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suede-edit-2026-08-30.html
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<title>The Suede Edit — Rich Texture, Lasting Luxury | Designer Wallcoverings</title>
<style type="text/css">
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<!--
CAMPAIGN: The Suede Edit
DATE: 2026-08-30
PRODUCTS: Novasuede (DW private label) + Ultrasuede branded wallcoverings
TICKET: TK-10891
STATUS: DRAFT — DO NOT SEND without Steve approval (CAN-SPAM / send-to-list gate)
COST: $0 (local DB reads, HTML generation)
PRODUCT SPOTLIGHTS (real Shopify handles, live DW store):
1. Novasuede™ Luxury Faux Suede - Champagne → /products/novasuede%E2%84%A2-champagne
2. Novasuede™ Luxury Faux Suede - Carbon → /products/novasuede%E2%84%A2-carbon
3. Novasuede™ Luxury Faux Suede - Oyster → /products/novasuede%E2%84%A2-oyster
4. Ultrasuede™ Chamois Cream → /products/ultra_2220
IMAGES: Replace [IMAGE PLACEHOLDER] divs with real product photography before send.
Replace the src on <img class="product-hero-img"> tags with CDN URLs from Shopify.
-->
<body style="margin: 0; padding: 0; background-color: #111009; word-break: break-word;">
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<div style="display: none; max-height: 0; overflow: hidden; font-size: 1px; line-height: 1px; color: #111009; mso-hide: all;">
Touch it once and you'll understand. 166 colorways of soft, durable, commercial-grade luxury — now at Designer Wallcoverings.
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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<a href="https://www.designerwallcoverings.com/?utm_source=email&utm_medium=campaign&utm_campaign=suede-edit-2026-08-30"
style="text-decoration: none;">
<span style="
font-family: Georgia, 'Times New Roman', serif;
font-size: 13px;
font-weight: normal;
letter-spacing: 0.22em;
text-transform: uppercase;
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">Designer Wallcoverings</span>
</a>
</td>
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<!-- ============================================================
HERO — EDITORIAL OPENER
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<tr>
<td style="padding: 0;">
<!-- HERO IMAGE PLACEHOLDER — replace with a full-bleed lifestyle/texture shot of Novasuede in a residential or hospitality setting (560 x 380px recommended) -->
<div style="
width: 100%;
height: 380px;
background-color: #1e1609;
background-image: linear-gradient(160deg, #2a1f0d 0%, #111009 70%);
display: flex;
align-items: center;
justify-content: center;
overflow: hidden;
">
<!-- REPLACE THIS DIV with: <img src="YOUR_CDN_URL" width="600" alt="Novasuede Luxury Faux Suede Wallcovering — a soft, richly textured surface in a warm residential interior" style="width:100%; max-width:600px; height:auto; display:block;"> -->
<table role="presentation" width="100%" cellspacing="0" cellpadding="0" border="0">
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font-size: 13px;
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border: 1px dashed #2e2616;
margin: 20px;
">
[ HERO IMAGE — lifestyle room shot with Novasuede wallcovering, warm and editorial, 560 × 340px ]
</td>
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CAMPAIGN HEADLINE
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<td style="padding: 52px 48px 12px 48px; text-align: center;">
<p style="
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">The Edit — August 2026</p>
<h1 style="
margin: 0 0 20px 0;
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line-height: 1.15;
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">The Suede Edit</h1>
<p style="
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color: #9e8a6e;
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">Rich texture. Lasting luxury.</p>
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INTRO COPY
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<p style="
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line-height: 1.75;
color: #c9b99a;
">
There is a material that reads as pure luxury the moment it touches a wall — and proves its worth every year after. Novasuede is that material.
</p>
<p style="
margin: 0 0 18px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 16px;
line-height: 1.75;
color: #c9b99a;
">
An ultrasuede-feel wallcovering engineered for the environments that demand the most of a surface — hospitality suites, executive offices, bespoke residences — and available in 166 colorways to meet every design vision. Paired with the original Ultrasuede™ brand line, the Suede Edit is the definitive collection for specifiers and discerning trade clients alike.
</p>
<p style="
margin: 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 16px;
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">
Below: four colorways worth examining first.
