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GTM fleet tracking container template (GA4 + Meta Pixel + Pinterest, per DTD hybrid verdict) + spec
6bf60b1d7ac1b64bfa5afd9f4f9b36a4767446ea · 2026-08-17 12:38:51 -0700 · Steve Abrams
Files touched
A gtm/dw-tracking-container.jsonA gtm/dw-tracking-spec.json
Diff
commit 6bf60b1d7ac1b64bfa5afd9f4f9b36a4767446ea
Author: Steve Abrams <steve@designerwallcoverings.com>
Date: Mon Aug 17 12:38:51 2026 -0700
GTM fleet tracking container template (GA4 + Meta Pixel + Pinterest, per DTD hybrid verdict) + spec
---
gtm/dw-tracking-container.json | 420 +++++++++++++++++++++++++++++++++++++++++
gtm/dw-tracking-spec.json | 16 ++
2 files changed, 436 insertions(+)
diff --git a/gtm/dw-tracking-container.json b/gtm/dw-tracking-container.json
new file mode 100644
index 0000000..44d7c22
--- /dev/null
+++ b/gtm/dw-tracking-container.json
@@ -0,0 +1,420 @@
+{
+ "exportFormatVersion": 2,
+ "exportTime": "1970-01-01 00:00:00",
+ "containerVersion": {
+ "path": "accounts/000000000/containers/000000000/versions/0",
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "containerVersionId": "0",
+ "container": {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "name": "DW/Abrams \u2014 Web Tracking (fleet template)",
+ "publicId": "GTM-XXXXXXX",
+ "usageContext": [
+ "WEB"
+ ],
+ "fingerprint": "0",
+ "tagManagerUrl": "https://tagmanager.google.com/"
+ },
+ "fingerprint": "0",
+ "tag": [
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "tagId": "1",
+ "name": "GA4 Configuration",
+ "type": "gaawc",
+ "fingerprint": "0",
+ "tagFiringOption": "ONCE_PER_EVENT",
+ "parameter": [
+ {
+ "type": "BOOLEAN",
+ "key": "sendPageView",
+ "value": "true"
+ },
+ {
+ "type": "BOOLEAN",
+ "key": "enableSendToServerContainer",
+ "value": "false"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "measurementId",
+ "value": "G-XXXXXXX"
+ }
+ ],
+ "firingTriggerId": [
+ "1"
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "tagId": "2",
+ "name": "GA4 Event - sample_request",
+ "type": "gaawe",
+ "fingerprint": "0",
+ "tagFiringOption": "ONCE_PER_EVENT",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "eventName",
+ "value": "sample_request"
+ },
+ {
+ "type": "TAG_REFERENCE",
+ "key": "measurementIdOverride",
+ "value": "GA4 Configuration"
+ },
+ {
+ "type": "LIST",
+ "key": "eventParameters",
+ "list": [
+ {
+ "type": "MAP",
+ "map": [
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "sku"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "value",
+ "value": "{{dlv.sku}}"
+ }
+ ]
+ },
+ {
+ "type": "MAP",
+ "map": [
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "collection"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "value",
+ "value": "{{dlv.collection}}"
+ }
+ ]
+ }
+ ]
+ }
+ ],
+ "firingTriggerId": [
+ "2"
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "tagId": "3",
+ "name": "GA4 Event - quote_form",
+ "type": "gaawe",
+ "fingerprint": "0",
+ "tagFiringOption": "ONCE_PER_EVENT",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "eventName",
+ "value": "generate_lead"
+ },
+ {
+ "type": "TAG_REFERENCE",
+ "key": "measurementIdOverride",
+ "value": "GA4 Configuration"
+ }
+ ],
+ "firingTriggerId": [
+ "3"
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "tagId": "4",
+ "name": "GA4 Event - add_to_cart",
+ "type": "gaawe",
+ "fingerprint": "0",
+ "tagFiringOption": "ONCE_PER_EVENT",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "eventName",
+ "value": "add_to_cart"
+ },
+ {
+ "type": "TAG_REFERENCE",
+ "key": "measurementIdOverride",
+ "value": "GA4 Configuration"
+ },
+ {
+ "type": "LIST",
+ "key": "eventParameters",
+ "list": [
+ {
+ "type": "MAP",
+ "map": [
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "sku"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "value",
+ "value": "{{dlv.sku}}"
+ }
+ ]
+ },
+ {
+ "type": "MAP",
+ "map": [
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "value"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "value",
+ "value": "{{dlv.price}}"
+ }
+ ]
+ }
+ ]
+ }
+ ],
+ "firingTriggerId": [
+ "4"
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "tagId": "5",
+ "name": "Meta Pixel (base)",
+ "type": "html",
+ "fingerprint": "0",
+ "tagFiringOption": "ONCE_PER_EVENT",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "html",
+ "value": "<!-- Meta Pixel \u2014 replace META_PIXEL_ID before publishing (gated ad asset) --><script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','META_PIXEL_ID');fbq('track','PageView');</script>"
+ },
+ {
+ "type": "BOOLEAN",
+ "key": "supportDocumentWrite",
+ "value": "false"
+ }
+ ],
+ "firingTriggerId": [
+ "1"
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "tagId": "6",
+ "name": "Pinterest tag (base)",
+ "type": "html",
+ "fingerprint": "0",
+ "tagFiringOption": "ONCE_PER_EVENT",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "html",
