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grasscloth campaign draft — Zoffany Kensington hero + Designtex colorway grid
b904d73f5971c40c99466e475950a8ee0cb1bb94 · 2026-07-15 12:12:28 -0700 · Steve Abrams
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A drafts/grasscloth-2026-07-15.html
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commit b904d73f5971c40c99466e475950a8ee0cb1bb94
Author: Steve Abrams <steve@designerwallcoverings.com>
Date: Wed Jul 15 12:12:28 2026 -0700
grasscloth campaign draft — Zoffany Kensington hero + Designtex colorway grid
---
drafts/grasscloth-2026-07-15.html | 110 ++++++++++++++++++++++++++++++++++++++
1 file changed, 110 insertions(+)
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+<!doctype html>
+<html><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1"></head>
+<body style="margin:0;padding:0;background:#f4efe6">
+<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#f4efe6">
+<tr><td align="center" style="padding:24px 12px">
+ <table role="presentation" width="640" cellpadding="0" cellspacing="0" style="max-width:640px;width:100%;background:#ffffff;font-family:Georgia,'Times New Roman',serif">
+
+ <!-- Masthead -->
+ <tr><td style="padding:28px 30px 18px;text-align:center;border-bottom:1px solid #e2dccf">
+ <div style="font-size:22px;font-weight:700;color:#1c1a17;letter-spacing:3px">DESIGNER WALLCOVERINGS</div>
+ <div style="font-size:11px;color:#b08d57;letter-spacing:2px;margin-top:4px">EST. LOS ANGELES · TO THE TRADE</div>
+ </td></tr>
+
+ <!-- Hero -->
+ <tr><td style="padding:0">
+ <a href="https://www.designerwallcoverings.com/products/kensington-grasscloth-paris-grey-dwzf-187021" style="text-decoration:none">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/ZHIW313006_72a6_0415f033-8930-4093-96ab-62577878be85.jpg?v=1782261635" width="640" alt="Zoffany Kensington Grasscloth in Paris Grey" style="width:100%;display:block;border:0">
+ </a>
+ </td></tr>
+ <tr><td style="padding:26px 34px 8px;text-align:center">
+ <div style="font-size:12px;color:#b08d57;letter-spacing:2.5px;margin-bottom:10px">JUST ARRIVED</div>
+ <div style="font-size:26px;color:#1c1a17;line-height:1.3">The New Grasscloths</div>
+ <p style="font-size:15px;color:#555;line-height:1.75;margin:14px 0 4px">
+ Nothing warms a room like real woven grass. This week two arrivals lead the wall:
+ Zoffany’s <em>Kensington Grasscloth</em> in Paris Grey — above — and a fresh family of
+ Designtex grasscloths in fourteen quiet, saturated colorways, from Indigo to Umber.
+ </p>
+ </td></tr>
+
+ <!-- Designtex grid -->
+ <tr><td style="padding:20px 26px 6px">
+ <table role="presentation" width="100%" cellpadding="0" cellspacing="0">
+ <tr>
+ <td width="33%" style="padding:6px" valign="top">
+ <a href="https://www.designerwallcoverings.com/products/grasscloth-indigo-dwdx-220248" style="text-decoration:none;color:#1c1a17">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8405754__10903.1712930928.jpg?v=1782117654" width="190" alt="Designtex Grasscloth, Indigo" style="width:100%;display:block;border:0">
+ <div style="font-size:13px;padding-top:8px;text-align:center">Indigo</div>
+ </a>
+ </td>
+ <td width="33%" style="padding:6px" valign="top">
+ <a href="https://www.designerwallcoverings.com/products/grasscloth-lakeside-dwdx-220247" style="text-decoration:none;color:#1c1a17">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8405753__40186.1712930927.jpg?v=1782117651" width="190" alt="Designtex Grasscloth, Lakeside" style="width:100%;display:block;border:0">
+ <div style="font-size:13px;padding-top:8px;text-align:center">Lakeside</div>
+ </a>
+ </td>
+ <td width="33%" style="padding:6px" valign="top">
+ <a href="https://www.designerwallcoverings.com/products/grasscloth-sail-dwdx-220246" style="text-decoration:none;color:#1c1a17">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8405752__30100.1712930926.jpg?v=1782114073" width="190" alt="Designtex Grasscloth, Sail" style="width:100%;display:block;border:0">
