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data/playbook.json
184 lines
{
"playbooks": {
"2026-06": {
"monthId": "2026-06",
"startIso": "2026-06-01",
"generatedAt": "2026-06-10T18:13:39.585Z",
"mode": "template-fallback",
"generatorError": "gemini_http_429",
"signals": {
"startIso": "2026-06-01",
"days": 28,
"dates": [
{
"date": "2026-06-01",
"title": "Summer Entertaining",
"type": "awareness",
"suggestion": "Dining-room + powder-room statement walls for the entertaining season."
},
{
"date": "2026-06-15",
"title": "Father's Day",
"type": "holiday",
"suggestion": "Refined study + library moodboard — leather-look + deep flocked tones."
},
{
"date": "2026-06-21",
"title": "First Day of Summer",
"type": "awareness",
"suggestion": "Light, airy linen + glass-bead palettes; “summer-light interiors.”"
}
],
"segments": [
{
"id": "designers",
"name": "Interior Designers",
"icon": "🪷",
"listSize": 2840,
"sendsPerCampaign": 2620,
"openRate": 0.4437,
"pctChange30d": 12.8,
"band": "good"
},
{
"id": "commercial",
"name": "Commercial / Hospitality",
"icon": "🏛",
"listSize": 612,
"sendsPerCampaign": 590,
"openRate": 0.3959,
"pctChange30d": 3.4,
"band": "good"
},
{
"id": "retail",
"name": "Retail",
"icon": "🛍",
"listSize": 7415,
"sendsPerCampaign": 7080,
"openRate": 0.2849,
"pctChange30d": -1.6,
"band": "ok"
},
{
"id": "at-risk",
"name": "At-Risk (Winback)",
"icon": "⚠",
"listSize": 1190,
"sendsPerCampaign": 1150,
"openRate": 0.071,
"pctChange30d": -21.4,
"band": "bad"
}
],
"gaps": [
{
"segmentId": "at-risk",
"segment": "At-Risk (Winback)",
"kind": "declining",
"note": "At-Risk (Winback) 30-day open rate is down -21.4% — schedule a winback or refresh creative."
},
{
"segmentId": "at-risk",
"segment": "At-Risk (Winback)",
"kind": "underperforming",
"note": "At-Risk (Winback) sits in the BAD band on open rate (7.1%) — try a high-relevance moment or list hygiene pass."
}
]
},
"entries": [
{
"id": "play_78857c90",
"week": 1,
"date": "2026-06-01",
"title": "Summer Entertaining",
"audience": "designers",
"audienceLabel": "Interior Designers",
"channel": "email",
"type": "awareness",
"rationale": "Dining-room + powder-room statement walls for the entertaining season.",
"source": "calendar",
"status": "approved",
"notes": "flagged for trade preview",
"updatedAt": "2026-06-10T18:13:53.455Z"
},
{
"id": "play_800cf012",
"week": 1,
"date": "2026-06-03",
"title": "At-Risk (Winback) — Winback editorial",
"audience": "at-risk",
"audienceLabel": "At-Risk Winback",
"channel": "email",
"type": "declining",
"rationale": "At-Risk (Winback) 30-day open rate is down -21.4% — schedule a winback or refresh creative.",
"source": "performance-gap",
"status": "suggested",
"notes": "",
"updatedAt": "2026-06-10T18:13:39.585Z"
},
{
"id": "play_8dbfa919",
"week": 2,
"date": "2026-06-13",
"title": "Interior Designers — Glass bead editorial",
"audience": "designers",
"audienceLabel": "Interior Designers",
"channel": "email",
"type": "segment-feature",
"rationale": "Interior Designers 30d open rate 44.4% (good). Feed momentum with a glass bead-led editorial — keep voice elevated / editorial.",
"source": "segment-health",
"status": "suggested",
"notes": "",
"updatedAt": "2026-06-10T18:13:39.585Z"
},
{
"id": "play_c6bc6701",
"week": 2,
"date": "2026-06-13",
"title": "Commercial / Hospitality — Linen editorial",
"audience": "commercial",
"audienceLabel": "Commercial / Hospitality",
"channel": "email",
"type": "segment-feature",
"rationale": "Commercial / Hospitality 30d open rate 39.6% (good). Feed momentum with a linen-led editorial — keep voice elevated / editorial.",
"source": "segment-health",
"status": "suggested",
"notes": "",
"updatedAt": "2026-06-10T18:13:39.585Z"
},
{
"id": "play_d8f59448",
"week": 3,
"date": "2026-06-17",
"title": "At-Risk (Winback) — High-relevance refresh",
"audience": "at-risk",
"audienceLabel": "At-Risk Winback",
"channel": "email",
"type": "underperforming",
"rationale": "At-Risk (Winback) sits in the BAD band on open rate (7.1%) — try a high-relevance moment or list hygiene pass.",
"source": "performance-gap",
"status": "suggested",
"notes": "",
"updatedAt": "2026-06-10T18:13:39.585Z"
},
{
"id": "play_aed3714e",
"week": 3,
"date": "2026-06-21",
"title": "First Day of Summer",
"audience": "designers",
"audienceLabel": "Interior Designers",
"channel": "email",
"type": "awareness",
"rationale": "Light, airy linen + glass-bead palettes; “summer-light interiors.”",
"source": "calendar",
"status": "suggested",
"notes": "",
"updatedAt": "2026-06-10T18:13:39.585Z"
}
]
}
},
"updatedAt": "2026-06-10T18:13:53.541Z"
}