</p>
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<tr><td style="border-top: 1px solid #2e2616; height: 1px; font-size: 1px;"> </td></tr>
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BENEFIT ICONS ROW
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<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%">
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<td style="text-align: center; padding: 0 6px; width: 25%;">
<p style="margin: 0 0 6px 0; font-size: 22px;">⸻</p>
<p style="
margin: 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 10px;
letter-spacing: 0.18em;
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">Soft<br>Hand Feel</p>
</td>
<td style="text-align: center; padding: 0 6px; width: 25%;">
<p style="margin: 0 0 6px 0; font-size: 22px;">●</p>
<p style="
margin: 0;
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font-size: 10px;
letter-spacing: 0.18em;
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color: #c9a96e;
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">Commercial<br>Grade</p>
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<td style="text-align: center; padding: 0 6px; width: 25%;">
<p style="margin: 0 0 6px 0; font-size: 22px;">○</p>
<p style="
margin: 0;
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font-size: 10px;
letter-spacing: 0.18em;
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color: #c9a96e;
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">VOC‑Free<br>& Cleanable</p>
</td>
<td style="text-align: center; padding: 0 6px; width: 25%;">
<p style="margin: 0 0 6px 0; font-size: 22px;">◆</p>
<p style="
margin: 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 10px;
letter-spacing: 0.18em;
text-transform: uppercase;
color: #c9a96e;
line-height: 1.4;
">Colorfast<br>For Life</p>
</td>
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SECTION LABEL
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<td style="padding: 0 48px 28px 48px;">
<p style="
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letter-spacing: 0.3em;
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color: #5a4e38;
">Product Spotlights</p>
</td>
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PRODUCT SPOTLIGHT 1 — NOVASUEDE CHAMPAGNE
============================================================ -->
<tr>
<td style="padding: 0 40px 40px 40px;">
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%"
style="border: 1px solid #2e2616; background-color: #16110a;">
<tr>
<!-- IMAGE CELL -->
<td width="240" valign="top" style="padding: 0;">
<!-- REPLACE this div with: <img src="YOUR_CDN_URL_FOR_CHAMPAGNE" width="240" alt="Novasuede Luxury Faux Suede Wallcovering in Champagne — warm golden ivory with a velvety suede hand feel" style="display:block; width:240px; max-width:240px; height:300px; object-fit:cover;"> -->
<div style="
width: 240px;
height: 300px;
background-color: #c9a96e;
background-image: linear-gradient(135deg, #d4b87e 0%, #b8924e 100%);
display: block;
text-align: center;
line-height: 300px;
font-family: Georgia, serif;
font-size: 11px;
letter-spacing: 0.08em;
color: #5a3e10;
text-transform: uppercase;
">[ Product Image ]</div>
</td>
<!-- COPY CELL -->
<td valign="top" style="padding: 32px 28px 32px 24px;">
<p style="
margin: 0 0 4px 0;
font-family: Georgia, serif;
font-size: 10px;
letter-spacing: 0.25em;
text-transform: uppercase;
color: #c9a96e;
">Novasuede™</p>
<h2 style="
margin: 0 0 6px 0;
font-family: Georgia, 'Times New Roman', serif;
font-size: 22px;
font-weight: normal;
color: #f0ece4;
line-height: 1.2;
">Champagne</h2>
<p style="
margin: 0 0 16px 0;
font-family: Georgia, serif;
font-size: 12px;
font-style: italic;
color: #8a7455;
letter-spacing: 0.04em;
">Luxury Faux Suede Wallcovering</p>
<p style="
margin: 0 0 22px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13.5px;
line-height: 1.65;
color: #a89470;
">
Golden ivory with the warmth of natural suede. A statement neutral that elevates foyers, dining rooms, and VIP hospitality suites alike. Pairs with every metal tone.
</p>
<!-- CTA link -->
<a href="https://www.designerwallcoverings.com/products/novasuede%E2%84%A2-champagne?utm_source=email&utm_medium=campaign&utm_campaign=suede-edit-2026-08-30&utm_content=champagne"
style="
display: inline-block;
padding: 11px 22px;
background-color: transparent;
border: 1px solid #c9a96e;
color: #c9a96e;
font-family: Arial, Helvetica, sans-serif;
font-size: 10px;
letter-spacing: 0.2em;
text-transform: uppercase;
text-decoration: none;
">View Colorway</a>
</td>
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<!-- ============================================================
PRODUCT SPOTLIGHT 2 — NOVASUEDE CARBON
============================================================ -->
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<td style="padding: 0 40px 40px 40px;">
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%"
style="border: 1px solid #2e2616; background-color: #16110a;">
<tr>
<!-- COPY CELL (reversed for visual rhythm) -->
<td valign="top" style="padding: 32px 24px 32px 28px;">
<p style="
margin: 0 0 4px 0;
font-family: Georgia, serif;
font-size: 10px;
letter-spacing: 0.25em;
text-transform: uppercase;
color: #c9a96e;
">Novasuede™</p>
<h2 style="
margin: 0 0 6px 0;
font-family: Georgia, 'Times New Roman', serif;
font-size: 22px;
font-weight: normal;
color: #f0ece4;
line-height: 1.2;
">Carbon</h2>
<p style="
margin: 0 0 16px 0;
font-family: Georgia, serif;
font-size: 12px;
font-style: italic;
color: #8a7455;
letter-spacing: 0.04em;
">Luxury Faux Suede Wallcovering</p>
<p style="
margin: 0 0 22px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13.5px;
line-height: 1.65;
color: #a89470;
">
Deep, near-black charcoal. The design world's most requested dark neutral — in a surface that stays immaculate through heavy-use cycles. The preferred choice for executive boardrooms and boutique hotel corridors.
