`data/calendar-dates.json`

61 lines
{
  "fixed": [
    { "month": 1, "day": 1, "title": "New Year's Day", "type": "holiday", "suggestion": "“A New Year, A New Wall” — open with a fresh-start grasscloth refresh email." },
    { "month": 1, "day": 6, "title": "Winter Design Reset", "type": "awareness", "suggestion": "Post-holiday hush: spotlight serene linen + silk neutrals for a calm reset." },
    { "month": 1, "day": 15, "title": "January White Sale Season", "type": "retail", "suggestion": "Reframe the classic white sale as a luxury memo-sample event for designers." },
    { "month": 1, "day": 25, "title": "Pantone Color of the Year Spotlight", "type": "trade", "suggestion": "Pair the year's hue with metallic + flocked papers in an editorial lookbook." },

    { "month": 2, "day": 2, "title": "Spring Market Prep", "type": "trade", "suggestion": "Tease upcoming High Point arrivals to your trade list — early-access memo offer." },
    { "month": 2, "day": 14, "title": "Valentine's Day", "type": "holiday", "suggestion": "“Fall in love with your walls” — romantic glass-bead + silk vignette on Instagram." },
    { "month": 2, "day": 20, "title": "Presidents' Day Sale", "type": "retail", "suggestion": "Trade-pricing weekend on mural collections; emphasize spec-ready lead times." },

    { "month": 3, "day": 1, "title": "Spring Refresh Kickoff", "type": "awareness", "suggestion": "Botanical murals + soft cork — “Bring the season indoors” seasonal feature." },
    { "month": 3, "day": 17, "title": "St. Patrick's Day", "type": "holiday", "suggestion": "Subtle sage + emerald grasscloth moodboard; keep it elevated, not gimmicky." },
    { "month": 3, "day": 20, "title": "First Day of Spring", "type": "awareness", "suggestion": "Launch the spring collection lookbook with a Request-Memo-Samples CTA." },

    { "month": 4, "day": 1, "title": "Spring Cleaning / Renewal", "type": "awareness", "suggestion": "Reposition as 'spring redesign' — before/after with a fresh metallic accent wall." },
    { "month": 4, "day": 22, "title": "Earth Day", "type": "awareness", "suggestion": "Feature natural fibers: grasscloth, cork, linen — sustainable luxury story." },
    { "month": 4, "day": 28, "title": "High Point Market (Spring)", "type": "trade", "suggestion": "Trade-show recap email: standout introductions + book a trade consultation." },

    { "month": 5, "day": 1, "title": "May Design Season", "type": "awareness", "suggestion": "Editorial feature on color-drenched rooms in silk + flocked papers." },
    { "month": 5, "day": 12, "title": "Mother's Day", "type": "holiday", "suggestion": "“Spaces that nurture” — soft, tactile interiors gift-of-design angle." },
    { "month": 5, "day": 26, "title": "Memorial Day Sale", "type": "retail", "suggestion": "Kick-off-of-summer trade event; highlight outdoor-room-adjacent murals." },

    { "month": 6, "day": 1, "title": "Summer Entertaining", "type": "awareness", "suggestion": "Dining-room + powder-room statement walls for the entertaining season." },
    { "month": 6, "day": 15, "title": "Father's Day", "type": "holiday", "suggestion": "Refined study + library moodboard — leather-look + deep flocked tones." },
    { "month": 6, "day": 21, "title": "First Day of Summer", "type": "awareness", "suggestion": "Light, airy linen + glass-bead palettes; “summer-light interiors.”" },

    { "month": 7, "day": 4, "title": "Independence Day", "type": "holiday", "suggestion": "Americana done luxe — heritage damask + metallic in a restrained palette." },
    { "month": 7, "day": 11, "title": "Mid-Summer Trade Push", "type": "retail", "suggestion": "Quiet-season memo-sample drive to keep designers spec-ing through summer." },
    { "month": 7, "day": 24, "title": "Fall Preview Tease", "type": "trade", "suggestion": "Sneak-peek the autumn collection to your trade list before the rush." },

