`videos/mcc-streamline-promo/BRIEF.md`

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---
workflow: product-launch-video
flow: automation
storyboard: yes
message: "We took the marketing command center from 28 tabs to 6 — everything a click or two away"
destination: social-vertical
aspect: 1080x1920
language: en
length: 30s
angle: before-after reveal (28 tabs → 6 calendar-led groups + 3 smart hubs)
voice: cloned
---

## Intent

A short, punchy social promo/tour of the newly streamlined Marketing Command
Center (marketing.designerwallcoverings.com). Show-it-as-is: the video features
the app's own captured screens, not invented UI. The story is a before→after
reveal — a sprawling 28-tab dashboard collapses into 6 clean, calendar-led
groups (Calendar · Plan · Compose · Library · Accounts & Email · Insights) with
three "smart hubs" that merge related tools behind one tab (Compose = Suggested +
Manual, Calendar = Timeline + Plan, Insights = 8 preview views under one door).
Luxe Designer Wallcoverings aesthetic — cream/ink/gold, Cormorant Garamond
display + Inter — confident and calm, not hypey. Narrated in Steve's cloned voice
with burned-in captions so it reads muted on autoplay.

## Assets

- /tmp/mcc-streamlined.png — the 6-group nav + Calendar landing (the "after" hero)
- /tmp/mcc-insights.png — the Insights hub (8 preview panels behind one entry)
- capture/ — additional live frames captured for this build (Compose Suggested/Manual, Calendar Timeline/Plan) at 1080×1920-friendly crops

## Customizations

- Primary render 9:16 (1080×1920) for TikTok, Instagram Reels, and IG/Facebook Stories.
- ALSO export a 1:1 (1080×1080) variant for the Instagram feed and Facebook Page feed posts (same narration + beats, reframed).
- Big "28 → 6" before/after number beat as the hook.
- Burned-in captions (muted-safe), DW gold accent.

## Notes

- The site is Basic-Auth gated (401), so automated URL capture won't work — use the provided/captured screenshots as the featured assets (no-capture / provided-screens path).
- Do NOT post to any social account — deliver the MP4 files only; publishing is Steve-gated.
- Stay ≤ the $0.75/video cost cap; local render + one cloned-voice narration reused across both aspects.