`data/segments.json`

65 lines
[
  {
    "id": "seg_trade_engaged",
    "name": "Trade & Designers — engaged",
    "description": "Interior designers / architects on the trade list who opened within 30 days.",
    "rules": [
      {
        "field": "type",
        "op": "is",
        "value": "trade"
      },
      {
        "field": "engagement",
        "op": "is",
        "value": "opened-last-30d"
      }
    ]
  },
  {
    "id": "seg_retail_lapsed",
    "name": "Retail — lapsed 90d",
    "description": "Retail newsletter subscribers who have not opened in over 90 days — a win-back audience.",
    "rules": [
      {
        "field": "type",
        "op": "is",
        "value": "retail"
      },
      {
        "field": "engagement",
        "op": "is",
        "value": "lapsed-90d"
      }
    ]
  },
  {
    "id": "seg_high_intent_memo",
    "name": "High-intent — clicked memo CTA",
    "description": "Anyone tagged with the memo-sample CTA who has clicked — ready for a trade consult ask.",
    "rules": [
      {
        "field": "tag",
        "op": "has",
        "value": "memo-cta"
      },
      {
        "field": "engagement",
        "op": "is",
        "value": "clicked"
      }
    ]
  },
  {
    "id": "seg_hospitality_spec",
    "name": "Hospitality / Commercial spec",
    "description": "Contacts on the hospitality & commercial spec list — large-scale project audience.",
    "rules": [
      {
        "field": "list",
        "op": "in",
        "value": "Hospitality / Commercial Spec"
      }
    ]
  }
]