copy: replace 'private label' with 'exclusive' (brand-voice rule)

4cd23c36b1041356286d6a45f7e40412001bc04d · 2026-05-18 10:18:02 -0700 · Steve Abrams

Files touched

M server.js

Diff

commit 4cd23c36b1041356286d6a45f7e40412001bc04d
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Mon May 18 10:18:02 2026 -0700

    copy: replace 'private label' with 'exclusive' (brand-voice rule)
---
 server.js | 6 +++---
 1 file changed, 3 insertions(+), 3 deletions(-)

diff --git a/server.js b/server.js
index 09a1b39..129ba0f 100644
--- a/server.js
+++ b/server.js
@@ -1,5 +1,5 @@
 /**
- * philipperomano.com — Phillipe Romano private-label storefront.
+ * philipperomano.com — Phillipe Romano exclusive storefront.
  * Reads products.json (8,227 active SKUs), exposes search/filter, links
  * memo-sample CTA back to the DW Shopify product page (?variant=sample).
  */
@@ -130,7 +130,7 @@ const layout = (title, body, { q='', type='' } = {}) => `<!doctype html>
 </head>
 <body>
 <header class="top">
-  <a href="/" class="brand">Phillipe Romano<small>The Designer Wallcoverings Private Label</small></a>
+  <a href="/" class="brand">Phillipe Romano<small>A Designer Wallcoverings Exclusive</small></a>
 </header>
 <nav class="types">
   <a href="/" ${!type ? 'class="active"' : ''}>All</a>
@@ -143,7 +143,7 @@ const layout = (title, body, { q='', type='' } = {}) => `<!doctype html>
 </nav>
 ${body}
 <footer>
-  Phillipe Romano is a private-label collection of <a href="${DW_SHOPIFY}">Designer Wallcoverings</a>. Memo samples are always free. © ${new Date().getFullYear()}
+  Phillipe Romano is an exclusive collection of <a href="${DW_SHOPIFY}">Designer Wallcoverings</a>. Memo samples are always free. © ${new Date().getFullYear()}
 </footer>
 </body>
 </html>`;

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