    { "month": 8, "day": 1, "title": "Back-to-Business Season", "type": "awareness", "suggestion": "Hospitality + commercial spec story — durable luxury for contract jobs." },
    { "month": 8, "day": 15, "title": "Late Summer Refresh", "type": "awareness", "suggestion": "“One wall, whole new room” — single-accent-wall mural campaign." },
    { "month": 8, "day": 28, "title": "Fall Collection Launch", "type": "trade", "suggestion": "Headline the autumn drop: rich metallics, deep grasscloth, moody murals." },

    { "month": 9, "day": 1, "title": "Fall Design Season Kickoff", "type": "awareness", "suggestion": "“Layer for autumn” — texture-forward editorial on cork + flocked papers." },
    { "month": 9, "day": 22, "title": "First Day of Fall", "type": "awareness", "suggestion": "Warm, enveloping rooms feature; book-a-trade-consultation CTA." },

    { "month": 10, "day": 14, "title": "High Point Market (Fall)", "type": "trade", "suggestion": "Market introductions recap + exclusive trade early-access to new lines." },
    { "month": 10, "day": 20, "title": "Cozy Season", "type": "awareness", "suggestion": "Bedrooms + libraries in tactile silk and deep tones — “rooms to retreat to.”" },
    { "month": 10, "day": 31, "title": "Halloween", "type": "holiday", "suggestion": "Dramatic dark murals + moody damask — keep it sophisticated, not kitsch." },

    { "month": 11, "day": 1, "title": "Holiday Hosting Prep", "type": "awareness", "suggestion": "Dining-room reveal series before the holidays — statement-wall how-to." },
    { "month": 11, "day": 11, "title": "Veterans Day", "type": "holiday", "suggestion": "Quiet brand-values note; pair with a heritage-craft wallcovering story." },
    { "month": 11, "day": 30, "title": "Small Business Saturday", "type": "retail", "suggestion": "Celebrate the trade artisans behind the papers — maker spotlight." },

    { "month": 12, "day": 1, "title": "Holiday Gifting Season", "type": "retail", "suggestion": "“The gift of a transformed room” — design-gift-card + consultation offer." },
    { "month": 12, "day": 21, "title": "Winter Solstice", "type": "awareness", "suggestion": "Candlelit, jewel-toned interiors in silk + glass bead — the longest night, beautifully wrapped." },
    { "month": 12, "day": 25, "title": "Christmas", "type": "holiday", "suggestion": "Warm holiday wishes to the trade; soft brand-only touch, no hard sell." },
    { "month": 12, "day": 31, "title": "New Year's Eve / Year-End", "type": "awareness", "suggestion": "Year-in-rooms retrospective + tease next year's collection." }
  ],
  "floating": [
    { "month": 2, "weekday": 1, "ordinal": 3, "title": "Presidents' Day (Federal)", "type": "holiday", "suggestion": "Federal-holiday timing for the Presidents' Day trade event." },
    { "month": 5, "weekday": 1, "ordinal": -1, "title": "Memorial Day (Federal)", "type": "holiday", "suggestion": "Unofficial start of summer — align the sale send to the long weekend." },
    { "month": 9, "weekday": 1, "ordinal": 1, "title": "Labor Day Sale", "type": "retail", "suggestion": "End-of-summer trade event; reposition toward the fall spec season." },
    { "month": 11, "weekday": 4, "ordinal": 4, "title": "Thanksgiving", "type": "holiday", "suggestion": "Gratitude note to designers + warm dining-room mural feature." },
    { "month": 11, "weekday": 4, "ordinal": 4, "offset": 1, "title": "Black Friday", "type": "retail", "suggestion": "Restrained luxury offer — memo-sample bundle, not a doorbuster." },
    { "month": 11, "weekday": 4, "ordinal": 4, "offset": 4, "title": "Cyber Monday", "type": "retail", "suggestion": "Online-exclusive trade pricing on murals; emphasize easy digital spec." }
  ]
}