldic mark."
},
"hero_treatment": "Tactile craftsmanship; close-crop leather goods; art-world editorial collaborations.",
"ui_signature": "Tan + cream chrome; custom serif wordmark; Anagram as accent.",
"last_checked": "2026-05-14T15:11:31.366Z",
"last_status": 302
},
{
"id": "celine",
"name": "Celine",
"founded": 1945,
"house_of": "LVMH",
"headquarters": "Paris, FR",
"url": "https://www.celine.com",
"tagline": "Parisian minimalism (Phoebe Philo era) / aristocratic rive-gauche (Hedi Slimane era).",
"signature_motif": "CELINE wordmark; Triomphe canvas (canopy chain motif); Luggage Tote silhouette",
"palette": [
{
"name": "Celine Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Ivory",
"hex": "#f6f0e2",
"role": "ground"
},
{
"name": "Cool Stone",
"hex": "#bcb4a6",
"role": "neutral"
},
{
"name": "Triomphe Gold",
"hex": "#bfa15a",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom geometric sans (CELINE all-caps, no accent) — Slimane 2018 redesign",
"display": "Custom geometric sans",
"body": "Neue Haas Grotesk",
"notes": "Hedi Slimane's 2018 redesign dropped the accent from CÉLINE and adopted a uniform geometric sans, controversial among purists."
},
"hero_treatment": "Slimane-era: 35mm film grain, Parisian street style. Philo-era references: spare studio backgrounds, off-white grounds.",
"ui_signature": "Pure monochrome; centered all-caps wordmark; bordered hairline.",
"last_checked": "2026-05-14T15:11:31.492Z",
"last_status": 403
},
{
"id": "miu-miu",
"name": "Miu Miu",
"founded": 1993,
"house_of": "Prada S.p.A.",
"headquarters": "Milan, IT",
"url": "https://www.miumiu.com",
"tagline": "Younger, playful Prada-sister house.",
"signature_motif": "Matelassé quilted leather; Wander bag; vintage-inspired collegiate silhouettes",
"palette": [
{
"name": "Miu Miu Powder Pink",
"hex": "#f3c7c4",
"role": "primary"
},
{
"name": "Vintage Cream",
"hex": "#f4ecd8",
"role": "ground"
},
{
"name": "Retro Mint",
"hex": "#b6dcc7",
"role": "accent"
},
{
"name": "Espresso",
"hex": "#3a2418",
"role": "neutral-dark"
},
{
"name": "Powder Blue",
"hex": "#c8d8e6",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom italic script — handwritten Miu Miu signature",
"display": "GT Sectra / serif italic",
"body": "Neue Haas Grotesk",
"notes": "Wordmark is a hand-drawn italic script unique to Miu Miu; contrasts the parent Prada's structured Roman serif."
},
"hero_treatment": "Vintage 60s/70s collegiate references; powder pastels; playful editorial.",
"ui_signature": "Cream chrome with pastel accents; cursive wordmark.",
"last_checked": "2026-05-14T15:11:39.579Z",
"last_status": "timeout"
},
{
"id": "tom-ford",
"name": "Tom Ford",
"founded": 2005,
"house_of": "Estée Lauder Companies (acquired 2023)",
"headquarters": "New York, US",
"url": "https://www.tomfordfashion.com",
"tagline": "American glamour, hedonistic luxury.",
"signature_motif": "TF monogram; oversized sunglasses; black-tie tuxedos",
"palette": [
{
"name": "Tom Ford Black",
"hex": "#000000",
"role": "primary"
},
{
"name": "Champagne Gold",
"hex": "#c8a96a",
"role": "accent"
},
{
"name": "Bronze",
"hex": "#8a6a3a",
"role": "secondary"
},
{
"name": "Ivory",
"hex": "#efe7d4",
"role": "ground"
},
{
"name": "Oxblood",
"hex": "#5a1818",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom serif (TOM FORD all-caps, high-contrast Didone)",
"display": "Didot LT Std",
"body": "Neue Haas Grotesk",
"notes": "Wordmark uses high-contrast Didone caps with characteristic hairline serifs. Beauty packaging mirrors the typography exactly."
},
"hero_treatment": "Studio glamour photography; deep blacks; gold + bronze accents; sensual editorial.",
"ui_signature": "Black + gold chrome; Didone caps wordmark; minimal navigation.",
"last_checked": "2026-05-14T15:11:40.389Z",
"last_status": 200
},
{
"id": "ralph-lauren",
"name": "Ralph Lauren",
"founded": 1967,
"house_of": "Ralph Lauren Corporation",
"headquarters": "New York, US",
"url": "https://www.ralphlauren.com",
"tagline": "American sportswear, preppy heritage.",
"signature_motif": "Polo Pony (Polo Ralph Lauren); equestrian polo theme; tartan",
"palette": [
{
"name": "Polo Navy",
"hex": "#0a2548",
"role": "primary"
},
{
"name": "Polo Red",
"hex": "#bf2c2c",
"role": "accent"
},
{
"name": "Polo Ivory",
"hex": "#f5efe2",
"role": "ground"
},
{
"name": "Forest Green",
"hex": "#2c4a2c",
"role": "secondary"
},
{
"name": "Saddle Tan",
"hex": "#a8794a",
"role": "neutral-warm"
}
],
"typography": {
"wordmark": "Custom serif (RALPH LAUREN — high-contrast Roman caps)",
"display": "Trajan Pro",
"body": "Garamond / Times",
"notes": "Wordmark is a Trajan-style Roman cap face. Polo Pony silhouette appears alongside the wordmark across product."
},
"hero_treatment": "Equestrian estate photography; Hamptons coastal; collegiate Ivy League; navy/cream/red signature.",
"ui_signature": "Navy + cream chrome; Roman caps wordmark; Polo Pony icon.",
"last_checked": "2026-05-14T15:11:40.550Z",
"last_status": 307
},
{
"id": "tiffany",
"name": "Tiffany & Co.",
"founded": 1837,
"house_of": "LVMH (acquired 2021)",
"headquarters": "New York, US",
"url": "https://www.tiffany.com",
"tagline": "The Tiffany Blue Box — American luxury jeweler.",
"signature_motif": "Tiffany Blue Box; T monogram; Schlumberger jewelry",
"palette": [
{
"name": "Tiffany Blue (PMS 1837)",
"hex": "#0abab5",
"role": "primary"
},
{
"name": "Box White",
"hex": "#ffffff",
"role": "ground"
},
{
"name": "Silver",
"hex": "#c0c0c0",
"role": "neutral"
},
{
"name": "Ink Black",
"hex": "#0a0a0a",
"role": "ink"
},
{
"name": "Champagne Gold",
"hex": "#caa84a",
"role": "accent"
}
],
"typography": {
"wordmark": "Custom serif (TIFFANY & CO. all-caps, refined 2021 redesign)",
"display": "Custom 'Tiffany' serif",
"body": "Caslon / Garamond",
"notes": "Wordmark uses a refined high-contrast Roman serif. Tiffany Blue is a custom Pantone color (PMS 1837, named for the year of founding)."
},
"hero_treatment": "Tiffany Blue ground; high-contrast jewelry photography; black-and-white film for ad campaigns.",
"ui_signature": "Tiffany Blue chrome; Roman caps wordmark; white-glove product photography.",
"last_checked": "2026-05-14T15:11:40.667Z",
"last_status": 403
}
]
}