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data/trend-board.json

171 lines

{
  "scannedAt": "2026-07-04T18:25:20.826Z",
  "source": "patterndesignlab editorial + owned catalog",
  "market": "US wallcovering ~$12B in 2026, +3.56%/yr. Maximalism has replaced gray minimalism; wallpaper sales up every year since 2020.",
  "trends": [
    {
      "title": "Romantic Maximalist Heritage Florals",
      "blurb": "The single biggest wallcovering trend of 2026 — dense heritage botanicals, trellis work and vines in saturated, layered color. Maximalism has fully replaced gray minimalism.",
      "palette": [
        "#3e603c",
        "#6b8e5a",
        "#e8dcc0",
        "#8a5a2b"
      ],
      "motif": "Botanical / trellis / vine — dense, layered, open ground",
      "priceBand": "$149–$495",
      "designs": [
        {
          "slug": "rosewater-trellis-heritage-soft",
          "title": "Rosewater Trellis — Heritage Soft",
          "img": "/assets/patterns/pdl-PV-INHOUSE-h_blush.webp",
          "dominant_hex": "#e2d1b5",
          "style": "Heritage Botanical",
          "colorway": "Rosewater",
          "priceFrom": "149"
        },
        {
          "slug": "calico-vine-heritage-ditsy",
          "title": "Calico Vine — Heritage Ditsy",
          "img": "/assets/patterns/pdl-PV-INHOUSE-lane1c2.webp",
          "dominant_hex": "#dfd5b7",
          "style": "Heritage Botanical",
          "colorway": "Terracotta",
          "priceFrom": "149"
        },
        {
          "slug": "indigo-trellis-heritage-vine",
          "title": "Indigo Trellis — Heritage Vine",
          "img": "/assets/patterns/pdl-PV-INHOUSE-lane1b.webp",
          "dominant_hex": "#c9ccc2",
          "style": "Heritage Botanical",
          "colorway": "Indigo",
          "priceFrom": "149"
        }
      ]
    },
    {
      "title": "Dark Moody Nocturne Florals",
      "blurb": "Saturated blooms on ink, aubergine and forest grounds — the drama-forward end of the floral trend. Reads as luxe-textile for dining rooms, studies and hospitality.",
      "palette": [
        "#17141d",
        "#4a1f2b",
        "#7a2f45",
        "#c9a24a"
      ],
      "motif": "Camellia / magnolia / rose on near-black ground",
      "priceBand": "$149–$495",
      "designs": [
        {
          "slug": "gilded-bough-heritage-noir",
          "title": "Gilded Bough — Heritage Noir",
          "img": "/assets/patterns/pdl-PV-INHOUSE-h_black.webp",
          "dominant_hex": "#6a5c36",
          "style": "Dark Moody Floral",
          "colorway": "Terracotta",
          "priceFrom": "149"
        },
        {
          "slug": "amethyst-nocturne-moody-bloom",
          "title": "Amethyst Nocturne — Moody Bloom",
          "img": "/assets/patterns/pdl-PV-INHOUSE-m_plum.webp",
          "dominant_hex": "#3a2536",
          "style": "Dark Moody Floral",
          "colorway": "Amethyst",
          "priceFrom": "149"
        },
        {
          "slug": "emerald-nocturne-camellia",
          "title": "Emerald Nocturne — Camellia",
          "img": "/assets/patterns/pdl-PV-INHOUSE-m_emerald.webp",
          "dominant_hex": "#69615b",
          "style": "Dark Moody Floral",
          "colorway": "Emerald",
          "priceFrom": "149"
        }
      ]
    },
    {
      "title": "Characterful Animal Whimsy",
      "blurb": "Conversation-piece patterns with a story — illustrative animals kept polite enough for grown-up neutrals. Our clearest signature lane and a consistent Etsy/Spoonflower seller.",
      "palette": [
        "#938f85",
        "#3e603c",
        "#76443a",
        "#e3ded4"
      ],
      "motif": "Illustrative animal characters — not skin-print",
      "priceBand": "$149–$495",
      "designs": [
        {
          "slug": "greige-carouse-no-57710",
          "title": "Greige Carouse No.57710",
          "img": "/assets/patterns/pdl-57710.png",
          "dominant_hex": "#987768",
          "style": "Animal",
          "colorway": "Greige",
          "priceFrom": "149"
        },
        {
          "slug": "sloths-saunter-in-greige",
          "title": "Sloths Saunter in Greige",
          "img": "/assets/patterns/pdl-57688.png",
          "dominant_hex": "#a99f84",
          "style": "Animal",
          "colorway": "Greige",
          "priceFrom": "149"
        },
        {
          "slug": "greige-spree-no-57686",
          "title": "Greige Spree No.57686",
          "img": "/assets/patterns/pdl-57686.png",
          "dominant_hex": "#8f8771",
          "style": "Animal",
          "colorway": "Greige",
          "priceFrom": "149"
        }
      ]
    },
    {
      "title": "Warm Neutral Grounds — Chamois & Greige",
      "blurb": "Pantone-2026 warm-white territory: quiet, textural patterns on chamois and greige that flatter furniture instead of fighting it. The everyday bread-and-butter of a licensing catalog.",
      "palette": [
        "#e3ded4",
        "#c9b99c",
        "#938f85",
        "#f1e5c9"
      ],
      "motif": "Low-contrast texture, damask & lattice on warm neutral",
      "priceBand": "$149–$795",
      "designs": [
        {
          "slug": "chamois-folio-no-57718",
          "title": "Chamois Folio No.57718",
          "img": "/assets/patterns/pdl-57718.png",
          "dominant_hex": "#f1e5c9",
          "style": "Coastal",
          "colorway": "Chamois",
          "priceFrom": "149"
        },
        {
          "slug": "chamois-atelier-no-57715",
          "title": "Chamois Atelier No.57715",
          "img": "/assets/patterns/pdl-57715.png",
          "dominant_hex": "#fbe6a2",
          "style": "Folk Geometric",
          "colorway": "Chamois",
          "priceFrom": "149"
        },
        {
          "slug": "greige-carouse-no-57710",
          "title": "Greige Carouse No.57710",
          "img": "/assets/patterns/pdl-57710.png",
          "dominant_hex": "#987768",
          "style": "Animal",
          "colorway": "Greige",
          "priceFrom": "149"
        }
      ]
    }
  ]
}