</p>
<a href="https://www.designerwallcoverings.com/products/novasuede%E2%84%A2-carbon?utm_source=email&utm_medium=campaign&utm_campaign=suede-edit-2026-08-30&utm_content=carbon"
style="
display: inline-block;
padding: 11px 22px;
background-color: transparent;
border: 1px solid #c9a96e;
color: #c9a96e;
font-family: Arial, Helvetica, sans-serif;
font-size: 10px;
letter-spacing: 0.2em;
text-transform: uppercase;
text-decoration: none;
">View Colorway</a>
</td>
<!-- IMAGE CELL -->
<td width="240" valign="top" style="padding: 0;">
<!-- REPLACE this div with: <img src="YOUR_CDN_URL_FOR_CARBON" width="240" alt="Novasuede Luxury Faux Suede Wallcovering in Carbon — deep charcoal with a rich, light-absorbing velvet-suede texture" style="display:block; width:240px; max-width:240px; height:300px; object-fit:cover;"> -->
<div style="
width: 240px;
height: 300px;
background-color: #1f2025;
background-image: linear-gradient(135deg, #2a2c32 0%, #13141a 100%);
display: block;
text-align: center;
line-height: 300px;
font-family: Georgia, serif;
font-size: 11px;
letter-spacing: 0.08em;
color: #4a4d58;
text-transform: uppercase;
">[ Product Image ]</div>
</td>
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<!-- ============================================================
PRODUCT SPOTLIGHT 3 — NOVASUEDE OYSTER
============================================================ -->
<tr>
<td style="padding: 0 40px 40px 40px;">
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%"
style="border: 1px solid #2e2616; background-color: #16110a;">
<tr>
<!-- IMAGE CELL -->
<td width="240" valign="top" style="padding: 0;">
<!-- REPLACE this div with: <img src="YOUR_CDN_URL_FOR_OYSTER" width="240" alt="Novasuede Luxury Faux Suede Wallcovering in Oyster — a cool, refined off-white with a silky suede finish" style="display:block; width:240px; max-width:240px; height:300px; object-fit:cover;"> -->
<div style="
width: 240px;
height: 300px;
background-color: #dcd8ce;
background-image: linear-gradient(135deg, #e4e0d6 0%, #cac5ba 100%);
display: block;
text-align: center;
line-height: 300px;
font-family: Georgia, serif;
font-size: 11px;
letter-spacing: 0.08em;
color: #9a9488;
text-transform: uppercase;
">[ Product Image ]</div>
</td>
<!-- COPY CELL -->
<td valign="top" style="padding: 32px 28px 32px 24px;">
<p style="
margin: 0 0 4px 0;
font-family: Georgia, serif;
font-size: 10px;
letter-spacing: 0.25em;
text-transform: uppercase;
color: #c9a96e;
">Novasuede™</p>
<h2 style="
margin: 0 0 6px 0;
font-family: Georgia, 'Times New Roman', serif;
font-size: 22px;
font-weight: normal;
color: #f0ece4;
line-height: 1.2;
">Oyster</h2>
<p style="
margin: 0 0 16px 0;
font-family: Georgia, serif;
font-size: 12px;
font-style: italic;
color: #8a7455;
letter-spacing: 0.04em;
">Luxury Faux Suede Wallcovering</p>
<p style="
margin: 0 0 22px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13.5px;
line-height: 1.65;
color: #a89470;
">
Cool, refined, effortless. Oyster is the classic that works with every furniture palette — a clean slate that reads sophisticated rather than plain. For those who want texture without color commitment.