+ "value": "<!-- Pinterest tag \u2014 replace PINTEREST_TAG_ID before publishing (gated ad asset) --><script>!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var n=window.pintrk;n.queue=[],n.version='3.0';var t=document.createElement('script');t.async=!0,t.src=e;var r=document.getElementsByTagName('script')[0];r.parentNode.insertBefore(t,r)}}('https://s.pinimg.com/ct/core.js');pintrk('load','PINTEREST_TAG_ID');pintrk('page');</script>"
+ },
+ {
+ "type": "BOOLEAN",
+ "key": "supportDocumentWrite",
+ "value": "false"
+ }
+ ],
+ "firingTriggerId": [
+ "1"
+ ]
+ }
+ ],
+ "trigger": [
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "triggerId": "1",
+ "fingerprint": "0",
+ "name": "All Pages",
+ "type": "PAGEVIEW"
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "triggerId": "2",
+ "fingerprint": "0",
+ "name": "CE - sample_request",
+ "type": "CUSTOM_EVENT",
+ "customEventFilter": [
+ {
+ "type": "EQUALS",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "arg0",
+ "value": "{{_event}}"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "arg1",
+ "value": "sample_request"
+ }
+ ]
+ }
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "triggerId": "3",
+ "fingerprint": "0",
+ "name": "Form Submit",
+ "type": "FORM_SUBMISSION",
+ "waitForTags": [
+ {
+ "type": "BOOLEAN",
+ "key": "waitForTags",
+ "value": "false"
+ }
+ ],
+ "checkValidation": [
+ {
+ "type": "BOOLEAN",
+ "key": "checkValidation",
+ "value": "false"
+ }
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "triggerId": "4",
+ "fingerprint": "0",
+ "name": "Click - .add-to-cart",
+ "type": "CLICK",
+ "filter": [
+ {
+ "type": "CONTAINS",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "arg0",
+ "value": "{{Click Classes}}"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "arg1",
+ "value": "add-to-cart"
+ }
+ ]
+ }
+ ],
+ "autoEventFilter": []
+ }
+ ],
+ "variable": [
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "variableId": "1",
+ "name": "dlv.sku",
+ "type": "v",
+ "fingerprint": "0",
+ "parameter": [
+ {
+ "type": "INTEGER",
+ "key": "dataLayerVersion",
+ "value": "2"
+ },
+ {
+ "type": "BOOLEAN",
+ "key": "setDefaultValue",
+ "value": "false"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "sku"
+ }
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "variableId": "2",
+ "name": "dlv.collection",
+ "type": "v",
+ "fingerprint": "0",
+ "parameter": [
+ {
+ "type": "INTEGER",
+ "key": "dataLayerVersion",
+ "value": "2"
+ },
+ {
+ "type": "BOOLEAN",
+ "key": "setDefaultValue",
+ "value": "false"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "collection"
+ }
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "variableId": "3",
+ "name": "dlv.price",
+ "type": "v",
+ "fingerprint": "0",
+ "parameter": [
+ {
+ "type": "INTEGER",
+ "key": "dataLayerVersion",
+ "value": "2"
+ },
+ {
+ "type": "BOOLEAN",
+ "key": "setDefaultValue",
+ "value": "false"
+ },
+ {
+ "type": "TEMPLATE",
+ "key": "name",
+ "value": "price"
+ }
+ ]
+ },
+ {
+ "accountId": "000000000",
+ "containerId": "000000000",
+ "variableId": "4",
+ "name": "const.brand",
+ "type": "c",
+ "fingerprint": "0",
+ "parameter": [
+ {
+ "type": "TEMPLATE",
+ "key": "value",
+ "value": "Designer Wallcoverings"
+ }
+ ]
+ }
+ ]
+ }
+}
\ No newline at end of file
diff --git a/gtm/dw-tracking-spec.json b/gtm/dw-tracking-spec.json
new file mode 100644
index 0000000..e205b3e
--- /dev/null
+++ b/gtm/dw-tracking-spec.json
@@ -0,0 +1,16 @@
+{
+ "container_name": "DW/Abrams — Web Tracking (fleet template)",
+ "public_id": "GTM-XXXXXXX",
+ "ga4_measurement_id": "G-XXXXXXX",
+ "datalayer_variables": ["sku", "collection", "price"],
+ "constants": { "brand": "Designer Wallcoverings" },
+ "events": [
+ { "name": "sample_request", "event_name": "sample_request", "trigger": "custom_event", "dl_event": "sample_request", "params": { "sku": "{{dlv.sku}}", "collection": "{{dlv.collection}}" } },
+ { "name": "quote_form", "event_name": "generate_lead", "trigger": "form_submit" },
+ { "name": "add_to_cart", "event_name": "add_to_cart", "trigger": "click", "click_class": "add-to-cart", "params": { "sku": "{{dlv.sku}}", "value": "{{dlv.price}}" } }
+ ],
+ "custom_html": [
+ { "name": "Meta Pixel (base)", "trigger": "all_pages", "html": "<!-- Meta Pixel — replace META_PIXEL_ID before publishing (gated ad asset) --><script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','META_PIXEL_ID');fbq('track','PageView');</script>" },
+ { "name": "Pinterest tag (base)", "trigger": "all_pages", "html": "<!-- Pinterest tag — replace PINTEREST_TAG_ID before publishing (gated ad asset) --><script>!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var n=window.pintrk;n.queue=[],n.version='3.0';var t=document.createElement('script');t.async=!0,t.src=e;var r=document.getElementsByTagName('script')[0];r.parentNode.insertBefore(t,r)}}('https://s.pinimg.com/ct/core.js');pintrk('load','PINTEREST_TAG_ID');pintrk('page');</script>" }
+ ]
+}
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