`data/journeys.json`

72 lines
[
  {
    "id": "jny_seed_welcome",
    "name": "Designer Welcome — Cross-Channel",
    "description": "New trade-approved designer: welcome email → 24h SMS for non-clickers → 3-day IG retarget on non-openers → 7-day re-engagement.",
    "segmentId": "seg_trade_engaged",
    "segmentName": "Trade & Designers — engaged",
    "audienceSize": 240,
    "status": "staged",
    "createdAt": "2026-06-10T17:33:22.196Z",
    "updatedAt": "2026-06-10T17:33:22.196Z",
    "steps": [
      {
        "id": "stp_seed_1",
        "kind": "email",
        "condition": "always",
        "subject": "Welcome to the Designer Wallcoverings atelier",
        "templateId": "welcome-designer-1",
        "note": "Anchor welcome email (Part 1 of 2)."
      },
      {
        "id": "stp_seed_2",
        "kind": "wait",
        "hours": 24,
        "label": "24 hours"
      },
      {
        "id": "stp_seed_3",
        "kind": "sms",
        "condition": "if-no-click",
        "message": "Designer Wallcoverings — your memo box from this week's edit is one tap away: dwall.co/memos. Reply STOP to opt out.",
        "note": "Catches mobile openers who did not tap through."
      },
      {
        "id": "stp_seed_4",
        "kind": "wait",
        "hours": 72,
        "label": "3 days"
      },
      {
        "id": "stp_seed_5",
        "kind": "social",
        "condition": "if-no-open",
        "platform": "instagram",
        "caption": "Three rooms, three wallcoverings — a place to start. #InteriorDesign #Grasscloth",
        "note": "IG retarget creative for non-openers of the welcome email."
      },
      {
        "id": "stp_seed_6",
        "kind": "retarget",
        "condition": "if-no-open",
        "platform": "meta",
        "audienceType": "non-openers",
        "note": "Push non-openers into Meta custom audience for a 7-day window."
      },
      {
        "id": "stp_seed_7",
        "kind": "wait",
        "hours": 168,
        "label": "7 days"
      },
      {
        "id": "stp_seed_8",
        "kind": "email",
        "condition": "if-no-open",
        "subject": "Still considering? A note from the atelier",
        "templateId": "memo-followup-day21",
        "note": "Graceful re-engagement before exit."
      }
    ]
  }
]