</p>
<a href="https://www.designerwallcoverings.com/products/novasuede%E2%84%A2-oyster?utm_source=email&utm_medium=campaign&utm_campaign=suede-edit-2026-08-30&utm_content=oyster"
style="
display: inline-block;
padding: 11px 22px;
background-color: transparent;
border: 1px solid #c9a96e;
color: #c9a96e;
font-family: Arial, Helvetica, sans-serif;
font-size: 10px;
letter-spacing: 0.2em;
text-transform: uppercase;
text-decoration: none;
">View Colorway</a>
</td>
</tr>
</table>
</td>
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<!-- ============================================================
PRODUCT SPOTLIGHT 4 — ULTRASUEDE CHAMOIS CREAM
============================================================ -->
<tr>
<td style="padding: 0 40px 40px 40px;">
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%"
style="border: 1px solid #2e2616; background-color: #16110a;">
<tr>
<!-- COPY CELL -->
<td valign="top" style="padding: 32px 24px 32px 28px;">
<p style="
margin: 0 0 4px 0;
font-family: Georgia, serif;
font-size: 10px;
letter-spacing: 0.25em;
text-transform: uppercase;
color: #c9a96e;
">Ultrasuede™ Brand</p>
<h2 style="
margin: 0 0 6px 0;
font-family: Georgia, 'Times New Roman', serif;
font-size: 22px;
font-weight: normal;
color: #f0ece4;
line-height: 1.2;
">Chamois Cream</h2>
<p style="
margin: 0 0 16px 0;
font-family: Georgia, serif;
font-size: 12px;
font-style: italic;
color: #8a7455;
letter-spacing: 0.04em;
">Wallcovering & Fabric</p>
<p style="
margin: 0 0 22px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13.5px;
line-height: 1.65;
color: #a89470;
">
The original — Toray's Ultrasuede™ brand, recognized globally as the material that redefined soft surface performance. Chamois Cream is its most specifiable shade: warm enough to feel intimate, light enough to read contemporary. Available in wallcovering and fabric.
</p>
<a href="https://www.designerwallcoverings.com/products/ultra_2220?utm_source=email&utm_medium=campaign&utm_campaign=suede-edit-2026-08-30&utm_content=chamois-cream"
style="
display: inline-block;
padding: 11px 22px;
background-color: transparent;
border: 1px solid #c9a96e;
color: #c9a96e;
font-family: Arial, Helvetica, sans-serif;
font-size: 10px;
letter-spacing: 0.2em;
text-transform: uppercase;
text-decoration: none;
">View Colorway</a>
</td>
<!-- IMAGE CELL -->
<td width="240" valign="top" style="padding: 0;">
<!-- REPLACE this div with: <img src="YOUR_CDN_URL_FOR_ULTRA_2220" width="240" alt="Ultrasuede Chamois Cream Wallcovering — the original Toray Ultrasuede formula in a warm, versatile cream tone" style="display:block; width:240px; max-width:240px; height:300px; object-fit:cover;"> -->
<div style="
width: 240px;
height: 300px;
background-color: #e8d9b8;
background-image: linear-gradient(135deg, #f0e6cc 0%, #d6c49a 100%);
display: block;
text-align: center;
line-height: 300px;
font-family: Georgia, serif;
font-size: 11px;
letter-spacing: 0.08em;
color: #9a8862;
text-transform: uppercase;
">[ Product Image ]</div>
</td>
</tr>
</table>
</td>
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<!-- ============================================================
PERFORMANCE CALLOUT BLOCK
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<td style="padding: 0 40px 40px 40px;">
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%"
style="background-color: #1a1609; border-left: 3px solid #c9a96e;">
<tr>
<td style="padding: 28px 32px;">
<p style="
margin: 0 0 14px 0;
font-family: Georgia, serif;
font-size: 11px;
letter-spacing: 0.22em;
text-transform: uppercase;
color: #c9a96e;
">Why Specifiers Choose Novasuede</p>
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%">
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<td style="padding: 0; vertical-align: top; width: 50%;">
<p style="
margin: 0 0 10px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13px;
line-height: 1.6;
color: #a89470;
">‣ Ultrasuede-feel surface, no animal byproducts</p>
<p style="
margin: 0 0 10px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13px;
line-height: 1.6;
color: #a89470;
">‣ VOC-free — safe for enclosed commercial spaces</p>
<p style="
margin: 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13px;
line-height: 1.6;
color: #a89470;
">‣ Cleanable: mild soap + damp cloth</p>
</td>
<td style="padding: 0 0 0 24px; vertical-align: top; width: 50%;">
<p style="
margin: 0 0 10px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13px;
line-height: 1.6;
color: #a89470;
">‣ Colorfast — engineered to resist fading</p>
<p style="
margin: 0 0 10px 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13px;
line-height: 1.6;
color: #a89470;
">‣ Commercial-grade durability, residential feel</p>
<p style="
margin: 0;
font-family: Arial, Helvetica, sans-serif;
font-size: 13px;
line-height: 1.6;
color: #a89470;
">‣ 166 colorways — broadest palette in the category</p>
</td>
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</table>
</td>
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</table>
</td>
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