+ <div style="font-size:13px;padding-top:8px;text-align:center">Sail</div>
+ </a>
+ </td>
+ </tr>
+ <tr>
+ <td width="33%" style="padding:6px" valign="top">
+ <a href="https://www.designerwallcoverings.com/products/grasscloth-raincloud-dwdx-220245" style="text-decoration:none;color:#1c1a17">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8405751__23048.1712930925.jpg?v=1782114070" width="190" alt="Designtex Grasscloth, Raincloud" style="width:100%;display:block;border:0">
+ <div style="font-size:13px;padding-top:8px;text-align:center">Raincloud</div>
+ </a>
+ </td>
+ <td width="33%" style="padding:6px" valign="top">
+ <a href="https://www.designerwallcoverings.com/products/grasscloth-sprig-dwdx-220244" style="text-decoration:none;color:#1c1a17">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8405652__38314.1712930923.jpg?v=1782114066" width="190" alt="Designtex Grasscloth, Sprig" style="width:100%;display:block;border:0">
+ <div style="font-size:13px;padding-top:8px;text-align:center">Sprig</div>
+ </a>
+ </td>
+ <td width="33%" style="padding:6px" valign="top">
+ <a href="https://www.designerwallcoverings.com/products/grasscloth-umber-dwdx-220241" style="text-decoration:none;color:#1c1a17">
+ <img src="https://cdn.shopify.com/s/files/1/0015/4117/7456/files/8405252__36421.1712930921_151dd136-3b5e-4f2c-b80b-a385c7941a57.jpg?v=1782114055" width="190" alt="Designtex Grasscloth, Umber" style="width:100%;display:block;border:0">
+ <div style="font-size:13px;padding-top:8px;text-align:center">Umber</div>
+ </a>
+ </td>
+ </tr>
+ </table>
+ </td></tr>
+
+ <!-- CTA -->
+ <tr><td style="padding:22px 34px 30px;text-align:center">
+ <p style="font-size:14px;color:#555;line-height:1.7;margin:0 0 18px">
+ Every grasscloth is hand-woven, so no two panels repeat — we always recommend
+ seeing it in hand. Trade accounts receive up to <strong>10 free memo samples</strong>.
+ </p>
+ <a href="https://www.designerwallcoverings.com/collections/grasscloth-wallpaper" style="display:inline-block;background:#1c1a17;color:#f4efe6;font-size:13px;letter-spacing:2px;padding:14px 34px;text-decoration:none">SHOP ALL GRASSCLOTH</a>
+ <div style="margin-top:14px">
+ <a href="https://www.designerwallcoverings.com/pages/trade-only-benefits" style="font-size:13px;color:#b08d57;text-decoration:underline">Request memo samples →</a>
+ </div>
+ </td></tr>
+
+ <!-- Footer -->
+ <tr><td style="background:#f8f8f8;padding:20px 30px;border-top:1px solid #eee;text-align:center;font-family:Georgia,serif">
+ <div style="font-size:16px;font-weight:700;color:#1a1a1a;letter-spacing:1px;margin-bottom:6px">
+ <a href="https://www.designerwallcoverings.com" style="color:#1a1a1a;text-decoration:none">DESIGNER WALLCOVERINGS</a>
+ </div>
+ <div style="font-size:13px;color:#666;margin-bottom:12px">
+ <a href="tel:8182246999" style="color:#666;text-decoration:none;font-weight:600">(818) 224-6999</a>
+ </div>
+ <div style="font-size:11px;color:#999;line-height:1.8">
+ 14622 Ventura Blvd #102-814 · Sherman Oaks, CA 91403<br>
+ <a href="mailto:info@designerwallcoverings.com" style="color:#999;text-decoration:none">info@designerwallcoverings.com</a> ·
+ <a href="https://www.designerwallcoverings.com" style="color:#999;text-decoration:none">designerwallcoverings.com</a>
+ </div>
+ <div style="font-size:10px;color:#bbb;margin-top:12px;border-top:1px solid #eee;padding-top:12px">
+ <a href="https://www.designerwallcoverings.com/pages/privacy-policy" style="color:#bbb;text-decoration:none">Privacy</a> ·
+ <a href="https://www.designerwallcoverings.com/pages/terms" style="color:#bbb;text-decoration:none">Terms</a> ·
+ Unsubscribe
+ </div>
+ </td></tr>
+ </table>
+</td></tr>
+</table>
+</body></html>
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